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benedetta lusi benedettalusi.bl@gmail.com

Portfolio of selected exhibition and research Projects 2012 - 2019

Vimeo bit.ly/2NC9i5A Linkedin bit.ly/2KUDJCq


UNISEX At the beginning of my experience in Diesel, I was asked to conduct a visual Research on the meaning of the word UNISEX, with no context restriction. So after some research on how the concept of unisex came to be in the world of fashion, I dived into a few specific videos. I specifically chose videos that represented the human body, but only communicating universal values, unisex traits. My theory is that in the chosen images, strenght, desire and sexuality are infact represented above the level of gender distinction, the message is strong enough to be recognized regardless of the gender attributes. Beacuse of that, from those images I draw lines and directions that I would later use to create a new concept for a unisex watch. Paint on printed paper Images: Still frames from Video

Visual Research Diesel, 2019


Still frame from Define Beauty: His sweat Directed by Matt Lambert

Still frame from Define Beauty: His sweat Directed by Matt Lambert

Still frame from Untaggable: What is #perfection? Directed by Chelsea McMullan for Audi


On the wall on the left is collected the full UNISEX Research, complete of fashion history as well as material and texture imputs. On the right there is a sample of synthesis, from image to concept, where the body is controlled, strong, perfect, almost like a sculpture.


BALANCING BACK This is a 3D Modelling video developed entirely in Blender for the course of System Design at the ISIA University in Rome. The concept behind it is very simple: in every transformation the shape has to go back and balance itself, this in a neverending process of self-development. The soundtrack was composed by myself and my very goodfriend Michele di Filippo, guitarist and composer.

HD VIDEO (0:27 sec) 3D Modeling+Animation -Blender3D Original track by Michele Di Filippo

3D Animation Course, Professor Mauro Palatucci, ISIA Roma, 2017

Link to video: bit.ly/2MBdZwX


1. First sketches 2. Storyboard 3. Modeling + Animation 4. Video editing & Compositing


SKIN SET

go with the flow Skin Set is an experimental research between the field of Product and Interactio Design. It is a physical texture, that consists in a series of morphological variations upon a surface. The actual variations are organized in different patterns, that answer to different problems. This solution is the fruit of consistent research in the field of water-sports that include equipment that relates to the entire body of the user, such as surfing, kitesrufing, rafting, cayaking, canooing and so on. For this reason the texture is designed to be applied on hardware equipment, wearable equipment and also directly on the skin. The original brief of the project was to interpret the concept of passage, transformation, in the water-sports context, and to develop a research that could be used by Mares company. HD VIDEO (1:05 sec) 3D Modeling -Inventor Animation -Blender3D Physical 2:1 Model - 3DPrinted Editing and Compositing -AfterEffects Presentation -Photoshop, Illustrator, Indesign

Product Design II Professor Aristide Barone Research Project for Mares Isia Roma, 2017

Presented at Mares June 2017


0

1

1

0

CONCEPT

go with the flow


inspiration from the sea

texture construction

Direction

Direction

grip

slip

different pattern distribution for different results

module shape

pattern creation

apllication on technical equipment

solid module

color application to give a sense of direction & transformation

direct apllication on the skin


LESS 77

Until the last drop LESS77 is a 1liter packaging for engine oil. It is designed for the occasional as well as for the frequent user that consumes more than one unit per day. The goal of the project is to have as little an environmental impact as possible, keeping consistency in resistency to impacts and usability. As suggested by the name, LESS77 is a sustainable packaging. Through an LCA Analysis I assessed that its impact is 33% of a regular engine oil packaging. Lastly, the pouch is meant to allow the user to empty all of its content, without almost any oil residue. 3D Modeling -Inventor 3D + Rendering -Keyshot Pouch Model 1:1 Cap -3D Printing, Nylon Body -HDPE

Product Design II Course Professor Paolo Crescenti ISIA Roma, 2016


Engine oil original Packaging Oleoblitz, Mineral Motor Oil, 1l Cap: HDPE injection moulding Body: HDPE Injection Moulding LCA Value: 43,915

Engine oil new Packaging LESS 77, 1l Cap: PP injection moulding Body: HDPE cutting + hot element welding LCA Value: 10,45

LCA Analysis the new LCA Value amounts to the 33% of the original one

0. full pouch

1. take your pouch

2. open it

3. pour the liquid

800 ml

700 ml

I Lubrificante semisintetico per tutti i motori a due tempi di motocicli, scooter e fuoribordo dotati di qualsiasi sistema di miscelazione che utilizzano benzine con o senza piombo. Formulato per garantire prestazioni superiori di tutti i motori a due tempi e la loro protezione in ogni condizione di utilizzo. GB Lubrificante semisintetico per tutti i motori a due tempi di motocicli, scooter e fuoribordo dotati di qualsiasi sistema di miscelazione che utilizzano benzine con o senza piombo. Formulato per garantire prestazioni superiori di tutti i motori a due tempi e la loro protezione in ogni condizione di utilizzo. F Lubrificante semisintetico per tutti i motori a due tempi di motocicli, scooter e fuoribordo dotati di qualsiasi sistema di miscelazione che utilizzano benzine con o senza piombo. Formulato per garantire prestazioni superiori di tutti i motori a due tempi e la loro protezione in ogni condizione di utilizzo. D Lubrificante semisintetico per tutti i motori a due tempi di motocicli, scooter e fuoribordo dotati di qualsiasi sistema di miscelazione che utilizzano benzine con o senza piombo. Formulato per garantire prestazioni superiori di tutti i motori a due tempi e la loro protezione in ogni condizione di utilizzo. BG Lubrificante semisintetico per tutti i motori a due tempi di motocicli, scooter e fuoribordo dotati di qualsiasi sistema di miscelazione che utilizzano benzine con o senza piombo. Formulato per garantire prestazioni superiori di tutti i motori a due tempi e la loro protezione in ogni condizione di utilizzo. PL Lubrificante semisintetico per tutti i motori a due tempi di motocicli, scooter e fuoribordo dotati di qualsiasi sistema di miscelazione che utilizzano benzine con o senza piombo. Formulato per garantire prestazioni superiori di tutti i motori a due tempi e la loro protezione in ogni condizione di utilizzo. GR Lubrificante semisintetico per tutti i motori a due tempi di motocicli, scooter e fuoribordo dotati di qualsiasi sistema di miscelazione che utilizzano benzine con o senza piombo. Formulato per garantire prestazioni superiori di tutti i motori a due tempi e la loro protezione in ogni condizione di utilizzo.

600 ml

UNTIL THE LAST DROP. 500 ml

MICROL 2T SINTEC API TC 400 ml

Motor Oil

300 ml

200 ml

100 ml

231F20

4. till the last drop

1L e Contatti produttore e rivenditore: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec vitae laoreet ante, id ultrices urna.

F3D50E

Ilustration with graphics applied

Usability

5. empty flat pouch


SHAPESHIFTER Generative waking up

Shapeshifter represents a design speculation, the generative design of a car that follows nature’s rules, more specifically, animals' traits and characteristics. The video is a quick look into a holistic meta-process for automotive design. In this case the brief asked to choose and enhance a car function, or trait. I thought about micro-movements of the car, like that of a rearview mirror being opened, the story opened up from there.

HD VIDEO (0:41 sec) 3D Modeling+Animation -Blender3D Editing+Compositing -AfterEffects

Multimedia Course, Professor Mauro Palatucci, ISIA Roma, 2017

Link to video: bit.ly/2MBTKiB


modeling+animation

1. First sketches 2. Storyboard 3. Modeling + Animation 4. Video editing & Compositing


ALA

a body negative The goal of the project was to experiment with shapes to create a model as if it was a negative part of the body. I was inspired by the shoulder blade, the line it creates with the spine, up to the neck. I immediately made a connection with the wing, with all of its iconography, from Raffaello to Gustave DorĂŠ. I was ispired to create this body-sculpture. It is an exploration of full and empty volumes, of the armony of the lines and curves that wrap and complete the body.

Polistyrene Model polystirene, epoxy resin, technical plaster, paint

Modelling Course, Professor Mauro Del Santo, IED Roma, 2012


The PE model on the left was sculpted by hand, covered in plaster (the one usually use in automotive restauration), then sprayed and painted by hand. I chose to give Ala an unrefined look, painting it with a brush. I was inpired by the texture of of copper, as if the shape was scratched, already lived in.


leicht

Mapping and Navigation System leicht is a mapping and navigation system of the spatial environment. It is inspired by the way the human brain maps the space and orients itself. It is the design of a basic interface where the user moves through a map of places, generated by his own experience. Basic elements and interface functions are here explored in order to create an elementary language that could eventually be used on any device at any point in time.The aim of the system is to improve the memorization of the user, to eliminate the information overload and the dependance between the user and the system, bringing them to augment each other. HD VIDEO Presentation + Printed Paper AfterEffects Indesign Illustrator

Master Thesis Product & System Design Isia Roma, 2018


1. New grammar

3. Module scaling

Base module=location

pattern=map

in deviceless environment

2. Color function

*References

4. User position perspective

Basic colors

#ffffff

#000000 B/W=description

#ffffff

--

--

--

W/B=system function

--

#000000

K. Malevich - Black Square and Red Square, 1915

F. Lo Savio, Black Metal, Uniform, Opaque,1961

In this page is collected a sample of the system’s visual narrative. Every function and experimentation is linked to a scientific or artistic reference to help understand the design process and the interpretation of the language used.


MUN Museum of the Universe for INAF - National Institute for Astrophysics

The Museum of the Universe is the only Astronomy Museum in Rome (Italy), it is located on Monte Mario Hill, in the Villa of the National Institute for Astrophysics. The Museum needed a new Identity and a way to be recognized linnked to the other astronomic sites hidden all over the city. For this purpose we designed a new coordinated image and an interactive installation to be located in the Museum’s garden, which represented the astronomic sites in Rome. We also designed the MUN online application, which provides a map of the sites in the city, leading up to the Museum, where the collected experience comes to life through the light installation. HD VIDEO (0:41 sec) 3D Model Inventor + Wood Model + Photography + Videomaking + Compositing -After Effects + Editing -Premiere

Research Project developed with Giovanni Gioia ISIA Roma for INAF, 2017 Award: Premio delle Arti 2018

Link to video: bit.ly/2KX11aZ


Museo dell’Universo

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Museo dell’Universo

Museo dell’Universo

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First sketches

Color Palettes

Visual Synthesis

Logo

Posters

In the city


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1

+

5

=

3

Installation

INAF Villa, Monte Mario Hilll, Rome

PIAZZA NAVONA Visitatori

Installation-Lighting Mode

Installation -day and night

MUN Application

Profile for IED DESIGN ROMA PORTFOLIO

Benedetta Lusi  

Benedetta Lusi  

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