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Media Group Ltd

{ Building Relationships, Worldwide }

A guide to

Direct Marketing in Ireland “Pound for Pound nothing delivers more than Direct Marketing.�


Introduction to Direct Marketing Dear Marketer, The purpose of this small guide is to give business owners, sales and marketing professionals a very brief overview of the sales opportunities available throughout Ireland, by using Direct Marketing to keep and to build relationships with customers. In challenging economic climates, direct marketing has time after time proven to be the single most cost effective method of keeping your current customers and generating new customers. The reason for this is simple – Direct Marketing is; (a) a personal one to one communication between you and your prospect, and (b) a target method that allows you to zoom in and concentrate what limited marketing budget you have, on just the people that are likely to be interested in your product. With Direct Marketing you treat your prospect as a person; you speak personally to that person, not a vague intangible market sector. If you want to buck the trend, to generate new sales in a challenging market, then call us and we will tell you how.

Regards

Martin Crilly

Chairman IDS Media Group Ltd

The IDS Media Group …. exists to satisfy the needs of our clients worldwide to build and develop profitable business relationships with their clients. We do this by providing our clients with current, accurate and targeted business intelligence as well as direct communication media that facilitate the building and exploitation of these relationships.

Contents Direct Marketing in Ireland Telemarketing Fax/Email Broadcasting Data Enchancing The Irish Business Universe Irish Management Size of Company Profile Geographical Profile Classification Profile Professionals Clubs & Associations Consumer Mailing Lists

Contact Details Northern Ireland

Contact Details Republic of Ireland

Unit K2, WIN Business Park, Canal Quay, Newry, Co. Down BT35 6PH T. 028 3025 4700 F. 028 3025 4701 www.IDSDirectMarketing.co.uk info@IDSDirectMarketing.co.uk

Unit 50, Centrepoint Business Park, Ravensdale, Dundalk, Co Louth T. 042 9610012 F. 042 9610013 wwwIDSDirectMarketing.com info@IDSDirectMarketing.com

© IDS Media Group Ltd 2009 - ISBN number 978-186180-156-2

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Direct Marketing in Ireland


Republic of Ireland – Economic Summary Ireland is a dynamic, progressive and modern European economy with a GDP of over €182 billion. Economic development in the last few years has been marked by high growth rates of up to 10.7%. Recently the country has been hit hard with the decline in economic activity worldwide, but stability is slowly returning in 2009 and the projected rebound in 2010 and beyond should see a return to very positive all be it chasten growth rates. There are 3.32 million adult consumers in Ireland (average age 35) living at 1.7 million addresses, with approx 2.12 landlines and approx 5 millions mobiles. There are 281,010 businesses in Ireland with the vast majority being SMEs.

Northern Ireland – Economic Summary Northern Ireland is a stable, vibrant regional economy of the UK with a GDP of over £82 billion. Economic development in the last 10 years following resolution of “the troubles” has provided Northern Ireland people and business with high growth rates and significant disposable income. Whilst not immune to global market downturns, the propensity of public sector entities has maintained the prosperity of the region in challenging times. There are 1.3 million adult consumers in Northern Ireland living at 650,000 addresses and with 550,000 landlines. There are 94,003 businesses in Northern Ireland with the vast majority being SMEs.

Direct Marketing in Ireland At present, direct advertising in Ireland accounts for almost 20% of total media spending. That represents 10% of the entire advertising budget. The volume of mailings per head has steadily grown in the last few years to an average number of 26 mailing pieces per year, compared to 62 in UK and 256 in the USA.

Marketing Databases for Ireland The Irish address market is generally well established and stable with several local and international list owners and brokers. There are over 100 individual consumer marketing files for Ireland mostly specialist consumer based publisher subscription lists. There are 2 large profiled consumer databases for Republic of Ireland and at least 3 for Northern Ireland. The consumer address universe for the Rep of Ireland would be approx 2.7 million records and in Northern Ireland it is 1.5 million. There is only 1 significant business universe database containing 281,010 records for Rep of Ireland is and 94,003 in Northern Ireland.

Typical Terms Address prices are normally quoted per 1000 records. Prices on database addresses depend on the number of records required and are negotiable. For B2B data, prices range from £150 - £395 unless large quantities are rented, while consumer addresses cost less at approx. £110. Consumer lifestyle addresses are more expensive costing in the range of £195 - £350 depending on the selection criteria. Minimum order amount is usually 5,000. With both B2B and B2C, return rates of 2 – 6% are typical and Irish list owners are usually prepared to credit returns providing they are sent the returned addresses within a reasonable time period.

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Telemarketing Telemarketing is the methodical use of the phone to build and develop customer relationships with the ultimate aim of making sales.

Telemarketing will benefit your business because it is.... • • • • • • • •

Interactive - two way, involves the respondent in conversation Personal - allowing the building of rapport & relationship building Direct - capture of relevant data & setting dates for follow up calls Precisely targeted - conversations are held with the decision maker Proactive - you decide how many potential customers are contacted Flexible - sales pitch adjusted to fit responses from customers Immediate results - appointments can be set at the time. Quantifiable outcome - results are easy to measure, details of conversations recorded, info gathered can be used in future marketing activity and the level of interest is recorded for future reference.

Telemarketing in Ireland

By far the most effective direct marketing activity in Ireland is telemarketing. The power of this two-way personal communication media is so effective because of the propensity of the Irish (North and South) to build a personal relationship with people – It’s not the product, it’s who’s selling it (and do I trust that person). Indeed, business to business telemarketing is generally more effective in Ireland than consumer telemarketing because there is less apathy towards the medium. Typically, people do not mind taking business sales calls during office hours (it is seen as part of their job) as much as consumers mind taking sales calls during their free time. As there are quite low amounts of telemarketing in Ireland, there is reasonable tolerance to telephone sales phone calls, and generally telemarketing is not seen as intrusive. In Ireland, as sales/selling is understood to be a very important part of the business cycle, the activity is seen as quite a respectable profession and sales people (even if by phone) are generally accepted and tolerated. Even at national level, the Irish market is exceptionally patriotic to local companies and effective telemarketing in Ireland can generally only be completed successfully by an Irish call centre using Irish sales staff.

Conducting a Telemarketing Campaign

Suitable Projects that lend themselves to Telemarketing tend to be high value/ high profit direct or life time value sales. Telemarketing is by far the most expensive direct marketing method because it requires highly trained and motivated individual agents to make the calls. The quality of the prospecting database and the correct targeting is essential to maximise the success rates. Decision Maker Contact Rates: The success of projects varies greatly depending on the person to be contacted. In consumer telemarketing you are generally phoning and made contact with the Decision Maker (DMC) quite quickly as it is their phone so you could get a DMC rate of up to 60%. With small business it can be quite similar, but larger businesses with lots of “gatekeepers” the DMC rate can be as low as 10%. Decision Maker Sale Rates: Having contacted the Decision Maker, achieving a Decision Maker Sale (DMS) is dependent on many variables. The key variable is the product and the offer - Will the people you are communicating with want it and see it as good value? Thus it is essential to complete a test telemarketing project in-house to see what are the actual response rates, before productionising your telemarketing using a call centre. If you know that 1 in every 3 that you have phoned in-house, purchase, then a call centre should be able to replicate the same result. Inward Direct Response Call Handling or Outward Pro-active Telemarketing: Inbound calls handling is where phone call enquiries are generated by mass advertising and handled by a call centre. Outbound telemarketing is where phone calls are made to a narrowly defined target market in order to develop customer relationships with the ultimate aim of making sales.

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Direct Marketing in Ireland


Outsourcing your Telemarketing Completing telemarketing in-house may have some short term advantages, but the decision to outsource your telemarketing requirements to external specialists is generally the better option.

Benefits of Outsourcing Increase efficiency. An outside provider’s cost structure and economy of scale can give your firm an important competitive advantage. Reduce labour costs. Outsourcing lets you focus your human resources where you need them most. Start new projects quickly. A good outsourcing firm has the resources to start a project right away. Focus on your core business. Outsourcing can help your business to shift its focus from peripheral activities toward work that serves the customer, and it can help managers set their priorities more clearly. Level the playing field. Outsourcing can help small firms act “big” by giving them access to the same economies of scale, efficiency, and expertise that large companies enjoy. Control capital costs. Outsourcing can also make your firm more attractive to investors, since you’re able to pump more capital directly into revenue-producing activities. Reduce risk. Outsourcing providers assume and manage this risk for you, and they generally are much better at deciding how to avoid risk in their areas of expertise.

Why outsource your telemarketing to IDS Media Group ? IDS offers specialist telemarketing with an emphasis on building on-going relationships with our clients. In turn we help our clients to build on-going relationships with their clients or customers and prospects. Our focus is meeting our clients’ unique needs by providing a professional but friendly service. We genuinely want your project to succeed, your success is our success. We strive to represent your company the way you would like it represented. Although we will work from a script if required we prefer to spend time fully familiarising ourselves with your product in order to have original productive conversations with every prospect. Our staff are experts in initiating and cultivating relationships with your potential clients. We will help you plan your campaign to achieve clearly defined objectives and to have realistic targets. The first consultation is free of charge and in most instances we recommend a pilot to help us agree expectations from the project. Call us now to discuss.

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Fax Broadcasting Fax broadcasting (bulk faxing) remains as popular as ever. It enables businesses to quickly reach thousands (or indeed hundreds of thousands) of prospects with the price per contact being one of the lowest in direct marketing. With direct mail and telemarketing costs increasing (no guarantee of delivery!) the argument in favour of fax marketing is compelling. The increasing popularity of fax broadcasting follows a period of decline during which email broadcasting, for a short while, was the ‘flavour’ of the month. Now, owing to the huge amounts of spam, estimated at up to 95% of all emails worldwide, more and more legitimate email broadcasts are not getting delivered because of the previously referred to filters. For this reason many businesses are opting for fax broadcasting – and generating sales leads.

How to write a “killer” fax 1 - Make your offer sound credible. Be direct, enthusiastic and, above all, honest. Explain the good reasons for buying. Anticipate objections and counter them. Make all the facts and figures you quote accurate and specific. KISS - Keep It Short and Simple. Make the facts and figures speak for themselves. 2 - Use language your potential customers will feel comfortable with. Tailor your wording to your audience. Match your tone to your company’s image and your industry. 3 - Offer plausible trade-offs. ‘Buy two and get the next one free’ is attractive. Buyers can see you are trading off price against volume. 4 - Exploit third-party material that backs up your claims. Testimonials will always boost your success rate while reprints of press cuttings give credibility. Quote scientific studies that support your arguments, or else refer to the popularity established by previous sales. eg. ‘A million housewives every day...’ or ‘Already Ireland’s Number One scanner’. Give guarantees. This can be important if you are targeting new customers. 5- Above all, avoid making your flyer or offer look, or sound like a scam. Nothing turns people off as quickly or generates negative feelings like a whiff of a scam.

Email Broadcasting Email Marketing is a very cost effective way of generating new prospects and sales. It enables you to get your message across to customers quickly and easily. Over 50,000 opt-in, verified business email addresses for targeted email marketing data lists area available in Ireland. Also we can broadcast your message to these lists also - it couldn’t be easier! Use our business email marketing service to: • Access over 50,000 opt-in Irish business email addresses • Target your ideal customers • Send you email simply and easily • Ensure your messages are delivered • Track and learn from the success of your campaign It’s often cheaper to outsource complicated email marketing campaigns, than try and manage them inhouse. And as we allocate you a dedicated Account Manager to help at every stage, email marketing really can be simple.

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Direct Marketing in Ireland


Data Enhancing Services/Business Intelligence IDS Provide a suite of list hygiene and data enhancement services to clean and update all your customer touchpoints: mail, phone and email. This will help you reduce telephone and postage costs, eliminate duplicate records, and add missing or incomplete information to your existing business or consumer database for better targeting and a greater response. By matching your in-house database to the Business Universe, we can identify live records and update and enhance your records to include additional information on your customers. IDS can also look at the patterns and trends throughout your customer database and pin point the profile of company or contact most likely to buy from you, allowing you to make better use of your marketing spend. Using out of date or badly targeted information can be costly and damaging to your brand and reputation. Our update, enhancement & analysis service enables your company to build and sustain brand awareness with your current and future clients.

Data mining is the process of extracting hidden

patterns from data. Using database such as the Irish Business Universe, Data Mining can be employed generally with GIS technologies to classify data, to discover clusters, deliver market intelligence, customer insight and market information that will drive business decisions and ultimately contribute significantly to the bottom line.

Data Enhancement is a process of adding various other data items that enhance the quality, usability and value of the data. • Postal enhancements - Increase delivery and response rates and earn maximum postal discounts with list hygiene and move-forward data services eg by adding postcodes. • Business enhancements - Expand B-2-B marketing opportunities by adding valuable contact and company information to the business records in your list eg Contact Names • Data enhancements - Efficiently manage your database, increase productivity by having clean, precise databases eg contacts, address, postcode etc all in correct fields.

Data Modelling

These are statistically developed market profiles that estimate the value of a data item in a database record, based on the value of several other data items. These models are developed by statistically modelling large quantities of actual historical data and developing tables of estimated values indexed by another data item (or multiples of data items) that affect the values. The models are a method of accurately estimating a value where it cannot be obtained in any other way. The models are supplied as stand-alone data tables under license. The output values have been independently checked in each case by industry experts and all have been found to accurate to within +/- 10%.

Data Audit - Gaining intelligence from data. Conducting an external audit will identify both the strengths & weaknesses as well as opportunities and threats in your customer databases. This information can then be used to direct future marketing strategy. A Data Audit contains: • Profile of current customers by Geography, Business Sector and size of Company. • Report on Gaps in your database. • Where future new business can be obtained.

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The Irish Business Universe Database The Irish Business Universe previously called the Irish Business Masterfile is a database of every business on the Island of Ireland.

Past clients include;

Source: The base data is based on National Telephone Databases but supplemented with a myriad of information from publishers, exhibitions, seminars, government authorities, newspapers, magazines and other sources. There are over 250 unique original sources.

Updates: The database is updated daily by record owners, by our own call centre in Newry, as well as by several other call centres, a myriad of on-line websites and other publishers. The update system works on an 18 month cycle with all data generally cleaned within that time. It is impossible for all 375,000 records to be constantly correct at all points in time; thus there are erroneous data items and out of date records in the database Supply Media: The data can be supplied on all media and every possible database format. The most common is Excel or CSV files sent to you by email.

Selectors: The database can be tailored primarily on four different selection criteria; (a) Business Sector, (b) Company size (based on employee numbers), (c) Geographic location (Country, County, Town, Postcode) and (d) Job Function.

Classification: Businesses on the database are classified using common English

directory classifications. These 2300 classifications are then classified into approx 949 of the UK 2007 SIC (Standard Industrial Classification) codes identical to the EU NACE system and similar to the UN ISIC system. Other specialist classifications systems can also be provided.

Delivery: Most off-line orders are dispatched within 24hrs of receipt of order

confirmation, but do allow more time for complex orders. Online orders delivered immediately.

Head Offices: Records that are tagged as being a “Head Office”, contain the total group employees in the employee field, with employees at that location in a separate field. Each individual branch will contain the employees at just that site and the ID of the Head Office. Can’t find a List!: This booklet provides only a selection of the most commonly asked for lists. If you require a list that you cannot see in this booklet, then call and talk to us.

Latest Stats : As the file is constantly being updated, this booklet provides only a snapshot of the database. For the latest stats please visit our website www.IDSDirectMarketing.com 8

Direct Marketing in Ireland


SENIOR MANAGERS (in Irish Businesses) Republic of Ireland Job Title Primary Manager Finance Personnel Sales Computing Health & Safety Marketing Production Advertising Totals

TOTALS 162659 7414 3384 8172 3539 1581 1507 2230 3851 194337

NAMED 162659 7414 3384 8172 3539 1581 1507 2230 3851 194337

PHONES 146660 6962 3176 7788 3327 1475 1435 2069 3775 176667

FAXES 49517 6880 3197 7169 3414 1532 1442 2164 1942 77257

EMAILS 5125 5845 2898 6261 3136 1385 1367 2002 1237 29256

URLS 20663 5028 2598 5228 2700 1224 1276 1804 766 41287

NAMED 59519 2372 1441 4211 1314 615 1899 566 18632 90569

PHONES 54354 2332 1417 4156 1299 606 1881 561 18381 84987

FAXES 24348 2170 1319 3207 1219 583 1577 549 9102 44074

EMAILS 2695 1674 1022 2274 982 469 1267 459 6143 16985

URLS 13791 1612 987 2153 951 451 1223 443 5493 27104

Northern Ireland Job Title Primary Manager Finance Personnel Sales Computing Health & Safety Marketing Production Advertising Totals

TOTALS 59519 2372 1441 4211 1314 615 1899 566 18632 90569

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SIC2 BY SIZE PROFILE (Republic of Ireland) SIC2 TOTALS 0 Unclassified 20765 1 Agriculture, Hunting & Services 4631 2 Forestry, Logging & Services 212 5 Fishing, Fish Farming & Services 230 14 Other Mining & Quarrying 303 15 Mfr of Food Products & Beverages 1815 16 Mfr of Tobacco Products 13 17 Mfr of Textiles 906 18 Mfr of Clothes & Fur 435 19 Leather; Bags, Saddles & Footwear 65 20 Mfr of Wood & Products of Wood & Cork 967 21 Mfr of Pulp, Paperand Paper Products 632 22 Publishing, Printing & Repro 2401 24 Mfr of Chemicals & Chemical Products 697 25 Mfr of Rubber & Plastic Products 558 26 Mfr of Other Non-metallic Mineral Products 1385 27 Mfr of Basic Metals 269 28 Mfr of Fabricated Metal Products 3756 29 Mfr of Machinery & Equipment 2421 30 Mfr of Office Machinery & Computers 160 31 Mfr of Electrical Machinery & Apparatus 747 32 Mfr of Radio, Television & Comms Equipment 421 33 Mfr of Medical, Precision, Optical, & Clocks 689 34 Mfr of Motor Vehicles & Trailers 238 35 Mfr of Other Transport Equipment 267 36 Mfr of Furniture; Manufacturing 1262 37 Recycling 162 40 Electricity, Gas, Steam & Hot Water Supply 392 41 Collection, Purification Water 219 45 Construction 23187 50 Sale & Repair of Vehicles & Petrol Retail 9290 51 Wholesale Trade & Commission Trade 12065 52 Retail Trade & Repair 34527 55 Hotels & Restaurants 25717 60 Land Transport; Transport Via Pipelines 5730 61 Water Transport 152 62 Air Transport 168 63 Transport; Services; & Travel Agencies 4251 64 Post & Telecommunications 4174 65 Financial Intermediation 5164 66 Insurance & Pension Funding 505 67 Financial Intermediation Other 1769 70 Real Estate Activities 3068 71 Renting of Machinery & Equipment 3843 72 Computer & Related Activities 3666 73 Research & Development 126 74 Other Business Activities 25580 75 Public Admin; Defence; Social Security 8575 80 Education 8810 85 Health & Social Work 16298 90 Sewage; Refuse; Sanitation & Services 624 91 Activities of Membership Organisations 10680 92 Recreational, Cultural & Sporting Activities 12710 93 Other Service Activities 8326 99 Extra-territorial Organisations & Bodies 101 TOTALS 281024

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Direct Marketing in Ireland

0-5 5-9 16728 4027 3381 1011 142 49 146 62 191 64 867 425 6 1 540 250 286 86 41 22 611 223 370 116 1369 567 369 126 283 119 946 249 154 54 2227 877 1318 623 44 40 423 141 255 99 338 152 178 36 152 52 767 295 106 28 237 70 176 37 16585 5039 5971 2266 6860 2908 22292 8027 16513 5921 3889 1231 105 30 94 34 2459 1059 2874 858 1415 1786 283 130 1028 461 2141 564 2464 964 2236 705 87 26 16461 6111 3668 2032 4322 2422 11785 3369 396 126 6977 2109 9168 2698 6078 1867 44 33 224171 62720

10-24 8 159 13 16 25 228 0 70 32 0 87 64 285 75 66 132 32 446 298 22 99 35 107 11 41 122 20 39 4 1033 684 1538 2866 2141 378 7 17 480 216 1404 57 148 311 292 463 7 2257 922 1128 654 74 1177 497 315 20 21633

25 -49 2 36 7 2 14 76 2 20 15 0 20 28 91 28 37 25 11 109 83 3 25 12 21 7 7 39 3 15 1 256 246 314 577 614 98 6 4 98 151 130 18 39 21 68 86 4 341 1508 506 191 12 291 214 44 2 6581

50 -99 0 22 1 2 6 75 3 11 5 2 9 28 43 25 17 11 8 35 39 6 24 5 17 4 3 18 3 14 1 139 77 218 378 358 65 2 5 49 41 70 3 37 13 36 79 0 184 256 313 107 7 109 89 13 2 3089

100-249 0 14 0 2 2 91 1 11 8 0 13 23 37 41 28 16 9 47 44 43 24 9 31 1 3 17 2 12 0 90 38 157 278 82 44 1 4 71 16 102 7 29 12 14 66 1 150 97 73 99 6 10 29 6 0 2016

250+ 0 8 0 0 1 53 0 4 3 0 4 3 9 33 8 6 1 15 16 2 11 6 23 1 9 4 0 5 0 45 8 70 109 88 25 1 10 35 18 257 7 27 6 5 31 1 76 92 46 93 3 7 15 3 0 1307


SIC2 BY SIZE PROFILE (Northern Ireland) SIC2 0 Unclassified 1 Agriculture, Hunting & Services 2 Forestry, Logging & Services 5 Fishing, Fish Farming & Services 14 Other Mining & Quarrying 15 Mfr of Food Products & Beverages 16 Mfr of Tobacco Products 17 Mfr of Textiles 18 Mfr of Clothes & Fur 19 Leather; Bags, Saddles & Footwear 20 Mfr of Wood & Products of Wood & Cork 21 Mfr of Pulp, Paperand Paper Products 22 Publishing, Printing 24 Mfr of Chemicals & Chemical Products 25 Mfr of Rubber & Plastic Products 26 Mfr of Other Non-metallic Mineral Products 27 Mfr of Basic Metals 28 Mfr of Fabricated Metal Products 29 Mfr of Machinery & Equipment 30 Mfr of Office Machinery & Computers 31 Mfr of Electrical Machinery & Apparatus 32 Mfr of Radio, Television & Comms Equipment 33 Mfr of Medical, Precision, Optical, & Clocks 34 Mfr of Motor Vehicles & Trailers 35 Mfr of Other Transport Equipment 36 Mfr of Furniture; Manufacturing 37 Recycling 40 Electricity, Gas, Steam & Hot Water Supply 41 Collection, Purification Water 45 Construction 50 Sale & Repair of Vehicles & Petrol Retail 51 Wholesale Trade & Commission Trade 52 Retail Trade & Repair 55 Hotels & Restaurants 60 Land Transport; Transport Via Pipelines 61 Water Transport 62 Air Transport 63 Transport; Services; & Travel Agencies 64 Post & Telecommunications 65 Financial Intermediation 66 Insurance & Pension Funding 67 Financial Intermediation Other 70 Real Estate Activities 71 Renting of Machinery & Equipment 72 Computer & Related Activities 73 Research & Development 74 Other Business Activities 75 Public Admin; Defence; Social Security 80 Education 85 Health & Social Work 90 Sewage; Refuse; Sanitation & Services 91 Activities of Membership Organisations 92 Recreational, Cultural & Sporting Activities 93 Other Service Activities 99 Extra-territorial Organisations & Bodies Totals

TOTALS 211 1931 63 53 127 592 2 419 148 13 308 120 737 180 167 466 55 1161 657 37 138 133 163 73 75 386 67 66 35 7869 3992 4086 15239 7442 1772 50 12 1102 1037 1579 225 388 1665 720 939 9 6894 3079 2765 5482 186 5141 4536 3847 11 94003

0-5 201 1261 46 34 54 302 0 255 78 8 189 63 460 96 75 271 31 670 358 16 81 69 90 37 49 225 49 33 13 5145 2503 2335 9716 4644 993 31 7 682 633 930 170 205 1134 440 628 3 4467 1686 1341 3033 105 3192 2764 2650 7 54583

5-9 4 547 10 16 27 135 0 99 35 2 77 22 148 43 39 131 8 278 184 7 32 36 42 23 14 96 10 10 14 1901 1027 1013 3884 1839 460 10 1 272 271 426 33 109 378 195 193 2 1638 779 568 1383 49 1595 1326 982 3 22435

10-24 2 109 2 3 23 83 0 39 19 2 22 15 90 32 23 44 10 133 77 12 20 10 23 10 9 49 5 15 4 559 368 506 1204 682 228 5 3 110 94 182 14 47 115 66 76 3 586 400 454 631 21 325 346 194 1 8109

25-49 3 8 3 0 14 26 0 9 9 0 12 8 21 1 12 10 3 35 19 1 1 6 3 1 1 7 1 3 0 143 54 122 213 180 47 2 1 17 17 24 3 9 18 12 17 0 100 68 217 241 6 18 53 11 0 1810

50 -99 0 3 2 0 7 13 1 5 2 1 5 3 9 0 8 5 2 23 12 0 1 4 3 0 0 6 2 1 0 54 16 53 109 66 19 0 0 10 13 6 3 9 5 5 12 1 46 43 123 113 4 8 29 7 0 872

100 -249 250+ 0 0 2 1 0 0 0 0 1 1 14 17 0 1 7 5 4 1 0 0 3 0 8 1 5 4 3 5 8 2 2 3 1 0 12 10 0 6 0 1 1 2 3 5 2 0 1 1 2 0 3 0 0 0 3 1 1 3 32 9 13 7 36 20 73 36 18 8 15 10 2 0 0 0 7 4 5 4 1 10 2 0 7 1 7 7 1 0 7 4 0 0 24 23 55 47 45 17 47 32 1 0 2 1 9 6 1 0 0 0 496 316

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Postal Map of Ireland

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Direct Marketing in Ireland


GEOGRAPHICAL PROFILE - BY COUNTY (Republic of Ireland) County Co. Carlow Co. Cavan Co. Clare Co. Cork Co. Donegal Co. Dublin Co. Galway Co. Kerry Co. Kildare Co. Kilkenny Co. Laois Co. Leitrim Co. Limerick Co. Longford Co. Louth Co. Mayo Co. Meath Co. Monaghan Co. Offaly Co. Roscommon Co. Sligo Co. Tipperary Co. Waterford Co. Westmeath Co. Wexford Co. Wicklow TOTALS

TOTALS 3069 4128 7371 33501 10387 76762 13541 10004 10942 4851 4672 1661 13030 1546 7752 6032 8934 4275 5351 3077 4449 9779 7863 6775 9348 7175 281010

NAMED 1846 2775 4115 19067 7945 38019 7646 6294 6027 2939 2688 1006 7482 1008 4965 3588 5302 2893 3234 1906 2477 5978 4941 3847 5579 3990 162693

PHONES 2742 3615 6226 30446 6621 69603 12207 8862 9955 4354 4271 1439 11571 1312 6566 5509 8055 3527 4570 2667 3919 8783 6751 6257 8825 6667 249841

FAXES 569 817 1416 5786 3146 19084 2603 1715 1953 793 683 265 2329 237 2011 1047 1626 906 784 474 813 1381 1679 1243 1484 1441 58775

EMAILS 342 499 1065 4124 2404 13747 2014 1286 1215 545 442 241 1703 162 1396 882 900 536 515 377 711 987 1422 910 1014 1009 42201

URLS 236 298 642 2541 1225 10285 1342 750 810 362 324 152 1071 108 931 519 563 321 343 217 395 569 943 601 746 642 27420

GEOGRAPHICAL PROFILE - BY TOWN (Republic of Ireland) TOWN Ardee Arklow Ashbourne Athboy Athenry Athlone Athy Bagenalstown Bailieborough Balbriggan Ballina Ballinasloe Ballyboughal Ballyhaunis Ballyjamesduff Bandon Bantry Belturbet Birr Blackrock Boyle Bray Cahir Carlow Carrick On Shan Carrick On Suir Carrickmacross Cashel Castlebar

TOTALS 549 1291 473 84 177 2702 1170 375 253 655 639 1524 78 364 210 1316 1126 496 2718 3046 603 2731 792 2690 1436 688 776 117 1557

NAMED 402 799 240 66 128 1480 704 269 171 370 366 1006 46 248 161 837 676 342 1750 1718 377 1527 488 1573 851 434 538 74 870

PHONES 441 1184 432 69 155 2488 1098 347 215 585 566 1373 69 335 180 1182 1069 413 2280 2717 511 2547 722 2391 1244 568 642 102 1430

FAXES 146 244 108 20 36 584 213 67 57 111 88 225 17 75 28 190 191 85 408 815 90 638 124 501 226 71 203 17 307

Castleblayney Castlerea Cavan Claremorris Clonakilty Clonmel Cobh Cootehill Cork Donegal Drogheda Dublin Dublin 1 Dublin 10 Dublin 11 Dublin 12 Dublin 13 Dublin 14 Dublin 15 Dublin 16 Dublin 17 Dublin 18 Dublin 2 Dublin 20 Dublin 22 Dublin 24 Dublin 3 Dublin 4 Dublin 5 Dublin 6

1070 1139 2381 1991 802 2211 511 419 19382 5459 3484 268 5728 948 2476 3936 1925 3073 3038 1456 571 2703 10534 497 2534 3820 2294 3874 1955 3359

737 752 1549 1202 495 1295 298 295 10389 4340 2121 101 2238 392 1263 1955 1040 1768 1342 746 231 1319 4891 231 1106 1874 1179 2009 1055 1806

912 951 2113 1849 722 2035 470 358 17730 4135 3088 265 4608 877 2321 3699 1783 2752 2786 1359 537 2454 9652 463 2243 3382 2111 3572 1801 3022

196 144 512 325 126 325 95 73 3607 1940 725 31 1326 217 656 1194 404 691 588 224 168 637 3537 97 592 943 508 1054 380 758

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Dublin 6w Dublin 7 Dublin 8 Dublin 9 Dun Laoghaire Dunboyne Dundalk Dungarvan Dunmanway Ennis Enniscorthy Fermoy Galway Gorey Greystones Kells Kildare Kilkenny Killaloe Killarney Killeshandra Kilmallock Kilrush Kinsale Letterkenny Liord Limerick Listowel Longford Loughrea Lucan Lusk Macroom Malahide Mallow Manorhamilton

1001 2772 3241 2070 3333 238 3713 1115 354 5612 2878 818 10242 1452 962 2183 2056 4841 111 4074 102 1034 66 686 2194 2727 11992 997 1544 369 1046 202 894 875 3601 220

517 1471 1633 1018 1808 146 2434 658 234 3218 1788 484 5517 876 541 1470 1123 2932 62 2568 70 738 42 383 1508 2092 6740 661 1006 220 554 108 574 453 2238 151

940 2587 3029 1921 3063 211 3031 959 340 4700 2736 720 9272 1392 892 1995 1863 4344 99 3560 97 927 58 617 975 1504 10640 909 1310 341 905 176 804 789 3275 190

196 701 851 435 792 50 1135 178 55 965 389 138 2098 212 182 326 284 788 13 737 14 131 9 113 475 727 2197 153 236 54 201 48 140 175 569 35

Maynooth Midleton Mitchelstown Monaghan Mullingar Naas Naul Navan Nenagh New Ross Newbridge Portlaoise Rath Luirc Roscommon Roscrea Rush Shannon Skerries Skibbereen Sligo Swords Thurles Tipperary Tralee Trim Tuam Tullamore Virginia Waterford Westport Wexford Wicklow Youghal TOTALS

632 1117 438 2423 4071 6110 63 5707 1423 1146 958 4665 198 1330 845 300 1569 448 1216 4447 2588 2346 1355 4920 237 1221 2628 259 6746 1463 3867 2175 1029 281010

346 643 286 1615 2366 3317 34 3230 890 765 522 2685 140 774 535 192 785 265 728 2470 1237 1473 784 3057 143 765 1478 182 4283 886 2146 1111 649 162693

590 991 372 1967 3767 5539 56 5165 1216 1054 849 4265 191 1200 718 275 1356 419 1082 3917 2331 2153 1267 4381 171 1058 2285 232 5790 1312 3638 2029 868 249841

151 153 65 506 658 1091 15 1077 228 220 205 678 13 238 103 44 425 81 191 813 576 309 203 819 43 185 373 47 1501 243 660 369 131 58775

GEOGRAPHICAL PROFILE - BY COUNTY (Northern Ireland) COUNTY Co. Antrim Co. Armagh Co. Down Co. Fermanagh

TOTALS 39453 7619 18451 3443

NAMED 24313 5413 12749 2503

PHONES 35632 6564 16469 3010

FAXES 12324 2331 5614 1020

COUNTY Co. Londonderry Co. Tyrone Totals

TOTALS 10794 8964 94003

NAMED 7421 6525 59472

PHONES 9396 7851 84292

FAXES 3358 2770 27528

GEOGRAPHICAL PROFILE - BY COUNCIL (Northern Ireland) COUNCIL Antrim Ards Armagh Ballymena Ballymoney Banbridge Belfast Carrickfergus Castlereagh Coleraine Cookstown Craigavon Derry Down

14

TOTALS 2348 3630 3018 3010 1348 2207 19502 1300 2090 3235 1813 4064 4581 3303

NAMED 1674 2184 2169 2137 897 1730 10914 705 1436 2256 1371 2846 2926 2281

PHONES 2076 3370 2586 2668 1192 1878 17591 1282 1949 2847 1598 3494 3990 2992

Direct Marketing in Ireland

FAXES 778 930 915 916 325 714 6246 315 815 916 570 1249 1418 1003

COUNCIL Dungannon Fermanagh Larne Limavady Lisburn Magherafelt Moyle Newry & Mourne Newtownabbey North Down Omagh Strabane Totals

TOTALS 3050 3476 1397 1280 4669 2220 994 5314 3047 3653 2500 1634 94003

NAMED 2207 2528 975 952 3253 1652 711 3972 1795 2344 1815 1176 59472

PHONES 2699 3039 1205 1132 4165 1888 801 4598 2946 3289 2182 1425 84292

FAXES 930 1029 337 433 1640 722 208 1680 914 1110 776 501 27528


GEOGRAPHICAL PROFILE - BY TOWN (Northern Ireland) TOWN Antrim Armagh Augher Aughnacloy Ballycastle Ballyclare Ballymena Ballymoney Ballynahinch Banbridge Bangor Belfast Bushmills Caledon Carrickfergus Castlederg Castlewellan Clogher Coleraine Cookstown Craigavon Crumlin Donaghadee

TOTALS 1805 2491 72 122 502 1027 3673 1151 843 1162 2785 22110 270 59 1365 322 370 125 2364 1372 5108 577 311

NAMED 1282 1806 42 84 349 680 2635 750 610 919 1785 12699 200 42 742 245 266 96 1656 1025 3598 420 206

PHONES 1601 2146 59 96 414 988 3180 1041 754 1009 2542 19984 217 46 1339 281 320 96 2090 1204 4399 512 301

Postal Map of Northern Ireland

FAXES 584 747 12 35 113 299 1069 278 264 404 823 7222 53 12 333 108 101 33 728 428 1579 210 78

TOWN Downpatrick Dromore Dungannon Enniskillen Fivemiletown Hillsborough Holywood Larne Limavady Lisburn Londonderry Maghera Magherafelt Newcastle Newry Newtownabbey Newtownards Omagh Portrush Portstewart Strabane Totals

TOTALS 1562 596 2947 3444 162 428 830 1151 906 2889 4968 476 1738 619 5455 2436 3489 2686 472 347 1096 94003

NAMED 1060 472 2146 2502 117 296 538 815 670 2031 3220 352 1298 425 4075 1383 2102 1963 316 241 760 59472

PHONES 1438 498 2622 3011 142 379 712 1010 817 2577 4315 415 1469 558 4725 2328 3232 2344 416 295 961 84292

FAXES 484 174 952 1020 35 169 273 288 307 1042 1545 143 563 181 1730 725 932 822 106 75 333 27528

Belfast

Call 01 2604818 or 028 3025 4700

15


BUSINESSES BY STANDARD INDUSTRIAL CLASSIFICATION

16

Republic of Ireland

Northern Ireland

Total Named Phone Fax

Total Named Phone Fax

4631 3307 4353 474 616 511 512 54

1931 364 2 35 306 2 20 195 47 16 736 204

1476 318 0 7 263 1 18 174 17 6 548 123

5

4

5

0

39 39

63 63

42 42

56 56

20 20

202 93 109

61 26 35

53 23 30

32 15 17

50 21 29

19 9 10

26 1 1 24

21 1 2 19

9 1 1 7

7 2

4 2

3 2

2 1

5

2

1

1

42 42 0

108 104 4

30 30 0

5 5

3 3

5 5

4 4

Other Mining & Quarrying Quarrying of stone Production of salt

303 222 298 220 5 2

261 258 3

95 95 0

127 109 116 126 106 115 1 1 1

85 84 1

Manufacture of Food Products & Beverages Slaughtering of animals not poultry Animal by-product processing Production of meat & poultry meat products Bacon & ham production Processing & preserving of fish products Other fish processing & preserving Manufacture of fruit & vegetable juice Processing of fruit & vegetables Manufacture of refined oils & fats Operation of dairies & cheese making Butter & cheese production Manufacture of ice cream Mfr of starches & starch products Manufacture of prepared animal feeds Manufacture of other food products Mfr of bread, pastry goods & cakes Mfr of preserved pastry goods & cakes Manufacture of sugar Manufacture of sugar confectionery Processing of tea & coffee Manufacture of other food products Manufacture of other food products Mfr of distilled alcoholic beverages Mfr of cider & other fruit wines Manufacture of beer Mfr of mineral waters & soft drinks

1815 947 1633 614 31 12 28 4 295 201 248 121 47 24 46 11 4 2 4 0 99 56 88 42 9 4 8 3 2 0 2 0 48 29 43 18 5 1 5 0 81 28 73 20 25 12 21 8 44 22 37 15 1 0 0 0 220 134 206 83 34 14 33 7 11 7 10 1 2 2 1 2 17 13 16 4 58 38 52 25 1 1 1 0 6 4 6 4 554 237 510 155 35 8 32 8 51 35 45 33 89 48 81 35 46 15 43 15

SIC

Description

1 1120 1130 1200 1210 1220 1240 1250 1300 1400 1410 1420 1429 1500

Agriculture, Hunting & Services Growing of vegetables, horticultural etc Growing of fruit, nuts, beverages & spices Farming of animals Farming of cattle, dairy farming Farming of sheep, goats, horses, mules Farming of poultry Other farming of animals Growing of crops & farming of animals Agricultural & animal husbandry services Agricultural service landscape gardening Animal husbandry service Activities Animal husbandry service Activities Hunting, trapping & game

2 2010

Forestry, Logging & Services Forestry & logging

212 122 212 122

194 194

5 5010 5020

Fishing, Fish Farming & Services Fishing Fish farming

230 102 128

140 67 73

10 10101 10102 10103

Mining of Coal, Lignite & Peat Deep coal mines Open cast coal working Manufacture of solid fuel

28 1 2 25

11 11100 11200

Extraction of Oil, Gas & Services Extraction of crude petrol & natural gas Service Actvs in oil & gas extraction

115 111 4

14 14100 14400 15 15111 15112 15130 15131 15200 15209 15320 15330 15420 15510 15512 15520 15620 15700 15800 15810 15820 15830 15842 15860 15890 15899 15910 15940 15960 15980

Direct Marketing in Ireland

121 454 22 40 323 513 203 1936 378 19 6

60 115 5 300 442 15 12 22 7 24 39 6 231 313 26 444 500 39 105 192 51 1429 1839 246 179 359 23 10 18 2 3 6 0

592 434 4 2 67 44 25 22 2 2 17 14 2 1 1 1 23 15

1741 267 274 42 2 0 35 1 304 6 2 1 18 5 169 31 46 3 12 3 683 164 192 11

537 4 60 24 1 13 1 1 22

265 2 32 21 0 10 0 1 7

98 7 14

82 5 13

93 6 11

32 6 7

80 32 29 2

71 21 19 1

73 26 28 1

55 11 1 1

26

18

23

8

1 1 76 116 2 2

0 52 2

1 126 2 15 19

10 13

15 16

8 9


SIC

Description

16 16000

Manufacture of Tobacco Products Manufacture of tobacco products

17 17110 17150 17160 17170 17220 17300 17401 17402 17403 17511 17520 17540 17542 17549 17710 17720

Manufacture of Textiles Preparation & spinning of cotton fibres Manufacture of silk Manufacture of sewing threads Preparation & spinning of textile fibres Woollen-type weaving Finishing of textiles Upholstery Manufacturers Mfr of canvas goods, sacks, etc. Manufacture of household textiles Manufacture of woven carpets & rugs Mfr of cordage, rope, twine & netting Manufacture of other textiles Manufacture of narrow fabrics Manufacture of other textiles Mfr of knitted & crocheted hosiery Mfr of knitted & crocheted pullovers etc

18 18210 18220 18221 18222 18231 18232 18241 18249 18300

Manufacture of Clothes & Fur Manufacture of workwear Manufacture of other outerwear Manufacture of other men’s outerwear Manufacture of other women’s outerwear Manufacture of men’s underwear Manufacture of women’s underwear Manufacture of hats Mfr of other wearing apparel & accessories Dressing & dyeing of fur

19 19200 19300

Leather; Bags, Saddles & Footwear Mfr of luggage, saddlery & harness Manufacture of footwear

20 20100 20300 20400 20500 20510

Manufacture of Wood & Products of Wood & Cork Saw milling & planing of wood Mfr of builders’ carpentry & joinery Manufacture of wooden containers Mfr of wood, cork, straw products Manufacture of other products of wood

967 588 205 143 264 124 50 24 59 21 389 277

21 21110 21120 21200 21210 21211 21219 21220 21230 21240 21250

Manufacture of Pulp, Paperand Paper Products Manufacture of pulp Manufacture of paper & paperboard Mfr of articles of paper & paperboard Mfr of corrugated paper & paperboard Mfr of paper & paperboard, sacks & bags Mfr of other paper & paperboard containers Mfr of household & sanitary goods Manufacture of paper stationery Manufacture of wallpaper Mfr of other articles of paper & board

632 350 11 7 72 49 35 16 21 5 47 27 263 139 3 2 34 17 83 51 63 37

22 22110 22120 22130 22150 22200 22220

Publishing, Printing & Repro of Media Publishing of books Publishing of newspapers Publishing of journals & periodicals Other publishing Printing & service related to printing Printing

Total Named Phone Fax

13 13

10 10

11 11

8 8

906 3 33

542 1 22

778 307 3 1 23 16

2 0 11 7 12 8 364 160 4 2 47 19 57 40 5 5 186 151 16 12 15 9 14 8 137 98

2 0 10 5 11 2 341 111 4 1 44 8 51 24 5 5 138 68 14 7 14 7 12 6 114 46

435 213 56 24 198 118 65 24 21 13

397 144 53 24 175 74 61 15 19 9

2 2

2 2

2 2

419 283 1 1 6 5 7 3

383 1 6 6

172 0 2 1

3 3 3 9 9 8 234 141 218 9 5 9 25 19 24 18 14 18 2 2 2 64 47 56 7 4 7 10 9 10 2 2 2 22 19 13

1 4 85 3 12 9 2 33 3 7 2 8

148 25 61 29 9 1 7 5 11

98 18 40 21 6 1 4 2 6

133 23 52 27 9 1 7 4 10

62 14 33 8 2 0 2 0 3

13 11 2

11 10 1

13 11 2

6 6 0

859 261 185 49 244 78 49 16 55 7 327 111

308 240 91 75 94 65 20 15 8 5 95 80

270 78 89 17 7 79

149 48 50 12 5 34

580 286 10 6 65 43 34 13 21 6 43 21 240 129 3 2 33 19 73 19 59 28

120 1 25 4 3 14 33 2 20 12 6

107 0 25 3 3 11 30 2 18 10 5

76 0 21 2 2 8 23 1 10 6 3

47 14 31 3

11 9 11 3

45 14 30 3

8 2 10 2

65 42 23

34 23 11

56 34 22

13 9 4

2401 411 405 20 265 1158 23

Total Named Phone Fax

1345 2203 996 199 390 137 253 345 226 10 19 1 127 237 94 689 1086 490 13 22 10

2 2

97 1 23 2 3 9 27 1 14 12 5

737 472 684 368 149 78 136 52 175 131 163 122 8 6 8 4 42 22 34 14 318 211 302 154 11 6 10 7

Call 01 2604818 or 028 3025 4700

17


18

SIC

Description

22230 22240 22250 22310

Bookbinding Pre-press Activities Ancillary Actvs related to printing Reproduction of sound recording

32 31 19 37

12 16 11 15

30 30 18 36

7 10 9 12

13 2

10 2

13 2

7 2

19

6

16

6

23 23200 23300

Manufacture of Coke, Petroleum & Nuclear Fuel Mfr of refined petroleum products Processing of nuclear fuel

10 10

8 8

9 9

4 4

4 3 1

3 3 0

4 3 1

1 1 0

24 24100 24120 24140 24150 24160 24301 24302 24400 24410 24510 24512 24520 24620 24640 24660 24700

Manufacture of Chemicals & Chemical Products Manufacture of basic chemicals Manufacture of dyes & pigments Mfr of other organic basic chemicals Mfr of fertilisers & nitrogen compounds Mfr of plastics in primary forms Mfr of paints, varnishes & coatings Manufacture of printing ink Mfr of pharmas, chemicals & botanicals Mfr of basic pharmaceutical products Mfr of soap & detergents & cleaners Mfr of cleaning & polishing preparations Mfr of perfumes & toilet preparations Manufacture of glues & gelatine Mfr photographic chemical material Manufacture of other chemical products Manufacture of man-made fibres

697 352 19 3 2 2 159 99 59 32 3 2 50 21 17 6 5 1 231 127

180 132 19 16 1 1 50 41 16 13

163 17 1 45 15

92 10 1 29 11

25 25110 25120 25130 25200 25210 25239 25240

Manufacture of Rubber & Plastic Products Manufacture of rubber tyres & tubes Retreading & rebuilding of rubber tyres Manufacture of other rubber products Manufacture of plastic products Mfr of plastic plates, sheets, tubes etc Mfr of other builders’ ware of plastic Manufacture of other plastic products

558 344 3 2 6 4 63 44 314 204 29 10 143 80

26 26110 26120 26130 26140 26210 26260 26300 26520 26530 26610 26620 26630 26660 26700 26810 26829

Manufacture of Other Non-metallic Mineral Products Manufacture of flat glass Shaping & processing of flat glass Manufacture of hollow glass Manufacture of glass fibres Mfr of ceramic household & ornamental Mfr of refractory ceramic products Manufacture of ceramic tiles & flags Manufacture of lime Manufacture of plaster Mfr of concrete products for construction Manufacture of plaster products Manufacture of ready-mixed concrete Mfr of concrete, plaster & cement Cutting, shaping & finishing of stone Production of abrasive products Mfr of other non-metallic mineral products

1385 1 285 4 13 290 3 17 12 49 14 27 155 102 384 27 2

27 27100 27440 27450 27500 27530

Manufacture of Basic Metals Mfr of iron & steel & of ferro-alloys Copper production Other non-ferrous metal production Casting of metals Casting of light metals

269 156 213 129 2 0 45 22 3 1 6 4

Direct Marketing in Ireland

Total Named Phone Fax

6 67 44 1 29 5

634 300 17 4 2 1 146 77 52 25 3 1 47 22 15 8 3 1 213 109

Total Named Phone Fax

8 7 9 18 1 1 35 9

8 6 3 15 1 0 16 7

7 6 9 16 1 1 30 9

6 5 4 11 1 0 6 4

6

5

6

4

502 263 2 0 6 3 57 40 282 156 27 6 132 58

167 133 7 2 11 10 21 16 52 43 7 4 68 57 1 1

154 6 10 19 48 7 63 1

111 4 7 14 41 4 41 0

939 1252 362 0 1 0 167 268 94 2 4 2 8 13 3 194 234 58 3 3 3 11 17 8 7 10 1 35 45 13 5 12 7 12 22 10 101 143 52 49 98 22 329 355 75 14 27 13 2 2 1

466 359

437

190

54

32

10 10 9 58 42 51 5 5 4 10 9 10 4 4 4 23 11 22 10 9 9 18 13 18 88 63 85 20 16 19 151 130 143 8 7 8 2 2 2

6 21 2 5 2 8 8 6 39 12 44 6 0

2 18 25 0 11 4

6 63 38 0 27 4

0 17 27 0 5 3

244 103 200 74 2 1 34 25 3 2 5 1

60

55 40 2 12 1

39

43 32 2 8 1

47 33 2 11 1

29 22 0 6 1


SIC

Description

28 28100 28110 28120 28210 28300 28400 28510 28520 28600 28610 28620 28630 28700 28720 28730 28740 28750

Manufacture of Fabricated Metal Products Mfr of structural metal products Mfr of metal structures & parts Mfr of builders’ carpentry & joinery Mfr of tanks & containers of metal Manufacture of steam generators Forging, pressing & powder coating Treatment & coating of metals General mechanical engineering Mfr of cutlery, tools & general hardware Manufacture of cutlery Manufacture of tools Manufacture of locks & hinges Mfr of other fabricated metal products Manufacture of light metal packaging Manufacture of wire products Mfr of fasteners, screws, chains & springs Mfr of other fabricated metal products

3756 167 767 290 7 15 9 121 878 8 3 1152 9 58 2 179 1 90

2232 3514 1083 95 163 62 513 719 243 163 267 107 3 7 3 5 14 4 2 9 3 62 113 25 483 822 140 5 7 3 0 3 0 722 1075 397 5 8 4 33 53 19 1 2 0 92 168 42 0 0 0 49 87 31

29 29100 29110 29121 29122 29130 29140 29200 29210 29220 29230 29240 29300 29310 29320 29400 29510 29520 29521 29523 29530 29540 29560 29710

Manufacture of m/cs & Equipment Manufacture of manufacturing m/cs Mfr of engines, turbines & cycle engines Manufacture of pumps Manufacture of compressors Manufacture of taps & valves Mfr of bearings, gears & driving elements Mfr of other general purpose m/cs Mfr of furnaces & furnace burners Mfr of lifting & handling equip Mfr of non-domestic cooling & vent equip Mfr of other general purpose m/cs Mfr of agricultural & forestry m/cs Manufacture of agricultural tractors Mfr of other agricultural & forestry m/cs Manufacture of machine tools Manufacture of m/cs for metallurgy Mfr of m/cs for quarrying & construction Manufacture of m/cs for mining Mfr of concrete crushing, screening etc Mfr of m/cs for food, beverage & tobacco Mfr of m/cs for textile, apparel & leather Mfr of other special purpose m/cs Mfr of electric domestic appliances

2421 497 9 148 70 26 41 19 3 235 177 255 12 4 168 43 67 15 4 18 74 2 321 213

1356 2261 854 348 462 212 6 8 2 87 142 56 38 68 34 15 23 14 21 36 17 8 19 6 3 3 2 122 226 93 79 173 45 142 232 104 5 12 4 4 4 4 122 160 10 21 40 13 22 66 9 8 14 4 2 4 0 11 17 12 36 62 27 0 2 0 142 297 99 114 200 87

30 30010 30020

Manufacture of Office m/cs & Computers Manufacture of office m/cs Mfr of computers & info processing equip

160 60 100

31 31100 31200 31300 31400 31500 31600 31610 31620

Manufacture of Electrical m/cs & Apparatus Mfr of motors, generators & transformers Mfr of electricity distrib & control equip Manufacture of insulated wire & cable Mfr of accumulators, cells & batteries Mfr of lighting equip & electric lamps Manufacture of electrical Equipment Mfr of electrical equip for vehicles Manufacture of other electrical Equipment

32 32100 32201 32300

Manufacture of Radio, Television & Comms equip Mfr of electronic valves & tubes Mfr of telephone apparatus & equip Manufacture of TVs, Radios etc

Total Named Phone Fax

Total Named Phone Fax

1161 822 1067 559 77 66 74 38 181 141 168 104 143 94 131 65 3 2 3 2 6 4 6 3 3 0 3 0 26 20 26 9 209 135 191 88 1 0 1 0 313 229 278 166 13 8 13 9 53 24 49 18 44 8 81

34 6 57

39 8 77

18 6 33

657 472 64 50 2 2 26 20 35 24 5 5 18 10 21 15 1 1 87 63 86 59 73 55 44 39 2 2 27 24 22 14 10 3 6 2

615 56 1 26 35 5 17 20 1 87 79 67 43 2 25 20 10 5

376 39 1 22 21 4 8 13 1 58 51 41 27 2 6 8 4 2

2 22 4 71 29

1 19 2 45 18

2 21 3 64 26

0 15 1 35 17

74 23 51

37 20 17

26 15 11

36 20 16

19 11 8

747 352 26 10 191 79 2 1 3 2 39 26 284 135 5 1 197 99

700 276 21 9 177 55 2 2 3 1 37 23 269 123 4 1 189 62

138 7 31

96 5 26

127 4 27

69 4 21

3 16 20 2 59

2 9 11 1 42

3 16 19 2 56

3 4 7 0 30

421 60 254 107

391 134 59 17 236 71 100 46

133 24 68 41

80 17 38 25

121 22 60 39

66 13 30 23

81 28 53

158 22 88 48

144 57 89

Call 01 2604818 or 028 3025 4700

19


20

SIC

Description

33 33100 33200 33201 33202 33301 33401 33403 33500

Manufacture of Medical, Precision Items & Optical Mfr of medical, surgical & orthopaedic Manufacture of test instruments Mfr of electronic test instruments Mfr of non-electronic test instruments Mfr of electronic process control equip Mfr of spectacles & unmounted lenses Mfr of photographic & cinema equip Manufacture of watches & clocks

689 370 291 172 6 2 208 102 43 18 37 28 62 24 13 7 29 17

641 307 270 157 6 2 195 82 42 7 35 21 58 22 12 5 26 11

34 34100 34200 34201 34300

Manufacture of Motor Vehicles & Trailers Manufacture of motor vehicles Mfr of bodies (coachwork) for vehicles Manufacture of bodies (coachwork) Mfr of parts for motor vehicles

238 152 13 2 150 119

198 13 114

56 1 28

75

31

71

27

35 35110 35120 35200 35300 35410 35420 35500

Manufacture of Other Transport Equipment Building & repairing of ships Building & repairing of boats Mfr of railway & tramway & rolling stock Manufacture of aircraft & spacecraft Manufacture of motorcycles Manufacture of bicycles Manufacture of other transport Equipment

267 98 96 7 28 4 3 31

129 65 32 0 18 1 1 12

233 77 91 6 26 4 2 28

80 35 22 0 13 1 2 7

36 36100 36110 36120 36130 36140 36220 36300 36400 36501 36509 36600 36610 36620 36631 36639

Manufacture of Furniture; Manufacturing Manufacture of furniture Manufacture of chairs & seats Mfr of other office & shop furniture Manufacture of other kitchen furniture Manufacture of other furniture Mfr of jewellery & related products Manufacture of musical instruments Manufacture of sports goods Mfr of professional & arcade games & toys Manufacture of other games & toys Miscellaneous manufacturing Manufacture of imitation jewellery Manufacture of brooms & brushes Mfr of miscellaneous stationers’ goods Other manufacturing

1262 845 1099 410 505 371 409 193 12 6 12 5 181 108 167 55

37 37100 37200

Total Named Phone Fax

Total Named Phone Fax

163 113 86 60 2 2 40 29 5 4 9 6 9 6 4 1 8 5

140 76 2 34 4 8 8 3 5

84 47 2 20 2 5 5 1 2

73 12 14 1 46

50 5 12 1 32

70 12 13 1 44

27 3 3 1 20

75 11 44

55 11 29

68 10 39

40 8 22

10 2 2 6

9 0 1 5

9 2 2 6

6 0 0 4

386 297 345 132 107 116 15 14 13 45 36 39 2 2 2 29 14 27 24 22 20 16 14 14 31 23 27 11 6 9 33 18 32 1 1 1 12 11 12 3 3 3 3 3 3 31 25 29

177 70 4 32 0 8 6 11 9 2 16 1 3 2 0 13

64 42 184 139 33 18 71 38 21 10 47 26

63 160 27 68 19 45

18 41 3 26 5 21

14 4 4 122

0 4 1 83

13 4 4 111

1 2 0 40

Recycling Recycling of metal waste & scrap Recycling of non-metal waste & scrap

162 12 150

69 3 66

134 10 126

43 2 41

67 7 60

49 4 45

62 6 56

25 2 23

40 40100 40130 40200 40210

Electricity, Gas, Steam & Hot Water Supply Production & distribution of electricity Distribution & trade in electricity Mfr of gas; distribution of gaseous fuels Manufacture of gas

392 143 156 78 15

101 25 56 17 3

357 128 142 76 15

81 21 33 20 7

66 33 15 13 6

33 14 11 6 3

62 29 15 13 6

24 14 9 1 1

41 41000

Collection, Purification & Distn of Water Collection, purification supply of water

219 219

81 81

198 199

28 28

35 35

17 17

33 33

12 12

45 45110 45200 45210 45211 45213 45220

Construction Demolition & wrecking & earth moving Civil engineering & construction Construction & civil engineering works Construction of commercial buildings Civil engineering constructions Erection of roof covering & frames

Direct Marketing in Ireland

23187 15957 20099 3102 57 33 51 11 9134 5983 7080 1194 101 64 97 12 215 99 167 15 864 568 810 124

7869 5849 15 14 2 2 2735 2138 59 42 120 55 318 233

7147 2448 13 9 2 2 2425 926 53 17 120 12 296 126


SIC

Description

45230 45240 45250 45300 45310 45320 45330 45340 45400 45410 45420 45430 45440 45450 45500

Construction of roads, railways, & sports Construction of water projects Construction work - special trades Building installation Installation of electrical wiring/fittings Insulation work Activities Plumbing Other building installation Building completion Plastering Joinery installation Floor or wall covering Painting & glazing Other building completion Renting of construction/demolition equip

684 3 538 28 3388 88 2396 134 101 587 1464 864 1999 22 520

50 50100 50101 50200 50300 50400 50500

Sale & Repair of Vehicles & Petrol Retail Sale of motor vehicles Sale of new motor vehicles Maint & repair of motor vehicles Sale of motor vehicle parts & accessories Sale, Maint & repair of bikes & parts Retailing of automotive fuel

9290 6063 8233 2118 2335 1665 2152 767

51 51100 51120 51130 51140 51160 51180 51200 51210 51230 51240 51300 51310 51320 51330 51340 51350 51360 51370 51380 51390 51400 51410 51420 51430 51440 51450 51460 51470 51471 51473 51479 51500 51511 51512 51519 51520 51530

Wholesale Trade & Commission Trade Wholesale on a fee or contract basis Agents fuels, ores, metals & chemicals Agents for timber & building materials Agents selling equip, ships & aircraft Agents for the sale of textiles, clothes Agents for the sale of particular products W/s of agricultural raw materials W/s of grain, seeds & animal feeds Wholesale of live animals Wholesale of hides, skins & leather W/s of food, beverages & tobacco Wholesale of fruit & vegetables Wholesale of meat & meat products W/s of dairy produce, eggs, oils & fats W/s of alcoholic & other beverages Wholesale of tobacco products W/s of sugar & chocolate confectionery W/s of coffee, tea, cocoa & spices W/s of fish, crustaceans & molluscs Non-specialised W/s of food, beverages Wholesale of household goods Wholesale of textiles Wholesale of clothing & footwear W/s of electrical appliances, radio & tvs W/s of china & glassware & wallpaper Wholesale of perfume & cosmetics Wholesale of pharmaceutical goods Wholesale of other household goods Wholesale of furniture Wholesale of jewellery Wholesale of other household goods Wholesale of non-agri waste & scrap W/s of petroleum & petroleum products This code is no longer in use W/s of other fuels & related products Wholesale of metals & ores W/s of wood, construction & sanitary equip

Total Named Phone Fax

405 0 323 17 2412 54 1827 56 81 481 1054 546 1626 14 315

633 3 516 28 3074 85 2218 116 94 555 1358 824 1898 21 514

162 0 81 11 555 29 265 25 17 26 199 145 193 6 32

3206 2279 3083 577 1770 1009 1613 514 154 81 147 46 1825 1031 1255 214 12065 6914 11105 3602 315 117 279 69 6 2 6 2 1 1 1 0 10 6 9 2 7 7 7 2 106 47 91 33 296 246 11 240 272 197 421 210 6 293 36 364 973 30 113 577 485 85 58 114 128 353 37 480 71 964 16 452 208 1685

183 275 186 213 7 11 53 216 185 257 119 182 304 371 62 203 4 3 161 270 24 33 238 334 504 846 15 30 78 90 358 532 258 447 35 82 24 52 54 98 83 113 182 319 21 35 253 432 26 68 591 919 5 10 350 425 134 197 1023 1620

105 98 4 25 77 42 136 42 2 46 15 124 285 10 30 196 177 26 14 20 60 141 10 186 18 270 3 39 67 483

Total Named Phone Fax

282 1 215 14 981 78 908 73 13 228 464 458 769 13 125

216 1 144 10 722 62 670 52 9 163 321 319 580 4 89

259 1 202 12 873 78 841 68 12 216 421 422 704 13 119

122 1 68 8 393 31 260 34 6 25 127 97 153 3 30

3992 2829 1000 722 1 1 1439 1106 802 535 112 81 642 388

3575 924 1 1304 741 100 509

1356 488 1 401 307 40 121

4086 66 2 2 10 1 74 1 207 72 5 24 148 54 92 31 9 91 18 56 388 20 61 135 177 43 22 47 41 113 7 126 19 428 29 160 74 594

3776 58 2 2 10 1 65 1 191 61 5 21 130 48 86 28 9 83 18 53 354 17 56 125 169 35 20 46 37 104 7 115 17 405 27 139 72 559

1899 31 1 1 6 0 17 1 104 32 2 9 67 24 35 18 4 26 6 32 116 11 31 69 109 18 10 13 27 65 5 47 8 184 6 49 50 323

2911 48 2 2 7 0 31 1 171 50 4 11 127 37 60 21 5 62 7 40 198 12 43 93 138 23 14 22 33 88 7 80 14 320 19 129 60 435

Call 01 2604818 or 028 3025 4700

21


22

SIC

Description

51540 51550 51570 51800 51840 51850 51860 51870 51880 51900

W/s of hardware, plumbing & heating Wholesale of chemical products Wholesale of waste & scrap Wholesale of m/cs, Equipment & supplies W/s of computers, peripherals & software W/s of other office m/cs & equip W/s of other electronic parts & equip W/s of other industrial m/cs & navigation W/s of agricultural m/cs & accessories Other Wholesale

814 515 285 128 114 85 675 350 15 2 84 37 15 4 154 71 19 10 24 13

52 52110 52120 52210 52220 52230 52240 52250 52260 52270 52300 52310 52400 52410 52420 52422 52423 52424 52430 52440 52450 52460 52470 52481 52482 52484 52485 52487 52489 52500 52610 52620 52630 52710 52720 52740

Retail Trade & Repair Retailing with food, beverages or tobacco Other Retailing in non-specialised stores Retailing of fruit & vegetables Retailing of meat & meat products Retailing of fish, crustaceans & molluscs Retailing of bread, cakes & confectionery Retailing of alcoholic & other beverages Retailing of tobacco products Other Retailing of food, beverages Retailing of pharmas, cosmetics etc Dispensing chemists Retailing of goods in specialised stores Retailing of textiles Retailing of clothing Retailing of children & infants clothing Retailing of other women’s clothing Retailing of other men’s clothing Retailing of footwear & leather goods Retailing of furniture, lighting & houses Retailing of elect household appliances Retailing of hardware, paints & glass Retailing of books, papers & stationery Retailing of floor coverings Retailing of computers, office supplies Retailing of jewellery, clocks & watches Retailing of sports goods, games & toys Retailing by opticians Other Retailing in specialised stores Retailing of second-hand goods in stores Retailing via mail order house Retailing via stalls & markets Other non-store Retailing Repair of boots, shoes & leather Repair of electrical household goods Repair

34527 19031 3697 2270 338 208 647 371 1754 1493 211 126 1047 549 403 196 8 6 446 197 28 14 1556 1138 84 37 443 200 2159 951 250 70 1322 406 497 320 640 339 3673 2013 1502 839 1534 953 1955 1106 664 375 77 33

55 55100 55210 55220 55231 55232 55239 55300 55301 55302 55303 55401 55402 55403

Hotels & Restaurants Hotels Youth hostels & mountain refuges Camping sites, including caravan sites Holiday centres & holiday villages Other self-catering holiday acom Other tourist or short-stay acom Take Away Licensed restaurants Unlicensed restaurants & cafes Take-away food shops Licensed clubs Independent public houses & bars Tenanted public houses & bars

Direct Marketing in Ireland

Total Named Phone Fax

713 564 6413 443 31 6 82 123 411 806

758 305 263 90 105 24 641 221 15 3 78 26 15 6 147 52 18 5 23 11 30037 3378 286 589 1495 182 838 360 3 402 23 1476 73 340 1872 195 1009 364 436 3375 1367 1362 1606 612 77

6768 513 120 54 70 40 136 72 0 98 11 644 15 102 314 36 141 82 85 893 448 444 427 245 26

352 587 160 506 441 171 2910 5629 1168 211 406 37 14 29 13 2 6 0 50 77 8 62 82 3 273 389 62 442 761 130

25717 14773 1442 1007 21 6 283 112 480 222 480 442 4872 3467 1431 318 4284 1772 1377 353 40 13 134 41 10178 6719 127 36

21893 4132 1266 984 21 2 246 27 475 104 468 42 4647 1131 1147 53 3803 855 1067 186 37 4 113 26 8002 606 126 10

Total Named Phone Fax

186 155 174 113 67 44 62 33 106 90 98 42 173 115 165 92 2 2 2 2 33 27 32 16 3 2 3 2 44 41 41 28 13 11 12 8 17 15 16 9 15239 9706 13258 1508 988 1250 127 82 115 293 161 260 789 456 597 36 29 29 628 348 518 422 258 358 6 3 5 160 106 138 29 14 27 653 529 630 32 15 22 286 178 231 1277 794 1195 119 65 94 434 274 349 170 113 136 308 199 239 1538 982 1388 550 368 502 518 386 435 866 543 688 379 222 351 65 43 61 1 1 1 310 163 272 296 242 281 2409 1483 2160 232 136 195 26 16 24 13 1 8 22 11 20 48 30 34 174 123 155 520 347 495

3996 320 57 26 49 13 75 104 0 43 11 379 3 72 220 16 86 47 42 607 229 203 155 145 21 0 91 150 608 36 8 3 3 3 45 129

7442 4762 171 135 11 2 103 62 310 201 43 39 848 659 1029 689 1548 984 1060 509 109 54 75 28 1712 1156 165 148

1363 138 2 39 89 26 234 43 265 149 4 12 243 78

6523 170 11 93 294 42 765 868 1347 970 105 65 1395 162


SIC

Description

55510 55520

Canteens Catering

60 60100 60109 60210 60211 60220 60230 60240 60241 60249 60300

Land Transport; Transport Via Pipelines Transport via railways Other transport via railways Other scheduled passenger land transport Inter-city coach services Taxi operation Other passenger land transport Freight transport by road Furniture removal Activities Freight transport by road Transport via pipelines

61 61100 61101 61201

Water Transport Sea & coastal water transport Passenger sea & coastal water transport Passenger inland water transport

152 52 25 75

50 22 4 24

142 51 23 69

34 17 3 14

50 11 10 29

26 6 7 13

44 10 7 27

22 6 2 14

62 62201

Air Transport Non-scheduled passenger air transport

168 168

60 60

154 155

59 59

12 12

8 8

12 12

6 6

63 63110 63120 63200 63210 63220 63230 63301 63303 63309 63400

Transport; Services; & Travel Agencies Cargo handling Storage & warehousing Other supporting transport Actvs Other supporting land transport Actvs Other supporting water transport Actvs Other supporting air transport Actvs Activities of travel agencies Activities of tour guides Other tourist assistance Activities Actvs of other transport agencies

4251 431 118 1 849 198 240 886 323 121 1084

2078 3909 1333 224 404 134 41 109 26 0 1 0 427 805 66 103 183 82 60 220 59 525 770 473 160 300 119 32 109 23 506 1025 351

1102 673 1002 19 14 19 49 28 46

476 12 24

64 64110 64120 64200

Post & Telecommunications National post Activities Courier Actvs other than national post Telecommunications

4174 2374 662 1138

1548 3639 626 709 2008 159 324 604 141 517 1043 326

1037 584 975 209 670 385 631 74 83 39 80 24 284 159 264 111

65 65121 65122 65200 65210 65221 65222 65223 65232 65239

Financial Intermediation Banks Building societies Other financial intermediation Financial leasing Credit granting by non finance cos Factoring Actvs of mortgage finance companies Activities of unit trusts Financial intermediation

5164 1934 342 268 50 595 2 20 3 1950

2689 4807 2219 1044 1863 992 233 303 217 203 251 149 22 48 19 309 583 267 1 2 0 13 19 15 0 3 0 864 1787 560

1579 502 71 79 21 178 2 7 1 719

66 66010 66020 66030

Insurance & Pension Funding Life insurance Pension funding Non-life insurance

67 67110 67122 67130 67200

Financial Intermediation Other Administration of financial markets Security broking & related Actvs Auxiliary financial intermediation Actvs auxiliary to insurance & pensions

Total Named Phone Fax

7 3 561 259 5730 18 124 55 645 1786 163 2795 122 7 15

7 2 483 100

3729 5345 867 0 18 0 22 121 16 32 50 26 523 621 124 903 1649 96 105 149 37 2081 2620 529 54 118 32 6 7 3 3 12 4

505 288 475 270 18 10 12 8

480 140 460 126 17 6 11 8

1769 1234 1629 869 1 0 1 0 52 37 46 27 31 10 29 11 1685 1187 1570 831

Total Named Phone Fax

148 115

21 141 78 100

12 31

1772 1182 1620

489

27 13 27 8 32 25 27 18 47 31 43 18 908 523 815 89 84 69 82 37 565 458 518 288 107 61 106 29 2 2 2 2 1 0 1 0

268 146 255 38 43 27 40 23 32 23 31 20 323 199 277 172 113 66 106 56 31 13 28 12 225 158 201 120

1058 359 56 58 15 103 1 3 1 463

1506 870 494 356 68 58 66 54 18 11 173 85 2 1 7 2 1 0 678 304

225 135 213 219 130 208 4 4 4 2 0 1 388 288

373

93 90 3 0 230

9 5 9 4 31 17 28 7 348 266 336 219

Call 01 2604818 or 028 3025 4700

23


24

SIC

Description

70 70110 70209 70310 70320

Real Estate Activities Development & selling of real estate Other letting of own property Real estate agencies Mgm of real estate on a fee/contract basis

3068 728 1 1536 803

1397 2520 729 194 575 108 0 1 0 940 1367 468 263 585 153

1665 713 5 695 253

71 71100 71211 71219 71221 71230 71310 71320 71330 71340 71401 71403 71409

Renting of m/cs & Equipment Renting of automobiles Renting of passenger land transport equip Renting of other land transport equip Renting of passenger water transport equip Renting of air transport Equipment Renting of agricultural m/cs & equip Renting of constn & engineering equip Renting of office m/cs & Equipment Renting of other m/cs & Equipment Renting of sporting & recreational equip Renting of radios, TVs & DVD players Renting of other personal & house goods

3843 452 10 28 64 32 18 908 2 2012 13 156 148

2801 3534 850 283 427 88 5 10 3 10 27 4 29 60 15 11 27 13 9 17 0 790 843 159 0 2 0 1499 1888 520 5 13 4 85 107 17 75 124 27

720 508 646 103 56 99 10 9 10 21 16 21 18 11 18 2 1 2 1 1 1 157 126 142

312 229 275 170 25 15 24 6 18 11 9 4 53 32 45 12

72 72200 72300 72400 72500 72600

Computer & Related Activities Software Conslt & supply Data processing Database Activities Maint & repair of office & computing m/cs Other computer related Activities

3666 1364 3106 1172 1806 773 1533 665 51 8 48 13 283 89 271 82 2 0 0 0 1524 495 1276 412

939 535 854 349 380 264 338 195 2 1 2 0 148 56 138 15 1 1 1 0 408 214 375 139

73 73100

Research & Development Research on natural sciences & engineering

74 74110 74112 74113 74119 74120 74121 74130 74140 74141 74143 74149 74150 74200 74201 74202 74203 74204 74206 74209 74300 74400 74402 74409 74500 74600 74601 74602 74700 74701 74709 74810

Other Business Activities Legal Activities Barristers at law Solicitors Other legal Activities Accounting, book-keeping, tax & auditing Accounting & auditing Activities Market research & public opinion polling Business & management Conslt Actvs Public Relations Activities General management Conslt Actvs Business & management Conslt Actvs Management Actvs of holding companies Architectural, engineering & consulting Architectural Activities Urban planning & landscape architecture Quantity surveying Activities Engineering consultative & design Actvs Engineering, scientific & technical conslt Other engineering Activities Technical, testing & analysis Advertising Planning, creation & advertising Actvs Advertising Activities Labour recruitment & provision of labour Investigation & security Activities Investigation Activities Security & related Activities Industrial cleaning Traditional cleaning Activities Cleaning Activities Photographic Activities

Direct Marketing in Ireland

Total Named Phone Fax

126 126

51 51

99 99

26 26

25580 16115 23478 9113 367 244 350 91 3275 3015 3127 1833 3 1 3 2 3300 2746 3096 1420 385 2338 261 107 103 226 4079

195 359 172 950 1959 636 189 248 133 43 106 35 69 87 56 29 110 16 2688 3785 1387

14 4 360 431 43 182 1598 76 209 1157 779 34 152 869 294 15 1398

4 13 0 2 4 2 123 344 111 172 411 131 16 22 14 54 175 46 787 1423 571 30 56 14 119 173 92 490 1120 410 296 715 215 15 34 11 47 139 29 439 793 133 134 282 26 6 15 4 1022 1275 275

Total Named Phone Fax

9 9

879 321 1 446 112

1449 553 594 147 3 0 672 335 181 72 313 26 4 10 10 1 0 70

6 6

9 9

7 7

6894 4911 105 77 1081 1081 850 722 2 2 835 668 2 2 81 50 567 397 62 41 19 12 3 3 10 1 1322 1000 1 1 13 7 28 25 96 57 79 47 10 7 78 52 342 247 19 8 62 40 431 254 113 77 32 13 31 22 376 256 156 96 7 7 507 324

6435 101 1 814 2 780 2 69 522 58 17 2 4 1260 0 13 16 92 75 10 75 323 17 53 403 98 30 31 330 151 6 472

3160 33 1 578 1 449 2 37 277 31 9 1 2 669 0 0 8 38 31 8 40 202 8 26 176 53 9 11 86 27 1 78


SIC

Description

74813 74819 74850 74860 74870 74871 74872 74873 74874 74879

Other specialist photography Photographic Activities Secretarial & translation Actvs Call centre Activities Other business Activities Credit reporting & collection agency Actvs Speciality design Activities Actvs of exhibition & fair organisers Activities of conference organisers Other business Activities

6 115 357 41 1263 8 1404 88 185 54

2 5 1 25 113 13 190 342 120 17 36 21 992 1208 530 7 7 4 792 1329 412 57 80 40 105 170 98 16 48 9

75 75100 75110 75120 75130 75140 75200 75210 75220 75230 75240 75250 75300

Public Admin; Defence; Social Security State Admin, economic & social policy General (overall) public service Actvs Health & Social Care Regulator Regulation of & Business development Supporting service Actvs for the gov Provision of services to the community Foreign aairs Defence Activities Justice & judicial Activities Public security, law & order Actvs Fire service Activities Cial security Activities

8575 591 1735 3263 350 800 123 32 211 282 983 202 3

2747 7964 1729 148 572 205 411 1660 280 1172 2982 529 87 291 77 227 725 177 35 119 29 6 32 5 53 203 31 87 252 133 423 968 217 97 182 43 3 3 3

3079 261 358 1554 63 261 230

80 80100 80200 80210 80220 80300 80301 80400 80410 80421 80429

Education Primary education Secondary education General secondary education Technical & vocational secondary education Higher education Sub-degree level higher education Adult & other education Driving school Activities Actvs of private training providers Other adult & other education

8810 3526 906 617 7 321 755 87 688

4307 8326 2568 2026 3358 992 744 864 626 51 608 28 3 7 0 80 313 93 273 729 221 42 77 31 302 667 15

1903 792 1721 562

2765 1121 263 62 37 77 120 79 383 2 623

1976 953 232 34 8 22 63 63 236 2 365

2583 1090 262 59 34 76 92 68 343 2 559

1321 709 224 8 3 21 52 56 18 2 230

85 85100 85110 85111 85112 85120 85130 85140 85200 85310 85312 85320 85321 85322

Health & Social Work 16298 9967 14403 2494 Human health Activities 442 123 418 89 Hospital Activities 1433 541 1320 358 Public sector hospital including NHS 86 64 81 56 Private sector hospital Activities 69 11 69 63 Medical practice Activities 4879 3648 4712 951 Dental practice Activities 1583 1418 1141 138 Other human health Activities 1328 703 1266 138 Veterinary Activities 2436 2228 1599 132 Social work Activities with acom 541 136 516 95 Non-charitable social work Actvs with acom 886 265 841 38 Social work Activities without acom 2485 810 2339 417 Charitable social work Actvs without acom 60 11 60 6 Non-charitable social work 70 14 69 13

5482 169 504 33 2 1126 530 298 212 454 534 1583 11 28

3808 102 363 25 2 863 473 202 176 326 375 883 2 13

4940 142 460 32 2 1048 484 268 177 385 472 1433 11 28

1845 86 264 24 1 329 146 67 94 151 86 581 3 14

90 90000

Sewage; Refuse; Sanitation & Services Sewage & refuse disposal, sanitation

580 124 583 124

186 139 172 186 136 172

80 80

91 91110 91120 91200 91300 91310 91320

Activities of Membership Organisations Actvs of business & employers Orgs Activities of professional Organisations Activities of trade unions Activities of other membership Orgs Activities of religious Organisations Activities of political Organisations

5386 8766 1272 307 675 199 210 402 162 181 232 112 4 3 3 3105 5014 366 189 189 91

5141 2998 3998 178 131 159 13 4 13 96 68 61

679 86 5 39

Total Named Phone Fax

624 298 624 299 10680 779 426 276 45 5944 235

Total Named Phone Fax

4 2 3 1 22 14 22 8 40 30 38 22 14 9 14 8 165 77 161 38 14 12 13 8 321 206 287 147 22 16 21 13 44 29 41 22 14 5 13 5

41 96 142 70 3

1506 118 102 845 20 105 118

2700 237 340 1355 38 208 188

1072 117 181 401 14 114 105

23 36 54 92 76 139 41 65 3 2

21 66 39 13 1

2085 1312 1862 146 161 89 147 87

Call 01 2604818 or 028 3025 4700

25


SIC

Description

91330

Total Named Phone Fax

Total Named Phone Fax

Activities of other membership Orgs

2975 1391 2257 339

2608 1396 1756 316

92 92110 92111 92120 92130 92200 92202 92300 92310 92311 92319 92320 92330 92340 92349 92400 92510 92520 92521 92530 92610 92611 92620 92621 92629 92710 92720 92729

Recreational, Cultural & Sporting Activities Motion picture & video production Motion picture production on film or video Motion picture & video distribution Motion picture projection Radio & television Activities Television Activities Other entertainment Activities Artistic & literary creation Live theatrical presentation Artistic & literary creation Operation of arts facilities Fair & amusement park Activities Other entertainment Activities Other entertainment Activities News agency Activities Library & archive Activities Museums, historical sites & buildings Museum Activities Botanical & zoos & nature reserve Actvs Operation of sports arenas & stadiums Operation of ice & roller skating rinks Other sporting Activities Activities of racehorse owners Other sporting Activities Gambling & betting Activities Other recreational Activities Other recreational Activities

12710 496 36 25 157 248 6 40 4 343 116 199 116 2 3 41 1154 329 94 23 825 6 5225 1398 105 858 648 213

7331 10595 1643 255 468 142 23 34 6 13 25 8 42 135 17 118 229 107 6 6 4 34 39 0 3 4 3 143 328 65 85 113 32 71 194 28 38 88 17 2 2 0 2 3 1 32 40 5 242 913 71 161 309 84 31 86 19 11 22 6 365 737 172 2 5 0 3572 4124 526 1178 1147 149 56 77 8 581 671 72 248 614 81 19 202 20

4536 3024 3737 63 41 53 37 25 36 1 1 1 46 15 38 88 45 84 10 3 10 6 4 5 21 17 20 143 68 133 49 30 42 85 50 78 123 65 93

93 93000 93010 93020 93030 93040 93050 93059

Other Service Activities Other service Activities Washing & dry cleaning of textiles Hairdressing & other beauty treatment Funeral & related Activities Physical well-being Activities Other service Activities Other service Activities

8326 109 1076 5580 825 443 290 3

3475 7489 430 45 97 17 344 961 44 2091 4972 115 703 762 117 145 421 71 145 279 65 2 3 1

95 95000 95210

Households as Employers of Domestic Staff Household domestic staff Aerial Services & Supplies

99 99000

Extra-territorial Organistaions & Bodies Extra-territorial Orgs & bodies Totals

26

Direct Marketing in Ireland

4 4

3 3

4 4

1 1

101 101

78 78

90 90

73 73

281010 162693 249841 58775

844 29 5 0 16 48 3 0 3 32 13 18 25

12 7 8 6 392 221 188 121 71 47 2 2 179 118 5 1 2182 1583 117 102 8 2 341 252 318 183 41 17

12 3 8 3 343 73 171 56 55 21 2 2 165 86 4 1 1658 252 90 13 7 1 293 77 299 50 37 14

3847 2483 74 31 311 208 2827 1809 305 250 195 100 137 86

3446 60 261 2535 283 184 125

306 36 23 93 93 39 22

22

9

22

2

22

9

22

2

11 11

5 5

10 10

2 2

94003 59472 84292 27528


Professionals (Republic of Ireland) Profession

Sub Sector

Accountant Accountant Accountant Accountant Accountant Clergy Clergy Clergy Clergy Clergy Clergy Consultant Consultant Consultant Consultant Consultant Consultant Consultant Consultant Consultant Consultant Designer Designer Designer Engineer Engineer Lawyer Lawyer Lawyer Legal Legal Legal Legal Medical Medical Medical Medical Medical Medical Medical Medical Medical Medical

Certified Accountant Management Certified Public Chartered Methodist Church in Ireland Baptist Church Presbyterian Churches Non-Subscribing Presbyterian Roman Catholic Church Church of Ireland Town Planning Safety & Training Engineers Building Tax Marketing Fire Safety Environmental Quality Management Design & Image Fashion Designer Graphic Designer Ordinary Chartered Solicitor State Solicitors Non-Practising Solicitor Barrister Solicitor Non-Practising Solicitor State Solicitors Surgeon Ophthalmologist Dentist Gynaecologist Veterinary Surgeon Doctors - Provisional Chiropodist Reflexologist Psychiatrist Psycotherapist

Total 2480 92 1365 1313 6021 31 16 72 5 7277 731 8 32 244 55 656 140 12 47 4 209 36 2 242 9939 3358 2520 59 209 1081 1874 165 52 771 8 1513 114 1825 511 289 36 215 25

Profession

Sub Sector

Medical Medical Medical Medical Medical Medical Medical Medical Medical Medical Medical Medical Medical Medical Medical Medical Medical Medical Medical Medical Medical Medical Medical Medical Medical Politician Politician Politician Politician Politician Politician Politician Politician Politician Public Official Public Official Public Official Public Official Sport Sport

Chiropractor New Doctors Counselor Spinologist Physiotherapist Radiologist Pathologist Dietician Hypnotherapist Osteopath General Practioner Herbalist Doctors - Permanent Optician Anaesthetist Acupunturist Massage Therapist Pharmacist Doctors - New Community Health Doctor Hospital Doctor Naturopaths Miscellaneous Gastroenterologist Pscycologist Urban District Councillor Member of Seanad Eireann Corporation Councillor Member of EuroParliament Honorary Consul Town Commissioner Ambassador County Councillor Member of Dail Eireann Fire Brigade Station Officer School Principal Prison Governor Garda Station Officer Racehorse Jockey Racehorse Trainer TOTAL PROFESSIONALS

Total 40 232 153 4 193 54 64 3 1 37 4021 7 318 389 190 89 41 1257 1092 93 41 2 32 1 212 395 49 103 15 11 148 43 754 158 62 1650 10 424 666 253 58961

Call 01 2604818 or 028 3025 4700

27


Professionals (Northern Ireland)

Profession Accountant Accountant Councillor Dentist Dentist Dentist Doctor Farmer Farmer

Sub Sector Accountant Chartered Accountant District Councillor Dental Laboratory Dental Surgeon Dental Technician General Practitioner Farming - Mixed General Farming

Total 820 9 575 19 669 6 1061 881 5178

Profession Sub Sector Farmer Dairy Farmers Farmer Farming - Livestock Farmer Farming - Crops Farmer Poultry Farmers Solicitor Solicitor Vet Vet TOTAL PROFESSIONALS

Total 809 827 17 27 1495 196 12589

Notes: Professionals v Professional Practices Professionals are named individual professionals at either their home or work address. In many professions it is common to have many professionals working at one location, and not always working in that profession. e.g. Many solicitors may work for a Solicitor Practice or in a commercial company. e.g. Many Dentists may work for a Dental Practice or in a hospital. In many professional practices, a professional may not necessarily be the primary manager in that practice or ďŹ rm. It is therefore imperative for you to decide if you want to speak to the professional of the ďŹ rm or the practice they work for.

28

Direct Marketing in Ireland


Clubs and Associations NI and ROI Republic of Ireland

Northern Ireland Product Athletics Bands & Music Badminton Club Basketball Bowling Boxing Bridge Clubs & Associations Cricket Cycling GAA GAA - Camogie GAA - Handball GAA - Hurling Golf Gymnastics Hockey Horses MA - Ju Jitsu MA - Judo MA - Karate Motor Sports OB Pigeons Rugby Shooting Snooker & Pool Soccer Sporting Clubs & Association Squash Swimming Table Tennis Tennis Watersports

Count 30 18 73 12 280 25 8 33 59 12 290 25 5 20 11 10 30 16 7 8 11 25 10 24 53 12 36 229 249 13 12 15 16 57

Youth Organisations & Centres (NI) Ambulance Cadets Boys Brigade Community Youth Association Girls Brigade Guides & Brownies Scouts Social, Leisure & Cultural Young Farmers Club Youth & Community Group Youth Club

6 96 31 84 63 39 63 24 205 640 3047

Product Athletics Aviation Badminton Band Basketball Bowling Boxing Bridge Chess Cricket Cycling Dogs Football GAA GAA - Camogie GAA - Handball GAA - Hurling Gymnastics Hockey Orienteering Rowing Rugby Scouts Shooting Snooker Sports Squash Swimming Table Tennis Tennis Volleyball Walking Watersports

Count 156 13 128 59 96 35 91 27 15 20 38 15 381 1102 60 42 37 22 32 11 28 121 11 37 38 172 23 44 15 89 11 19 87

Youth Organisations & Centres (ROI) Brownies Football Foroige Girl Guides Macra na Feirme Scouts Sports Club Youth Club

17 12 60 119 35 121 28 814 4422

Call 01 2604818 or 028 3025 4700

29


Irish Consumer Mailing Lists There are over 100 publicly available mailing lists/database for rent for Ireland. These lists are of subscribers to magazines or consumers of certain products. They are available to rent to other marketers where the target market profile may be similar eg The Economist Subscribers may also be a target for Time Magazine. The base rental rates for many lists begins around £90 per 1000 records usually with a minimum of 5000 records. Active Life America Magazine Atlantic Bridge BBC for Business Database Blarney Gift Catalogue Blarney Retail Shop Buyers Book Club of Ireland Book Club of Northern Ireland Bounty File of Irish Parents Business Owners of Irish Heritage Buyers Irish Genealogical Goods Buyers of Irish Genealogical Books Buyers of Original Irish Prints Buyers of Travel Guide to Ireland Candis Subscribers Cashs of Ireland Churchcastle Chartsearch mail order buyers Claritas Northern Ireland Clio Compline Consumers Digest Craftmatic Adjustable Beds Creative Irish Gifts Database Lifestyle File Direct Garden Supplies Buyers Doctors in Northern Ireland Doctors of Irish Heritage Easylife Mail Order Buyers Economist Subscribers in Ireland Economist.com Opt-In Email List Eircom Shareholders Emerald Collection Euromarket Network Europe Farmers in Northern Ireland Fenman Training File Database Good Book Guide Europe Grimes & Co Halberts Heraldic Health & Beauty Enthusiasts

Health & Beauty Prod. Purchasers Highbury Cabal Highbury Nexus Special Interests Holiday Takers - Northern Ireland Holiday Takers - Southern Ireland Inside Ireland Subscribers Investment Database Investors of Irish Heritage Ireland of the Welcome Subs Irish “Win A Villa” Entrants Irish America Magazine Irish Americans Irish-American Charities Donators Irish-American Credit Card Owners Irish-American Donators to charity Irish Americans with children Irish Art catalogue Irish Art Centre Members Irish Building Sevices News Irish Business Opp. Seekers Irish Children’s Fund Mail Buyers Irish Company Directors in UK Irish Echo Newspaper Subscribers Irish Frequent Flyers Irish Genealogical Foundation Irish Graduates living overseas Irish Life Magazine Subscribers Irish Mini-Marathon Entrants Irish Mothers of Children Irish Orgs & Clubs Overseas Irish Post Newspaper Irish Prof. At Office Address Irish Stock Exchange Shareholders Irish Travellers to Euro Conf. Irish Travellers to the UK (Holidays) Irish Visitors to UK Exhibitions Irish Voice Subscribers Irish Writers Magpie Mail Order Buyers Medical Lists for Ireland

Motor and Home Insurance MultiNational Concepts Database Northern Ireland - Lifestyle Focus NI- Prime Financial Prospects O’Grady Presents Omnidata vacation enquirers Oxendale’s Mail Order Buyers Pillar Publish. - Subscription Lists Pitman Publish. Biz Buyers List Planet Baby & Child Practical Training Database Primetime Database Professionals in Northern Ireland Professionals in Rep. of Ireland Public Administration Yearbook Publication Lists Rego Irish Records & Tapes Religious Occupations Retired Irish Americans Shannon Mail Order Buyers SME Business Owners in Ireland Solicitors of Irish Heritage Strike It Lucky Comp. Entrants Superclub Time Magazine Training Direct Buyers File Truprint, York, York Excel U Magazine Readers UK Business Travellers To Dublin UK exporters to Ireland UK Holiday Travellers to Ireland UK Interested in visiting Ireland UK Stock Ex. - Irish Shareholder UK visitors to Ireland via ferry USA Buyers at Irish Retail Stores Web Club Windows Ireland File Women’s Way Readers Wyvern Northern Ireland

Contact List Dep. on +44 28 30254700 or Lists@IDSDirectMarketing.com 30

Direct Marketing in Ireland


Irish Consumer Profiled Databases There are several publicly available, consumer profiled databases for Ireland, North and South. These files are based predominantly on factual or transactional data collected from surveys, census, and electoral register or in conjunction with other syndicate members. The profiled data from these databases can be selected using demographics and modeling profiles and is perfect for targeting local areas with similar characteristics. The transactional data can be selected using in some cases over 300 detailed Lifestyle criteria such as demographics, property ownership, hobbies, interests, mail order propensity, insurance renewal months, financial scores and risk aversion. The base rental rates begin around £130 per 1000 records usually with a minimum of 5000 records.

Samples selections from the Irish Lifestyle Survey Arts Reading Charities Theatre Baking/Cookery Eating Out Health Food Wines Slimming Pub/Socialising Fashion Beers The Environment TV Sport Personal Finance Winter Sports Stocks & Shares Squash/Tennis Current Affairs GAA Sports Home Computers Horse Racing Home Internet Greyhound Racing Computer Games Soccer Weekend Breaks Rugby Package Holidays Golf Long Distance Holidays Jogging/Fitness Motoring Photography Videos Cinema Music Gardening Camping DIY Bird Watching

6,965 45,000 15,000 14,940 15,500 37,235 11,500 13,540 4,500 31,950 19,500 10,000 1,300 14,500 1,545 3,500 2,500 2,500 5,500 3,070 40,000 2,950 48,000 21,500 10,000 7,500 15,500 3,350 18,500 28,250 16,500 9,400 9,500 4,600 11,211 17,500 49,000 40,000 1,050 11,000 12,525

Call 01 2604818 or 028 3025 4700

31


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The data is supplied for unlimited marketing usage by the purchaser only (no passing to 3rd parties). Senior contacts are supplied where available. Emails are for reference only i.e. no e-marketing without the recipient’s prior permission. Turnover is profiled based on staff & business sector. There are no Credits, License fees or Repeat charges. Records may contain errors thus extra records are included to compensate for this. Subject to VAT, Terms & Conditions; details available on request.

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In challenging economic climates, direct marketing has time after time proven to be the single most effective method of keep your current customers and generating you new customers. If you want to buck the trend, to generate new sales in a challenging market, then current, accurate and comprehensive market intelligence is essential for you. Call now and you can have this ability today.

Too busy - Don’t have the time! Use our mail, fax and telemarketing services to do the prospecting for you. Calls us for more details.

Call us on (ROI) 01-2604818 or (UK) 028- 3025 4700 Email: lists@IDSDirectMarketing.com Order On-Line at www.IDSDirectMarketing.com


IDS - A Guide to Direct Marketing in Ireland