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It’s 2017, and the Lehigh Valley is the place to be! Whether it’s fresh, emerging companies or generations-old family businesses, our diverse region is teeming with tons of equally varied professionals. With fields ranging from medicine and fitness to home furnishings, finance and more, these are the faces you need to know. PHOTOS BY COLIN COLEMAN PHOTOGRAPHY

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BEAUTY INNOVATION beautyblender® For Catherine Bailey, 2002 was a monumental year. That was the year celebrity makeup artist Rea Ann Silva conceptualized and created the pink sensation that changed the face of makeup application forever. That “pink sensation” is the beautyblender® sponge: an eggshaped makeup applicator that applies and blends makeup flawlessly for a natural look. Bailey (seated at far right) was working locally in product development for manufacturer Victoria Vogue when Silva came knocking for help developing her sponge. A deal was struck, the women became friends and Bailey eventually became Silva’s president and chief operating officer. Today, Bethlehem is the operational hometown for Rea.Deeming Beauty, Inc., which does business


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under the beautyblender® name. The original beautyblender® sponge is manufactured and assembled in Hanover Township, and that first pink applicator now comes in a rainbow of colors and sizes. Bailey is proud to grow the business here in the Lehigh Valley. She says, “What started as two employees has grown to over 160, and counting.”

3864 COURTNEY ST. SUITE 190, BETHLEHEM 610.419.1690 BEAUTYBLENDER.COM

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ORAL SURGERY ST. LUKE’S OMS If the thought of dental surgery isn’t worrisome enough, finding the right doctor can be even tougher. For so many in the Lehigh Valley, St. Luke’s OMS is the place to go for dental implants, wisdom teeth extraction, bone grafting and more. Patients never fail to mention how much the doctors made them feel at ease, and how grateful they are for the kind treatment they received from the staff. Dr. Wayne Saunders founded the practice 15 years ago with the intent to offer high-quality and affordable oral surgery care here in the Valley. Since then, St. Luke’s OMS has grown from one doctor and one

office to twelve doctors and five locations offering innovative and comprehensive oral and maxillofacial surgery. Not only are the doctors the best around, the entire experience is designed to be as convenient as possible for patients. A dozen doctors practicing in five locations means patients don’t have to abide by strict scheduling or worry about driving far for treatment. “With hours from 8 a.m. to 8 p.m. as well as select Saturday hours, St. Luke’s OMS can make sure that patients are able to see our doctors with the lowest delay possible,” says Dr. Saunders. “We want to make sure no one has to wait to get their smile back.”

1521 8TH AVE., SUITE 101, BETHLEHEM | 610.865.8077 | STLUKESOMS.COM 78

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PHOTO BY ANDREW TOMASINO


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CREATIVITY

3SEED MARKETING/DESIGN/INTERACTIVE From a small boutique design studio in great ideas,” says managing partner John 2009 to today’s dynamic 18-person marketing Mulder. “It is the root of success.” Marketing in the digital age requires firm, 3Seed has grown their own business as they’ve nurtured the success of their clients. creative strategies and, as a full-service They’re a smart, collaborative group of agency, 3Seed can provide branding, design, developers and marketing gurus where cre- interactive, video, search, social media and ativity reigns. “We’ve always been about community outreach services. Their unique planting the seeds of creativity and growing “Cultivation without Obligation” philosophy

allows clients a preview of ideas in the development stages. Mostly, 3Seed delivers goose bumps. Says Mulder: “When the concept and creative design elicits goose bumps, that’s when we know it will work. It’s our goal to sow good in everything we do, and we love it when it shows on a client’s arm.”

4315 INDEPENDENCE DR., SCHNECKSVILLE | 484.646.9300 | 3SEEDMARKETING.COM 80

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FURNISHING YOUR DREAM

GAILGRAY HOME “I love this store” is a phrase Gail Gray Dunn hears every day. Dunn owns GailGray Home, the swoon-worthy home furnishings shop at the Promenade. She and her group of interior designers help homeowners realize the homes of their dreams. GailGray serves a purpose for all types of clients, whether someone needs a chic accessory to freshen up a room or a complete overhaul of a living space. They’re always in the market, and know the latest trends. In fact, sitting down with an interior designer is a better

investment of one’s time and money than endless scrolling through Pinterest. The team at GrailGray takes the time to learn what each individual client loves, gets a feel for the space and existing furnishings, respects every budget and gives plenty of options. Their eyes are well trained and they know where to get the goods. Stop by the store. The atmosphere is inviting, the beautiful vignettes are inspiring and the friendly staff is eager to give shape to one’s dreams.

2960 CENTER VALLEY PKWY., CENTER VALLEY | 484.223.3301 | GAILGRAYHOME.COM MAY 2017 // LEHIGHVALLEYST YLE.COM

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FLOWERS, PLANTS & GARDEN GIFTS ROSS PLANTS & FLOWERS

Monica Yurconic-Groff is one lucky lady. All day, every day she gets experience, one that brings joy and makes people feel calm and at to share her love of flowers with an adoring public who rely on her and peace,” says Yurconic-Groff. It’s the personalized approach that sets Ross Plants & Flowers apart. her team to create beautiful arrangements for every occasion as well as “When we create wedding flowers, we take on the wedding like it is supply a variety of healthy plants for their gardens. Lucky, too, are the customers who stop in her shop, often called our own,” she adds. No detail is left undone because that is what her “Orefield’s Hidden Treasure” on Route 309. They never fail to comment customers deserve. It’s not unusual for them to come back to share pictures of special on the atmosphere that has been created and the happy feeling they get when they step in the flower and garden shop. “It makes me feel events, or gardens overflowing with vegetables and flowers suggested so good when our customers enjoy our shop. We are not only selling by the staff. After all, they’re now a part of the Ross family! flowers, plants and unique garden items, but we are providing an

2704 ROUTE 309, OREFIELD | 610.395.5193 | ROSSPLANTSANDFLOWERS.COM 82

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PERSONALIZED WEALTH MANAGEMENT MAGELLAN FINANCIAL What does success look like for the team at Magellan Financial? It’s every client potentially enjoying retirement without financial worry. Many investors are unsure whether their current income and assets will support their desired lifestyle in retirement. At Magellan, getting them to the future they deserve starts with a thoughtful and customized investment plan. Magellan combines their own proprietary process with Wells Fargo Advisors’ Envision® process for a clear picture of that path. It’s a highly individualized and conservative approach,

without undue compromise to one’s current or future lifestyle, and without taking unnecessary investment risk. Retirement is one of life’s biggest events, but nearly one in three Americans have not yet started saving for it. Don’t put it off. Like the Portuguese explorer for whom the firm is named, the skilled professionals at Magellan know how to potentially navigate to a more comfortable and stress-free retirement.

1605 N. CEDAR CREST BLVD., ALLENTOWN | 610.437.5650 | MAGELLANLV.COM PICTURED LEFT TO RIGHT: ROBERT I. CAHILL, CFP ®,MANAGING PARTNER; JEFFREY T. BOGERT, PARTNER; CAROL STEHLIN, PARTNER & REGISTERED ASSOCIATE; JONATHAN SODEN, PARTNER INVESTMENT PRODUCTS AND SERVICES ARE OFFERED THROUGH WELLS FARGO ADVISORS FINANCIAL NETWORK, LLC (WFAFN), MEMBER SIPC. MAGELLAN FINANCIAL, INC. IS A SEPARATE ENTITY FROM WFAFN.

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BEAUTIFUL SMILES—THE INVISIBLE WAY BERNARDICH ORTHODONTICS

A radiant smile creates happiness. It breaks down barriers, and shows others that you care. Whether the patient is seven or 70, he or she is a candidate for a smile makeover. Dr. Michele Bernardich has made creating beautiful smiles her business. She is a board-certified orthodontist with over 23 years of experience and has the credentials to give her patients the smile of their dreams. She is a VIP Invisalign® provider recognized nationally. In her offices, patients enjoy individualized attention. “Dr. B,” as patients affectionately call her, sees each of her patients at every appointment for their personalized treatment. Most opt for Invisalign, the clear, faster alternative to clunky metal braces for adults, teens and kids. Dr. B customizes each Invisalign treatment to give patients a quality smile that defines them. Because it is virtually invisible, most people will not even notice. Dr. B was an R.N. before she became an orthodontist, and she understands people sometimes feel embarrassed by their smiles. “There is no reason to go through life with a closed-lip approach to smiling,” she says. “We can confidently say our patients are thrilled with their smiles.”

1245 S. CEDAR CREST BLVD., SUITE 208 ALLENTOWN | 610.437.7993 24 W. 21ST ST., SUITE 108 NORTHAMPTON | 610.262.5511 DRBERNARDICH.COM 84

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REAL ESTATE DEVELOPMENT

ASHLEY DEVELOPMENT CORPORATION The Ashley Development team recognizes that there are challenges and pleasures in the development business. They know that success comes from creating value by taking under-developed situations and converting them into finished products. A committed group of seasoned individuals is required to bring a project to fruition. Ashley contributed to re-energizing Downtown Bethlehem in the redeveloping or constructing of 18 buildings throughout the city’s north and south sides.  They were successful in orchestrating a 34-office building portfolio purchase from Liberty Property Trust in May 2011, and they continue

to develop larger scale residential projects as well as industrial sites. Current projects include the development of the new Easton Police Department and Easton Arts Academy Charter School. They also recently purchased the 120,000 SF office and retail building at 74 W. Broad Street (Liberty Center) in Bethlehem.  Lou Pektor founded Ashley Development in 1989. His nephew, Chris Pektor, joined in 1997 and is now chief financial officer. Both are Lehigh Valley born and bred. They, along with a dedicated team of finance, marketing and sales professionals, drive Ashley’s business vision each day. 

559 MAIN ST., SUITE 300, BETHLEHEM | 610.332.3300 | ASHLEYDEVELOPMENT.COM MAY 2017 // LEHIGHVALLEYST YLE.COM

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RETIREMENT STRATEGIES MYERS WEALTH MANAGEMENT GROUP A PRIVATE WEALTH ADVISORY PRACTICE OF AMERIPRISE FINANCIAL SERVICES, INC.

When it comes to planning for retirement, experience matters. Christopher Myers, Private Wealth Advisor and Franchise Owner of Myers Wealth Management Group, has been a financial advisor for 25 years and a franchise of Ameriprise Financial since 1992. To help clients achieve their dreams, Myers Wealth Management Group uses the exclusive Confident Retirement® approach. It’s a personalized conversation with each client about covering essential costs, ensuring continuation of a comfortable lifestyle, preparing for the unexpected and leaving a legacy.

Breaking goals into achievable steps and helping clients address the “certainty of uncertainty” is a matter of pride for the financial advice team. That dedication’s been rewarded with 100 percent client satisfaction scores. Their services also include wealth preservation strategies, investments, tax planning strategies, insurance, estate planning strategies and intergenerational planning. Feel confident about the financial future and live a life well-earned with a team that listens and understands clients’ needs.

3477 CORPORATE PKWY., SUITE 140, CENTER VALLEY | 610.706.4510 AMERIPRISEADVISORS.COM/TEAM/MYERS-WEALTH-MANAGEMENT-GROUP THE CLIENT SATISFACTION SURVEY SCORE IS BASED ON RESPONSE TO THE SURVEY AS OF Q4 2014. INFORMATION SINCE THEN MAY HAVE CHANGED. THE SURVEY RATES ADVISORS ON THE FOLLOWING CRITERIA: OVERALL SATISFACTION WITH THE ADVISOR, THE ADVISOR’S FINANCIAL KNOWLEDGE, THE ADVISOR’S ABILITY TO PROVIDE FINANCIAL ADVICE THAT SUITS THE INDIVIDUAL NEEDS OF THE CLIENT, AND THE ADEQUACY OF THE AMOUNT OF CONTACT WITH THE ADVISOR. AN ADVISOR’S SCORE IS BASED ON AN AVERAGE OF ALL RESPONSES FOR THE ADVISOR. THERE IS NO MINIMUM NUMBER OF RESPONDENTS REQUIRED FOR AN ADVISOR TO RECEIVE A SCORE. CLIENT EXPERIENCES MAY VARY AND WORKING WITH ANY AMERIPRISE FINANCIAL ADVISOR IS NOT A GUARANTEE OF FUTURE FINANCIAL RESULTS. INVESTORS SHOULD NOT CONSIDER THIS RATING A SUBSTITUTE FOR THEIR OWN RESEARCH AND EVALUATION OF A FINANCIAL ADVISOR’S QUALIFICATIONS. THE CONFIDENT RETIREMENT APPROACH IS NOT A GUARANTEE OF FUTURE FINANCIAL RESULTS. INVESTMENT ADVISORY SERVICES AND PRODUCTS ARE MADE AVAILABLE THROUGH AMERIPRISE FINANCIAL SERVICES, INC., A REGISTERED INVESTMENT ADVISER.

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AMERIPRISE FINANCIAL SERVICES, INC., MEMBER FINRA AND SIPC.


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HOPE

RMA OF PENNSYLVANIA Miracles happen every day in the offices of Dr. Wendy Schillings. She’s a board-certified reproductive endocrinologist, obstetrician, gynecologist and a founder of Reproductive Medicine Associates of Pennsylvania. Couples and individuals who are eager to start a family but have encountered only heartbreak turn to Dr. Schillings and her staff to realize their dream of parenthood. Starting with diagnostic testing to determine the underlying cause of infertility, RMAPA offers the most advanced treatments through intra-uterine insemination (IUI), in-vitro fertilization (IVF), donor egg and fertility preservation. Every patient receives personalized care and stays in constant contact with a RMAPA nurse throughout treatment. It’s a vital link in the communications chain during their infertility journey. Staying educated and positive is key. “Patients in our practice ride an emotional roller coaster during treatment,” says Dr. Schillings. “When they are at a low point, it’s difficult for them, and for us, too. That’s when they need us the most.”

1401 N. CEDAR CREST BLVD. ALLENTOWN | 610.820.6888 RMAPA.COM

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MAKEUP ARTISTRY MAKEUP BY ROXY Roxy Germano has had a passion for beauty and makeup artistry for as long as she can remember. Thirteen years ago, she decided to follow her heart and started Makeup By Roxy. Today, Roxy (seated at left) is a successful makeup artist with a flourishing Lehigh Valley-based business. She and her team of nine beauty professionals, including Senior Artist Mariah Gring (right), offer makeup artistry, hair styling and spray tan services for all occasions. “I am incredibly grateful for our clientele and the trust they put in myself and my team. It is that trust that allows us to wake up every day and live out our passion for making someone look and feel beyond amazing,” she says. Her clients remember the experience, and how they felt after looking in the mirror. That’s what brings them back. Makeup applications are custom tailored based on client requests, artistry expertise and product knowledge. “We don’t just use products because they’re the latest trend or fancy packaging; we use what works for the look we are creating for the client sitting in our chair,” Roxy says. She and her award-winning team ensure that everyone who sits in their chairs, whether in her professional studio or on location, leave feeling their absolute best!

301 FRONT ST., SUITE #3 CATASAUQUA 484.764.1769 MAKEUPBYROXY.COM 88

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REVEALING BEAUTIFUL SKIN EUROPEAN WAX CENTER European Wax Center wants everyone to strut their stuff this summer. “We believe you deserve beautiful skin that turns heads,” says owner Nanci Gerhard. She knows firsthand that when someone looks good, it’s a first step to feeling better, dressing a bit bolder, speaking a little louder and chasing their dreams. Gerhard was an EWC customer and true believer before opening two wax centers of her own in the Lehigh Valley, one on Airport Road and the newest location at Hamilton Crossings.

A day of pampering at EWC includes the “Four Steps to Gorgeous” process where skin is prepped and treated for the most comfortable, pain-free experience possible in their spotless facilities. “I’m so confident you will love your experience that your first wax is on us,” Gerhard says. First-time guests can enjoy a complimentary brow, underarm or bikini-line wax for women or ear, nose or brow for men.

1852 AIRPORT RD., ALLENTOWN | 610.335.1124 707 N. KROCKS RD., ALLENTOWN | 484.273.0255 | WAXCENTER.COM MAY 2017 // LEHIGHVALLEYST YLE.COM

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HEALTHY FEET

THAT FOOT DOCTOR, LLC Oh, the agony of da feet. All joking aside, foot pain is no laughing matter. Most people take their feet for granted until walking around or just slipping on shoes becomes uncomfortable. When that happens, it’s time to see Dr. Michelle McCarroll. She’s the friendly face of “That Foot Doctor,” a podiatry practice opened with the intent of being warm and inviting, where patients are not a nameless face and people are treated like family. And she takes their foot pain seriously. It’s important to Dr. McCarroll that patients are well educated about their condition and options to make the best choices and quickly return

to normal activities. Non-surgical and surgical treatment options are available; most patients have little to no pain after surgery. She also offers top-quality custom orthotics and custom bracing, Keryflex Nail Restoration to improve ugly toenails and Vionic Orthaheel sandals for people who can’t wear regular sandals without pain. Sameday appointments are available to jump-start all the warm-weather activities ahead.

1251 S. CEDAR CREST BLVD., SUITE 301, ALLENTOWN 610.841.3535 | THATFOOTDOCTOR.COM 90

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DECISION-MAKING WHEN FACING RISK & UNCERTAINTY MILLER FINANCIAL GROUP Life is risky business. Like a box of chocolates, you never know what you’re going to get. For 69 years, the caring professionals at Miller Financial Group have been helping individuals, households and businesses guard against the unknown. They work one-on-one with clients to establish and build a plan of insurance protection that will secure financial well-being and peace of mind.

“Buying insurance is a sophisticated buying decision,” says managing partner Gary R. Miller. “Insurance is abstract and complex, and our mission is to educate and guide clients through the many marketplace options to find the best plan for security at every stage of life.” Miller’s father, Ray Miller, founded the firm that today provides property, casualty, life,

disability, long term care, annuities, estate and retirement planning and investment advisory services to over 1,000 clients in the MidAtlantic region. Those clients agree that there’s no better firm than Miller Financial Group to lower their “worry value.”

1275 GLENLIVET DR., SUITE 100, ALLENTOWN | 215.646.0550 | MIAPRO.COM MAY 2017 // LEHIGHVALLEYST YLE.COM

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INNOVATION OLYMPUS CORPORATION OF THE AMERICAS The Lehigh Valley cheered when Olympus Corporation of the Americas opened its North and South American headquarters here in 2006. It was quite an economic development coup when the company chose Center Valley as their new home. In the decade since, OCA has grown its presence in the Valley to almost 1,000 employees. Heading up operations as president and CEO is Nacho Abia, a 16-year Olympus veteran who moved from Barcelona in his native Spain to Center Valley in 2011. He oversees the company’s operations throughout North and South America. What began in Tokyo in 1920 with a microscope is now a company recognized as a global precision technology leader in the health care, life sciences, industrial and consumer products fields—with many “world’s first” products. Thanks to Olympus, specialists can look inside the human body to diagnose and treat illness; further scientific research; and ensure public safety; and photographers can capture beautiful images of the world. Throughout their nearly 100-year history, Olympus has been dedicated to making people’s lives healthier, safer and more fulfilling.

3500 CORPORATE PKWY., CENTER VALLEY 484.896.5000 | OLYMPUSAMERICA.COM

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MATRIMONIAL & FAMILY LAW NORRIS MCLAUGHLIN & MARCUS, P.A.

When facing a divorce, child custody issue or other matter where family is involved, it’s wise to consult an attorney. Finding and hiring the right one is critical. The attorneyclient relationship that develops in such cases is close and sensitive, and can continue for months or even years. The matrimonial and family law attorneys at Norris McLaughlin and Marcus recognize

that people confronting family law matters must grapple with complicated legal and financial issues at emotional times. They offer strategic and thoughtful services in all aspects of family law, including divorce litigation and mediation; child custody; child support, spousal support and alimony; pre-nuptial, post-nuptial and property settlement agreements; and protection from abuse.

Attorneys Sorrentino, Curcio and Kruzel in the Allentown office all settle complicated cases routinely but they’re also prepared to litigate. Most importantly, they’re practical problem-solvers and zealous advocates for the clients they represent.

515 W. HAMILTON ST., SUITE 502, ALLENTOWN | 610.391.1800 | NMMLAW.COM MAY 2017 // LEHIGHVALLEYST YLE.COM

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REAL ESTATE HOWARD HANNA THE FREDERICK GROUP

Doug Frederick grew up in the real estate business. His father founded The Frederick Group. Doug joined him in 1981 and together they built that business to become the largest independent real estate company in the Lehigh Valley that is family owned. The company provides residential and commercial brokerage and appraisal services. Today he owns the business and continues that tradition of growth. Recently, the office became a franchise affiliate of another family-owned business, Howard Hanna. Affiliation with the third-largest real estate company in the country with 250 offices in eight states and over 9,000 agents has clear advantages. “The size and depth of the programs we have to solve your real estate needs while still being family-owned and focused on the Lehigh Valley is what makes us unique,” says Doug. What’s most unique is the 100 Percent Money Back Guarantee. Howard Hanna The Frederick Group is the only company in the Valley to offer it, to the delight of sellers, buyers and agents alike.

3500 WINCHESTER RD., ALLENTOWN 610.398.0411 LEHIGHVALLEY.HOWARDHANNA.COM

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HEALING DEPRESSION

TMS CENTER OF THE LEHIGH VALLEY Thousands in the Lehigh Valley are struggling with depression. They are neighbors, coworkers, friends and family members. Too often, they are fighting this battle alone and not always in the most effective way. Traditional medications are not always the answer. For many, Transcranial Magnetic Stimulation (TMS) Therapy has been a way out. TMS is a revolutionary, FDA-approved, non-drug, non-invasive treatment for patients with depression who are not satisfied with the results of standard anti-depressant medication and psychotherapy. During a TMS session, an electromagnetic coil is placed against the forehead. An electromagnet delivers a painless pulse (similar to an

MRI machine) to the area of the brain involved with mood regulation, stimulating nerve cells that are less active in depressed people. Since becoming the first in the area, the doctors and staff at TMS Center of the Lehigh Valley have helped hundreds of patients using this transformational therapy—it is one of the most experienced centers on the East Coast. Medical director Paul Gross, MD and his staff are tireless advocates for their patients struggling to conquer their disease. As Dr. Gross puts it, “We give people their smiles back.”

401 N. 17TH ST., SUITE 304, ALLENTOWN | 610.820.0700 | TMSLV.COM MAY 2017 // LEHIGHVALLEYST YLE.COM

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MULTIGENERATIONAL WEALTH PLANNING STEEL VALLEY INVESTMENT GROUP OF RAYMOND JAMES Choosing a financial advisor is a serious decision. With so many choices, it makes sense to choose someone who can be trusted. Someone with shared values. Someone a lot like family. That someone is Steel Valley Investment Group. Jim McLean and Kelly McLean Rindock treat their clients like family because they are family. Jim is a financial industry veteran with Midwest roots and sensibilities who founded the team in 1982. Kelly is his bright and motivated daughter. They’ve been partners since 2007, when Jim brought

her on board as a bridge for his business, ensuring his clients’ needs are served well into the future. Together, they provide a distinctive multigenerational perspective when assisting clients with anything from intergenerational and estate planning to specific investment advice and strategies. Rounding out the team is client service associate Christy Lukity, who addresses clients’ needs the Steel Valley way, making them feel comfortably at home.

3773 CORPORATE PKWY., SUITE 180, CENTER VALLEY 610.709.9715 | MCLEANSTEELVALLEY.COM 96

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RAYMOND JAMES & ASSOCIATES, INC, MEMBER NEW YORK STOCK EXCHANGE/SIPC


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AWARD-WINNING PET CARE MACUNGIE ANIMAL HOSPITAL Come. Sit. Heal. These three words serve as guiding principles for the veterinary team at Macungie Animal Hospital. “We enjoy providing excellent care to pets,” says founder and owner Nancy Soares, VMD. Credit Harvey the black Lab for igniting her passion for animals. From their time romping and playing together to the end

stages of his cancer, gentle Harvey inspired with a goal of exceeding expectations. That Soares to devote her career to enhancing the excellence shows: In 2013 they received the American Animal Hospital Association human-pet bond. The comfort and health of every dog, cat, “Practice of the Year” award, a high honor. Pets and their humans alike will enjoy a bird or other small animal crossing the threshold at Macungie Animal Hospital is important warm and welcoming veterinary experience. to the entire team. Their medical and surgical Says one satisfied client: “I wish they took services are both cutting-edge and affordable, people, too.”

161 E. MAIN ST., MACUNGIE | 610.421.8381 | MACUNGIEANIMALHOSPITAL.COM MAY 2017 // LEHIGHVALLEYST YLE.COM

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SURGICAL & AESTHETIC EXCELLENCE

IYER PLASTIC SURGERY Everyone wants to look their best, and last year more than 17 million Americans turned to cosmetic and surgical treatments for a smoother face, flatter tummy or reshaped chin. When it comes to pleasing results, the right surgeon makes all the difference. For 25 years, patients have put their trust in Dr. Manny Iyer. He is a board-certified plastic surgeon who

encourages open lines of communication, first contact to the final follow-up, the staff is making sure patients feel comfortable to freely completely dedicated to patient satisfaction discuss their hopes and fears, and understand and can answer any question with confidence and discretion. “Our success is built what’s involved in any procedure. Dr. Iyer is known for his unique approach on relationships with patients,” says Dr. Iyer. and instinctive eye. His expertise in surgery “Everyone is unique.” is matched only by the caring professionalism of the Iyer Plastic Surgery staff. From the

5325 NORTHGATE DR., SUITE 202, BETHLEHEM | 610.419.4600 | IYERPLASTICSURGERY.COM 98

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REAL ESTATE DESIGN SET2SELL/DESIGN2LIVE

Twenty-three years ago, Corrie Taylor was working as a real estate agent when she recognized that homeowners, builders and investors needed a little help preparing properties for sale. Seizing that insight, she combined her real estate experience and love of design to create the perfect marketing strategy for a quick and profitable home sale. Taylor and her Set2Sell Real Estate Design Team know that first impressions are critical. Their home-staging designs create a visual experience that buyers can’t resist, which is especially important for photography and online marketing. Placing furniture, art and accessories is just part of the plan—more important is knowing how to properly present each property to the specific buying demographic. With over 5,000 rental items warehoused, Set2Sell brings confidence and creativity to every project and considers each challenge an even greater success story! What’s most satisfying for Taylor is her clients’ reactions to each transformation: “They can’t believe it’s the same home.”

SAUCON VALLEY 610.216.0192 SET2SELLPA.COM

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PELVIC & GENITAL PAIN MANAGEMENT

THE ECHENBERG INSTITUTE FOR PELVIC & SEXUAL PAIN For the one in four American women who experience chronic unexplained genital pain, the effects are devastating. It’s not something that’s easy to talk about and often this very private pain stays private. Those who see a doctor may get the wrong diagnosis, or no diagnosis at all, and suffer through numerous invasive and expensive diagnostic treatments as they’re sent from specialist to specialist. Dr. Robert Echenberg understands the suffering and has helped countless women (and men) from around the world at the Echenberg Institute for Pelvic and Sexual Pain, right here in Bethlehem.

“We spend three hours with each new patient and uncover lifelong bases for these pain disorders,” he says. Treatments are geared to alleviating pain triggers and aim to down-regulate the pain pathways in this “busy” area of the body. “Many of our patients quickly reduce their hopelessness and helplessness and this transforms into a positive cycle of healing and improving relationships.”

623 W. UNION BLVD., #5, BETHLEHEM | 610.868.0104 | THEECHENBERGINSTITUTE.COM 100

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HOME APPLIANCE EXPERTISE

ALLENTOWN APPLIANCE With $8,000 and family encouragement, young Joe Schaefer purchased a small storefront on Allentown’s North 10th Street. It was to be his own appliance business, after years of making weekend deliveries and fixing old refrigerators and more for his parents’ new and used furniture business. That was 1987, and he catered to the demands of center city landlords. Schaefer recalls: “I became known for hooking up gas ranges and doing the hard job of second, third and fourth floor deliveries.” Today, Allentown Appliance is the Lehigh Valley’s appliance expert and the largest independent dealer in the city. “We offer more brands than any other appliance store in the Valley and have the largest selection of built-in appliances on display,” says Schaefer of his spacious showroom in Allentown’s West End. Custom installations and in-home consultations are available. Most of his clients prefer dealing with a friendly independent dealer than a big-box store. Whether it’s one appliance or an entire kitchen, Allentown Appliance is always highly recommended.

1824 W. ALLEN ST., ALLENTOWN 610.439.8448 ALLENTOWNAPPLIANCE.COM MAY 2017 // LEHIGHVALLEYST YLE.COM

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ONE-STOP FINANCIAL PLANNING

VALLEY NATIONAL FINANCIAL ADVISORS For more than three decades, Valley National Financial Advisors has provided individuals and their families with a broad range of financial services. Their team of skilled professionals is ready and able to advise on any need, including financial and retirement planning, insurance and estate planning, investment management, tax preparation and planning, education planning, trust services and ExecutiveEdge™ personal financial planning for corporate leaders. From the outset, the firm’s goal has been to offer clients a single destination for all their financial needs, giving advice in as many areas as

possible. “Valley National strives to simplify our clients’ lives by handling many of the problems that can arise,” says founder and president Thomas M. Riddle, CPA, CFP®. “Our one-stop service model makes it easy for clients to rely on their advisor to address questions about everything from inflation to purchasing a car.” With client relationships that span generations, and a commitment to remain local and independent, Valley National passes the test of time by keeping those relationship personal and reliable.

OFFICES IN BETHLEHEM, NEW JERSEY, NEW YORK AND JOHNSTOWN, PA

1655 VALLEY CENTER PARKWAY, SUITE 100, BETHLEHEM 610.868.9000 | VALLEYNATIONALGROUP.COM 102

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SECURITIES OFFERED THROUGH VALLEY NATIONAL INVESTMENTS, INC .— AN INDEPENDENT BROKER/DEALER AND MEMBER FINRA AND SIPC. VALLEY NATIONAL ADVISERS, INC. IS A REGISTERED INVESTMENT ADVISER WITH THE U.S. SECURITIES AND EXCHANGE COMMISSION.


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FAMILYOWNED JEWELRY MURPHY JEWELERS Patrick Murphy is the third-generation owner of the business that bears his family name. In 1913 his grandfather opened a store in downtown Pottsville and traveled door-to-door in a horse and buggy repairing schoolhouse clocks. “We were originally called Murphy Jewelers and Optometry, where we sold jewelry and also made and repaired eyeglasses,” says Murphy. “My grandfather was a graduate of the Philadelphia Optical College.” Over 100 years, Murphy Jewelers has grown into Pennsylvania’s leading jeweler, offering world-renowned designers like Rolex, Tacori and John Hardy. The staff includes three jewelers for every repair need, as well as a full-time certified appraiser and estate buyer. New store manager Marybel Benzrihem moved all the way from Florida to work with the family. She knows what it means to go that extra mile for a client, and has greatly enhanced customer care. “Our customers find everything they need here, right in their own backyard,” she says. “There’s no need to drive anywhere else.”

THE PROMENADE SHOPS AT SAUCON VALLEY CENTER VALLEY 610.791.5200 MURPHYJEWELERS.COM


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CUSTOM FINISHED BASEMENTS BASEMENT BUILDERS OF THE LEHIGH VALLEY

A man’s home is his castle, but if the basement feels more like a dungeon, it’s time to call the McGinty boys. A family-owned and -operated business, Basement Builders of the Lehigh Valley focuses solely on building customized finished basements on every scope and scale. Specializing means a higher quality product and cost savings passed on to the customer. Whether it’s turning a basement corner into a playroom or transforming the entire space into a guest suite with custom bar, full bath and home theater, BBLV can handle it all because they’ve done it all. Even better for busy homeowners, BBLV employs its own plumbers, electricians, carpenters and painters. The McGintys also formed Lehigh Valley Interior Construction, a sister company specializing in interior remodeling, especially kitchens and bathrooms. Says Bob: “With both companies under the same umbrella, we can now help clients on literally every level of their home.”

4310 W. SAUCON VALLEY RD., COOPERSBURG 610.791.4225 | BASEMENTBUILDERSLV.COM 104

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BARRE FITNESS & FASHION PURE BARRE BETHLEHEM

Give Pure Barre 55 minutes and they can change your body. Katie Johnson and Sally Ambrose tried it and it worked so well for them that they opened their own studio. Using small, isometric movements set to music, the barre technique burns fat while toning muscles. It’s a full-body workout targeting the hips, thighs, seat, abs and arms. The result is a strong body with a long, lean look without bulk. “Our customers rave about the speed with which they see results and how much fun they have while being challenged to new heights daily,” says Johnson. The atmosphere is welcoming and encouraging. Pure Barre instructors take time with each client individually to be sure he or she gets the most out of the class. There are mental benefits as well. The concentration required allows clients to block out “life” for a while, and leave Pure Barre with a toned body and clear head, empowered to be their strongest and best self.

4773 FREEMANSBURG AVE., SUITE D102 EASTON | 610.419.9334 PUREBARRE.COM/PA-BETHLEHEM MAY 2017 // LEHIGHVALLEYST YLE.COM

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