Why is Internet Marketing so painful for most Businesses?
Understand the Internet Dynamics in local markets.
The COMMON NEED
“You‘ve got to start with the customer experience and work back toward the t e ch n o l o g y - n o t t h e o t h e r way around.“... Steve Jobs According to Rishad Tobaccowala (Chief Strategy and Innovation Officer for VivaKi) the Internet's new model of marketing is to develop with the User's initial search experience (ZMOT) in mind and is in many ways about discovery. You want every aspect of your marketing plan to be
easy to see and find. For example, if you have a television campaign, make sure you have it on YouTube. Make sure the Brand and the characteristics of the Brand have keywords that people may type into a search engine. Have people in your organization "tweet" about your products and services. If you hear anything positive, broadcast it. Also if you hear anything negative, discuss it online because this will create a large footprint of your Brand. Read more at: http://gentlemark.com/plus -2-