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n COVER STORY

Ready For the

DOWNPOUR Ace Data Devices has been offering cloud-storage services since 2010, and it’s betting that this opex-model is going to explode.

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EARS FROM today, when historians tell our children the story of IT circa 2012, the shift to opex models is going to be an important milestone and they will point to cloud computing as the incendiary that lit the first flame. Like many historians, they will be wrong; opex models have existed before cloud computing. But it’s hard to blame them for thinking that. While the cloud isn’t the first opex model, it’s definitely served as a tipping point for the opex-IT movement. It’s what fired CFO imaginations as they dreamed of a world where sunk IT costs were a thing of the past.

Ace Data Devices wants to be part of that future. And to do that it’s made sure it’s changed with the times, by introducing a cloud version of its storage and back-up offerings. The good news? It’s making money.

THE BIG VAULT While continuing with its on-premise storage solutions, Ace Data took a very important decision, in 2010, to offer back-up-as-a-service to its customers. However, it didn’t want to sell another vendor’s cloud offering. “After evaluating the changing IT landscape, we decided to be a cloud

service provider for our customers and came up with Backup Vault, a cloudbased backup and recovery solution,” says Neeraj Mediratta, CEO, Ace Data Devices. “We have been in the storage and back-up market for a very long time and in recent times, we’ve definitely seen an interest in cloudbased back up among CIOs. It’s clearly being seen as option—rather than continuously investing in hardware,” says Mediratta. Backup Vault is a cloud optimized back-up solution and is proffered to customers on a monthly, pay-as-you use model. It has the ability to back up data from a host of end devices in-

“We have been in the storage and back-up market for a very long time and in recent times, we’ve definitely seen an interest in cloudbased back up among CIOs.” NEERAJ MEDIRATTA, CEO, ACE DATA DEVICES

Channelworld Magazine November 2012 Issue  

Channelworld Magazine November 2012 Issue