n COVER STORY
P H O T O B Y S R I V AT S A S H A N D I LYA
Enterprise customers want a pay-per-use model. But so do the good people offering that flexibility. That’s where Kryptos Networks comes in.
HEN CHANNELWORLD first
interviewed Prasanna (he only goes by one name, like Usher, minus the bad attitude), it was easy to think the CEO of Chennai-based Kryptos Networks was off his rocker. It was 2007 and the cloud with its pay-for-use culture hadn’t quite broken out on the scene. IT investments were paid for upfront, just like they had been for years. Capex was king of the IT spending block and few questioned its authority. But Prasanna had already begun to poke at the status quo. “We identified the growth potential of the pay-asyou-go business model and how new concepts like cloud computing and remote management would revolutionize the industry. We realized that as connectivity improved, a lot of service providers would actively push their hosted offerings and we saw a huge potential as an SPLA (services provider license agreement) based business,” says Prasanna. Fast forward five-years: Kryptos has partnerships with more than 300 hosting companies in the country, who primarily offer cloud services to enterprise-class customers. Using the SPLA model, service providers and independent software vendors can license software from vendors so that they can provide software services and hosted applications to their customers. Kryptos, like a new-age cloud distributor, sits in between the vendor and service providers. Kryptos works with vendors like VMware, Citrix, Microsoft, and Parallels to procure software licenses for hosting companies, who in turn use these licenses to offer services to end
“We realized that as connectivity improved, a lot of service providers would actively push their hosted offerings and we saw a huge potential an SPLA (services provider license agreement) based business.” PRASANNA, CEO, KRYPTOS NETWORKS 24
INDIAN CHANNELWORLD MARCH 2012