2012
Avinash Jhangiani, Reliance MediaWorks (BIG Cinemas) (1,200 EMPLOYEES)
FINALIST
Reliance MediaWorks wanted to gain an upper hand over its competitors. And to achieve that it needed to develop deeper relationships with customers, and increase brand loyalty. The company turned to Avinash Jhangiani, CIO, global head IT and Digital, Reliance MediaWorks. He created a digital ecosystem that blended three platforms—Web, mobile, and social—into one. He leveraged social trends and implemented digital technologies to enhance customer experience, increase brand advocacy, and improve customer collaboration for product innovation. For example, with IT’s help the company implemented a Hollywood Club loyalty card program that uses CRM and analytics to increase destination preference, frequency and revenue through consumer profile-based promotions and advertising. The company also used Bluetooth to enhance in-cinema experience with real-time content and exclusive offers. It used interactive QR codes to connect consumers with engaging online experiences. This transformation has provided Reliance MediaWorks with an improved social influence, reduced movie marketing costs, and increased online ticket sales.
Sreeram Maddury, Reliance Power (1,500 EMPLOYEES) With the increasing need to create a paperless office, Sreeram Maddury, VP, Reliance Power, embarked on an e-documentation project. Maddury’s aim was to have a single document managing repository across the business to facilitate the storage and dissemination of e-documents. Maddury launched an EDMS (electronic document management system) that fulfilled the company’s pressing needs in project plan monitoring, asset management, engineering processes and document management, and collaboration management, among other things. The EDMS aids in pre-loading documents and drawings, setting up a standard taxonomy, document dissemination, review and approval, and returning documents to external agencies. By creating a single document repository across the business, the EDMS has helped Reliance Power enjoy several benefits. It has improved operational reliability by providing correct information, improved operational effectiveness by providing faster and easy access to information, enabled effective monitoring of compliance, and ensured quality assurance.
VOL/7 | ISSUE/11
REAL CIO WORLD | S E P T E M B E R 1 5 , 2 0 1 2
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