Little Ones: What about Fundanoodle compelled you to become an entrepreneur? Whitlock: I was a closet entrepreneur, but I didn’t have an idea of my own. While managing Fundanoodle for Carolina Pad, a well-known supplier of school and office products, I
at Toys ‘R Us, online retailers and directly from our website. We provide summer camps in August for rising K and 1st graders. In addition, we will host parent workshops this fall. Check our website (www.fundanoodle.com) for more details.
“Every child, regardless of learning ability, can be successful with this product line because all activities are developmentally appropriate and progressive.”
realized that it was a great product that would work well on its own. I knew I was on the right track when the owner of Carolina Pad said he wanted to be my first equity investor. In 2013, I raised the capital needed to make Fundanoodle an independent company.
Little Ones: What are three things parents should know about Fundanoodle? Whitlock: Fundanoodle helps preschoolers build muscles in their hands and develop motor sensory skills. These are just as important as learning ABCs, colors and shapes. Too much finger swiping on the iPad creates fine motor skill deficiencies. It can be used independently to build problem solving strategies and confidence in young learners. Every child, regardless of learning ability, can be successful with this product line because all activities are developmentally appropriate and progressive.
Little Ones: What’s your favorite product? Why? Whitlock: The I Can Pound kit has so much flexibility for young learners. Plus, it’s incredible stress relief for a 44-year-old.
Little Ones: What are your next steps with Fundanoodle? Whitlock: We want to get these products into the classroom. Teachers love our products, and they are very cost-effective. They could easily be funded by parent groups. Fundanoodle is available
Little Ones: How is your family involved in Fundanoodle? Whitlock: It’s everywhere in the house. They are testers, models and muses. The coolest part for me is when they get excited to see our products advertised or on a store shelf. My middle daughter has the entrepreneurial bug. She keeps a new product notebook, and she’s created a flyer to start her own mother’s helper business.
Little Ones: What’s your best advice for managing the different roles of CEO and mom? Whitlock: Compartmentalize – If you have three hours for work, everything else is off the table. Then you stop and deal with your family. Lean on Others – My husband is amazing and flexible, and I rely on so many of my friends. They are generous with their time and willing to help.
Little Ones: How do you take care of yourself? Whitlock: Exercise. I learned very early that I’m not nice if I don’t sweat it out. Not only can I clear my head, think and brainstorm, one of the best ways to hold a business meeting is to walk the greenway with other female entrepreneurs. My faith is also important to me. I have to trust that this is the plan God wants for me, and that He will get me through the bumps.
Little Ones: Fundanoodle partners with The Lunch Project. You’re a volunteer yourself. Tell more about that. Whitlock: I’m a social entrepreneur, which means I’m creating a company that has a culture of embassy and www.littleonesmagazine.com | for local moms ... by local moms
Published on Jul 29, 2014