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A MESSAGE FROM

LYN ROSS, L.M.E. “Welcome to Institut’ DERMed Clinical Skincare™ offering a full spectrum of spa, clinical and medical products formulated for the passionate aesthetic professional.

Whether you are working in a salon, day spa, medical spa or physician’s office we understand that your mission is to provide high quality treatments, products and sell-through systems that deliver real results! Our goal is to provide you with innovative cosmeceutical formulations, treatment protocols, training and marketing that support skin wellness and beauty. Based on the partnership principle the Institut’ DERMed team is here for you because we believe that your success is our success. We invite you to become an Institut’ DERMed certified brand partner and promise to support you with advanced product and treatment knowledge training, and to help you leverage our successful marketing strategies that drive sales and increase business revenue. Our comprehensive business approach yields undeniable results for both clients and spa owners worldwide. We look forward to being of service to you.”

Lyn Ross, Master Esthetician Founder & CEO


Top 10 Reasons to Work with

Institut’ DERMed Clinical Skincare Easy to Recommend Color Coded Clinical Skincare Product Line in Five Categories: Renewing, Brightening, Clarifying, Soothing, Enhancing to reduce the appearance of fine lines and wrinkles, dehydration, sensitive and oily skin. Wide Range of Advanced Peel Formulas that Provide Optimal Clinical Results Mineral Camouflage Makeup and High Intensity Cosmetics with Customizable Palettes, Foundations, Bronzers, Blushes, Lip Gloss, and a Full Range of Brushes A Full Catalogue of Professional-Grade Aesthetic Equipment from Basic Room Start-up to Exciting Trending Technologies Extensive Professional Facial and Body Treatment Protocols Post Graduate Advanced Aesthetics Certification Programs

Online and On-site Product Knowledge Training Marketing and Sales Collateral Support Materials Affordable Opening Orders Based On Your Business Formulated without Parabens, Mineral Oil, Sodium Lauryl Sulfates, Phthalates, Artificial Dyes or Synthetic Fragrances. Never Tested on Animals


The Institut’ DERMed

Clinical Skincare Products We believe in formulating with only the highest quality ingredients backed by scientific data to support each product. We know the real proof of ingredient performance and effectiveness is in seeing and feeling the results on your own skin. From the first time you begin application of our unique formulations you immediately realize that these products are like nothing you’ve ever used before. We call this the DERMed Difference! We use only the most innovative natural and organic plant based ingredients from the most dynamic and internationally distinguished team of R&D chemist’s, manufacturing in an FDAregistered, cGMP laboratory to guarantee our formulations are fresh and pure with NO harmful agents such as; parabens, phthalates, sodium laurel sulfate, artificial fragrances, colors or unnecessary fillers. Always cruelty free and never tested on animals. It is essential you only recommend product formulations with active ingredients to your clients for optimal skin rejuvenation, and teach them proper application techniques during each inclinic treatment session for visible results that last. We have designed a color coded product system to easily identify and recommend in-clinic and retail products to your clients. Each product category focuses on a specific skin condition offering simple administration for customized corrective treatment plans and successful treatment outcomes.

Renew

Brighten

Enhance

Sooth

Clarify

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ENHANCING The Institut’ DERMed Enhancing line of products are suitable for all skin types and conditions.

ENHANCING PROTECTIVE CREAM

ENHANCING GLYCOLIC BODY LOTION

Shield your skin from dehydration with the Institut’ DERMed Enhancing Protective Cream, formulated with Shea Butter and Soybean Oil to create an occlusive moisture barrier for optimal hydration.

A rich, hydrating, exfoliating lotion with Milk Proteins and Apricot Kernel Oil to create a luxurious, soft, silky skin.

ENHANCING MICRO CRYSTAL POLISH

ENHANCING LACTIC HAND AND BODY LOTION

Resurface your skin at home with the Institut’ DERMed Enhancing Micro Crystal Polish. Polish away dead skin cells to improve overall texture and refine pores for clean, clear, radiant skin.

A rich, deep, hydrating lotion with Lactic Acid and Shea Butter to create a luxurious, soft, silky skin look and feel.

ENHANCING GLYCOLIC BODY WASH

ENHANCING MASSAGE OIL

Intensive wash formulated with Shea Butter and Glycolic Acid to clarify and soften, creating smooth touchable skin.

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Regenerate and restore the elasticity of the skin, improving firmness for a more youthful look. Also recommended as an after-wax treatment oil.


ENHANCING The Institut’ DERMed Enhancing line of products are suitable for all skin types and conditions.

ENHANCING EYE MAKEUP REMOVER Cleanse your delicate eye area with the gentle, oil-free Institut’ DERMed Enhancing Eye Makeup Remover will effectively remove all traces of eye makeup leaving your eye area feeling fresh and clean.

ENHANCING CREAMY CLEANSER Remove facial makeup with the primary Institut’ DERMed Enhancing Creamy Cleanser formulated to dissolve makeup pigments and properly prepare the skin for a deep cleansing.

ENHANCING EYE CREAM COMPLEX Redefine your eye contour with the Institut’ DERMed Enhancing Eye Cream Complex formulated to help the appearance of fine lines, wrinkles, puffiness and dark circles around the eye area.

ENHANCING NECK AND DÉCOLLETÉ CREAM Rejuvenate your neck and décolleté with the luxurious Institut’ DERMed Enhancing Neck & Décolleté Cream.

ENHANCING EYE SERUM

ENHANCING HYDRA LIP SERUM

Redefine your eye area with the Institut’ DERMed Enhancing Eye Serum for visibly smoother, brilliant eyes.

Hydrate and rejuvenate your lip area with the Institut’ DERMed Enhancing Hydra Lip Serum.


BRIGHTENING We’ve created a brightening product system with cosmeceutical ingredients and glycolic, lactic, ascorbic and kojic acids, to help you achieve an even toned, glowing complexion.

BRIGHTENING CLEANSER

VITAL C SERUM

The Institut’ DERMed Brightening Cleanser is formulated with Kojic and L-Lactic Acids to even the skin tone for a revitalized, luminous complexion.

The Institut’ DERMed Vital C Serum is an advanced serum formulated with L-Ascorbic Acid and Resveratrol for a luminous, youthful complexion.

BRIGHTENING TONER

CHROMABRIGHT SERUM

The Institut’ DERMed Brightening Toner is formulated with Kojic and Glycolic Acids for a vibrant, eventoned complexion.

The Institut’ DERMed Chromabright Serum is formulated with Chromanyl Palmitate and Glycolic Acid to renew the skin’s surface for a radiant, luminous complexion.

AWARD WINNING BRIGHTENING MOISTURIZER

BRIGHTENING MASK

The Institut’ DERMed Brightening Moisturizer is formulated with Micronized Titanium Dioxide, Oxybenzone and Sodium PCA, to hydrate for a healthy, vibrant complexion.

The Institut’ DERMed Brightening Mask is formulated with Licorice Root Extract and SymWhite® to brighten the skin for an even toned complexion.

INTENSIVE BRIGHTENING SERUM

BRIGHTENING PEEL

The Institut’ DERMed Intensive Brightening Serum is formulated with L-Ascorbic Acid and Hydroquinone to dramatically diminish the appearance of stubborn hyperpigmentation for a youthful luminous complexion.

The Institut’ DERMed Brightening Peel is formulated with a combination of L-Lactic Acid and Pearl Powder to accelerate the exfoliation of dead skin cells revealing a radiant even toned skin.


RENEWING We’ve created a renewing product system with targeted ingredients: glycolic acid, lactic acid, peptides, stem cells, spin traps and anti-oxidants for radiant skin.

RENEWING CLEANSER

INSTANT RADIANCE EGF SERUM

The Institut’ DERMed Renewing Cleanser is formulated with L-Lactic and Hyaluronic Acids to exfoliate surface dead skin cells without dehydrating the skin for a radiant, youthful complexion.

The Institut’ DERMed Instant Radiance EGF Serum is formulated with PhytoCellTec™ Symphytum this Instant Radiance EGF Serum is perfect for a fresher, smoother, well hydrated skin appearance and refined skin texture.

RENEWING TONER

RENEWING MOISTURIZER

The Institut’ DERMed Renewing Toner is formulated with L-Ascorbic and L-Lactic Acids to exfoliate and hydrate the skin for a vibrant, fresh complexion.

The Institut’ DERMed Renewing Moisturizer is formulated with a potent antioxidant complex of Tea Extracts and L-Superoxide Dismutase to hydrate and smooth fine lines and wrinkles.

VITAL A SERUM

RENEWING PEEL

The Institut’ DERMed Vital A Serum is formulated with Micro-encapsulated L-Retinol and Glycolic Acid to smooth fine lines and wrinkles for a youthful complexion.

The Institut’ DERMed Renewing Peel is formulated with age defying L-Lactic Acid and L-Retinol, this potent peel dramatically rejuvenates your skin by exfoliating dead skin cells and smoothing the skin for a refined, youthful complexion.

ANTI-OXIDANT PEPTIDE SERUM

RENEWING MASK

The Institut’ DERMed Anti-Oxidant Peptide Serum is formulated with Pro-Coll-One Peptides and Apple Stem Cells for a revitalized, youthful complexion.

The Institut’ DERMed Renewing Mask is formulated with anti-oxidant rich plant derived Squalene Oil and Calamine to revitalize the skin for a hydrated, glowing complexion.


CLARIFYING We’ve created a clarifying product system for reducing the appearance of oily, acneic skin. Cosmeceutical ingredients: glycolic acid, lactic acid, salicylic acid, ascorbic acid, phytic acid and supporting peptides are designed to help you achieve a clean, clear complexion.

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CLARIFYING CLEANSER

CLARIFYING MATTE FLUID

The Institut’ DERMed Clarifying Cleanser is formulated with Salicylic Acid and Tea Tree Oil to decongest pores for a clear, clean complexion.

The Institut’ DERMed Clarifying Matte Fluid formulated with Grapefruit Peel Oil and Phytic Acid to help restore moisture balance for a clear, clean complexion.

CLARIFYING TONER

CLARIFYING MOISTURIZER

The Institut’ DERMed Clarifying Toner is formulated with Glycolic and Salicylic Acids to exfoliate and decongest clogged pores for a clear, clean complexion.

The Institut’ DERMed Clarifying Moisturizer is formulated with plant derived Squalene Oil and Tea Tree Oil to restore the skin’s ideal moisture balance and decongest pores for a clean, clear complexion.

GLYCOLIC SERUM

CLARIFYING PEEL

The Institut’ DERMed Glycolic Serum is formulated with Glycolic Acid and Sodium PCA to decongest clogged pores for a clean, clear complexion.

The Institut’ DERMed Clarifying Peel is formulated with Pumpkin Enzymes and L-Lactic Acid to decongest clogged pores for a clear, clean complexion.

TOTAROL SERUM

CLARIFYING MASK

The Institut’ DERMed Totarol Serum is formulated with Totarol Extract and Tea Tree Oil to maintain a clear, clean complexion.

The Institut’ DERMed Clarifying Mask is formulated with BioFense Probiotic® and Lichochalcone® to absorb oil and decongest pores for a healthy, clean complexion.


SOOTHING We’ve created a soothing product system with cosmeceutical ingredients: licorice, willow herb, lactic acid, sea minerals, and enzymes designed to help you achieve a calm, comfortable complexion.

SOOTHING CLEANSER The Institut’ DERMed Soothing Cleanser is formulated with Licorice Root and Grape Seed Extracts to sooth sensitive skin for a normal, comfortable complexion.

SOOTHING MOISTURIZER The Institut’ DERMed Soothing Moisturizer is formulated with Pumpkin Seed Oil and Ginger Root to replenish moisture and maintain composure for a normal, comfortable complexion.

SOOTHING TONER The Institut’ DERMed Soothing Toner is formulated with Licorice Root Extract and Willow Bark Extract to relieve redness and hydrate for a normal, comfortable complexion.

SOOTHING PEEL The Institut’ DERMed Soothing Peel is formulated with gentle, rejuvenating Papain Enzymes and L-Lactic Acid to exfoliate sensitive skin for a normal comfortable complexion.

LICORICE SERUM The Institut’ DERMed Licorice Serum is formulated with Licorice Root Extract and Totarol for a normal, comfortable complexion.

SOOTHING MASK The Institut’ DERMed Soothing Mask is formulated with Neutrazen® and Beta-Gluca (D) to compose the skin for a normal, comfortable complexion.

HYDRO-CORT COMPLEX The Institut’ DERMed HydroCort Complex is formulated with Hydrocortisone and Bisabolol to relieve irritation and restore a normal, comfortable complexion.


PROFESSIONAL Institut’ DERMed professional in-clinic treatment products provide the licensed skin care specialist with a system of protocols using progressive levels of active ingredients in our professional product formulas for clinical skin rejuvenation results.

GLYCOLIC+ PEEL

PEEL PREP SOLUTION

A powerful keratolytic exfoliating agent formulated with our proprietary blend of peptides and anti-oxidants.

A deep cleansing solution to prepare the skin for optimal penetration of peel treatments.

LACTIC+ PEEL The signature Institut’ DERMed Lactic+ Peel solution effectively exfoliates and promotes a hydrated, renewed skin surface.

MICRO LIFTING PEEL Formulated with Ascorbic, Salicylic and Malic Acid, Papain and Bromelain Enzymes enhanced with our proprietary blend of peptides and anti-oxidants to encourage exfoliation for a more youthful, clean, clear complexion.

RETINOL+ PEEL This AHA peel blend of Retinol and Lactic Acid softens the appearance of fine lines and wrinkles, and evens skin tone.

HERBAL PEEL Formulated with Pancreatin Enzymes to soften and exfoliate cellular debris build-up rejuvenating dehydrated, sensitive skin.

PUMPKIN PEEL CLASSIC LIFTING PEEL Formulated with Lactic Acid, Salicylic Acid and Phenyl Resorcinol and our proprietary blend of peptides and anti-oxidants to enhance exfoliation. Recommended for oily, sensitive skin types.

Formulated with a botanical enzyme derived from whole pumpkin and a concentration of Vitamin A to enhance exfoliation for oily skin types and uneven skin tone.

BIO-DERM NUTRI GEL PERFECT LIFTING PEEL Formulated with Lactic Acid, Salicylic Acid, Phenyl Resorcinol and our proprietary blend of peptides and anti-oxidants to enhance exfoliation. Recommended for dry, sensitive skin types.

SUPREME LIFTING PEEL This exclusive formula of TCA is an excellent exfoliator for revitalizing the skin helping to reduce the appearance of fine lines, wrinkles, and uneven skin tone.

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A hydrating post-treatment serum for oily skin types to nourish, calm and soothe the skin for a comfortable complexion.

BIO-DERM NUTRI OIL A hydrating post-treatment serum for dry skin types to nourish, calm and soothe the skin for a comfortable complexion.


LEVEL 101 FUNDAMENTAL TREATMENTS Fundamental Level 101 Infusion Facial Includes: Expert Skin Analysis and personalized product selection; 3 Step Pre-Cleansing, Corrective Cleansing, Micro Crystal Polish Exfoliation, Steam, Extractions, Mask, Corrective Serum, Protective Cream, Moisturizer, Eye and Lip Hydration, Accu-Pressure Facial Massage and Relaxing Upper Body Massage.

RENEWING INFUSION FACIAL

for dry, dehydrated, aging skin types

CLARIFYING INFUSION FACIAL

for combination, oily, excessively oily and congested skin types

SOOTHING INFUSION FACIAL for sensitive skin types

Fundamental Level 101 Facial Peel Includes: Expert Skin Analysis and personalized

product selection; 3 Step Pre-Cleansing, Corrective Cleansing, Micro Crystal Polish Exfoliation, Prescribed Infusion Peel, Protective Cream, Moisturizer, Eye and Lip Hydration.

Fundamental Level 101 Body Complexion Peel Includes: Glycolic Body Wash, Light Manual Exfoliation, Lactic Hand and Body Moisturizer. For chest, back, or legs to improve skin elasticity, hydration and texture for younger looking skin.

RENEWING PEEL

Reduces lines and wrinkles

CLARIFYING PEEL

Tightens pores, re-texturizes

SOOTHING PEEL

Gently dissolves dead skin cells

BRIGHTENING PEEL Evens the skin tone

BRIGHTENING INFUSION FACIAL

for skin types with an uneven skin tone and color

LEVEL 201 ADVANCED TREATMENTS Advanced Level 201 Corrective Facial Includes: Expert Skin Analysis and personalized product

selection; Pre-Cleansing, Corrective Cleansing, Advanced Peel Prep, Level 201 Prescribed Peel, Steam, Extractions, Bio-Derm Nutri Oil or Gel, Mask, Protective Cream, Moisturizer, Eye and Lip Hydration, Accu-Pressure Facial Massage and Relaxing Upper Body Massage.

AGING CORRECTIVE FACIAL

designed to target dehydrated, aging skin

OILY CORRECTIVE FACIAL

designed to reduce the appearance of oily, congested skin

Advanced Level 201 Corrective Peel Includes: Expert Skin Analysis and personalized

product selection; Pre-Cleansing, Corrective Cleansing, Advanced Peel Prep, Level 201 Prescribed Peel, BioDerm Nutri Oil or Gel, Protective Cream, Moisturizer, Eye and Lip Hydration.

Body Moisturizer. For chest, back, or legs to exfoliate dead skin cells, smooth the appearance of bumps and uneven skin tone for revitalized, smoother skin.

detoxifies and reduces the appearance of uneven skin tone for a clean, clear complexion

HERBAL ENZYME PEEL

rejuvenates sensitive skin for a hydrated healthy glow

LACTIC + PEEL

exfoliates for a hydrated, refined skin surface

DARK SPOT CORRRECTIVE FACIAL

reduces the appearance of oil skin and exfoliates for a younger looking complexion

designed to reduce the appearance of uneven tones in all skin types

Includes: Glycolic Body Wash, Pumpkin Peel, Glycolic

PUMPKIN PEEL

SOOTHING CORRECTIVE FACIAL

designed for sensitive skin types to reduce the appearance of uneven skin

Advanced Level 201 Body Complexion Peel

GLYCOLIC + PEEL RETINOL + PEEL

reduces the appearance of fine lines and wrinkles for a smoother complexion

LEVEL 301 INTENSIVE TREATMENTS Intensive Level 301 Skin Transforming Facial Includes: Expert Skin Analysis and personalized product

selection; Pre-Cleansing, Corrective Cleansing, Advanced Peel Prep, Level 301 Chemical Peel, Bio-Derm Nutri Oil or Gel, Mask, Protective Cream, Moisturizer, Eye and Lip Hydration and Relaxing Upper Body Massage.

MATURE SKIN TRANSFORMING FACIAL

smooths the appearance of static wrinkles and rejuvenates skin

OILY SKIN TRANSFORMING FACIAL

reduces the appearance of oily skin for a clean, clear complexion and long term luminosity

UNEVEN SKIN TRANSFORMING FACIAL

brightens and reduces the appearance of uneven skin tone for long term luminosity

Intensive Level 301 Peel Includes: Expert skin analysis and personalized

peel selection; Pre-cleansing, Corrective Cleansing, Advanced Peel Prep, Chemical Peel applied in 1 - 4 layers, Bio-Derm Nutri Oil or Gel, Protective Cream, Moisturizer, Eye and Lip Hydration.

MICRO LIFTING PEEL

Intensive Level 301 Body Complexion Peel Includes: Glycolic Body Wash, Glycolic+ Peel, Glycolic Body Moisturizer. For chest, back, or legs to exfoliate dead skin cells, smooth the appearance of bumps and uneven skin tone for revitalized, smoother skin.

evens skin tone, smooths the appearance of fine lines for a refined texture

CLASSIC LIFTING PEEL

evens the skin tone, refines skin texture. Recommended for sensitive skin types.

PERFECT LIFTING PEEL

evens the skin tone, refines skin texture. Recommended for non-sensitive skin types.

SUPREME LIFTING PEEL

evens the skin tone, refines skin texture. Recommended for mature skin types.

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Institut’ DERMed

TESTIMONIALS BEFORE

AFTER

SOOTHING

“Thanks for your hard work in keeping us all healthy and beautiful.” -Margery Leedy

BEFORE

RENEWING

AFTER

“My skin is glowing! Thanks to the amazing facial and chemical peel I got from my esthetician at Dermed!!” -Phyllis Brassey

BEFORE

BRIGHTENING

“I am a loyal customer and I stand by your products.” -Kim Purnell

BEFORE

AFTER

CLARIFYING

“I thought I was beyond help and Dermed changed everything around. Here I am now at the age of 26 with beautiful skin and a restored self- confidence.” -Jessica Ciak

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AFTER


I D CA A C O U R S E S

LEARN FROM THE EXPERTS

We Have A Variety Of Classes To Choose From 5 DAY MEDICLINICAL AESTHETICS CERTIFICATION 5HR. GA STATE BOARD CE APPROVED - ADVANCED SKIN ANALYSIS & DIAGNOSTICS BE IN CONTROL: ADVANCED ACNE SKIN CONDITION CLASS LIGHTEN UP: ADVANCED PIGMENTATION SKIN CONDITION CLASS REGAIN COMPOSURE: ADVANCED SENSITIVE SKIN CONDITION CLASS 3 DAY COSMEDICAL AESTHETICS CERTIFICATION

Institut’ DERMed College of Advanced Aesthetics offers

interactive hands-on courses to advance your current aesthetic skills for greater client results and spa profitability

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Express Your Inner Makeup Artist ID Cosmetics Is Artistry Made Easy Mineral foundations formulated with skin nurturing anti-oxidants that would provide excellent natural coverage. Our color rich mineral pigments go on smoothly and blend easily for a long-lasting finish. ID Cosmetic comes with elegantly packaged refillable palettes that allow you to personalize your look and choose only the shades you want. Because makeup is not one-size-fits all.

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Camouflage Cover Wands Light Medium Medium Light Dark Extra Dark Medium Dark Color Corrector 1 Color Corrector 2

Camouflage Cover Cream Pots Cover Cream 1 Cover Cream 2 Cover Cream 3

Pressed Mineral Foundation Canvas Porcelain Shell Ecru Wheat Sand Beige Tawny Soft Tan Natural Beige Warm Beige Rich Tan Sierra Shine Control

Loose Mineral Foundation Cream Pale Almond Almond Beige Cream Warm Honey Soft Tan Cinnamon Nutmeg Mocha Espresso

Pressed Mineral Eye Shadow Suede Charcoal Graphite Midnight Blue Golden Olive Black Velvet White Sugar Silver Lining Moonlight Ice Pebble Brown Lustre Mulberry Rose Quartz Pink Passion Pink Passion Plum Passion Purple Haze Blueberry Emerald Green Seafoam Café Au Lait

Bronze Gold Creamsicle Pink Shimmer Turkish Coffee Mandarin Spice Tangerine Copper Glaze Brown Sugar Amaretto Taupe Shimmer Antique Gold Sand Beige Gold Leaf White Sand Sunrise Mocha Cream

Lip Gloss I’m Special So Sweet Passion Simply Glowing Get Inspired Fearless Irresistible Tender Hearted Be Gorgeous Natural Beauty

Lip Liner Cinnamon Sherry Sienna Spice

Pressed Mineral Blush

Brushes

Baked Clay English Rose Satin Mauve Soft Peach Brown Spice Paprika Brownberry Pink Coral Apricot Bronze Rose Bronze Ginger Bronze Russet

Angle Shadow Concealer Detail Liner Detail Blender Crease Shadow Fluff Shadow Base Shadow Flat Liner Kabuki Lash/Brow Comb Angle Blush

DesignaBrow Tint Light Brown Medium Brown Dark Brown Soft Red Charcoal Taupe

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Institut’ DERMed

DISTRIBUTION OPPORTUNITES DISTRIBUTION OPPORTUNITIES

Institut DERMed distribution center is conveniently located in Atlanta, Georgia and within 30 minutes of Atlanta-Hartsfield International Airport. Currently Institut’ DERMed distributes professional skin and body products, retail products, equipment and spa supplies. We distribute to the USA and internationally through our distribution partners in Canada and New Zealand. We are currently expanding nationally and internationally and are looking for distributors. The applicants should have appropriate experience in the professional cosmetic business, having an already established distribution and training network. Call 866.433.7633 for more information.

WHOLESALE ACCOUNT OPPORTUNITIES

Institut DERMed allows dermatologists, plastic surgeons, licensed estheticians, cosmetologists and other licensed medical professionals to act as resellers of Institut DERMed products. Before an account can be established, we will request the following documentation from you: • Proof of a valid business license • Proof of your medical, aesthetic or cosmetology license • Certificate of insurance We will be happy to conduct a needs assessment on your business and create a suggested opening order that specifically targets your client demographic.

Contact Us Today To Get Started: 866.433.7633 or email akim@idermed.com

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Institut’ DERMed

MARKETING CENTER

CLIENT RETENTION POSTCARDS

CLIENT LOYALTY CARDS

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NEW CLIENT PROSPECTING CARDS


Institut’ DERMed

MARKETING AND MANAGEMENT RESOURCES

SPA HUMAN RESOURCES MANAGEMENT

SPA EMPLOYEE MANUAL

SPA HOUSEKEEPING

SPA FRONT DESK MANAGEMENT

PRODUCT KNOWLEDGE AND TREATMENT GUIDE

SPA SALES

For entrepreneurs desiring to duplicate the successful Institut’ DERMed MediClinical Spa concept.

For staff, managers and owners desiring to implement proven structures and processes that ensure consistent spa operations.

A detailed outline of spa presentation, etiquette with detailed treatment room maintenance task lists.

Turn your NIPS into IPS with this complete training system that will energize your front desk and have your team functioning at peak levels.

A comprehensive manual containing detailed product information, treatment protocols for Spa, Clinical and Medical Levels.

Powerful proven internal and external sales and marketing success systems with goal setting templates for the spa professional.

MARKETING

Institut’ DERMed

CORPORATE MEDIA SUPPORT MAGAZINE ADS

SOCIAL MEDIA

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Frequently Asked Questions Product Line And Concept 1. How would you define the Institut’ DERMed concept? We give you the best skin care products and teach you how to use them. Institut DERMed products are formulated and packaged to address all skin types as well as specific skin conditions. The correct identification of skin color, skin type and condition is key to successful cosmeceutical product selection and treatment. Most individuals have a combination of skin types plus one or more conditions. Each category is color coded, creating personalized product and treatments based on the individual needs and allowing for synergistic treatments of multiple skin conditions that give visible results.

2. What is the scope of the product line? Institut’ DERMed offers a full line of professional treatment protocols and high performance home care products specifically formulated to: rejuvenate cell renewal and help to maintain the moisture balance necessary for radiant skin n

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be non-comedogenic and non-irritating for sensitive skin types

reduce the appearance of uneven skin tone for a vibrant glowing skin n

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reduce the appearance of oil to help clarify pores

3. What key active ingredients or proprietary elements does your line feature? AGING: retinol, spintraps, C-beta glucosamine, epidermal growth factor, pregnenolone, glycosaminoglycan, glycolic acid polymer, co q10 enzume, L-glutathione, L-ascorbic acid n

SENSITIVE: hydrocortisone, L-lactic acid, licorice root extract, evening primrose oil, algae extract, titanium dioxide, D-beta glucosamine, bisabolol, papaya enzyme, green tea extract, L-glutathione, spin trap n

BRIGHTENING: salicylic acid, L-lactic acid, glycolic acid polymer, D-beta glucosamine, cranberry extract, gallic acid, L-glutathione, L-superoxide, parsol,vitamin-K, L-ascorbic acid, hydroquinone, kojic acid, arbuten, bromelain enzyme n

OILY: n

glycolic acid, salicylic acid, pumpkin enzyem, niacinamide, D-beta-glucosamine, L-asxorbic acid, L-glutathione, spin traps, allantoin, epidermal growth factor, tea tree oil, titanium dioxide, eucalyptus essential oil, grapefruit essential oil, calendula oil, chamomile extract, sulfur, camphor

4. What are the USP’s (unique selling propositions) of the line and how does this line differ to all the others on the market? n n n n n n n

5 complete lines formulated with clinical active ingredients Chirally corrected ingredients to enhance product performance Advanced clinical training for licensed estheticians to advance professional skills and confidence Solutions for specific skin conditions and skin types Advanced home care treatment plans for maintaining healthy looking skin Safe effective professional treatment protocols Institut DERMed can also assist with brand development and marketing materials

5. Is there a particular product or aspect of the line that you are well known for? (Including any proprietary ingredients, activities, methods, or science.)? n n n

Highly concentrated formulations with active ingredients Institut DERMed College of Advanced Aesthetics founder, Lyn Ross Providing serious skin care treatments and products to enhance client results

6. What scope of treatments do you offer within the line? Institut DERMed offers advanced Cosmeceutical formulations that bridge the gap between traditional cosmetics and pharmaceutical products. Within the line are 5 complete lines developed to effectively treat and address all skin types and skin conditions such as; aging, uneven skin tone, oily and sensitive skin. We also have protocols that combine clinical skincare with many of the latest technology devices as well as protocols for pre and post operative surgical patients, oncology esthetics and holistic esthetics.

7. Do you produce both retail and professional size products? Yes, we are known to have the most extensive clinical treatment back bar in the industry offering a wide range of treatment options for your most challenging cases. Our home care products compliment the professional treatments allowing clients to maintain their results.

8. What is the average shelf life of the products opened, unopened? Institut DERMed products are formulated with food grade preservatives and we recommend the average shelf life to be twelve months depending on the composition of the formula. Most of the products are contained in airless bottles which extends the life of the product.

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9. What is your fastest selling product or group of products within the line? Institut DERMed has been successful with each category of it’s products but the products we hear the most compliments from our clients about are the Brightening and Aging products. We also get rave reviews about our Oily and Sensitive products almost daily!

10. Do your products use organic, free trade or raw ingredients from sustainable sources? Yes.

11. Do you test on animals or are any of your ingredients or sub-ingredients tested on animals? No animal testing was used during the formulation of Institut’ DERMed Clinical Skincare products.

12. In what way is your line environmentally conscious/friendly? We use selected natural, raw ingredients.

Product Training 13. What training programs and technical support do you offer? Institut DERMed offers monthly advanced training for licensed skin care professionals. Topics include: a 5 Day Medical Aesthetic Certification course and a 3 Day Cosmedical Aesthetic Certification course as well as a variety of 1 Day classes. Check the Class Calendar for the most recent class schedules. All classes include a training manual and hands on instruction. Please see detailed information about these courses by going to the training tab.

14. What is the size of your classes? Class space is limited to 10 students to provide for individual attention.

15. Are there any charges/costs for product knowledge training? We support our products with free product knowledge training once you place an opening order. It will be necessary for you to speak with an education co-ordinator to determine locations and dates of available training.

16. Who leads the training? Lyn Ross, Master Esthetician, and other Certified Institut DERMed Trainers.

17. What training materials do you provide? Product Knowledge Manual containing product information sheets for both retail and professional products along with step by step instructions for each treatment, online video training, tele-training and live web training.

Marketing Sales and Demographics 18. What is the target demographic for the brand? Our target demographic are teens and adults between ages 16 and 55.

19. What means of marketing and communication do you use to reach your clientele? We recieve PR in nationally recognized consumer publications through published press releases. We advertise in industry trade journals and magazines; we participate and host charitible events; we maintain an internet presence through our corporate website, Google, Facebook, Twitter, blog; we facilitate aesthetic school demo days; and exhibit at trade shows.

20. What ways does your company support distributors of your product? Institut’ DERMed provides training and marketing material to support professional treatments, correct recommendation of home care products, customizable product promotions, and applicable sales techniques that begin in the treatment room.

21. What is the criteria for becoming an Institut’ DERMed Spa Affiliate? Institut’ DERMed is pleased to offer our full product line to wholesale clients for resale and to support them with: sales, marketing, and education training. To apply to become a Spa Affiliate please fill out the required paper work and either fax or email it to our corporate office. Forms required are: client profile, professional license, certificate of insurance, business license, Internet sales policy and mutual conditions of sale agreement. Once we process your information a representative will assist you in placing your first initial order for product and or equipment.

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5589 Peachtree Rd. Atlanta, GA 30341 1.866.433.7633 n idermed.com

Institut Dermed Clinical Skincare System  

Idermed Dermed Clinical Skincare System

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