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JANUARY 2014 - 15 L.E. VOLUME 9, ISSUE 4 WWW.IDENTITY-MAG.COM

15

THINGS TO DO BEFORE YOU DIE

take cae on chan

RISKS!

SPICE UP YOUR LOVE LIFE REINVENT YOUR LOOK REDUCE YOUR RISK OF CANCER RELATIONSHIP RISKS WORTH TAKING

SUNSET AVENUE...

Streets of Cairo

“Why gamble? Because your entire existence is a gamble and it’s worth it!" SEE PAGE 46


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EDITOR’S NOTE

On The Cover

PHOTOGRAPHER REAMON ELMARKIZ MODEL ARWA ZAHRAN FASHION STYLIST SANDRA RIZK MAKEUP ARTIST SOHA KHOURY HAIR DRESSER HASSAN EL BORJY FROM MOHAMED ALSAGHEER SALONS COVER DESIGN MOHAMED MAHER

J

anuary… the mark of new beginnings, is a month full of joy. We are happy the last year ended with all its goods and bads. We are optimistic about the year ahead even if we had a bad one that just ended. Suddenly, we feel unidentified energy and courage to face the year ahead. January gives us hope we can accomplish all our failed dreams; maybe this year we’ll get lucky ! This year we have a new hope of belonging after we lost it last year to the MBs. We have new hopes for our country to cross the road and reach our so wished dreams of a country strong enough to face the world. A country every Egyptian is proud of.

This year I wish all Egyptians work together to erase the past years sorrows and pains. I wish we are able to stabilize our country without aid or help from anyone but Egyptians. I wish we work, invest and help our country. I wish we have the political will to blossom and move ahead. This year I wish we achieve our goals so I can go back and dream for myself, my family and my work…Happy New Year :)

Rola Kamel

FOUNDER & CEO FOUNDER & CEO ROLA KAMEL EDITOR-IN-CHIEF NAWAL ISMAIL SENIOR EDITOR SANDRA RIZK ASSOCIATE EDITOR AHMED HASSAN CLINICAL PSYCHOLOGIST BONNIE SETTLAG RELATIONSHIP EXPERT MARWA RAKHA FASHION STYLIST FARAH ELSAYED FASHION EDITOR OF THE MONTH GIZELLE BEGLER CONTRIBUTING WRITER NEVINE A. ABAZA PHOTOGRAPHER REAMON ELMARKIZ MODEL ARWA ZAHRAN FASHION SHOOT STYLIST SANDRA RIZK MAKE-UP ARTIST SOHA KHOURY HAIR DRESSER HASSAN EL BORJY FROM MOHAMED ALSAGHEER SALONS GRAPHIC DESIGNER MOHAMED MAHER MARKETING AND ADVERTISING MANAGER RIHAM YEHIA MARKETING COORDINATOR NOURHAN YEHIA WEBSITE COMPANY AFAQ DESIGNS DISTRIBUTION COMPANIES SKY NET & AL AHRAM PRINTING HOUSE SAHARA PRINTING COMPANY IDENTITY MAGAZINE DISTRIBUTORS ASHRAF FOUAD & ESSAM IBRAHIM Identity Magazine was founded in 2005 by Rola Kamel to enhance every aspect of a woman’s life style helping our female readers to discover and improve their own identities. Published by Beezarre Publishing Ltd. Themistokli Dervi, 6 Papyros Building, 4th Floor, Flat/Office D5 – P.c 1066, Nicosia, Cyprus. The Subscription rate to Identity is 180 L.E. for one year (12 issues) by Al Ahram, Tel: 02-27703190 Contact us at: 26A Montazah St., Zamalek, Cairo-Egypt. Tel: 02-27361187 Mobile: 0122-9401071 email: sendus@identity-mag.com www.identity-mag.com

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@Identity_mag IdentityMagEg IdentityMagEg IdentityMagEg Identity Magazine Egypt 6 IDENTITY JANUARY 2014

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CONTENTS Caroline Bober Tibet Fur from Boutique 51 Black Maxi Dress from Forever 21 Gladiator Boots from Dumond

IDENTITY’S LIST

FOR HIM

TREND ALERT

6 BUCKET LIST

20 COMMON GROUND

30 THE GRAPHIC BOYFRIEND COAT

LOVE ADVICE

DOS & DON’TS

8 TO RISK OR NOT TO RISK – THAT IS

21 CHANGE IT UP!

FASHION BAZAAR

THE QUESTION

LOVE & LIFE

HOW TO DEAL WITH…

22 20 SIGNS HE’S INTO YOU

10 CHANGE YOUR LIFE… TO THE

23 17 SECRETS WOMEN KEEP FROM

BETTER OF COURSE!

MEN

12 WHAT’S ON IDENTITY-MAG.COM 14 FASHIONISTAS TALK 16 BEHIND THE SCENES

24 4 RELATIONSHIP RISKS WORTH

PAMPER YOURSELF

18 JAZZERCISE… DANCE YOUR STRESS AWAY! HEALTH MATTERS

19 10 THINGS THAT WILL DECREASE YOUR RISK OF CANCER

TAKING INTIMACY

25 GUIDE TO GETTING KINKY BEAUTYHOLIC

26 REINVENT YOUR LOOK! 28 ASK IDENTITY’S STYLIST FASHION EDITOR FOR A DAY

29 NEW YEAR, NEW YOU! 8 IDENTITY JANUARY 2014

31 WHAT’S HOT ONLINE? FASHION FEVER

32 TAKING FASHION RISKS

34 OUTRAGEOUS RUNWAY LOOKS HIGH FASHION

36 SUNSET AVENUE… STREETS OF CAIRO!

POINT OF VIEW

46 TAKE A CHANCE ON RISKS I HOLLYWOOD

48 CELEBRITY RISK TAKERS 50 TALK OF THE TOWN 51 PLAYGROUND 60 FASHION HOROSCOPE


IDENTITY’S LIST

BUCKET LIST:

How Many Items Will You Check Off This Year?

1.

Get the body YOU dreamed of – not the one you feel you should get.

2. 3. 4. 5. 6.

12.

GET OVER STAGE FRIGHT AND PERFORM IN FRONT OF PEOPLE!

Try the ‘FlyBoard’ Compete in a race See the northern lights Control dreams

8. 9.

Walk the red carpet

Scream in pride at your children’s and their grand kids graduation

Eat macarons while smoking a slim cigarette under the Eiffel tower

10.

7.

11.

Dance in the rain

Visit 7 wonders of the world Fly a plane

10 IDENTITY JANUARY 2014

13.

Be catalyst of change and inspire others

14. 15

Stand under a waterfall

.Live on an island


LOVE ADVICE

TO RISK OR NOT TO RISK... THAT IS THE QUESTION! clear; it is clear that your partner is a cheater, a player, cheap and miserly, old and worn out, young and reckless, selfish and peacockish, poor and struggling, lazy and careless, irresponsible and dependent, or detached and cold. Risks are taken when the need overwhelms reasoning and the pressure of that need leads you to ignore the flaws.

“GET MARRIED TO THE PLAYER KNOWING THAT THIS IS WHO HE IS AND THAT IT WILL NOT CHANGE!”

T

he dictionary definition of “risk” as a noun is “a situation involving exposure to danger” and as a verb is “expose (someone or something valued) to danger, harm, or loss.” In relationships the “danger, harm, and loss” carries the negative connotations of pain and misery, wounds and scars, and immediate family drama and personal trauma. I have always been an advocate of accountability and of people being fully responsible for their choices. I have also written many times about “the price tag” that comes along with happiness! Everything has a price! Freedom has a price! Experience has a price! Innocence has a price! Knowledge has a price! Ignorance had a price! Risk has a price! Safety and shelter have a price! Conforming to the norms has a price! Rebelling against the givens has a price! Following your dreams has a price! Abandoning your dreams has a price! Taking a right turn has a price! Taking a left turn has a price! Standing still has a

price! “Yes” has a price! “No” has a price! You just have to decide what price you can afford to pay for the life you want to lead. You have to decide if you really care about your dreams enough to pursue them; if you truly care about your talent enough not to waste it; if you sincerely care about your life enough not to throw it away! Then you have to know that with choices comes power, with power comes responsibility, with responsibility comes accountability, with accountability comes experience, with experience comes maturity, and with maturity comes evolution and I guess that this is the whole purpose of being alive! Human beings are not perfect! We all have flaws and personal baggage! This is why when it comes to love, dating, or marriage there is always a risk – the risk of being with the wrong partner! Most of the time the flaws are

12 IDENTITY JANUARY 2014

Self-delusion is the result of a need to be loved, accepted, married, or becoming a parent. Society, age, and religion add to the intensity of those needs until you decide to settle! Settling down is not the same thing as settling; “settling down” means finding that one person that will end the search and hunt for a partner while “settling” means compromising and giving in to pressure – internal and external pressure. A calculated risk is what this feature is about! Get married to the player knowing that this is who he is and that it will not change! Date the cheap guy if it does not disgust you! Get involved with the older man if you are aware of the price! Risks are inseparable of living – you live; you take risks! Make sure your risks are calculated, your eyes are wide open, and that you are not delusional about how people could change and how love works miracles!

Marwa Rakha

RELATIONSHIP EXPERT


HOW TO DEAL WITH...

CHANGE YOUR LIFE... TO THE BETTER OF COURSE! ASSES YOURSELF Sit down with yourself. Jot down what you think are your pros and cons, dreams, life goals, write down everything, don’t limit yourself or holdback. Start setting a plan and figure out the changes you need to do. “Everybody is a genius. But if you Judge a fish by its ability to climb a tree it will live its whole life believing that it is stupid.” -Albert Einstein MOTIVATE YOURSELF Constantly remind yourself of your dreams and goals. Stay strong and don’t wait for anyone else to motivate you or to believe in you. Push yourself forward, break your old habits, and move on to being who you want to be. “We are what we repeatedly do. Excellence therefore, is not an act, but a habit.” -Aristotle LET THE FEAR PUSH YOU FORWARD You will be afraid, and thats ok, you are a human being. But don’t let the fear stop you, instead, let it motivate and strengthen you. “If you’re going through hell, keep going.” -Winston Churchill LIVE YOUR OWN LIFE Everyone has certain expectations from you, even the society you live in. Break free from the norm and the safe, and start living the life you want. “The biggest challenge in life is to be yourself in a world that is trying to make you like everyone else.” -Unknown FAIL TO SUCCEED You will fail, sooner or later, but thats a good thing, it means that you are trying. If you never try you will never succeed. Allow yourself to fail so you can eventually succeed. “In order to succeed, your desire for success should be greater than your fear of failure.” -Bill Cosby

GET OUT OF YOUR COMFORT ZONE Try new things, meet new people, and just kick yourself out of your comfort zone. There are a few things to risk losing, but so much more to gain. “The path to all your wildest dreams is not paved within your comfort zone.” -Stacey Alcorn DON’T BE INTIMIDATED We all get intimidated, you just have to take a deep break, and shake the intimidation off. That person is not a God, You are smart enough for that job, and being different is a positive thing. Dare to live, innovate, change, and dream. “Life can be much broader once you discover one simple fact: Everything around you that you call life was made up by people that were no smarter than you and you can change it, you can influence it, you can build your own things that other people can use.” -Steve Jobs DON’T WAIT FOR THE PERFECT TIME There will never be a perfectly convenient time to start changing your life. Make the changes now, no matter how small or big, just start now! “The best time to plant a tree was 20 years ago. The second best time is now.” -Chinese Proverb DON’T SETTLE If you start to settle then you will eventually find yourself in another ordinary life. Don’t settle no matter how hard it gets, no matter how exhausted you are, you will regret it sooner or later. Dream big, never stop dreaming. When theres a will theres a way. “There is no passion to be found in settling for a life that is less than the one you are capable of living.” -Nelson Mandela

14 IDENTITY JANUARY 2014

STAY FOCUSED There will be so many people bringing you down, thinking that they are helping you. There will be so many people hurting you, thinking that they are curing you. There will be so many people intending to put you off for known and unknown reasons. You will feel weak, worthless, and discouraged. What you need to do is ignore all that, and just keep going. Focus. Who are you? Who do you want to be? How can you get there? You have to think, without over thinking, because you have to start doing. Stop feeling sad, angry, hurt, and just move on. Reach your goal. Be who you want to be “There is only one way to avoid criticism: do nothing, say nothing, and be nothing.” -Aristotle

Nevine A. Abaza

CONTRIBUTING WRITER


WHAT’S ON IDENTITY-MAG.COM

“No need to cuddle ALL the time. Men are not your own personal heaters.” Find out what other SECRETS MEN KEEP FROM WOMEN!

Brave barefaced celebrities See what your favourite celebrities look like before they hit the makeup chair... and after.

WHY DO EGYPTIANS GET MARRIED YOUNG? IS IT ALWAYS OUT OF LOVE? IS IT REALLY BOUND TO END SOON? ARE THEY TRYING TO RUN FROM THEIR PREVIOUS LIFE BY GETTING MARRIED? YOU’LL FIND YOUR ANSWERS WHILE READING “YOUNG EGYPTIAN MARRIAGE TREND”

You can always look fresh and pretty without spending much. With these EASY SELF MAKE-OVER TIPS, who needs plastic surgeries?

Admit it. We’ve all done it -committed a fashion blunder in public. Check out these top FASHION FAUX PAS and be sure not to get caught in the act!

Do you our make y want to d over heels ll hea lem man fa aving a prob You H ? ? u im for yo ating with h tention t ic a n u comm e your man’s these ptur ctice im, can ca you just pra mper h if a y p il s a ls e eck t gir all! Ch e smar tips. B l give you his lp you ’l e and he ese tips to h h t t ou

! y u g r u o y nect with

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16 IDENTITY JANUARY 2014


FASHIONISTAS TALK

What trend do you wish would disappear and what trend do you wish would last a bit longer?

“A fashion trend that I would love to disappear - forever not just in 2014 - is the heel less shoes as it looks ridiculous on the foot and it’s not even comfortable. As for the fashion trend that I wish to last a bit longer, I’d love to see more of mixing prints and patterns together. It’s very hard to get it right though, but when you do, it’s a very beautiful trend. “

Sara Habib

BUYER & STORE MANAGER FOR VILLA BABOUSHKA

“Uggs need to go away in 2014. They’re not flattering and they were never really trendy. They should remain where they belong at home next to the pantoufles. On the other hand, Egypt needs more leather skater skirts, suede floppy hats, structured bags and sleek tailored coats. This urban look will never get out of style.”

Hadia Ghaleb

FASHION EDITOR & STYLIST

“The trend I wish to disappear in 2014 is Neon, I think people in Egypt took it a step too far with wearing too much neon especially during the summer. And the trend I wish would last a little bit longer is all things leather, checkered, lace, and black. I love this edgy look, I never get bored of it.”

Amina Khalil

FASHION DESIGNER BEHIND AMINA K.

18 IDENTITY JANUARY 2014

“I REALLY wish the too-muchfoundation makeup would disappear, well, forever! And dark lips should definitely stay a trend this year, I just love it!”

Soha Khoury

MAKEUP ARTIST


BEHIND THE SCENES

On Set

Office Play SHOOTING “SUNSET AVENUE” AT KIMPINSKI HOTEL

At Events CHRISTMAS DAY AT THE OFFICE!

AT THE FASHION SHOW BY RETAIL GROUP

MEDIA GATHERING AT FAIRMONT

20 IDENTITY JANUARY 2014


PAMPER YOURSELF

Dance your stress (and fat) away! Step into the world of music, dance and exercise! Jazzercise is the most fun way to integrate fitness into your lifestyle. Choreographed to today’s hottest music, Jazzercise is a fusion of jazz dance, resistance training, pilates, yoga, and kickboxing. No matter what your age or body shape is, they are ready to pamper you back to life with excitement and motivation! They even held a competition last month to motivate the contestants to shed some weight and gain exciting prizes. Take a look at what some of the contestants and an instructor had to say about Jazzercise:

GIHAN HAMDY (INSTRUCTOR) Fitness and sports for me has always been very important since I was young and once I heard of Jazzercise, I felt I needed to explore it. I immediately loved the idea of mixing dance and aerobics, took the course and became an instructor for three years now! The music is very energetic and elevates the entire mood. For advanced level players, it’s a challenge to become fit and push harder. It’s a lifestyle and it’s time for women to have that one holy hour to take care of their bodies. BEST PART: Movements are very well thought of. The entire process is gradual and so suits all those who have health problems, juniors or even the elderly.

NARDINE ERNEST (18 – CONTESTANT) I started experiencing with different classes and by the second week my body shape started changing and I decided to go for the competition. What really motivated me were the instructors and I felt like they believed in me and so I worked out more and it was for pure enjoyment. I loved it so much that I feel like I want to be an instructor and motivate others. BEST PART: dancing and exercising with great music!

22 IDENTITY JANUARY 2014

SARAH EL HAWARY (31 – CONTESTANT) There was a time when I was unemployed, bored and felt like I was gaining weight. I decided to take matters in my own hands and go to Jazzercise since I love music and aerobics at the same time. I even lost 12 cms off my waist! It changed my view of fitness as a necessary lifestyle rather than just a class or two per week. BEST PART: The instructors are great and notice every move we make and give the right instructions for every individual.


10

HEALTH MATTERS

THINGS THAT WILL SIGNIFICANTLY DECREASE YOUR RISK OF CANCER!

4

1

QUIT THE SMOKE Smoking is by far the most preventable cause of cancer in the world. Smoking causes more than four in five cases of lung cancer, which has the lowest survival rates of all cancers. Smoking also increases the risk of over a dozen types of cancers. Every time you smoke you put everyone around you at risk, because even second hand smoking increases the risk of cancer.

Fact: smoking kills people five times

more than road accidents, overdoses, murders, suicides and HIV all put together.

2

LIMIT THE ALCOHOL There is no doubt that alcohol can cause seven types of cancer including breast, bowel, liver, and mouth cancers. Not everyone who drinks will develop cancer, but research proves that people who consume alcohol are more likely to develop certain cancers than others.

3

BALANCE YOUR MEALS What we eat can increase or decrease our risk of cancer. Eating a well balanced healthy diet, high in fibre, fruit, vegetables, and low in salt, red and processed meats, can reduce your risk of cancer.

KEEP ACTIVE Research shows that exercising regularly and staying active reduces the risk of developing cancer. Exercising for 30 minutes 5 times a week could literally save your life!

5

SHIELD FROM THE SUN We all love the sun and a gorgeous tan, but overexposure to ultraviolet (UV) radiation from the sun or sunbeds can increase your risk of cancer. You can still enjoy the sun by staying in the shade, clothing, avoiding sunburns, and using a sunscreen (at least SPF15).

6

STAY FAITHFUL HPV is a virus that infects the skin and the cells through skin-to-skin contact, usually during sexual activity. Most types of HPV are harmless, but 13 types can cause cancer. The risk of HPV infection is higher for people who have had more sexual partners or who started having sex at an earlier age. So stay faithful, and use condoms.

7

KEEP YOUR HORMONES IN CHECK At high levels naturally occurring hormones can increase our risk of some cancers by encouraging cells to multiply more than usual. The fat tissues in overweight people produce more hormones than those in people of a healthy weight, thusly increasing their risk of cancer.

Fact: Eating a single “SuperFood” is

unlikely to prevent cancer. However, regularly eating well balanced healthy varied meals will decrease your risk. 23 IDENTITY JANUARY 2014

8

KEEP A HEALTHY WEIGHT One in every twenty cases of cancer are linked to being overweight and obese. Breast, womb, bowel, esophageal, kidney, and gallbladder cancers are some of the cancers that are more common among overweight/obese people. Two of those cancers are the most common types of cancer, and three of them are the hardest to treat.

9

USE PLASTICS WITH CAUTION Minimize any potential risks by using plastics correctly. If you decide to use microwavable cling-film make sure it doesn’t touch the food. Heat increases the likelihood of pulling chemicals out, so be careful when you’re heating your food. You shouldn’t use cling film, plastics, or anything else that could actually melt into the food, be it in a microwave, oven, stovetop, or even in a hot cup of tea.

10

DO REGULAR SCREENINGS Screening can help detect cancers early, when they are most easily treated. In fact, cervical and colorectal screenings can find growths which can be removed before they ever become cancer. Man or Woman, you should talk to a doctor about which cancer screening tests are right for you and when you should get them. It is recommended that you get screened for different cancers at different times depending on your age and family history.


FOR HIM

COMMON

GROUND In every relationship, it’s important to have common interests other than your love for one another. Get to know what interests him and integrate it with your interests or maybe even find new ones together! Share your passions but just enough to keep things fresh. GOT THAT LINGERIE YET?

Love Making Got that lingerie yet? For the most part, you won’t need much work in that department. However, when things get dull, don’t wait for him to stir it up. Add a little fire and do it your way – refer to our “Getting Kinky Guide” (Page 25) for tips & tricks.

Sports If your guy is a big football fan or a fitness freak, make some time to try and enjoy it with him; workout together, compete in a marathon or just help him organize a sports night with your friends!

TRY TO ENJOY HIS PASSION

Food For most Egyptians this is as important as it gets. They say “The way to a man’s heart is through his stomach” – wait! Don’t do all the cooking! Go to exotic restaurants and try different meals, take a cooking class together or simply just invest in sexy lingerie, strawberries and whipped cream.

FOOD IS AS IMPORTANT AS IT GETS FOR AN EGYPTIAN MAN SEE THE WORLD WITH YOUR LOVER!

GIVE HIM SOME SPACE

Travel See the world with your lover! Not only will you have an unforgettable experience but you will also bond greatly with every trip. Don’t abandon him and go shopping, find sights and activities that you will both enjoy and have an adventure! Sky diving anyone?

Man Time Done all of the above? Good now give your man some time alone! Every man relishes his independence and alone time so don’t hover. Enjoy it! This is YOUR time too. Pamper yourself back to life before you start another cycle of finding “common ground”.

24 IDENTITY JANUARY 2014


DOS & DON’TS

CHANGE IT UP!

DO:

Let people In! Those who will support, understand and be there for you. They will help you grow and provide a safe environment for you to be vulnerable.

DO:

Get over it! be it a failed relationship, a job lost or an opportunity missed.

DON’T:

Hate people & isolate yourself! A friend’s stab to the back is hard to recover from, but it doesn’t mean that everyone is the same and out to hurt you. Same goes to relationships.

DON’T: Dwell on

it! Because that will only put you down further. Time heals but it won’t fix everything. Get out there and change it yourself!

DO:

Experiment with different things! There’s so much life has to offer than what meets the eye. Open yourself up for experiences and you never know where it will take you.

DON’T:

Shut the world out and live in a bubble. It might feel safe but when you’re older and look back you will feel like you missed out.

DO:

Take some time out! Don’t burn yourself and let the fast paced city get to you. Always give yourself a little time to “de-stress” and relax.

DO:

Think about the future! Plan for it, reach for your dreams and enjoy every part of the rough bumpy ride to get where you want to be.

DON’T: Slack off! No one gets

DON’T: Obsess! Life has a way of

anywhere by delaying everything to tomorrow. Take initiative and don’t wait for your life to happen, go out and make it happen. Britney said it and so will I, if you want the life you dream of, you better work b*tch!

unfolding that you will never get. Stop worrying about everything and focus on what you have and motivate yourself. Never give up when it gets rough, because it will at some point.

25 IDENTITY JANUARY 2014


LOVE & LIFE

He’s available and doesn’t play the I’m ‘busy’game HIS COMPLIMENTS RING TRUE TO WHO YOU REALLY ARE TRIES TO BE CLOSER TO YOU PHYSICALLY NO MATTER WHAT YOU’RE DOING

NOTICES WHEN SOMETHING IS DIFFERENT WITH YOUR LOOK

WILL TALK ABOUT INTRODUCING YOU TO HIS FAMILY

EVERYTHING IS EXCITING WHEN YOU ARE TOGETHER

HONEST ABOUT HIS PAST

He proposes things for you two to do

Fast response to calls and texts

HE WOULD CALL YOU WHEN HE IS UPSET

20 Will easily introduce you to his friends

When in a group outing he acts like it’s just the two of you there

SIGNS HE’S INTO YOU

DOESN’T MIND ACTING GOOFY AROUND YOU GETS YOU GIFTS WITHOUT AN OCCASION

Encourages you to pursue your passions and dreams

He listens when you talk

HIS EYES SPARKLE WHEN HE LOOKS AT YOU

RANDOMLY TEXTS YOU TO SEE WHAT YOU’RE DOING

TALKS ABOUT AND INCLUDES YOU IN HIS FUTURE PLANS

26 IDENTITY JANUARY 2014

He likes stuff on your Facebook/ Instagram even from a while ago


LOVE & LIFE

18

SECRETS WOMEN KEEP

We secretly flirt with guys or exboyfriends through text messages too, the thing is, we are smart enough to hide it WE COMPARE YOU TO OUR EXES ALL THE TIME

EVERYTHING WE SAY IS TRICKY. WE ARE WILLING TO DO ANYTHING FOR YOU TO SPILL OUT THE TRUTH!

WE DO A LITTLE STALKING NOW AND THEN TO KNOW WHO THE GIRLS YOU ADDED LATELY OR HOW THE GIRL YOU HAD A MEETING WITH THE OTHER DAY LOOKS LIKE

We fake it and we’re good at it, but only because we want you to feel like a “man”. (Although you might work harder) WE’D LIKE WE THINK We are YOU TO TALK ABOUT SEX scared you DIRTY FROM TOO, IT’S TIME TO NOT A GUY will someday TIME THING take your mother’s side There’s a reason and turn we keep those against us crazy party photos WE LOVE IT WHEN from college hidden OTHER MEN WANT

Hands turn us on. Yes, hands EVEN THOUGH WE LOVE YOU WITH ALL OF OUR HEARTS, WE STILL MISS THE FACT THAT WE’LL NEVER HAVE THAT FALLING-INLOVE SIZZLE AND SPARK AGAIN

You claim to be a player to your friends and girls around you, although we know how you really are in bed. We just won’t tell you because we don’t want to hurt you

We will NEVER tell When we have a girls’ you how we really feel night in, we do not about your family have an innocent pillow fight, no. We do WE WILL NEVER ADMIT NOR much dirtier stuff ACCEPT MOST OF THE ABOVE

Our best friend knows everything about you. And I mean EVERYTHING. (Even the size of your Pee-Pee)

WE START FIGHTS WHEN WE FEEL IGNORED

US, IT’S IN OUR NATURE

27 IDENTITY JANUARY 2014


LOVE & LIFE

4

RELATIONSHIP RISKS WORTH TAKING

Whether it’s a serious, committed relationship or a casual, short-term one, every step in love is a gamble! If you want your relationship to flourish, you have to be willing enough to take some risks.

From friends to lovers Some people believe that it’s not that great of an idea to date a close friend, and that’s for two reasons. The first is that you probably know TOO much about each other which could lead to future fights. The second reason is being afraid it wouldn’t work out between you two and that will ruin your friendship and you’ll end up losing him. But you guys are close friends for a reason, you admire each other, so if you develop feelings for him, why would you miss out on the opportunity of a great relationship?

Trust him You might be dating a guy who cheated on his girlfriend with you, and ended up leaving her for you. You felt lucky and loved then, but after a while, you’ll start questioning whether he’ll do the same to you. Or maybe your man did cheat on you earlier in your relationship and you chose to forgive him. No matter what your situation is, even if your guy has a bad history of cheating, if you decided to give him a chance then give him a fair one.

Relocate for him

Ask Stupid Questions

Okay, so this one is VERY risky, but if you’re in a serious committed relationship then it’s worth taking. If your man decides to move to another country for a much better opportunity that will help him in his career, consider relocating for him. Relationships are all about supporting one another, and one day he’ll return the favour and go out of his way to support what you do. Just make sure you don’t change the path of your life for someone you’re not sure about yet.

While you’re caught up in the rush of dating, you might forget to ask the basic questions about your man. Don’t be afraid to ask silly questions or think about his reaction towards them, just do it. We know that couples who have a good “love map” of their partner are more likely to stay together. It might not seem important to know the name of your partner’s childhood best friend, or where his parents met, or what his father studied, but research has shown that understanding your man’s history creates marital stability, so think of each question as further investment in your relationship.

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INTIMACY

SPICE UP YOUR LOVE LIFE:

G

uide to etting Kinky PROPS Make use of all those stored Halloween costumes and props and find a way to add something extra to it. Simple handcuffs, blindfolds or just a naughty nurse outfit is often enough.

“I’M NOT AVERSE TO BEING TIED UP WITH SILK SCARVES, I LIKE A MAN TO TAKE CHARGE. THERE’S SOMETHING VERY SEXY ABOUT BEING SUBMISSIVE.” –EVA LONGORIA

SEXTING Stop instagramming and send a text to your man, get dirty girl! The unexpected surprise text will greatly excite him. SLOW MOTION No need to rush, take it slow. A quickie can be great but if it’s good then go with it, shut the world out and enjoy him for as long as you can. NOTE E-mail him a sexy note telling him what’s in store for him as soon as he gets home, that will fill him with up anticipation.

TREASURE TRAIL Take a “stroll” around the area between his belly button and youknow-what; it’s an erogenous zone. RECREATE A HOT NIGHT Be it your first night together or your honey moon, recreate that night. Talk about what happened in detail and then get it going. DANCE Dance for him, have him dance for you. Move in pure seduction and lustiness, make sure he knows you want it and want it NOW.

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PRETEND YOU JUST MET Now you can sleep with a man on the first date and it won’t be considered too forward. Rekindle the butterflies and attraction of first dates and this time seal the deal. SHARE RACY COMPLIMENTS “You’re cute” won’t do it. Go racy and compliment his body, every part of it. This move will greatly boost his confidence as well as your sex life. EXPLORE Many women don’t explore their bodies enough to be sexually adventurous with a partner. Understand what pleases you and listen to your body, do the same with your partner. Once you know the right spots, you two will be on a rocket ride to kinky town!


BEAUTYHOLIC

REINVENT YOUR LOOK! There is something about the turn of a calendar year that makes everyone crave dramatic change, especially when it comes to physical appearance (you know, the whole “New Year, New Look” thing). But you don’t have to lose 20 pounds, dye your hair red or max out your credit card at the mall to reinvent your image—smaller changes can add up to a big impact.

Play up your eyes in a whole new way Deep-blue eye pencil is a great new alternative to basic brown and black - it’s just as subtle and versatile, but the blue undertones brighten the whites of your eyes, making you seem instantly less tired and more alert. This shade still has the depth of colour you need to play up the shape of the eye but gives you a modern, sophisticated look. Stick to navy or deep indigo hues, and smudge it subtly right into your lash line.

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Vamp up your volume

*

Take hair from flat to fabulous by giving your roots a little boost before you style. We recommend teasing hair around the crown before styling to give your look a total transformation!

*Red lipstick

Don’t be scared off by its boldness. The truth is, red is one of the most universally wearable lipstick shades, and it’s a classic way to add both impact and femininity to your look.

*Modernize your manicure Your nails may seem like minor details, but they say a lot about you. For example, squared/ squoval-shaped tips painted with pale-pink polish are pretty, but a little predictable. Try this of-the-moment twist instead, and watch your nails suddenly spark attention: Instead of squaring off the tips, file them round across and then round off the corners, creating what manicurists call a “rounded/stiletto” shape.

Start whitening Want to immediately look younger, healthier, and prettier? Sure, a new hairstyle and great makeup can help, but it won’t make as big of a difference as whitening your teeth. There’s a reason teeth whitening is an important part of any makeover, it makes a big difference in your overall appearance.

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Out with a bang

*

There’s no question a great set of bangs can drastically transform your look. But don’t get stuck in a bang rut! Switch up your look by pinning bangs back to open up your face or casually swipe to the side to create a softer look.


ASK IDENTITY’S STYLIST

Dear Identity’s Stylist, I’m a 22 year old girl and I love fashion. My wardrobe is full of all kinds of clothes but I just don’t know how to put them together. It’s very cold these days so I keep worrying about the weather and end up looking like a stuffed teddy. How can I wear layers of clothes that will keep me warm but still look good? Thanks,

Amina.

Tips: -Avoid lots of the same fabric, lots of knits will make you look like an eskimo. -A jacket doesn’t need to go over anything, why not have it under a fur vest for a more dramatic look. -Accessories go a long way.

Dear Amina, Many women are afraid to layer their clothes for fear of looking bigger than they actually are. In my opinion to pull off a sleek and flattering layered look is by playing around with textures, fabrics and prints. You can start with a basic lightweight knit something that isn’t too chunky in contrast it should be a little body conscious, add on that bold print cardigan for a print effect so your look isn’t too plain. Now you can start mixing with fabrics, why not add a leather vest or a denim shirt. Add on a trendy cape for a statement or your favourite coat. Final touches should be a cool scarf and stacks of jewellery. If you have the basics down you can go crazy with anything you put together.

Farah Elsayed

FASHION STYLIST

SEND IN YOUR QUESTIONS AND OUR STYLIST WILL BE MORE THAN HAPPY TO ANSWER IT! SENDUS@IDENTITY-MAG.COM

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FASHION EDITOR FOR A DAY

IGNITE YOUR INNER SPARKLE on New Years Eve and keep it shining all year long...

EMBRACE YOUR PERSONAL STYLE and stop worrying about what people will think--if it makes you happy, wear it.

NEW YEAR. NEWYou. START 2014 OFF RIGHT!

IT’S NOT NECESSARILY WHAT YOU WEAR, IT’S HOW YOU WEAR IT!

MAKE CONFIDENCE YOUR BEST ACCESSORY!

TRY SHOWING MORE CONFIDENCE in your style choices this year. Stepping out of your comfort zone might be hard at first, but who knows where it will take you!

FIGURE OUT WHO YOU ARE AND ROCK IT UNAPOLOGETICALLY.

Did you know that...

* NOTHING SAYS CONFIDENT like oversized accessories and bold colour choices.

Incorporating colour into your wardrobe can promote the production of endorphins (the brain’s happy chemical)? It has been proven that bright, vibrant colours stimulate the brain and increase concentration thereby promoting creativity and improving mood!

*

Even if black is your colour for the day, you can still accent your outfit with a colourful accessory or lipstick!

Gizelle Begler

JANUARY FASHION EDITOR YOU TOO CAN BE OUR FASHION EDITOR PICK NEXT MONTH - SEND YOUR IDEAS TO SENDUS@IDENTITY-MAG.COM

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TREND ALERT 2 1 3 4

5

6

THE GRAPHIC BOYFRIEND COAT First the boyfriend jeans, then the boyfriend blazer, and this fall you can add the graphic boyfriend coat. Slightly too wide and oversized, just like you stole it out of your boyfriend’s closet.

8

7

1 Free People Maxi Sergeant Coat in Shadow Plaid 2 Peter Pilotto SB printed wool-blend coat 3 Vika Gavinskaya Oversized jacquard coat 4 Carven Zebra-print wool-blend coat 5 J. Crew Printed wool-blend twill coat 6 Theyskens’ Theory Sequined silk-crepe coat 7 Oscar De La Renta Silk and wool-blend jacquard coat 8 Rag & Bone Wooster tweed wool-blend coat

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FASHION BAZAAR

WHAT’S HOT ONLINE? 2

4

3 1

5

AVAILABLE AT

FRILLU.COM

AVAILABLE AT

ENIGMASHOPPING.COM

8

9

7

6

AVAILABLE AT

JUMIA.COM

AVAILABLE AT

NASTRENDS.COM

10

1 Chanel iPhone 5 case 2 Pink Stitch Ponch 3 Emerald Island Necklace 4 Emerald Moon Drop Earrings 5 Dolce Vita Bracelet 6 Nas Trends Sweatshirt (For Him) 7 Nas Trends Smile Bag 8 Giggles Navy Gilet (For Kids) 9 JB Collection Beige Tweed Jacket 10 Vizzano Navy Suede Slipper Shoes

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FASHION FEVER

TAKING FASHION RISKS ROSANTICA PEARL NECKLACE

ASOS CUPID CHIME EARRINGS

Fashion is about taking risks-- but challenging yourself to step out of your comfort zone can be a bit daunting. Here are five fashion risks definitely worth taking, and some tips on how to ease into them. After all, in order for any of us to reach our full fashion potential, we must be fearless.

Bold Accessories

Bold Colours

Wearing bold accessories can help brighten any outfit. Accessories allow you to be your own designer and make simple apparel pieces more hip.

Don’t be afraid of colour! Wearing bright bold colours is a great way to put you in a good mood.

J. MENDEL SPRING 2014

VICTORIA BECKHAM MESH-TRIM

EMILIO PUCCI WOOL AND SILK JIL SANDER PUMPS

ESTEBAN CORTAZAR CUFFED ANKLE BOOTS

Chunky Heels If you’ve ever walked in spindly stilettos, you’ll love that thick, chunky heels; they are totally happening right now.

Day Sequins T BY ALEXANDER WANG JERSEY TOP

Winter Whites Pretty winter white is just the thing for this fall. NICHOLAS KIRKWOOD LEATHER BOOTS

J BRAND SKINNY JEANS

Erase from your head that sequins are after dark exclusive. A perfect way to add a little fun and sparkle to your day is by pairing a sequin skirt or short with an easy and chic t-shirt. T BY ALEXANDER WANG RACERBACK TANK

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GIAMBATTISTA VALLI SEQUIN PANTS

ASHISH SPRING 2014


EMILIO PUCCI SPRING 2014

Head-to-toe colour Pick your favourite autumn colour and run with it. Wearing one shade is very much a thing for fall. 37 IDENTITY JANUARY 2014


OUTRAGEOUS RUNWAY LOOKS

BETSEY JOHNSON SPRING 2014 JEREMY SCOTT FALL 2013

ASHER LEVINE FALL 2013 HARLEM SPRING 2014

THOM BROWNE FALL 2013

THE BLONDS FALL 2013

Outrageous, yes. Crazy? No. These designers knew exactly what they were doing when they unveiled these show-stoppers.

THE BLONDS SPRING 2013

FASHION FEVER

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THOM BROWNE SPRING 2013

THE BLONDS FALL 2013

THE BLONDS FALL 2013

RODARTE SPRING 2014

OSKLEN SPRING 2014

JEREMY SCOTT SPRING 2014


HIGH FASHION

SUNSET

AVENUE... o r i a C f o s t e Stre PHOTOGRAPHER REAMON ELMARKIZ MODEL ARWA ZAHRAN FASHION STYLIST SANDRA RIZK ASSISTED BY AHMED HASSAN MAKEUP ARTIST SOHA KHOURY HAIR DRESSER HASSAN EL BORJY FROM MOHAMED ALSAGHEER SALONS LOCATION KEMPINSKI NILE HOTEL CAIRO SPECIAL THANKS TO

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Joseph Silver Coat from Boutique 51 Black Velvet Dress from Zara Silver Pointy Heels from Bershka

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Gold Harem Pants from SHE Designs Soyaaulait Faux Fur Jacket from Boutique 51 Black Pointy Stilettos from Dumond Gold Chain Necklace from Charlotte Russe

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Caroline Bober Tibet Fur from Boutique 51 Black Maxi Dress from Forever 21 Gladiator Boots from Dumond

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Gold Sequins Dress Stylist’s own Gold Earrings from H&M Black Ankle Boots from Dumond

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Rajesh Pratap Singh Navy & Silver Dress from Villa Baboushka Hologram Earrings from H&M

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POINT OF VIEW

TAKE A CHANCE ON RISKS

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E

very person on this earth faces uncertainties. We constantly find ourselves in life changing situations and we have to deal with the inevitable cross road. Should I risk it all? What if I wait for a better chance? Or should I just push through as safely as possible?! Anyone who reads these questions, find the middle and last one to be the most comforting than the first with the word ‘Risk’. This brought me to wonder about the bad reputation of risks. Especially when compared to chance, it seems like such a negative action. Both mean unforeseeable consequences to an action taken and yet risks imply the negative implications that could take place while chance has a more positive outlook. When you look at it, both are two sides of the same multi-print scarf. One just looks prettier than the other. Perhaps since chance is sometimes linked with luck, it evolves into being an opportunity that just comes on a silver platter. Risks are opportunities too, luck plays a game in it as well but the only big difference is that YOU are responsible for taking risks. You take a chance, you fail, and it’s ok. You take a risk, fail and it’s entirely your fault. So we hear these stories about someone’s dad who lost all their money or this girl who thought she will find someone better and never did… And you think to yourself, why risk it all?

Here’s why: The fruits of just trying can be astounding! It is a bet, yes. A gamble you take on yourself or on an opportunity. Failure might result but so can success. The fear of not knowing where it could lead can be avoided with proper planning and thoroughly thinking every possible outcome to the risk. It’s not all about luck. Don’t jump the guns and hope for the best! It’s working for it, calculating risk and the potential of right and wrong that balances it all. Once you see risk for what it really is, you will realize it’s just a step further beyond your comfort zone of making choices. Risks push you to reach your maximum potential. You can remain stagnant and safe all your life and never reach the desired achievements and on the other hand you could take a risk that completely changes your life! You could fail? Yes but that leads to the following point… Experience. Without risks you won’t gain actual experience in whatever it is that you are venturing into. They say live it, learn it. So why regard risks as something much bigger than what it is; just a trial. You fail you learn, you succeed you also learn. The way I see it, it’s a win-win situation.

Why gamble? Because your entire existence is a gamble and it’s worth it!

Ahmed Hassan

ASSOCIATE EDITOR

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I HOLLYWOOD

CELEBRITY RISK TAKERS

If they can do it, so can you! MILEY CYRUS took the ultimate risk of changing her image & music style and guess what? It worked!

REBECCA BLACK decided to pursue her dream despite everyone’s negative comments. She just released a new song called –wait for it- “Saturday”

Same goes for our favourite comedian BASSEM YOUSSEF who left his medical years behind and went for the lights! Changing the country as he climbs the ladder of fame.

Even though a space performance around the earth is not really surprising knowing LADY GAGA’s history. However mother monster takes a huge risk to be named first performer in space! 52 IDENTITY JANUARY 2014

SHERIHAN has made a big come back in 2013 announcing that she is ready to go back to work! People will have very high expectations for her to meet. Dazzle them diva!


When ANGELINE JOLIE & BRAD PITT went for a big family of adopted and biological multiracial family they made a statement. Opting for a large family considering their career is a risk they took and they seem to be very happy with.

HUSSEIN EL JASMI took a risk many wouldn’t which is to go under the knife to lose weight. He ended up losing about 60 KG and adopting a healthier lifestyle. He says he looks and more importantly feels better!

SNOOP DOGG took a risk when he made the infamous duet with Tamer Hosny “Si El Sayed”. We don’t think he realizes how silly it was but for him it was a new experience and he made his entrance into the Arab world (as if he needed to).

Lebanese sensation CAROLE SAMAHA took a risk when she chose “El Shahroura” as her first venture in to acting. Viewers had mixed opinions and feelings about her performance. None the less, it was a bold move!

Apparently KANYE WEST believes he took the risk of being a rapper since it’s like being (and ironically so) just like a police officer or at war or something... that’s why he ranks at no.10 for taking a big risk of absolute delusion. 53 IDENTITY JANUARY 2014


TALK OF THE TOWN

Getting you up to date on the hottest happenings & gossip around Cairo!

PLATFORM MAADI

THE BATTER HALF & CO

From North Coast all the way to Cairo, Platform comes packed with your favourite summer spots for you to enjoy! Right on Corniche El Maadi, the views are bound to be spectacular. You can bet that a nice winter brunch will be as refreshing as those summer nights.

OUR EDITOR IN “CHOCOLATE HEAVEN”

Get your boots on and head there right now to taste their latest addition. “Chocolate Heaven” an absolute delight for all you chocolate lovers out there. Warning: it’s absolutely addictive. 17 Mohamed Mazhar St, Zamalek.

LATEST COLLECTION AVAILABLE AT IKEA

IKEA

MACARONI & CHEESE

It’s not a secret that Ikea is now open at Cairo Festival City, I think it was on the actual news probably with the following headline “Egyptian housewives migrate to Ikea” well at least they will bring back good furniture. The conversation is on-going on how they offer a great variety of inexpensive furniture and decorative items along with a lot of things you probably don’t need. But there is nothing like spending a few (or a lot) extra pounds to renew your entire home with the simplest of things.

The name says it all! With a huge variety and modern blends of American comfort food. They serve the cheesiest, most delicious and tastebud stimulating platters. Whether you’re in the mood for a hot hearty meal, delicious appetizer or a tasty salad, Macaroni & Cheese is the place to go. Go now for an exciting experience with satisfaction guaranteed! Located at 38 Abd El Men’em Hafez st. Heliopolis (next to Schatz)

TAMARAI CLOSING The crowd’s favourite hot spot will be shutting its doors. Don’t fret; the place is rumored to be taken by an international club magnate. Remember the good, bad & ugly memories at Tamarai and look forward to the possibility of making new ones.

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PLAYGROUND

BEYONCÉ BIG SURPRISE

FLOOR 10: FASHIONABLE & MODERN LOUNGE Kempinski Nile Hotel introduces Floor 10, a destination that caters to those who enjoy life’s simple pleasures. Derived from the concept that less is more, Floor 10 is a haven for those who wish to escape life’s hectic pace to experience simple elegance. It offers an experience in which quality, chic cuisine, a selection of the finest cigars, eclectic cocktails and timeless musical entertainment distilled to their simplest form. The Chic Dining Restaurant delights with cuisine that tantalizes the palette with the finest and freshest ingredients, from lobster and saffron to quails and truffles. Meanwhile, the Jazz Bar serves unrivalled cocktails and only the best cigars. All this in a setting of minimalist décor designed to set the mind at ease so imaginations can flourish. Guests may choose to dress to impress or don more casual attire. Whichever way they choose, Floor 10 presents a welcome option for guests who cherish high style, good taste and stimulating company.

Queen Bey dropped her self-titled “visual” album without any promotion and took the world by surprise. Fans around the world were so stunned that her fifth studio album sold 400K copies on the first day! This is the most personal and distinct record to date; a mature listen with clear and serious ideas behind the songs. Naturally Beyoncé adds a playful and sultry side to her album which is seen in the whopping 17 videos that accompany the album. Beyoncé delivers a story telling body of work in which she explores empowerment through her own sexuality and vulnerability reminding the world of her iconic status.

NOVEL ALERT: EL MORSHED An epic tale of the main character’s rise and fall over corruption and with it, until he falls apart along with the entire political system. The latest novel by writer Ashraf El-Ashmawy is a brilliant representation of how history repeats itself and revolutions continue to take place as if nothing ever changes. He delves into the psyche of a police guide with all his flaws and insecurities; with that we begin to understand the present and foresee the future only to be stunned by history’s repetitive nature and our inability to learn from the past. This is Ashmawy’s third novel after ‘The Hyena’s Time’ and ‘Toya’. 55 IDENTITY JANUARY 2014


OUT & ABOUT

HILTON WORLDWIDE REFLECTS ON A YEAR OF AWARDS AND UNPARALLELED COMMUNITY SERVICE

FESTIVE SEASON CELEBRATION AT SOFITEL CAIRO EL GEZIRAH Sofitel Cairo El Gezirah celebrated its festive season with the launch of its annual buche de Noel in a glamorous event held at Opera Ballroom overlooking the Nile. The invitees enjoyed a spectacular fireworks show as well as the live jazz band which were performing during the event, all in the most lavish Christmas decorations.

Hilton Worldwide will end 2013 following a year filled with international hospitality recognition and strong community support from all 19 of its Egypt-based company hotels.

SAMSUNG IS THE OFFICIAL SPONSOR OF THE FIRST EGYPTIAN REALITY SHOW PROGRAM ABOUT ENTREPRENEURS Samsung Electronics Co., Ltd, the global leader and award-winning innovator, announced that it will be the official sponsor of “the project/Al Mashroaa”, the first Egyptian reality show program centered around entrepreneurs.

KEMPINSKI HOTEL SOMA BAY INTRODUCES AN INNOVATIVE WINE DINNER Kempinski Hotel hosted an innovative wine dinner at La Pergola Restaurant on the 15th of December 2013. The fire and ice themed dinner highlighted contradictory tastes of hot and cold dishes served with Egyptian wine pairings. This initiative is in line with the brand’s role as ambassador of European luxury and “art de vivre”.

FILINI ITALIAN RESTAURANT AT RADISSON BLU HOTEL, ALEXANDRIA

HILTON CAIRO ZAMALEK RESIDENCES NAMED EGYPT’S LEADING HOTEL FOR THE SECOND TIME

Filini is all about taste and flavour! A lot of time and effort is put into gathering the best ingredients from Italy and its many regions. We take pride in serving satisfyingly tasty and simple food with flourish and flair. It serves authentic a la carte cuisine featuring signature Italian dishes in a contemporary romantic setting.

Hilton Cairo Zamalek Residences is celebrating after being honoured as Egypt’s Leading Hotel at the 2013 World Travel Awards, held recently in Nairobi, Kenya. This is the second occasion Hilton Cairo Zamalek Residences has been singled out for such a celebrated accolade after picking up a similar award as Africa’s Leading New Hotel in 2012.

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DUSIT SHARES IKEA’S SUCCESS Dusit Thani LakeView Cairo is keen to share IKEA’s celebration of opening at Cairo Festival City. IKEA chose Dusit Thani LakeView to be their official accommodation during their stay in Egypt.

KOUEIDER LAUNCHES K-LOUNGE RESTAURANT The Koueider family brought you the first Oriental sweets shop in Egypt back in 1928. Now it is bringing you K-Lounge, a new International restaurant fusing in the old with the new, revved up with a face-lift. K-Lounge is an extension of Abdel Rahim Koueider, offering the classical desserts, as well as heartier dishes such as salads, soups, appetizers, main courses, pasta’s, panini’s and Burgers among many others. K-Lounge now has it all.

THE FIRST TALLY WEIJL STORE IN EGYPT On December 5th, 2013 the international fashion brand TALLY WEiJL opens it’s very first store in Egypt at Citystars Mall, Cairo. All the latest fashion highlights, cool musthaves and the newest TALLY WEiJL trend-pieces will be available in the brand new store.

TOYOTA EGYPT WON THE MANUFACTURER’S AT THE NATIONAL RALLY CHAMPIONSHIP Sponsored by Toyota Egypt, Rahhala Racing won the National Championship Toyota Fortuner T2. The team outperformed other contestants in the 54 points. The award ceremony was held at the Automobile and Touring Club of Egypt, where the winning team was the National Championship Cup 2013.

INAUGURATION OF THE NOVOTEL CAIRO AIRPORT NEW EXTENSION The Minister of Investment Mr. Osama Saleh, Minister of Civil Aviation Eng. Abdul Aziz Fadel, and Dr. Galal Mostafa Cairo Governor inaugurated on Monday the Novotel Cairo Airport’s new extension.

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OUT & ABOUT

VERSACE EROS LAUNCH PARTY AT STAGE ONE A CONRAD HOTEL Versace celebrates the launch of the new perfume “Eros” in a fashionable, super glamorous event where Cairo’s glitterati joined the celebration.

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GUY MANOUKIAN CAIRO MARRIOTT HOTEL TEAM

GUY MANOUKIAN & BAND

GUY MANOUKIAN, SUZY NAGA & GUESTS

HUESSIN FAHMY

“GUY MANOUKIAN” LIVE AT THE CAIRO MARRIOTT HOTEL A spectacular live performance by the famous Lebanese pianist Guy Manoukian was the highlight of the night at “Aida” ballroom at the Cairo Marriott Hotel. Guy Manoukian went on stage and electrified the audience with a unique blend of English, Arabic, and Greek music styles while playing melodies of well-known artists such as the famous Dalida, Fayrouz and the one and only Sayed Darwish along with Guy’s magnificent pieces that he composed.

PERIHAN EL KHOLY, GUY MANOUKIAN & GHADA ABDELKHALEK

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OUT & ABOUT

JAZZERCISE® CELEBRATES THE WINNERS OF “WORKOUT WITH JAZZERCISE AND SHOP FOR FREE” COMPETITION Jazzercise® celebrated the 7 ladies, who won in “Workout with Jazzercise® and shop for free” competition which was a three month challenge for ladies to drop one clothessize and get 3000 EGP worth of shopping for each size dropped.

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JOTUN FASHION SHOW

THE JURIES OF THE FASHION RUNWAY

THE FASHION RUNWAY FINAL EVENT After the start of the competition last October, The Fashion Runway has come to a marvelous end. Including designs by Hany El Behairy, a colourful fashion show by Jotun and a tuxedo show by Maximus & Bridal exhibition.

RED SQUARE TEAM

FAIRMONT NILE CITY’S MEDIA GET-TOGETHER Fairmont Nile City, Cairo hosted its tradition warm media get-together at its glamorous Saigon Lounge. Guests enjoyed the evening with the enchanting voice of Saigon Lounge’s newest addition; Ellie of London. Ellie performs at Saigon Lounge every Tuesday at 9:00 p.m.

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OUT & ABOUT

MINISTER IBRAHIM EL DEMEERY, MR. MOUNIR GHABBOUR, MINISTER HISHAM ZAZOU, MRS. MOUNIR GHABBOUR, MRS. ALEX KYRIAKIDIS & MR. ALEX KYRIAKIDIS

RENAISSANCE HOTELS OPENS NEWEST GEM IN THE HEART OF CAIRO Renaissance hotel, celebrated the opening of its second hotel last month in Egypt with the grand opening of the Renaissance Cairo Mirage City Hotel. The hotel celebrated its grand opening with a special event that included a special RLife LIVE performance by, The Gold Singers. Guests expressed their pleasure and were impressed with the charming atmosphere and sumptuous dinner. MR. & MRS. MOUNIR GHABBOUR AND MR. & MRS. ALEX KYRIAKIDIS

MRS. ALEX KYRIAKIDIS, MRS. MOUNIR GHABBOUR, MR. FAHKRY ABD EL NOUR, MR. HISHAM ZAZOU & MR. ALEX KYRIAKIDIS

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MR. MOUNIR GHABBOUR, MR. MAGDI NAGUIB, MRS. YASMINE SHERIF & GOLD SINGERS

MR. MAGDY NAGUIB, MRS. HANY YASSA, MRS. & MR. ALEX KYRIAKIDIS & MRS. & MR. MOUNIR GHABBOUR, MR. & MRS. ALEX KYRIAKIDIS, MR. & MRS. MOUNIR GHABBOUR, MS. YOUSSRA & MS. INAS EL DEGHEDY

MRS. NADIA EL ANSARI, DR. ASHRAF REDA & MRS. YASMINE SHERIF

MR. SHARIF ZAKARIA, MRS. & MRS. DONALD BOTTOM & MRS. NADIA EL ANSARI MS. INAS EL DEGHEDY & MS. YOUSSRA

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FASHION HOROSCOPE

SCORPIO Clink those champagne flutes, Scorpio, it’s your birthday month! Enjoy the good time in a fierce Giuseppe Zanotti style.

SAGITTARIUS Stay super-chic and cool in these Gianvito Rossi fall boots while you enjoy a tranquil month, Sagittarius.

CAPRICORN Your social life is about to get brighter, Capricorn. Step out in a glitzy platform like Saint Laurent.

AQUARIUS You’re extra pragmatic this month. A smart bootie like Church’s lends a dose of chic to your work wear.

PISCES You’re feeling like spoiling yourself this month. Only a super sexy pump like…. Will do.

ARIES With goals and ambitions on your mind, keep your professional edge in a power style like these gorgeous Fendi heels.

TAURUS This month is for fun and romance. Accept a date night invite and wear an of-themoment boot like those Fendi pointy ones.

LEO You’re in a sentimental mood this month. A glam style like Charlotte Olympia will balance your delicate wardrobe pieces.

VIRGO It’s an especially social time for you, Virgo. A sexy style like Robert Clergerie is sure to strike up plenty of lively conversation.

LIBRA Roll up your sleeves; you’re set on achieving your desires. An everyday style like these beautiful Burberry boots will help you feel capable.

GEMINI Work and creativity are front and center for you this month. Charm everyone with your “au courant” sense of style with these Saint Laurent studded shoes.

Cancer Take some style risks, Cancer. Opt for edgier styles than you would normally wear. Take for instance these crazy cool Charlotte Olympia heels, have you ever worn something like it?

64 IDENTITY JANUARY 2014


Identity magazine January 2014  

Take a chance on risks!

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