Issuu on Google+

Stay ahead of the competition.


Marketers have a tremendous opportunity to reach their target audience through online video. Marketing Week, July 2008.


A step ahead‌ Welcome to iotaMEDIA. As an award-winning, full-service media production company, we specialise in producing online video for a wide range of clients from small to medium enterprises, through to charities, franchises, multinationals and a number of top PR agencies.

We’re a friendly bunch, who are quite simply, passionate about what we do. We love to get our creative juices flowing, and work closely with our clients to produce high-quality productions tailored to suit individual needs. As a full-service production company we offer everything from initial storyboarding and conceptual work, through to filming, editing and postproduction; producing bespoke video for clients to use both online and in a variety of distribution formats. In a nutshell; we make it our goal to produce quality video that not only inspires audiences, but acts as an excellent marketing tool, ensuring our clients have that all important edge over their competitors. We hope this gives you a taster of the iotaMEDIA experience, and helps you grasp the exciting possibilities that bespoke video has to offer.

VISIT OUR WEBSITE: WWW.IOTAMEDIA.CO.UK

3


With video... The possibilities are endless

Choose from an exciting portfolio of products: • Podcasts • Case studies • Viral advertising • e-marketing and hosting • Bespoke corporate video

Why video? • Cost-effective • Immediate • Easily updated • Reaches a wide audience • Engaging

• Vox pops • Raw footage

What formats are supplied?

• Teaser campaigns

• Online

• B-roll footage edits

• DVD

• Corporate interviews/ profiles

• CD

• Training and educational videos

• USB sticks

• Presentations

...and more.

• In-house communication • Pitch productions • Awards ceremonies • Press launch footage • Coverage video (PR specific) • Events/ exhibition showreels • Entertainment showreels

4

VISIT OUR WEBSITE: WWW.IOTAMEDIA.CO.UK


Don’t sweat it Finally a media company you can rely on

As a full-service production company, iotaMEDIA tailor creative video-based solutions to suit your budget and your business needs. We’ll work with you on your brief to produce a production, or series of productions that meet your objectives, all within an agreed timescale.Valued for our flexible, creative approach, we promise to listen to our clients; working with you to bring your vision to life. We also offer an online approval service so that you’re involved every step of the way.

VISIT OUR WEBSITE: WWW.IOTAMEDIA.CO.UK

5


Podcasts.e-marketing.ImmediateBrandDevelopment.cost-effectiveVoxPop.Viralcampaigns.InstantCoverage.InteractiveOnline advertising.YouTube.Interviews.Podcasts. Podcasts.e-marketing.ImmediateBrandDevelopment.cost-effectiveVoxPop.Viralcampaigns.InstantCoverage.InteractiveOnline advertising.YouTube.Interviews.Podcasts. Podcasts.e-marketing.ImmediateBrandDevelopment.cost-effectiveVoxPop.Viralcampaigns.InstantCoverage.InteractiveOnline advertising.YouTube.Interviews.Podcasts. Podcasts.e-marketing.ImmediateBrandDevelopment.cost-effectiveVoxPop.Viralcampaigns.InstantCoverage.InteractiveOnline advertising.YouTube.Interviews.Podcasts. Podcasts.e-marketing.ImmediateBrandDevelopment.cost-effectiveVoxPop.Viralcampaigns.InstantCoverage.InteractiveOnline advertising.YouTube.Interviews.Podcasts. Podcasts.e-marketing.ImmediateBrandDevelopment.cost-effectiveVoxPop.Viralcampaigns.InstantCoverage.InteractiveOnline advertising.YouTube.Interviews.Podcasts. Podcasts.e-marketing.ImmediateBrandDevelopment.cost-effectiveVoxPop.Viralcampaigns.InstantCoverage.InteractiveOnline

According to recent surveys as much as 90% of the UK’s online community now watches video.

8

VISIT OUR WEBSITE: WWW.IOTAMEDIA.CO.UK


Pick up the pace At iotaMEDIA we make it our business to help you promote yours

With businesses across the globe quickly

Our fast-paced lifestyles have no doubt contributed

realising the benefits of online video as a

to the growing trend for online consumption in

valuable and engaging marketing tool –

the 21st Century. This trend has enabled video - as

isn’t it time you embraced it?

an online marketing vehicle - to quickly evolve, so

According to recent surveys as much as 90% of the UK’s online community now watches video. Whether we’re mesmerised by a hot new advertising campaign, catching up on current affairs, amusing ourselves with a funny clip on YouTube, or enjoying the latest episode of The Apprentice, there’s no denying the fact that online video is here to stay, and swiftly becoming a preferred means of communication for marketers worldwide.

much so that as a medium it now provides one of the most cost-effective, immediate and innovative ways of successfully capturing the attention of your target audience. At iotaMEDIA we understand the power of online video as a highly effective marketing tool, and work with our clients to produce high-quality video solutions which can be placed online, either on a client’s website as a podcast, embedded in emails for e-marketing campaigns, or placed on sites as interactive video advertising. Whichever the chosen avenue, online video can successfully communicate core messages and engage with audiences in a cost-effective and inspiring way.

VISIT OUR WEBSITE: WWW.IOTAMEDIA.CO.UK

7


Putting it into practice The creative process…

1 2 3 4 5 6 7 8 9 10 11 12 8

VISIT OUR WEBSITE: WWW.IOTAMEDIA.CO.UK


Inspire your audience Video gives you an ideal platform to truly make an impact‌

engage

inspire

excite

VISIT OUR WEBSITE: WWW.IOTAMEDIA.CO.UK

9


Seeing is believing In PR perception is everything

Video is a fantastic medium for pitching ideas, building campaigns and creating that elusive ‘buzz.’ If you work in PR, you’re in the business of delivering results. At iotaMEDIA we work closely with a number of top PR agencies, producing video for client campaigns, presentations, press launches and beyond.

Did you know 74% of broadband users’ stream or download video?

10

VISIT OUR WEBSITE: WWW.IOTAMEDIA.CO.UK


Deliver the perfect pitch Create a buzz

If I was down to my last dollar I would spend it on PR. Bill Gates

VISIT OUR WEBSITE: WWW.IOTAMEDIA.CO.UK

Whether you’re researching a new account, pitching new ideas, promoting the latest campaign, building brand awareness, or staging an event... engaging with your audience is key to your success.

11


A learning curve

Inspiring the next generation of film-makers…

‘As an experienced production team we want to inspire the next generation of film-makers - that’s why we decided to set up iotaEDUCATION back in 2006.’ GORDON O’NEILL, MANAGING DIRECTOR OF IOTAMEDIA

Since then iotaEDUCATION has gone from strength to strength, building up an enviable reputation. Currently working with a number of schools and trusts, iotaEDUCATION teaches video production to students aged 14–19, in an inspiring and creative manner, enabling students to stretch their imagination, develop valuable skills and see their ideas come to fruition.

With the purpose of engaging and inspiring young minds, iotaEDUCATION courses and workshops can be used across a range of curriculum activities. Designed to give young people the opportunity to gain an overall understanding of the production process, as well explore creativity, develop key skills, such as team building and project management, and enhance personal development. For further information about iotaEDUCATION please email info@iota-education.co.uk

‘As always the effort you and your team put into the creation of the short films and the developmental work that goes behind this is both amazing and astounding.’ RATHBONE TRUST

12

VISIT OUR WEBSITE: WWW.IOTAMEDIA.CO.UK


Achieve results Discover how iotaMEDIA can add value to your business

Whether you’re a small or a large organisation, iotaMEDIA will tailor productions to suit your brief, your budget and your brand.

‘Iota’s service was excellent and we wouldn’t consider using any other production company for future projects.’ Sign Translate ‘We selected to work with iotaMEDIA and are delighted with the results. The team at iotaMEDIA managed the whole process from development of the brief, to script writing and direction… An experienced and professional company, we would recommend them without reserve.’ The énergie group

VISIT OUR WEBSITE: WWW.IOTAMEDIA.CO.UK

‘We have found iotaMEDIA to be highly professional in the production of our promotional DVD from start to finish. Nothing was too much trouble and they were really willing to go the extra mile to help us reach tight deadlines. The team had many good ideas of their own and also helped with the often baffling technical options for displaying on the internet.’ Chrysalis Arts Trust ‘Working with IotaMEDIA was a pleasure! I gave them amateur actors and they turned them into professionals – their guidance on the shoot was invaluable. The end result exceeded the brief and the client was very happy with the production.’ Escapade PR

13


Why iotaMEDIA? If we haven’t convinced you already...

State-of-the-art production facilities

Excellent customer service

Award-winning

Enthusiastic, experienced team

Competitive rates

Creative and passionate

Professional

Flexible approach

Deliver results

The iota Group

14

VISIT OUR WEBSITE: WWW.IOTAMEDIA.CO.UK


If you’re interested in discovering more about video production and how iotaMEDIA could help enhance your business’s performance, then get in touch today.

Email: info@iotamedia.co.uk Telephone: 0845 127 4600 Website: VISIT OUR WEBSITE:www.iotamedia.co.uk WWW.IOTAMEDIA.CO.UK

Award-winning media production 17


Award-winning media production Email: info@iotamedia.co.uk • Telephone: 0845 127 4600 • Website: www.iotamedia.co.uk


Iota Media Brochure