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Penny & Jim Coulter

Kevin Clifford Family

PMS 2935 U PMS 384 C

The Booth-Bricker Fund

David Oreck

Margaret & Ken Beer, Ella West Freeman Foundation, Michael Gollner Leslie & Scott Jacobs, Elly & Merritt Lane, Hugh Uhalt Diane & Alan Franco, Jordan Marye, TDF Foundation, Jennifer & Doug Walner, Ginny Wise & Kevin Wilkins

Welcome to New Orleans, the “Coolest Startup City in America”! The 5th New Orleans Entrepreneur Week (NOEW) is the culmination of The Idea Village’s annual Entrepreneur Season, which starts each July and engages over 3,000 individuals to allocate over $2.5 million in capital, strategic consulting, and resources to over 1,000 New Orleans entrepreneurs through 150 events. Over the next seven days, you will have the opportunity to engage with this global network of our nation’s most innovative companies, global thought leaders, entrepreneurs, CEOs, and investors including partners from Andreessen Horowitz; Battery Ventures; Calvert Funds; Caanan Partners; Denham Capital; General Atlantic; Kleiner Perkins Caufield Byers; Louisiana Buyout Fund; New Markets Venture Partners; Revolution Ventures; TD Funds; Trident Capital; and TPG Capital. We are excited to welcome 48 of the best and brightest MBA students from Columbia, Cornell, Dartmouth, Harvard, Loyola, Stanford, Tulane, and Yale, the largest number of IDEAcorps teams in NOEW history. Additionally, in anticipation of the city’s tri-centennial in 2018, NOEW will host the inaugural Entrepreneurial Ecosystem Summit in partnership with the Mayor’s office, Goldman Sachs and Google, which will galvanize the broader local community to craft a vision for entrepreneurship as a vital economic engine for the future of New Orleans. The grand finale of NOEW 2013 is Friday, March 22nd, where we will showcase 32 of the top entrepreneurial ventures in New Orleans through four innovative capital access events, concluding with the world’s largest investment pitch. Think Mardi Gras for entrepreneurship! During NOEW, we believe that you will witness firsthand why the New Orleans entrepreneurial ecosystem is one of the most engaged in the world, outpacing the rest of the nation in the development of startups with entrepreneurial activity 40% above the national average. Because of the collective efforts of the community, New Orleans has been named the “#1 Brain Magnet in the Country,” by Forbes and the “Coolest Startup City in America,” by Join What’s Next.

Tim Williamson Co-founder and CEO The Idea Village

Welcome! In just five years, New Orleans Entrepreneur Week has quickly become a signature event in a city that celebrates everything from Mardi Gras to po-boys and our beloved Saints. NOEW reflects the creative spirit that has always been present in New Orleans. New Orleans’ creativity and innovative spirit is owned by every citizen, including some of the most talented minds in the country who’ve chosen to live, work and invest here in recent years. New Orleans has also become a hub for entrepreneurship, and we’re attracting new, high paying IT jobs, software development and digital jobs, and jobs in film production. Wall Street Journal’s MarketWatch says we’re the most improved city for business in America. And according to the U.S. Census, New Orleans is the fastest growing city in America. Support and involvement from local businesses, seasoned innovators, professionals, and the larger community are what continues to drive this thriving movement forward. I hope you’ll take advantage of the 55 different events and activities planned for this week, from all the pitch competitions to the keynote speakers, and The Big Idea extravaganza on Friday, March 22nd. More than that, I hope you’ll take time to look around and experience the warm hospitality and unique culture New Orleans has to offer. Thank you for “trusting your crazy ideas” and participating in New Orleans Entrepreneur Week! Sincerely, Mitchell J. Landrieu Mayor City of New Orleans

Google began as a startup in a garage and remains a startup at heart. We are committed to helping build a vibrant ecosystem for startups and enabling the next generation of entrepreneurs to be successful. The goal of Google for Entrepreneurs is to empower entrepreneurs around the world through programs, partnerships, and products. We do this through technology, events, mentorship, and resources to help foster communities of entrepreneurs like the one here in New Orleans. Since 2008, Google has been a proud partner of The Idea Village and its entrepreneurial programs, including 504ward, the Trust Your Crazy Ideas Challenge, and New Orleans Entrepreneur Week. But our partnership with The Idea Village has been merely the foundation for Google’s ongoing work in New Orleans. We recently launched The New Orleans Community Leaders Program and the Accelerate Your Business Program here, and helped bring the first Startup Weekend to New Orleans. We are excited to continue our relationship with The Idea Village as the Premier Partner of the 2013 Entrepreneur Season. We look forward to helping build a vibrant ecosystem for startups here, providing real economic opportunities for the New Orleans community, its businesses, and its people. Tara Allegra Canobbio New Orleans Entrepreneurial Outreach Lead, Business Strategy Google, Inc.




hosted in THE

Coolest Startup City in america

- Inc. Magazine

Join the Conversation with @IdeaVillage on Twitter


The Idea Village app for iPhone IS now available IN THE APP STORE!


Table of Contents 2013 NEW ORLEANS ENTREPRENEUR WEEK The Idea Village by the Numbers About New Orleans Entrepreneur Week & The Idea Village Meet the Team Idea Village Leadership

1 2 3 4

WHAT’S GOING ON? Calendar: The Week at a Glance A 2013 Special Event and Saturday 3/16 Monday 3/18 Tuesday 3/19 Wednesday 3/20 Thursday 3/21 Friday 3/22 Special Programs Cordina Challenge Downtown NOLA Arts-Based Business Pitch INNOLAVATION Challenge Strategic Challenges 4.0 Education Challenge Pitch Urban League Women in Business Challenge Pitch Water Challenge Day

5 8 9 11 13 15 17 19 19 19 19 20 20 21 22

WHO’S INVOLVED? Capital Village Panelists Coulter IDEApitch Power Pitch IDEAcorps Teams Featured Entrepreneurs

23 23 24 25 27

WHAT’S NEXT NOLA? Media Highlights




to date, the idea village has:


engaged consulting hours


$3.1 MILLION in




professionals provided Direct support to OVER


expanded noew 2012 2011 2010

2,000 500 300 attendance

New Orleans Entrepreneurs

Collectively, this porfolio:


2,000 for the


New Orleans community PAGE 1



has created


in annual revenue


this is what’s next, nola!

Last year, NOEW 2012 engaged 1,000 of the best and brightest local and national minds to invest $1,023,946 in capital, strategic consulting, and resources to 475 New Orleans entrepreneurs at 48 different events. This year, NOEW is expected to be ten times the size of the inaugural year with 3,000 of the nation’s most innovative business leaders, financiers, entrepreneurs, and students anticipated to be engaged to support 1,000 local entrepreneurs through 55 events.


New Orleans Entrepreneur Week is the culmination of The Idea Village’s annual Entrepreneur Season. The weeklong entrepreneurial festival lures nationally renowned venture capitalists, regional investors, and corporate partners, along with MBA students from leading business school programs, who come together to support New Orleans startups and showcase emerging opportunities.

about the IDEA village In 2000, The Idea Village was formed by a group of New Orleans citizens who returned home energized by experiences in thriving communities across the United States. The founders determined that the key to creating positive economic and social change in New Orleans was to create a vibrant entrepreneurial community. The Idea Village formalized in 2002 as an independent 501(c)3 nonprofit organization with a mission to identify, support, and retain entrepreneurial talent in New Orleans. PAGE 2

Tim Williamson

Co-founder and CEO

Rhea Ghosh


Events and Marketing Coordinator

Cameron Adams

Director of Marketing

Emily Madero

Managing Director

Victoria Adams Network Manager

Ravi Prakash

Operations Manager

Megan Barry

Development Coordinator

Kate Schneiderman

Director of External Relations



brain magnet

Sara Thomas

Angelica Valenta

Kevin Wilkins

Carol Markowitz

Robbie Vitrano

Dann Schwartz

Alex Fallon

Jeff Yellin

Chris Zimny

Director of Product Management

Product Coordinator

Forbes Magazine

COO and Entrepreneur-in-Residence Entrepreneur-in-Residence Entrepreneur-in-Residence Entrepreneur-in-Residence

Katy Evans EIR Analyst


EIR Analyst

EIR Analyst

EIR Analyst



Bill Hines - Chairman Managing Partner, Jones Walker

E. Tiffany Adler COO, Adler’s

David Darragh - Vice-Chairman CEO, Reily Foods Company

Allen Bell Partner, TopSide and Co-founder, The Idea Village

Margaret Beer Marketing, IBERIABANK

Darryl d’Aquin President, CommTech Industries

Michael Brown Vice-Chairman and COO, IBERIABANK

Quentin Dastugue CEO, Property One

Kevin Clifford CEO, American Funds

Allen Eskew CEO, Eskew Dumez Ripple

Daryn Dodson Calvert Funds

Sally Forman Author and Co-founder, The Idea Village

Michael Gollner Managing Partner, Operating Capital Partners, LLP

Sam Giberga Senior Vice President and General Counsel, Hornbeck Offshore Services and Co-founder, The Idea Village

Yvette Jones Executive Vice President of University Relations and Development, Tulane University Chris Laibe Founder, Schedulist Merritt Lane President and CEO, Canal Barge Company, Inc. Ti Adelaide Martin Co-proprietor, Commander’s Palace

Wendell Pierce Actor and CEO, Sterling Farms Mark Romig CEO, New Orleans Tourism Marketing Corporation

Tim Williamson Co-founder and CEO, The Idea Village Matthew Wisdom CEO, TurboSquid, Inc.

Scott Jacobs Principal, Strategic Comp

Kenneth Purcell CEO, iSeatz David Sylvester Partner, Fitzgerald & Rhodes, LLP Jimmy Treuting CEO, Farm Dog, LLC Robbie Vitrano Co-founder, Trumpet, Naked Pizza, and The Idea Village

John Payne President, Enterprise Shared Services at Caesars Entertainment Corporation

Hugh Weber Consultant

James Hardy Life Science Commercialization Consultant

Suzanne Mestayer CEO, ThirtyNorth Investments

Amith Nagarajan Co-founder, Abstraction Ventures

Tim Ryan Consultant

David Guidry President and CEO, Guico Machine Works

I have seen firsthand how New Orleans has evolved into the city we see before us today: committed to building our economy through the development of talent and the support of innovation. I believe this community is at a critical tipping point. We have gone from thinking, “What if it fails?” to “What if it works?”.

Bill Hines, Chairman, The Idea Village Board and Managing Partner, Jones Walker PAGE 4




2:00 PM | Drago’s Empire Room





9:00 - 10:00AM

504WARD BIZ CAMP 9:00AM - 1:00PM The IP Building 643 Magazine St.


11:30AM - 12:30PM




FAILURE FEST 2:30 - 3:30PM








11:30AM - 12:30PM


4.0 Schools Workshop 10:00AM - 12:00PM | 4.0 Lab








2:30 - 3:30PM

545 St. Charles Ave.


10:15 - 11:15AM


10:15 - 11:15AM


NOTE: Unless otherwise noted, all sessions will take place at gallier hall




2:30 - 3:30PM




5:00 - 9:00PM 2000 block of Oretha Castle Haley Blvd. presented by

My House, Good Work Network and New Orleans Entrepreneur Week PAGE 5


MARCH 16 - 22, 2013



WOMEN IN BUSINESS CHALLENGE 11:30AM - 3:00PM (Invitation Only)







AND DICK CHENEY 10:15 - 11:15AM



NICK FRIEDMAN 9:00 - 10:00AM


9:00 - 11:00AM

MAKING THE SALE 10:15 - 11:15AM




11:30AM - 12:30PM


2:30 - 3:30PM




NOLA MEETUP 7:00 - 9:00PM Barcadia

8:30AM - 3:30PM

11:30AM - 12:30PM


1:15 - 2:15PM







2:30 - 3:30PM

2:30 - 3:30PM



CHAMBER AFTER FIVE: NOEW EDITION 5:30 - 7:30PM Little Gem Saloon presented by

The New Orleans Chamber of Commerce in partnership with LifeCity’s Green Drinks and New Orleans Entrepreneur Week

THE BIG IDEA 5:00 - 8:00PM Fulton St. in front of Manning’s Restauramt presented by





We would not have grown into a multi-million dollar company in four years without the help of The Idea Village. Craig Cordes, Antonio LaMartina, Sal LaMartina, Co-founders, Cordina Frozen Cocktails

We were so energized by the impressive ecosystem of entrepreneurs and the community around them in New Orleans. Engagement and support from leadership at all levels is making a difference and working very well here. We’re excited about expanding our partnership with The Idea Village. Mary Grove, Head of Global Entrepreneurship, Google

Mitch Landrieu, Mayor, City of New Orleans


New Orleans is now becoming known as the city that embraces business and creativity...We invite all entrepreneurs to come to New Orleans to launch their next big idea.

2013 FEATURED EVENT: ENTREPRENEURIAL ECOSYSTEM SUMMIT Wednesday, March, 2013 | 10:30AM - 1:00PM Invitation Only In anticipation of New Orleans’ 300th anniversary in 2018, there is an opportunity to gather leaders from across the community to both recognize the current success of the entrepreneurial movement and create a vision to move it forward. Using examples from communities and global thought leaders, the Entrepreneurial Ecosystem Summit will provide a platform for debate and discussion about a vision for New Orleans as a model city for entrepreneurship. Mayor Mitch Landrieu will kick off the event, which will include remarks from representatives of Babson College, Goldman Sachs 10,000 Small Businesses, and Google. A panel will highlight individuals doing amazing things to build entrepreneurial ecosystems as a source of inspiration for New Orleans. Attendees will engage with each other during the event through interactive sessions facilitated by Future.

SATURDAY | 3/16 504ward bizcamp | 9:00am - 1:00pM The IP Building, 643 Magazine St. BizCamp is a casual “unconference” designed to help entrepreneurs share tips for success. Rather than featuring professional conference speakers, sessions are led by other entrepreneurs like you to give you the best down-to-earth, practical advice from people who’ve been through the same struggles you’re facing. And you get the chance to pass on the best information you’ve learned to help those coming up behind you. Sponsored by: 504ward, the Black MBA Association of New Orleans, Greater New Orleans Inc., Launch Pad, The Idea Village, Net Squared New Orleans, Social Entrepreneurs of New Orleans, and the Urban League of New Orleans’ Women’s Business Resource Center.

“ entrepreneurship is an agent of change.

Tim Williamson, Co-founder and CEO, The Idea Village PAGE 8

MONDAY | 3/18 OPENING KEYNOTE: Tina wells | 9:00 - 10:00AM Tina Wells, CEO and Founder of Buzz Marketing Group, earned her B.A. in Communication Arts graduating with honors from Hood College in 2002. Currently a Wharton School of Business student for marketing management, she continues to create innovative marketing strategies for numerous clients within the beauty, entertainment, fashion, financial, and lifestyle sectors. Wells has worked with clients including: Dell, Girl Scouts of the USA, Maidenform, SonyBMG, PBS, P&G, Sesame Workshop, and American Eagle Outfitters. Her long list of honors include Essence’s 40 Under 40, Billboard’s 30 Under 30 , and Inc’s 30 Under 30. She is the author of the tween series Mackenzie Blue, published by HarperCollins Children’s Books, and the youth marketing handbook Chasing Youth Culture And Getting It Right. Wells is also a celebrated blogger on The Huffington Post and She serves on the board of directors of The Philadelphia Orchestra Association, The Franklin Institute, and The Young Entrepreneur Council. She resides in Southern New Jersey with her vast collection of shoes.

ENTREPRENEURSHIP in the digital age |10:15 - 11:15AM The internet has revolutionized business, entertainment, and seemingly all aspects of daily life. In this session, the Google for Entrepreneurs New Orleans Outreach Programs Team will discuss how technology can influence and empower the next generation of entrepreneurs and small businesses to be successful in a 21st century global economy, citing examples of successful local and international initiatives. Bridgette Sexton Beam, Global Entrepreneurship Manager, Google; Jen Holland, Global Sales Communications Specialist, Google

Brand Building on a Budget | 11:30AM - 12:30PM Are you looking to create a powerful, impactful brand without breaking the bank? Join us for this session of tips and tricks on building and launching a new brand and the qualities needed for sustained success. Ron St. Pierre, Founder and CMO at Valence Consulting, LLC

Mobile App Development 1.0: So You Want to Build a Mobile App? | 11:30AM - 12:30PM After hearing all the hype, are you interested in building an app (or having an app built)? In this session, we’ll cover the differences between a mobile site and an app, what to do before contacting an app developer, and a host of other issues to consider. Peter Bodenheimer, Partner and Co-founder, Launch Pad Ignition; Chris Boyd, Founder, Apptitude; Joel Carranza, Creator, NOLA Transit; Barrett Conrad, Founder and Player One, Red Ticket Games

The Idea Village made me and my business feel very connected to the New Orleans entrepreneurial community. They also made me realize that I needed to be working on my business, not in my business.

Kay Morrison, Co-founder, The Occasional Wife



Social Media for Startups: How to Create, Launch, and Implement a Winning Strategy 1:15 - 2:15PM Are you intimidated by the countless social media outlets available these days? Let us walk you through some general do’s and don’ts for launching social media accounts for an emerging brand. We’ll also help you think through creating your strategy, launching campaigns, and implementing a plan for ongoing management. Megan Hargroder, Founder, Conversations, LLC (A Social Media Strategy Firm)

Build Happy Customers Through Research, Design, and Insight | 1:15 - 2:15PM What makes a customer happy? An end-to-end customer experience that is effective, addictive, intuitive, easy to use, and fun. Do you know if your customers are happy customers? This session is designed to introduce you to tools and methods that companies like Salesforce use to build happy customers.

Carl Nelson, Senior User Interface Designer,; Yakaira Nunez, Senior User Interface Designer,

Failure Fest | 2:30 - 3:30PM Is your fear of failing inhibiting your business from succeeding? Come learn how successful business leaders overcame their fears and responded to setbacks that ultimately laid the groundwork for their success. During this panel, succesful local entrepreneurs will discuss some of their biggest failures, as well as lessons learned along the way, with the hope of encouraging others in the New Orleans community to get out there, fail, learn, and thrive.

Otherpreneurship: Franchising is More Than Fast Food! | 2:30 - 3:30PM Did you know that franchising is more than fast-food and frozen yogurt? Damage restoration, technology, health and wellness, education, light manufacturing, and retail are all examples of today’s franchise opportunities. Franchising is an affordable business platform, with proven systems, that work well for many entrepreneurs. This panel will overview the franchise model with a focus on the electronic and physical damage restoration sector.

Walter Isaacson President and CEO, Aspen Institute Walter Isaacson is the president and CEO of the Aspen Institute, a nonpartisan educational and policy studies institute based in Washington, DC. He has been the chairman and CEO of CNN and the editor of TIME Magazine. He is the author of Steve Jobs (‘11), Einstein: His Life and Universe (‘07), Benjamin Franklin: An American Life (‘03), and Kissinger: A Biography (‘92), and co-author of The Wise Men: Six Friends and the World They Made (‘86). A graduate of Harvard College and Pembroke College of Oxford University, where he was a Rhodes Scholar, Isaacson began his career at The Sunday Times of London and then the New Orleans Times-Picayune/States-Item. He joined TIME in 1978 and became the magazine’s 14th editor in 1996. He became chairman and CEO of CNN in 2001, and then president and CEO of the Aspen Institute in 2003. He is emeritus chair of the board of Teach for America. He was appointed by President Barack Obama and confirmed by the Senate to serve as the chairman of the Broadcasting Board of Governors, a position he held until 2012. He is vice-chair of Partners for a New Beginning. He is on the board of United Airlines, Tulane University, and the Overseers of Harvard University.

Ted Fireman, Owner, Frannet Louisiana





favorite city

Get Ahead of the Curve: The Future of Creative Entrepreneurship in New Orleans | 9:00 - 10:00AM New Orleans’ cultural landscape is being transformed with ambitious, new collaborations between artists and entrepreneurs. Interested in learning how to cash in on future trends? Join us for this session, where panelists will discuss the future of creative entrepreneurship in New Orleans. Led by: Jeanne Nathan, Executive Director, Creative Alliance of New Orleans Panelists: Dwight Henry, Actor and Proprietor, Buttermilk Drop Bakery and Cafe; Delaney Martin, Artist and planning permanent Music Box venue in NOLA; 3D Na’Tee, Hip-Hop Artist and Lyricist; Nesby Phipps, Music Producer, Recording Artist and Entertainment Entrepreneur; Jolene Pinder, Executive Director, New Orleans Film Society; Cameron Shaw, Publisher, Pelican Bomb; Nick Slie, Actor and Co-artistic Director, Mondo Bizarro; Robert Sneed, Artist, Principal, Antenna gallery, and Partner, Shake Sugary; Justin Shiels, Executive Director, invadeNOLA

Incentivizing Innovation | 10:15 - 11:15AM Travel & Leisure

Did you know that innovation and entrepreneurship are inextricably linked? In this session, we’ll discuss specific Louisiana incentive programs and strategies that help young companies leverage their resources for innovation. We’ll also cover broader incentive programs that could be deployed as the company matures. Matt Rookard, Senior Vice President of Business Development, Greater New Orleans, Inc.

Capitalization for the Creative Industries Entrepreneur | 10:15 - 11:15AM Technology, digital media, and creative industries are booming in New Orleans, due in large part to our internationally recognized cultural legacy, but how do you develop and maintain a competitive edge within them? In this session, panelists will discuss innovative fundraising ideas for for-profit creative producers by sharing economic development trends, and new strategies for identifying and securing investment. Panelists: Vaughn Fauria, Executive Director, New Corp; Will French, Attorney and Co-founder and President, Film Production Capital, LLC; William Hines, Attorney and Managing Partner, Jones Walker Law Firm; Scott Howard, President, Regions Bank, New Orleans; Press Kabacoff, Co-chairman, Board of Directors, and CEO, Historic Restoration Inc.; Mark Strella, Program Coordinator, Urban Conservancy, Stay Local!; Diane Wheeler Nicholson, Director of Sustainability and Outreach, Second Line Stages; Clayton White, Consultant, Gulf South Angel Fund

Pitching to Win: 5 Key Strategies to Get Capital, Contracts, and Customers 11:30am - 12:30PM Regardless of who you’re looking to attract, a powerful pitch can make the difference between a closed deal and a closed door. In this session, we’ll review how to communicate your concept or what you do in a way that gets people to buy, sign on the dotted line, and fund your ideas. Désirée H. Young, Founder, VentureWalk Business Partners

4.0 Schools workshop 10:30AM - 12:00PM | 4.0 Lab, 643 Magazine St., Suite 206 4.0 Schools is a design lab dedicated to creating new ventures in education by building a community of curious people with a bias towards action. We believe “creativity loves constraints” and will show you what we mean in a fast-paced, hands-on 90-minute workshop where you’ll get to know the design process, build a prototype, and practice the fundamentals of improv comedy.


Entrepreneurial Fundraising for Creative Nonprofits | 11:30am - 12:30PM It’s important for nonprofits to think entrepreneurially too! In this session, representatives from local and national foundations and corporations will address how cultural nonprofits can better identify and secure funding, given current philanthropic trends.

LED BY: Aimee Smallwood, CEO, Louisiana Cultural Economy Foundation Panelists: Andrea Chen, Executive Director, Propeller; Josephine Everly, Senior Development Officer, Greater New Orleans Foundation; Flozell Daniels, President and CEO, Foundation for Louisiana; Glen Gruber, CPA, CFO, Mardi Gras World; Dr. Leroy L. Kendrick, Assistant Vice Chancellor, Division of Workforce Development and Education, Delgado Community College; Aimee Smallwood, Executive Director, Louisiana Cultural Economy Foundation; Carolyn Somers, Executive Director, Joan Mitchell Foundation; Zachary Wool, Attorney, Barrios, Kingsdorf and Casteix, LLP

Building Better Entrepreneurs: Generating the Best Talent through Education Powered by tulane university | 1:15 - 2:15PM New ventures need talented founders, employees, consultants, and advisors. Come hear how Tulane University is leveraging its expertise in business, medicine, engineering, the environment, and social ventures to produce top entrepreneurial talent for the region.

Led by: Ralph E. Maurer, Ph.D. Panelists: Rick Aubry, Assistant Provost, Social Entrepreneurship and Community Engagement, Tulane University; Don Gaver, Professor at Tulane University; John Christie, Executive Director, Technology Transfer at Tulane University; Marc Kahn, Senior Associate Dean, Peterman-Prossser and Professor, Tulane University School of Medicine; Dr. Sarah Mack, President and CEO, Tierra Resources, LLC

Mobile App Development 2.0: So You’re Going to Build a Mobile App, Now What? 1:15 - 2:15PM So you’ve gotten through the preliminary work and now you’re forging ahead to build the next great app. This session is dedicated to the nuts and bolts of getting your app built, tested, and in the app store. We’ll help you learn the easy way instead of through trial and error. Peter Bodenheimer, Partner and Co-founder, Launch Pad Ignition; Chris Boyd, Founder, Apptitude; Joel Carranza, Creator, NOLA Transit; Barrett Conrad, Founder and Player One, Red Ticket Games

Emerging Markets in New Orleans: Start Your Entrepreneurial Career Here! Powered by tulane university | 2:30 - 3:30PM Looking to launch your entrepreneurial journey? Energy, environment, life sciences, hospitality, medical technology, and education are all thriving industries in New Orleans. Come learn how entrepreneurial aspirations fuel the region’s progress and how you can take part in that growth. Led by: John B. Elstrott, Ph.D., Founder, Elstrott, Maurer & Hunnewell Panelists: Aaron Miscenich, Executive Director, New Orleans BioInnovation Center; Zach Kupperman, Associate, The Steeg Law Firm; David Rieveschl, Partner, Baker Donelson; Will Donaldson, Vice President, Market Development and Regulatory, Resource Environmental Solutions

Growth Hacking for Startups: How to Build an Effective Engine for Triple Digit Growth | 2:30 - 3:30PM In today’s super saturated landscape, startups need not only to differentiate themselves but to employ creative and data-driven techniques to both acquire customers and retain them. In this session, we’ll explore the fundamentals of growth hacking and how to deploy them for both technology-driven and traditional business. Jacek Grebski, Head of Marketing, @Vizzuality + @CartoDB PAGE 12

WEDNESDAY | 3/20 OPENING KEYNOTE: Jeff Pulver | 9:00 - 10:00am Dreamer, Entrepreneur, Internet Pioneer, Early-Stage Seed Investor. Helped shape the worldwide market acceptance of VoIP; Storyteller; Chairman Zula; Producer of #140conf. Jeff Pulver is known as the leading pioneer of the VoIP industry whose work helped the worldwide acceptance of VoIP as a core communications technolgy. He is a globally renowned thought leader, author and entrepreneur. In 1995 Pulver defined “VON” to stand for Voice/Video on the Net and continues today to contribute to the evolution of Internet Communications. These days he is also focused on health, wellness, fitness, food and how these topics interconnect with technology and spirituality. Pulver is the founder of FWD, the VON Coalition, Vivox and is the Co-founder of 3-Rings and VoIP provider, Vonage. He has influenced the creation of numerous other startups and has invested in over 200 startups. He is an active investor in (early) early-stage companies with a specific focus on Israeli Hi-Tech Startups. He is also an early investor in both Twitter and Foursquare. Named by BusinessWeek as one of their 2003 Tech Gurus, Pulver is committed to the future of the Internet and is featured often in the media as an expert in his field.

Grow Sales and Take Control of Your CustomerS and Brand | 10:15 - 11:15am Are you ready to move away from spreadsheets and multiple online tools to manage your customers? Are you ready to effectively measure your efforts and track your sales pipeline? Are you struggling to manage customer service through various channels like email, Facebook, and Twitter? Are you yearning for just ONE product that will help you grow sales and manage your customer and brand? If so, join us to discuss how Salesforce can help move you to the Cloud, which can help you scale your business and put business intelligence at your fingertips. Karen Cassidy, Account Executive,

Honey Badgers, Flash Floods, and Dick Cheney: How to Jump the Ingenuity Gap 10:15aM - 12:15PM Walking across an empty room doesn’t require ingenuity, but add honey badgers, flash floods, and mustard gas, and it’s going to take some creativity to get across safely. The world is filled with daunting challenges (think climate change, peak oil, population growth, and more), but the good news is we all have the capacity to come up with ingenious solutions. Join us for this fast-paced, hands-on introduction to the rapid ingenuity practices that are accelerating positive change in critical social markets. Greg Galle, Executive Director of Strategy, Future

Startup Exit Strategies: Why, When, and How to Sell Your Startup | 11:30am - 12:30PM Exit strategies should take just as much thought and planning as startup strategies. Come learn about the various issues that arise when selling a business, including: the differences between a stock sale and an asset sale; certain representations and warranties contained in purchase agreements; enforceability and scope of non-compete agreements; and tax issues arising at the time of the sale. Matt Miller, Zach Jones, Stu Richeson, Scott Sternberg, Attorneys, Baldwin Haspel Burke & Mayer, LLC


WHAT’S GOING ON? featured Speaker: alan weinkrantz | 1:15 - 2:15PM Above The Code: StoryTelling & Branded Content


Public Relations advisor, Alan Weinkrantz has worked with teams who developed the standards that enabled the transmission of data through wireless networks, the development of computer networking, one of the first Internet cafes in the world, the rise of computer security, the commercialization of VoIP, the creation of the WiFi standard, the deployment of IPTV, a new wired home network standard known as, the world’s first Windows-based true multi-touch tablet PC, and many other transformational technologies that are now considered mainstream. Weinkrantz’s Above The Code presentation is based on his studying and playing music for the last 50 years, and his beliefs about music being the original code with great storytelling. Join us for this session where he will discuss the art of storytelling in the context of building and sustaining its role in adding value to a company.

Building your Cloud Strategy: Top Web-Tools Your Startup Should Know About | 1:15 - 2:15PM How can the Cloud help your company excel? Join us and the team from Silverline, a NYC-based implementation firm - for an interactive presentation on the best tools for your startup. Discover what apps you should be using internally and how to filter through app overload. Jill Harrison, Senior Engagment Manager, Silverline

PR is the New Black | 2:30 - 3:30PM As an entrepreneur, you are eager to get your business in the headlines, but it’s not always as easy as it looks. Learn strategic communications tactics directly from the media, entrepreneurs, and PR professionals; and learn what it takes to get your name out there, what you can do on your own, when you should hire help, and what to do once you’ve secured the coverage. Moderator: Adriana Lopez, Reporter, Forbes Panelists: Greg LaRose, New Orleans City Business; Jolie Bensen, Jolie and Elizabeth; Jordan Friedman, Bond PR and Brand Strategy

Hamdi Ulukaya

Founder, CEO and President, Chobani Dubbed “the Steve Jobs of yogurt” by Forbes in 2011, Hamdi Ulukaya has built a nearly $1 billion business in just five years – during this country’s worst economic crisis in decades. But Hamdi’s success is rooted in humble beginnings. He grew up in Turkey, working his family’s third-generation sheep farm and feta cheese operations. In 1994 he moved to the U.S. to learn English and during his time at SUNY Albany, he couldn’t help but notice a huge gap in the dairy product offerings between Turkey and America. In 2005, he founded Chobani and spent over 18 months perfecting the recipe for the company’s hallmark Greek Yogurt recipe and in October 2007, the first cups hit store shelves. Today, Chobani is the #1 yogurt brand in America. Hamdi’s Chenango County yogurt plant, which used to see one milk truck a day, now uses over three million pounds of milk a day and ships over 1.7 million cases each week. Under Hamdi Ulukaya’s leadership, the company has grown from five employees to almost 2,000 strong.

Closing Keynote: margaret spellings | 3:30PM Margaret Spellings is President and CEO of Margaret Spellings and Company and a leading national expert on public policy. Spellings also serves as a senior advisor to the U.S. Chamber of Commerce and President of U.S. Chamber of Commerce Foundation. As well, her work includes guiding philanthropic and private sector organizations in meeting their strategic goals. From 2005 to 2009 Spellings served as the U.S. Secretary of Education, overseeing an agency with a nearly $70 billion budget and more than 10,000 employees and contractors. Prior to serving in the Cabinet, Spellings was the Chief Domestic Policy Advisor to the President of the United States of America from 2001 to 2005. Prior to her service in the White House, Spellings was senior advisor to then-Governor George W. Bush of Texas, led governmental and external relations for the Texas Association of School Boards, and has served in key positions at Austin Community College and with the Texas Legislature.


THURSDAY | 3/21 OPENING KEYNOTE: Nick FriedMan | 9:00 - 10:00AM Nick Friedman is President and Co-founder of COLLEGE HUNKS HAULING JUNK & COLLEGE HUNKS MOVING, the largest and fastest growing US-Based Junk Removal & Moving Franchise Opportunity. He started in college with his childhood best friend, now business partner, Omar Soliman in a beat up cargo van, and has grown over 50 franchise locations nationwide. Friedman has since been named among the Top 30 Entrepreneurs in America Under 30 by INC Magazine and was named on the same list as Mark Zuckerberg, founder of Facebook, as one of the 30 Most Influential CEO’s Under 30 by Nick has been featured on ABC’s Sharktank, Bravo’s Millionaire Matchmaker, Oprah, CNN, MSNBC, Fox News, and AOL’s Homepage. He has also contributed as an expert on entrepreneurship for USAToday, Forbes, Fortune, Wall Street Journal, and Franchise Times. He also published a best-selling book entitled Effortless Entrepreneur: Work Smart Play Hard.

After the Pitch: Playing Ball with the Team that will Bring Your Ideas to Market | 9:00 11:00AM After the pitch, the ball is in play. While the pitch is all about knowing what to say and when and how to say it, playing ball is about the collaboration and team skills you need to help you find shared interests and build agreement. Pitching and playing ball both involve change and influence without formal authority; one gets you in the game and the other helps you play it. After you get someone’s attention and commitment, the work of exploring and building something with others begins. This session will focus on practical tools for working productively with others. You will learn how to: design an involvement strategy that brings out people’s best while keeping things moving, set up and facilitate an effective alignment building meeting, and more! Jay Cone, Senior Consultant, Interaction Associates

Making the Sale: The Art of Persuasion and Influence | 10:15 - 11:15AM Persuasion is a catalyst for getting work done, for achieving an outcome you can’t realize on your own. In this workshop, we’ll help participants understand the art of persuasion, so that they can achieve influence in business, relationships, and life. Whether you’re planning for an investor pitch, a sales meeting, or an important conversation with a loved one, this session is not to be missed! Risa Mish, Senior Lecturer of Leadership, Johnson Graduate School of Management, Cornell University

Failing Forward: Lessons Learned from Swimming with Sharks! | 11:30AM - 12:30pM Do you know what it’s like to hit it big? To lose it all? In this compelling session, serial entrepreneur Lisa Lloyd shares her greatest lessons from 22 years as an inventor and innovator, including her nail biting experience as a contestant on Shark Tank. Lisa Lloyd, President and CEO, Lloyd Marketing Group Inc. Entrepreneurial Deal Making: Negotiating Something from Nothing | 11:30AM - 12:30pM Entrepreneurship starts with recognizing opportunity. So how do you, the entrepreneur, actually land that opportunity? With only an idea, website, beta software, prototype, or early product, how can you successfully create and negotiate deals with “big players”? Think you have no leverage? Then this session is for you! Rhett L. Weiss, Executive Director, Entrepreneurship & Innovation Institute, Cornell University

Harnessing the Power of Business for Good: B-Corps, LEED, LifeCity, and Other Ways to join the Impact Economy | 1:15 - 2:15pM Whether you are a startup looking for a more convincing pitch, a business looking for greater consumer support, a non-profit looking to capture talent in a growing and competitive market, or even a government agency creating incentives, you want to familiarize yourself with the growing Impact Economy and learn how you can be a leader of this emerging market. Join us for this session to learn about new trends and how your business or organization can become a part of the Impact Economy. Elizabeth Shephard, Chief Sustainability Officer, LifeCity; Melissa Ehlinger, Director of Strategy, Policy and Research, New Orleans Business Alliance PAGE 15

WHAT’S GOING ON? Featured speaker: Kathryn minshew | 1:15 - 2:15pM Kathryn Minshew is the CEO and Founder of The Muse, a career platform and job discovery tool serving more than three million professionals worldwide. Minshew has spoken at MIT and Harvard, appeared on CNN and Fox, and contributes on career and entrepreneurship topics to the Wall Street Journal and Harvard Business Review. She was recently named to Forbes’ 30 Under 30 in Media for the second year in a row and Inc.’s 15 Women to Watch in Tech. Before founding The Muse, Minshew worked on vaccine introduction in Rwanda and Malawi with the Clinton Health Access Initiative and previously at the management consultancy McKinsey & Company.


Dana Mauriello

Director of New Business Opportunities, Featured speaker: donna fenn | 2:30 - 3:30pM

Crazy, Sexy Startups: Trends and Lessons From America’s Coolest Entrepreneurs

Donna Fenn is the author of UPSTARTS: HOW GEN Y ENTREPRENEURS ARE ROCKING THE WORLD OF BUSINESS and senior editor for Inc. Magazine’s 30 Under 30 Coolest Entrepreneurs list. With more than twenty years of experience writing about entrepreneurship and small business trends, she is a contributing editor at Inc. Magazine, a community leader at, a featured expert on, and a blogger on Her work has appeared in Inc., The New York Times, Newsweek, The Associated Press, The Washington Monthly, Working Woman, Working Mother, Family Money, CFO, Corporate Finance, Pink, Parents, and New England Monthly. She is a dynamic pubic speaker with expertise in keynote speeches, workshops, breakout sessions, and panel discussions.

Proof of Concept: Keys to Unlocking Positive Social Impact | 2:30 - 3:30pM Many social entrepreneurs automatically assume that because they identify a community need or a potential business opportunity, it is solvable, scalable, and feasible, BUT sustainable and pattern-breaking social change is hard work that takes dedication, persistence, and proof of concept. In this workshop, we’ll discuss the proof of concept process and how to show that an opportunity is feasible and the potential solution is viable before moving onto implementation.


Dana is currently the Director of New Business Opportunities at Etsy where she is responsible for strategic relationships for the company. Prior to her work at Etsy, Dana was the Co-founder & President of ProFounder, a crowdfunding platform that provided tools for entrepreneurs to raise investment capital from their communities. She has also testified twice as a Congressional expert witness on Crowdfunding and played an active role in the shaping and passage of the Crowdfunding Bill of the JOBS Act. Before starting ProFounder, Dana worked on the Corporate Product Innovations team at Estée Lauder and in Marketing at L’Oreal. Dana created a unique major at Stanford University, earning her BA in Product Development, and returned to earn her MBA from the Stanford Graduate School of Business in 2009.

Andrea Chen, Executive Director, Propeller


FRIDAY | 3/22 EMERGING BUSINESS BOOT-CAMP | 8:30am - 3:30pM This half-day program is strategically designed to provide information about issues that companies need to consider as they grow in the marketplace. Bringing together representatives from the legal, finance, and accounting industries for the benefit of startup and emerging companies, this Boot-Camp is an opportunity not to be missed. We will cover many fundamental topics, including choosing an entity and corporate formation, tax, intellectual property (patents, copyrights and trademarks), labor and employment, financing and securities law, contracting and licensing, confidentiality agreements, employee benefits and healthcare, accounting and payroll, and venture capital. We hope to see you there. Baker Donelson



higher than the national average for entrepreneurial activity

new orleans

The Brookings institute

Top City for Young


#4 PAGE 17

new orleans

of “seven cities That have caught startup Fever�

Details Magazine


The BIG IDEA, presented by iberiabank 5:00 - 8:00PM | Fulton St. in front of Manning’s Restaurant The Big Idea is an innovative approach to community engagement and crowd-sourced funding. A collaboration of the New Orleans entrepreneurial ecosystem, this pitch extravaganza will feature 15 of New Orleans’ most promising startup ventures and a local, celebrity judging panel. Of the 3,000+ person audience, 1,000 “golden” ticket holders will be invited to cast their ballot for the best entrepreneur in a live American Idolstyle vote and the winner will walk away with $50,000 in seed capital through a combination of audience and panel vote. Featured Entrepreneurs: Atelier Vie Distillery, Birthmark Doula Collective, Clothesline Software, Dinner Lab, DyverseCity, education everytime, EnrichED Schools, Memorandom, Inc., Ooh La Bra!, Pierce Industries, LLC,, Sidework, Social Chomp, Traverst, and Your Nutrition Delivered Entrepreneur showcase on fulton st. is free and open to the public. Following the event there will be a concert featuring local brass band, hot 8.

The Big Idea challenge is truly a testament to the tremendous amount of work that has been done to make New Orleans an entrepreneurial hub, and the potential that has yet to be reached. Martin Roth, Co-founder, Giftmeo PAGE 18

SPECIAL PROGRAMS Cordina Challenge Tuesday, March 19, 2013 | 2:00 PM Drago’s Empire Room, 3521 18th St. Free and open to the public The Cordina Challenge is a pitch competition for Jefferson Parish entrepreneurs, spearheaded by JEDCO and Cordina Frozen Cocktails. Finalists will pitch their business ideas in front of an audience of their peers and a panel of Jefferson Parish judges, and the winner will take home a prize package worth thousands of dollars of in-kind services and seed capital to help grow their business in Jefferson Parish. Finalists: Be Well Nutrition, Clinicate, Memorandom, and ZingBoard

DOWNTOWN NOLA Arts-based Business Pitch Tuesday, March 19, 2013 | 1:30 - 3:30PM Gallier Hall, 545 St. Charles Ave. Free and open to the public The Downtown NOLA Arts-Based Business Pitch is hosted by the Downtown Development District (DDD). The pitch focuses on finding arts-based local entrepreneurs who have high potential to develop or grow a business that will contribute to the vitality of Downtown New Orleans and its public reputation as a destination for the arts. The DDD and other partners will provide a prize package valued at over $25,000 to the winner that will consist of numerous hours of legal, accounting, PR, and real estate services and cash. Finalists: 2-Cent Entertainment, GotPlanz, Pelican Bomb, Porter Lyons, and Sarah Dunn Art

inNOLAvation Challenge Tuesday, March 19, 2013 | 10:00AM - 12:30PM Gallier Hall, 545 St. Charles Ave. Free and open to the public The InNOLAvation Challenge was designed to encourage the formation of innovative businesses by minority entrepreneurs. Select finalists will pitch to 15 judges and panelists for $20,000 in seed capital and donated services from Goldman Sachs and the New Orleans Startup Fund. Featured Entrepreneurs: Advano, Joyhound, Memorandom, NOLA Pure, Snappcon, and Social Chomp



Strategic challenges 4.0 EDUCATION CHALLENGE pitch Thursday, March 21, 2013 | 5:00 - 7:00PM Gallier Hall, 545 St. Charles Ave. Free and open to the public The 4.0 Schools Education Challenge, in partnership with The Idea Village, supports startups tackling critical problems within education. The pitch during New Orleans Entrepreneur Week will showcase five companies from across the country, who are utilizing the New Orleans market to prototype their new ideas and gel their nascent businesses, all vying for seed capital. All of the featured ventures have gone through the 4.0 Accelerator Program and have spent extensive time in schools and with their end users. Featured Entrepreneurs: EnrichED Schools, Haystack EDU, imagiLabs, mSchool, and Overgrad The judging panel will be comprised of leaders from both the investment and administrative spaces.

IDEAxcelerator helped me develop a sound financial model and strategic growth plan, enabling Kickboard to expand from six schools to 15.

Jen Medbery, Founder, Kickboard



Strategic challenges Urban League Of Greater New Orleans WOMEN IN business CHALLENGE PITCH Thursday, March 21, 2013 11:30AM - 3:00PM Invitation Only; Light Lunch Served The Urban League Women in Business Challenge, in partnership with The Idea Village, is centered on educating and empowering female entrepreneurs in New Orleans. Research indicates that startup ventures steered by men have out-performed those created by women in annual sales, employment growth, and income. The Women in Business Challenge elevates and empowers female entrepreneurs to “go bigger” in their business endeavors in order to have the same performance potential as male-owned startups, with the ultimate goal of creating economic impact. The Women in Business Challenge Pitch during NOEW 2013 is the culmination of the inaugural Challenge, showcasing five phenomenal female entrepreneurs whose ventures demonstrate innovation or provide resources that improve the condition of women and/or girls. After four months of extensive business training and working with mentors, the entrepreneurs will pitch for $10,000 in seed capital. Moderator: Camille Whitworth, Anchor, WDSU News

Judging Panel: • • • • •

Marc Boucree, Vice President of Community Development Banking, Capital One Bank Kim Boyle, Partner, Phelps Dunbar LaToya Cantrell, New Orleans City Councilmember, District B Allen Frederic, Partner, Jones Walker Aimee Quirk, Advisor to the Mayor for Economic Development, City of New Orleans

Featured Entrepreneurs: DyverseCity, GotPlanz, Key Models & Talent Agency, Ooh La Bra!, and Sweet Risings Nursing Tutorial

new orleans




best cities for minority entrepreneurs Forbes Magazine

WATER CHALLENGE day A day of Inspiration, Innovation, and Leadership! Tuesday, March 18, 2013 | 9:30AM - 5:00PM Gallier Hall, 545 St. Charles Ave. Free and open to the public The nationally award-winning Water Challenge is a collaborative initiative of The Idea Village and the Greater New Orleans Foundation (GNOF) that aims to identify and support entrepreneurial solutions that apply innovative approaches to how we live with water. PMS 2935 U Now in its third year, the Water Challenge will culminate during NOEW 2013, featuring an all-day lineup PMS 384 C of speakers and panels made up of “the who’s who” of the water industry sharing their vision for a safer, healthier, and more prosperous Louisiana. The day will conclude in a business pitch competition featuring local water entrepreneurs, vying for $50,000 in seed capital.

More than 35 regional water leaders will participate, including: Robin Barnes, COO, Executive Vice President, Greater New Orleans Inc. Michael Blum, Ph.D., Tulane Riverfront Campus Henri Boulet, Executive Director of Louisiana 1 Coalition Walter Brooks, Executive Director, Regional Planning Commission Dana Nunez Brown, Louisiana Urban Stormwater Coalition Marco Cocito-Monoc, Ph.D., Director of Regional Initiatives, Greater New Orleans Foundation Pat Forbes, Executive Director, LA Office of Community Development-Disaster Recovery Unit Charles “Chip” Groat, Ph.D., President and CEO, The Water Institute of the Gulf Jeffrey Hebert, Director, New Orleans Redevelopment Authority Aaron Miscenich, President, New Orleans BioInnovation Center Cynthia Sarthou, Director, Gulf Restoration Network Marcia St. Martin, Director, Sewage & Water Board of New Orleans V.J. St Pierre, President, St. Charles Parish Jeffrey Thomas, Thomas Strategies, LLC David Waggonner, FAIA, Principal, Waggonner & Ball Architects Tim Williamson, Co-founder and CEO, The Idea Village

Featured Entrepreneurs: ABS Technologies, EMS Green, Louisiana Water Works, and Pierce Industries Water Challenge Advisory Committee: Robin Barnes, Executive Vice President and COO, Greater New Orleans Inc.; Brad Case, Director, City of New Orleans Hazard Mitigation Office; Caitlin Cain, SBA Region VI Advocate; Marco F. Cocito-Monoc, Ph. D, Director for Regional Initiatives, Greater New Orleans Foundation; Mark Davis, Director, Tulane Institute on Water Resources Law & Policy; Beth Galante, PosiGen Director of Energy Efficiency; P.J. Hahn, Director, Coastal Zone Management, Plaquemines Parish; Louis L. Jackson, Senior Project Manager, CDM Smith; Douglas Meffert, Vice-President and Executive Director, Audubon Louisiana; Kara Renne, Director of Economic Development, Regional Planning Commission; David Waggonner, Principal, Waggonner & Ball Architects; and Marnie Winters, Director, Environmental Affairs, Jefferson Parish

The Water Challenge Team:

For the latest and greatest, follow

@SELAwater on Twitter.

Grasshopper Mendoza

Steve Picou

Thomas Rush PAGE 22


Coulter Ideapitch Created in 2010 by Jim Coulter, TPG Capital Founding Partner, and The Idea Village, the Coulter IDEApitch is an invitation-only dinner and investment pitch featuring high-growth entrepreneurs in the New Orleans region presenting their ventures to world-class investors. The winner, as determined by a combination of audience and panel vote, will receive a customized, all-expense-paid trip to California to meet with investors. Featured Entrepreneurs: Audiosocket, Bioceptive, ChapterSpot, and Tutti Dynamics Invitation Only

IDEApitch Hosts 4.0 Schools; Adler’s; adverCar; Baker Donelson, Bearman, Caldwell & Berkowitz, PC; Baldwin Haspel Burke & Mayer LLC; Baptist Community Ministries; Margaret and Kenneth Beer; Bellwether Technology; John Bertuzzi; Ron Bienvenu; Blackstone Charitable Foundation; Edel Blanks ; Robert Boh; Bollinger Shipyards; The Booth-Bricker Fund; Brees Dream Foundation; Kia and Christian Brown; Michael Brown; BusinessFirst Bank; Cathy and Rivie Cary; CenturyLink; Chaffe McCall, LLP; Chase; Kevin Clifford; Patrick Comer; Commander’s Palace; Cordina Frozen Cocktails; Corporate Realty; Penny and Jim Coulter; David Darragh; Delta Regional Authority; Dickie Brennan & Co.; Daryn Dodson; Downtown Development District; Economic Development Administration; Ella West Freeman Foundation; Ernst & Young; Eskew+Dumez+Ripple; James Favrot; Sally and Ron Forman; Diane and Alan Franco; French Market Coffee; Samuel Giberga; Gifted Nurses; Global Hunter Securities; GNO, Inc.; Goldman Sachs 10,000 Small Businesses; Michael Gollner; Google; Greater New Orleans Foundation; David Guidry; Harrah’s New Orleans; Bill Hines; Maureen and Whit Huguley; IBERIABANK; IBM; Leslie and Scott Jacobs; The James R. Moffett Family Foundation; Joel’s Catering and Events; Yvette Jones; Jones, Walker, Waechter, Poitevant, Carrère, & Denègre, LLP; J.P.Morgan ; Kalencom; Kickboard; John Koerner; Laitram, LLC; Elly and Merritt Lane; Jay Lapeyre; Launch Pad; Leidenheimer Baking Co.; Mr. and Mrs. J. Thomas Lewis Family Foundation; E. Archibald Manning; Ti Adelaide Martin; Jordan Marye; Josh Mayer; MassMutual Louisiana; Suzanne Mestayer; Amith Nagarajan; New Orleans Business Alliance; NOLA Brewing Company; NOLA Media Group;; Office of Community Development-Disaster Recovery Unit; Ochsner Health System; Roger Ogden; David Oreck; John Payne; Wendell Pierce; Place St. Charles; Debra and Rick Rees; Pixie and Jimmy Reiss; Mark Romig; Suzanne and Gregory Rusovich; Timothy Ryan; Robert Saer;; Bobby Savoie; Schedulist; Carroll Suggs; TDF Foundation; TPG capital; Tierra Resources; Tulane University; Hugh Uhalt; Urban League of Greater New Orleans; Melanee and Steven Usdin; Willem van Aalst; Jennifer and doug Walner; Hugh Weber; Wells Fargo; Burton White; Ginny Wise and Kevin Wilkins; George Wilson; Matt Wisdom

IDEApitch Panel

TPG Capital


Kleiner Perkins Caufield Byers

JOHN MORAGNE Trident Capital

General Atlantic


Andreessen Horowitz

New Orleans is a special city and now entrepreneurs have a collaborative network to start and grow their ventures. National investors are starting to take notice of this strong entrepreneurial ecosystem.

Jim Coulter, Founding Partner, TPG Capital PAGE 23




POWER PITCH Power Pitch, created in collaboration with Will Porteous of RRE Ventures and Jeffery Silverman of Laconia Ventures in 2012, is a fast-paced investment pitch event that connects entrepreneurs seeking angel capital with a network of national and local investors. adverCar, who won the inaugural Power Pitch last year, will be awarding this year’s winner with $1,000 to go towards a followup investment trip. Featured Entrepreneurs: Anedot, Be Well Nutrition, Connect for a Cause, Crescent Unmanned Systems, Engine, eTax Credit Exchange,, GetHealthy, Inc., Haystack EDU, MiniVax, TRUE-See, and Zlien Invitation Only

Power Pitch Panel



Louisiana Buyout Fund

Calvert Funds


New Markets Venture Partners



Revolution Ventures


Battery Ventures

Denham Capital


Canaan Partners

ROBBERT VORHOFF General Atlantic



Major market

Southern business & development PAGE 24


Taylor davis, rob groberg (Team Leader), Kamiu lee, Sascha Rubin, jonathan taylor, & gwyn welles

Jon Ambrose (Team Leader), Bret Collazzi (Team Leader), Monet Dumas, Keriann murphy, pat starr, & Emily Walsh

kelsey AYRES, Andres bilbao, tito hill, alejandro lorenzo-rojas, david pineros (Team Leader), & alman shibli

Becky cooper nadis (Team Leader), Darrius Glover, Lindsey hyde (Team Leader), Jon Lubkert, & Lindsey Preuss

IDEAcorps is The Idea Village’s nationally recognized MBA Experiential learning program that connects university resources to provide direct strategic consulting to New Orleans entrepreneurs during New Orleans Entrepreneur Week. Faculty advisors: Rhett Weiss (Cornell), Felipe Massa (Loyola), & Bill Meehan (Stanford) PAGE 25


josh daly, christine lazzaro, Jessie Millsap, conrad pramono, haritiana rakotomamonjy, & sarah zarate (Team Leader)

colleen donovan (Team Leader), kirstin ganz, Lesica Maile, anish patel, collin walter, & Doug weiss

conor aucoin (Team Leader), gustavO Baptista, erynn bell, david bode, varun kumar gurusamy dorairaj, heath gardenhire, & adrian mendez

Manish Arora, deirdre cerminaro, john d’agostino, jen leybovich, caren perlmutter, & rebecca rabison (Team Leader)

TEAM ASSIGNMENTS: Columbia with Zlien, Cornell with Bissap Breeze, Dartmouth with Clothesline Software, Harvard with, Loyola with Pierce Industries, Stanford with education everytime, Tulane with eTax Credit Exchange, and Yale with Your Nutrition Delivered. (To Learn more about the companies, check out pages 27-32)




The goal of NOEW is to showcase the breadth and depth of the local entrepreneurial community. A special thank you to our nominating partners for their engagement in identifying this year’s 44 featured entrepreneurs:

Apparel/ Accessories

Education/ Training

Food/ Beverage

= PAGE 27

number of entrepreneurs in each industry

Biotechnology/ Health/ Medical



Computer/ Software


Financial Services

Event management/ Logistics

Multimedia/ Internet/ Online services

Travel/ Transportation

*statistics for only 42 of the 44 entrepreneurs


Alexandra Skaggs & Brady Skaggs ABS Technologies uses cloudbased services and smartphone technology to deliver geotracking of oyster harvests, which provides data relevant to the environmental conditions at harvest and delivers a safe, regulatory compliant oyster.

Brent McCrossen Audiosocket is a music licensing and technology company that licenses quality music to all media.

Latona Giwa & Dana Keren Birthmark Doula Collective is a women-owned, New Orleansbased business that provides education, advocacy, and support for pregnant and parenting women and their families.

Paul Dietzel Anedot enables nonprofits, political campaigns, and other causes to source and accept donations and easily manage donor information using a cloudbased, fundraising software.

Jedd Haas Atelier Vie is a craft distillery in New Orleans that produces new styles of indigenous liquor.

Billy Bosch & Matt Mouras

Ben Cappiello , Shuchi “SK” Khurana, & Stewart Davis Bioceptive is developing a patent-pending intrauterine device (IUD) inserter that vastly simplifies the insertion procedure while significantly reducing the complications inherent with current insertion techniques.

Esailama Diouf-Henry & Tyrone Henry Bissap Breeze is a hibiscus-based beverage company dedicated to developing and selling products that enhance people’s lives.

David Buttrey & Joe Fleming BLK RBBT is a creative company focused on providing motion graphic solutions to those looking to add an attentiongrabbing aspect to their communication to the public.

Be Well Nutrition provides healthy and nutritional beverage alternatives for the on-the-go consumer. Be Well’s first beverage, ICONIC, is made with all natural ingredients to provide customers with a delicious taste experience, healthy energy, and increased focus.

Interested to learn more about what pitches a particular entrepreneur will be in? Follow the guide below: The Big Idea

Coulter IDEApitch

Power Pitch

Education Challenge

Water Challenge

Women in Business Challenge




Joe McMenemon & Brendan Finke ChapterSpot’s technology platform solves the universal problems of group management by allowing all member-based organizations to communicate with their members, facilitate member dues collections, and organize their member data.

Jess Bialecki Classroom Blueprint is an online community where teachers share and discover best practices for classroom design and setup.

Stephen Fingerman & Lady Fuller Clothesline Software is a cloud platform for electronic ordering between retail and wholesale businesses designed to solve challenges with the trade show experience.

Jason Nicosia

Charles Easterling Crescent Unmanned Systems manufactures small unmanned aircraft systems for military, first responder, academic, industrial, and commercial end-users.

Daryl Pfeif Digital Forensics Solutions is a deeply technical company that specializes in computer security and digital forensics.

Nicole Balthazar & Brent Balthazar DyverseCity is an Urban Lifestyle Center that serves as a centralized place for neighbors to engage in local startups, networking, and personal development activities.

Lorenzo Castillo education everytime is an online platform where teachers inspire and discover engaging music that enhances daily routines.

Connect for a Cause lets you get meetings with influential people by supporting the causes they care about, bid on meetings you want, and auction your own time. All for charity.

Brian Bordainick Dinner Lab is a consumer dining experience that brings together up-and-coming chefs and an exclusive membership interested in exploring innovative ideas in food and unique spaces that would never otherwise be known to the public.

Interested to learn more about what pitches a particular entrepreneur will be in? Follow the guide below: The Big Idea


Coulter IDEApitch

Power Pitch

Education Challenge

Water Challenge

Women in Business Challenge



Bari Blanks EMS Green manufactures and sells engineered erosion control products and sediment retention systems that support vegetative growth. EMS is currently developing its own intellectual property.

David Johnston Engine is a “software as a service” company, which makes it easier for users to answer their emails by “linking” the data in their email accounts to the information in their mobile phone, social network, and computer documents.

Andre Feigler EnrichED Schools is an industry pioneering edtech startup that is transforming the way education is delivered by innovatively sourcing and matching the best flexible talent to schools.

Peter Loop & Raelynn Tammariello Loop eTax Credit Exchange is the nationwide online marketplace for trading tax credits, providing buyers and sellers greater access, transparency, and efficiency through its proprietary trading platform.

Dudley Jacobs GetHealthy is an online, incentive platform that helps people make long-term, lifestyle decisions to improve their health.

Todd McDonald is a web-based employment system designed to connect employers and employees in high-turnover industries.

Ashley Despanza

Thomas Hayes

GotPlanz is a full-service, social planning platform that allows users to “Find, Create, and Share” their plans, but also manage the logistics of executing their plans… allowing users to focus on the fun!

Haystack EDU is an online platform that efficiently and effectively helps teachers and schools match with each other. It is the first site built for teachers that provides information on all schools in the US.

Evan Samek & Harald Eckmüller imagiLabs is an education technology startup that creates interactive adventure stories with hands-on projects for 9-to-12 year old kids.



memorandom Keala Hughes Key Models & Talent Agency provides just-in-time staffing support for corporate promotional needs through multicultural personnel who are experienced in event execution and thoroughly trained on each client’s product/service.

Miriam Belblidia & Jennifer Roberts Louisiana Water Works creates more resilient communities. They take a comprehensive look at how cities interact with water, providing tools to engage citizens in solving water issues, building transparencies, and helping governments meet regulatory requirements.

Sami Khan Memorandom is a private communication platform that allows individuals to capture and selectively share everyday moments with close friends and family.

Ray Chaudhuri MiniVax is focused on the development of novel therapies and vaccines for the treatment and prevention of fungal and bacterial pathogens.

Elliot Sanchez mSchool helps local community centers open a public, credit-granting microSchool by providing the most effective technology, software, and training available.

Lisa McKenzie Ooh La Bra! carries over 100 styles of designer bra straps for every imaginable occasion.

Ryan Hoch & Kevin Hoffman Overgrad is a web-based platform that empowers high school students to achieve their college dreams by creating an academic path that guides the way to admission.

Webster Pierce Pierce Industries, LLC has produced and tested a patented coastal protection and restoration system, The Wave Robber ™, that has the potential to stop and reverse the impact of devastating coastal loss.

Sarah Winston offers trendsetting consumers the option of shopping small online, while receiving savings like those found on flash sale sites throughout the web.

Interested to learn more about what pitches a particular entrepreneur will be in? Follow the guide below: The Big Idea


Coulter IDEApitch

Power Pitch

Education Challenge

Water Challenge

Women in Business Challenge



sidework Douglas Finley SocialChomp helps companies generate brand awareness while building user engagement for a fraction of the cost. They do this by making it easy to collect media and marketing ideas from relevant consumers in a non-intrusive way.

Velma Lewis Sweet Risings Nursing Tutorial & Consulting Services is a New Orleans-based company that was established to help disadvantaged students succeed in nursing school and pass licensing and certification examinations.

Andrew Dunn & Natalie Greene Traverst is an online platform that makes travel planning and booking easier by connecting travelers with regular people who know their travel destination best.

William Ellison & Francis James TRUE-See’s patent-pending protocols and technology address the problems associated with healthcare providers and payors improperly relying on pictures for diagnostic, assessment, and treatment purposes.

Darren Hoffman Tutti Dynamics is changing the way students learn to play music. Tutti has developed an interactive media player, the Tutti Music Player™, which provides virtual access to master artists. Students practice their instruments with master musicians and share their performances with friends and teachers.

Erik Frank Your Nutrition Delivered is dedicated to helping you learn healthy eating by delivering delicious, balanced meals to you.

Scott Wolfe The Zlien platform solves credit problems in the construction industry by collateralizing a company’s accounts receivables.

max gaudin

Sidework is a web-based solution for restaurants that makes employee training super easy and effective.


MEDIA Highlights “Idea Village announces plans for its fifth and largest Entrepreneur Week festival in March” “In Katrina’s shadow, New Orleans’ startups take flight”

“After the flood”

“Silicon What? Three Innovation Hubs Outside The Valley”

“Idea Village touts season for nurturing entrepreneurs”

“Louisiana’s Diverse Tech Mecca”

“A New Orleans for the Future”

“How Louisiana is Luring Startups”




state in the usa to start a company tax foundation + kpmg

New Orleans has reinvented itself as a bit of an entrepreneurial hub, replete with incubators and accelorators and an Entrepreneur Week now in its [fifth] year that draws visitors from Google, Stanford, and venture capital firms. It has homegrown success stories like The Receivables Exchange and Naked Pizza that now have national profiles.


Bloomberg business week

Google is proud to be the Premier Partner of the 2013 New Orleans Entrepreneur Season!

Southeastern Emerging Companies Boot Camp Series Baker Donelson’s Emerging Companies Practice is launching its 2013 regional bootcamp series. These events bring together successful entrepreneurs, capital investors and legal and accounting professionals for the benefit of the emerging company community. Please make every attempt to attend these events being offered throughout the year across the Southeast.

4.0 is a design lab for curious people committed to unprecedented innovation in education.

Ready to launch education’s next big idea?

Event Dates: New Orleans .............................March 22, 2013 Knoxville ...........................................April 5, 2013 Atlanta ..................................................... May 2013 Nashville ..................................... November 2013 New Orleans ............................ November 2013 Memphis........................................................... TBD

For continued updates and more information, visit:

©2013 Ernst & Young LLP. All Rights Reserved.

Reaching new heights?







200+ SHOPS


















What’s next?




At Ernst & Young, we believe in setting high standards, stretching ourselves, and rising to our full potential. We’re pleased to congratulate the innovators being recognized by The Idea Village during New Orleans Entrepreneur Week. It’s a soaring achievement.

Creating Jobs. Building Communities. Improving Lives. In 2012, the Delta Regional Authority invested more

Paducah entrepreneur Nathan Cross with Genesis Health Technologies demonstrates his glucometer during a regional tour to meet small business owners and entrepreneurs in November 2012.

than $1.6 million in projects that directly support entrepreneurship across the Delta region. Every day at the DRA, we work to create pathways to prosperity for the 10 million people across the eight states and 252 counties and parishes that make up the Delta region. Investing in our entrepreneurs means that we can continue to make the Delta a great place to live, work, and play.


During November’s tour, Chairman Masingill visits with owner, Cynthia Nash-Butler, at Edible Creations in Monroe, Louisiana.

Delta Regional Authority’s Small Business and


Entrepreneurship Policy Framework

236 Sharkey Avenue, Suite 400, Clarksdale, MS / 1-888-GOTODRA /

Creating innovative solutions to the region’s water issues The 2013 Water Challenge is a collaborative partnership between the Greater New Orleans Foundation and The Idea Village. Congratulations to all 2013 Water Challenge entrepreneurs who are turning our water

The Greater New Orleans Foundation is the community foundation serving the 13-parish Greater New Orleans metropolitan area. We design and lead initiatives that improve the region, connect donors to community needs, identify and support great nonprofits, and strengthen civil society.

photograph Š Tom Varisco

challenges into water opportunities.

Get the negotiation tactics your business needs to succeed.

“I was always afraid of pushing too hard when negotiating. Now I stand firm to get the better deal.” — Angelica, Owner Colmex Construction, New Orleans, LA

Knowing when to stand your ground and when to budge can make a good deal great. Our program with Delgado Community College gives you valuable skills for growing your business, the opportunity to access financial capital, powerful networking opportunities and more, at no cost to you. Just ask Angelica.

Apply now at

© 2013 Goldman Sachs. All rights reserved.


©2013, Caesars License Company, LLC.

Investing In Big Ideas Erik Frank Your Nutrition Delivered

Sami Khan Memorandom, Inc.

Lisa McKenzie Ooh La Bra! |

Lorenzo Castillo Education Everytime

AndrĂŠ Feigler Enriched Schools

Webster Pierce, Jr. Pierce Industries, LLC

Paco Robert Dinner Lab

Latona Giwa & Dana Karen Birthmark Doula Collective

The Best Source for Entrepreneurial Talent


entrepreneurship globalďŹ nance accounting energy

Sarah L. Winston Brennan Steele & Skylar Rosenbloom Atelier Vie, LLC

Brent Balthazar & Nicole Balthazar DyverseCity

Douglas Finley Social Chomp Natalie Greene & Andrew Dunn Traverst

photo: Enterprise Community Partners

WE BELIEVE IN WHAT’S NEXT At JPMorgan Chase, we know entrepreneurs are those with the courage, passion and determination to trust their crazy ideas. That’s why we’ve invested over $300,000 in Idea Village since 2000. We’re a global company with a simple, unwavering commitment: to be a catalyst for meaningful, positive and sustainable change in the communities where we work and live. What we’ve learned in New Orleans is that the hard work of citizens and strong public-private partnerships can transform a city. As New Orleans emerges as the city for new ideas and innovative industries, JPMorgan Chase is proud to play a part in this remarkable story. JPMorgan Chase in Louisiana ·

4,600 employees

· #1 SBA lender · $9 billion of loans outstanding to Louisiana businesses, individuals, and governments · $30 million donated to non-profits working in Louisiana since 2005

No hardware. No software. No headaches. Just focus on the things that matter, like growing your business, knowing your customers, and managing your deals.

Proud to sponsor NOEW 2013. Together we can do this.

Empowering Communities. Changing Lives.

Urban League Women’s Business Resource & Entrepreneurship Center Promoting small business, the Urban League’s Women’s Business Resource and Entrepreneurship Center provides training, assistance and resources to aspiring and existing entrepreneurs. As an entrepreneur WBRC services can help improve your management skills, strengthen your enterprise, and increase your business’ capacity for success.

Access Business Services

Our Business Advisors Can Assist You With

 One-on-One Counseling with Business Experts

 Financial analysis of your business

 Entrepreneurial Training Classes

 Business and Marketing Plans

 Small & Emerging Business Development Program

 Finance and Loan Packaging

 Technology Assistance  Industry specific workshops and seminars  Online Counseling and Training

More information visit:

Call us now to schedule an appoint ment


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2014 Entrepreneur Season launches July 15, 2013 designed by Rhea Ghosh

Twitter: @ideavillage

NOEW 2013 Briefing Book  
NOEW 2013 Briefing Book