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STATUS REPORT

Crystal City Business Improvement District Urban Design Recommendations CRYSTAL CITY BID

BOARD MEETING | 15 MAY 2007

Gensler




TIMELINE

Step 1: Data Collection Conducted January 2007 Step 2: Visioning Session Conducted 23 February 2007 Step 3: Recommendations Presented 20 April 2007 Step 4: Board Presentation Presented 15 May 2007 CRYSTAL CITY BID

BOARD MEETING | 15 MAY 2007

Gensler




GOALS, OBJECTIVES AND METHODOLOGY

GOAL

To create in Arlington County’s downtown, one of the nation’s most renowned places to work, live, shop, invest and enjoy.

OBJECTIVES

• Enhance the appearance, functionality and vitality of the space to support current users, new programs and expanded activity. • Create programs and activities that promote Crystal City, draw increased participation from its wide range of current users, and attract new users. • Extend the increased functionality and urbanity of Crystal City downtown to all areas of the CCBID.

CRYSTAL CITY BID

BOARD MEETING | 15 MAY 2007

Gensler




SECTOR MAP

SECTORS

Based on the surveys and the Visioning Workshop, we divided the BID into 6 sectors for further analysis and development of recommendations.

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CRYSTAL CITY BID

BOARD MEETING | 15 MAY 2007

Gensler




SITE SURVEYS & EXISTING CONDITIONS

SITE SURVEYS & EXISTING CONDITIONS REPORT

Every part of Crystal City was surveyed on foot and by car. Streetscape conditions were inventoried, and activities were observed both day and night, weekday and weekend.

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BOARD MEETING | 15 MAY 2007

Gensler

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Gensler




VISIONING SESSION

ACTIVITIES The cir culation plan de Highway, scribe Cr ystal the thr of 23rd, Dri ee pa 20th, 18 ve and Eade crossing s Stree rallel north so th, and ts, as s of Jef uth corrid 15th. we arrival ferson It ors, Jef points Davis Hig indicates on ll as the key ferson by Metro east e way an hway at Davis and VR d two str west cross grade, - str E. The cir above culation and be eets, the pede eets low gra pla strian challen de as ge of cre ns shows the well as porous ating a success the and so strong of Cr ystal ide easy to vibrancy, City’s exc pass thr ntity and se today it nse of ellent ac ough. Wh is not arrival visible for a dis cess and the from ma ile Cr ystal Dri With its trict tha ve ny point width an t is so s in the is the heart Cr ystal d elevat of activ City ins district. ity and tead of ed conditions , Jeffer an integ son Da rator. vis Hig hway is a barrie r within

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CRYSTAL CITY BID

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BOARD MEETING | 15 MAY 2007

Gensler




URBAN DESIGN PRINCIPLES

BASIS FOR RECOMMENDATIONS The following principles of urban design are the cornerstones of our recommendations: • Animation • Accessibility • Legibility

CRYSTAL CITY BID

• Structure • Function • Complementary Mixed Use

BOARD MEETING | 15 MAY 2007

Gensler




URBAN DESIGN PRINCIPLES

ANIMATION Designing to stimulate public activity. • Create unique animation through light. • Welcome “street life” activities with benches, tables, shade structures, lighting, signage, parks equipment, etc.

CRYSTAL CITY BID

BOARD MEETING | 15 MAY 2007

Gensler




URBAN DESIGN PRINCIPLES

ACCESSIBILITY Ease, safety and choice of movement to and through the BID. • Enhance east west pedestrian connectivity by lighting underpasses, improving 23rd St tunnel appearance, marking crosswalks and expanding wayfinding. • Engage people so that they experience more of Crystal City as they arrive or pass by.

CRYSTAL CITY BID

BOARD MEETING | 15 MAY 2007

Gensler




URBAN DESIGN PRINCIPLES

LEGIBILITY A common sense of design and overall branded experience. • Establish a wayfinding program for the entire CCBID. • Identify primary gateways with signage, lighting and landscaping. • Establish the unifying thread of lighting and animation, public art and murals. • Maintain the dense formalized plantings and green lawns. • Apply new logo to signage, streetscape elements, promotional materials.

CRYSTAL CITY BID

BOARD MEETING | 15 MAY 2007

Gensler

10


URBAN DESIGN PRINCIPLES

STRUCTURE Composition for sense of place and hierarchy of its components • Establish a clear identity from all main points of arrival (by car, Metro, train and bike) to ends and edges. • Use common streetscape elements: signage, furniture and landscaping. • Reinforce 23rd St., Crystal Drive and 18th Street as the primary “hot zone” of concentrated activities that expands through the BID.

CRYSTAL CITY BID

BOARD MEETING | 15 MAY 2007

Gensler

11


URBAN DESIGN PRINCIPLES

FUNCTION Supporting activities and intended uses. • Use trailblazers, banners and/or signage to promote special events and guide users from gateways into Crystal City. • Extend 2-way circulation along Crystal Drive. • Improve southbound access at 15th Street to Crystal Drive.

CRYSTAL CITY BID

BOARD MEETING | 15 MAY 2007

Gensler

12


URBAN DESIGN PRINCIPLES

COMPLEMENTARY MIXED USE Extend variety and types of activities including entertainment, retail, restaurants and services. • Promote street level retail near gateways, hot zone, hotels and residences. • Increase connectivity between street level activities and Crystal City Shops. • Maintain and enhance visibility of existing parks and green spaces. • Add recreation options for kids (e.g. PBS Kids park) and dogs.

CRYSTAL CITY BID

BOARD MEETING | 15 MAY 2007

Gensler

13


OVERALL RECOMMENDATIONS

TIMELINE Individual recommendations were also developed for each sector according to these timeframes. Short-Term (FY 2008) • Band-aid, quick corrections with big benefits. • Focus on areas where there are large groups of people to affect with simple changes. • Program changes, public relations campaign and wayfinding. • • • •

Mid-Term (1 - 5 years) Support for new marketing and public relations programs. Areas that need more coordination time for planning, design, approval and budgets. Rollout of branding. Development of guidelines for future projects.

Long-Term (5 years +) • Projects to be developed in the future or projects with a very long planning, design and construction schedules. • Will require infrastructure changes and county approvals. • Maturity of programs that are supported by BID. CRYSTAL CITY BID

BOARD MEETING | 15 MAY 2007

Gensler

14


OVERALL RECOMMENDATIONS

SHORT-TERM RECOMMENDATIONS: HIGHER PRIORITY IMPLEMENTED BY: (B) = BID, (D) = DEVELOPER, (J) = JOINT

• • • •

Lighting & Landscaping Light and improve all underpasses. (B) Implement a seasonal light program. (B) Use dramatic lighting as a signature environmental artform. (D) Soften hotel facades with landscaping. (D)

Wayfinding • Enlarge Metro signage on existing directional signage poles. (B) • Add trailblazers for special programs like “Art-O-Matic” from Metro, VRE, and other points of entry. (B) • Extend wayfinding program (like Vornado/Charles E. Smith system) throughout entire BID. (J) Branding • Gently and boldly apply new logo to entire BID area. (B) • Brand bridges (pedestrian/vehicular & building overhangs) over main streets with Crystal City signage. (B) CRYSTAL CITY BID

BOARD MEETING | 15 MAY 2007

Gensler

15


OVERALL RECOMMENDATIONS

SHORT-TERM RECOMMENDATIONS: LOWER PRIORITY IMPLEMENTED BY: (B) = BID, (D) = DEVELOPER, (J) = JOINT

• Create landscaping and treescaping guidelines for developers that consider sustainability. (B) • Create one common flowering plant color scheme each year. (J) • Consider an artist competition to design/beautify the retaining walls. (J) • Animate the entire area with recreational activities for kids and dogs. (J)

CRYSTAL CITY BID

BOARD MEETING | 15 MAY 2007

Gensler

16


OVERALL RECOMMENDATIONS

MID-TERM AND LONG-TERM RECOMMENDATIONS IMPLEMENTED BY: (B) = BID, (D) = DEVELOPER, (J) = JOINT

Mid-Term • Complete development of primary and secondary gateways. (B) • Establish urban design guidelines for streetscape to reinforce identity of BID. (J) • Encourage developers to provide “green” incentives for tenants including: green roofs, sustainable landscaping and LED lighting. (J) Long-Term • Reinforce the dominance of Crystal Drive as the “main street” of the BID. (B)

CRYSTAL CITY BID

BOARD MEETING | 15 MAY 2007

Gensler

17


Chrystal City Board Presentation Final