Social Media Marketing: How to Convert Satisfied Customers Into 'Brand Advocates'
Content can be an essential part of advertising, but “feeding the content beast” is expensive and time consuming. According to Curata’s “B2B Marketing Trends Survey 2012 Document,” finding high-quality content; and the top three challenges of content marketing are: making initial content; having time for you to create it. With 28% to 33% of marketing budgets focused on material marketing, this is obvious goal can be a herculean problem.
Enter the consumer. Extremely-satisfied customers are a key marketing weapon for corporations, if they are retailers, producers or in the service business. Play it right and these company promoters will generate supreme quality content for you in various techniques, without being paid. Fascinated? Hereâ€™s how exactly to turn your model promoters into a powerful contentcreation push.
Find your advocates. ď Ź
An easy and efficient method to establish your advocates will be to ask them the greatest issue for consumer respect: (On a scale of 0-10), â€œHow likely are one to recommend us to your pals or acquaintances?â€? Buyers who answer 9 or 10 are deemed advocates. You need to be asking this question across customer touch points; via interpersonal channels such as for instance Facebook, Twitter, LinkedIn, on-line communities; electronic channels like your site, corporate blogs, mail, customer administration places, support channels; and also via cellular devices.
Turn advocates into content creating machines. ď Ź
Overlook offers or rewards. Brand advocates desire to help others and recommend their favorite products because theyâ€™ve had a fantastic experience with multiple C class IP. The main element is always to ensure it is easy for supporters to build content by giving them on-line resources to produce these:
Very positive opinions which will increase evaluations, battle negative wordofmouth, and boost SEO Glowing reports and testimonies that can improve awareness and brand name Answers to prospectsâ€™ questions that will improve sales conversion rates Tweets, Facebook threads, and reviews which will generate positive person to person to your brand Films, pictures, and other multimedia content to improve engagement
Amplify advocates. ď Ź
Once advocates have created a piece of authentic and compelling content for your brand, give them the tools to share the love via social sharing widgets for channels like Facebook, Twitter, LinkedIn, and email with SEO hosting server. To help boost ratings, enable them to publish their reviews on relevant third party review sites such as Yelp, Amazon, or TripAdvisor.
Leverage content. ď Ź
Advocate-generated content is digital gold. Donâ€™t keep this treasure buried in your backyard. Display how youâ€™ve created raving advocates by posting their recommendations on media channels like your website, Facebook and Twitter. Another powerful way to leverage this content is to put positive reviews or testimonials at each step in the consumer purchase path to increase conversion rates and reduce shopping cart abandonment.
Track results. ď Ź
Tracking allows you to measure and improve results. Here are a few things you should track: Profiles of advocates who are creating content with SEO hosting plans. Who are these content creators? What are their names and email addresses? What companies do they work for? What are their job titles? The more you know about these valuable customers, the better.
Activities of advocate content creators. You should be able to track how much content advocates are creating; the type of content (for example, reviews, stories, and answers); and when and where they’re sharing it. Results of advocate content sharing. It’s important to track how many people in advocates’ social networks are viewing advocate-created content and how many are taking the next step, whether that’s signing up for a webinar, clicking through to learn more about the recommended product, or buying.
Keep advocacy authentic.
This is critical to success. “Recommendations” that are spurred by perks or rewards compromise your credibility and brand reputation with best SEO. In fact, studies show prospects are actually less likely to buy the recommended product if they learn that the recommender was given an incentive. If you need to pay someone to write a review, you should fix your product or service, rather than pimping out your customers.
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Published on Mar 25, 2014
Published on Mar 25, 2014
Enter the consumer. Extremely-satisfied customers are a key marketing weapon for corporations, if they are retailers, producers or in the se...