43 ///// ONWARD
ONWARD As we reach the end of this hopefully enlightening journey into creativity, this much should be clear: you are creative, your team is creative, and your company is creative. It’s all about how you harness the raw energy that exists within your mind, your team and the walls of your office. The only wrong answer on this test is to close your mind or your office door to this one possibility: that the best idea you’ll hear today – or this year – may be lurking in the head of your new accounting intern or shipping clerk. Don’t close yourself off, and always give your
ONWARD ///// 44
people the room and time to be, and express, themselves. Now go out there and create the next hybrid engine or iPad, or even pet rock. It might be closer than you think.
In Managing Creativity we pick the brains of some very unique creative leaders from all walks of life – CEOs, filmmakers, educators, music p...