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“THE BEST IDEAS USUALLY HAPPEN WHEN YOU’RE NOT AT YOUR DESK OR BRAINSTORMING WITH OTHER PEOPLE. IT’S ALWAYS VERY IMPORTANT TO HAVE TIME TO THINK.” - MICHAEL SCHAEFFER, REEBOK, VP OF DESIGN AND GLOBAL CREATIVE DIRECTOR Another important aspect of managing creative people effectively is ensuring that they are not crushed by the weight of their InBoxes and meeting schedules. A healthy work-life balance and an appreciation that creativity needs time and space to bloom, keeps employees fresh and focused. Stacy Madison explains, “Flexibility in work schedules, paid lunches on Fridays, letting people leave early to pick up their kids at dance recital, etc., definitely goes a long way.” And she is far from the only successful executive who puts this into practice on a daily basis:

SAM CALAGIONE “Things that might seem like they are slowing down our efficiency and output – like building houses for Habitat for Humanity, or our Dogfish Head Book Club and beer-tastings we have every Friday afternoon – are actually very important in keeping us creatively and culturally inspired. Beyond the duties at hand on any given day, that aspect is critical to who we are.”

MICHAEL SCHAEFFER “Corporate culture is really important for employee happiness and also creativity. It’s good to step back and not always be limited by work schedules or environments. We give people the freedom here to not have to take a 30 minute lunch at noon. If you want to go mountainbiking at 10 am or go for a trail-run or play baseball, go ahead, as long as you get your work done. I think people cherish that liberty.”


In Managing Creativity we pick the brains of some very unique creative leaders from all walks of life – CEOs, filmmakers, educators, music p...