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19 ///// THE DESIGN THINKING REVOLUTION

THE DESIGN THINKING REVOLUTION ///// 20

“SO MANY AMAZING THINGS HAVE BEEN DONE IN THIS WORLD BECAUSE PEOPLE DIDN’T KNOW THAT WHAT THEY WERE ATTEMPTING WAS IMPOSSIBLE.” JAKE RIVAS “The bigger picture is so important. For instance, I wish I had paid more attention to the business and marketing side when I was younger, because it wasn’t really taught. I have had to learn the financial side over the years, by just being thrown into it. But knowing more about other aspects of the company, interfacing with other divisions, is so helpful. Knowing the whole product life-cycle is important, things don’t stop once you hand a project off to the development team.”

STEPHEN WEBBER “In my own life I have always tried to combine disparate things in new ways, like how to bring a classical orchestra and hip-hop music together. The fun and creativity is always at its peak when you are combining things in new ways. I heard somewhere that 90% of innovation happens when people change fields. They don’t know that things aren’t supposed to be done that way.”

- STEPHEN WEBBER

MANAGING CREATIVITY  

In Managing Creativity we pick the brains of some very unique creative leaders from all walks of life – CEOs, filmmakers, educators, music p...