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CATALOGUE SUMMER 2016


#IDEALOFSWEDEN

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iDealOfSweden.com  Catalogue Summer 2016


SWEDISH QUALITY, DESIGN AND FUNCTION. In 2010 iDeal started out with an idea; the idea of producing a fashion accessory combining a wallet with mobile protection, simplifying everyday life for people on the move. The following year we launched our iDeal Wallet.Which was before it’s time and a great success

Inspired by the latest fashion and trends, combined with innovative thinking, iDeal of Sweden was born out of innovation and curiosity. This is our greatest strength and something we will never give up. In our minds things are never finished and can always be improved.

We still challenge ourselves every day in product development to make the most innovative products, products that stand out and make a difference in people’s life. Our products are made by hand from carefully selected materials and are available for all phones on the market. iDeal Of Sweden stands for quality, design and function and we design all of our products ourselves.

“Our vision is to be the obvious choice for phone accessories and that each product that reaches our customers will be loved as much as the device it is made for”

Joachim Lindström Co-Founder & CEO

iDealOfSweden.com  Catalogue Summer 2016

Filip Ummer Co-Founder & COO

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ABOUT iDEAL Designed in Sweden

Design

iDeal Of Sweden’s products are designed in Sweden, a small country seen by population but not by its achievements. Sweden is known for its fashion, music and among other things, its commitment to quality and high standards. We think sustainably, almost fifty percent of our energy coming from renewables for example. Sweden is striving to ensure that the next generation can take over a society in which the major environmental problems have been solved. Sweden is also famous for its snow-capped peaks, deep green forests and stunning archipelagos.

Inspired by the latest fashions and trends, we design our products here in Sweden. In product development we challenge ourselves every day, paying close attention to every small detail that might make a big difference to the final product. We also believe that design is not just about how an item looks, it’s also about how it feels and functions. We want to convey that feeling in our products. We offer customers the opportunity to create their own unique designs and collections just as we design the products ourselves.

Function

Quality We strive to deliver the highest quality in everything that we do. This includes everything from the process of manufacturing our handcrafted products to our sustainable ethos. Each product is quality tested before delivery and made from carefully selected materials which meet our high requirements with regard to quality. We also take great responsibility for the environment. All our products are produced in accordance with European standards and guidelines.

At iDeal Of Sweden we are constantly focused on developing new and innovative functions for our products, with the goal of simplifying everyday life for people on the move. In each product we try to add as many smart solutions and functions as possible in perfect balance with the product’s design. The phone has become, by far, the most used tool in everyday life. Its popularity and vital role in people’s lives means it is of the utmost importance that we develop the most optimised, functional and fashionable covers.

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THE IDEAL CONCEPT The iDeal Concept is unique in that it combines functionality with trends and style. Our wallets, cases and magnetic products are all compatible with each other. Wallets are traditional and timeless in style making them perfect for matching with the latest fashions, trends, colour and patterns. Until now customers have been forced to choose between a functional wallet and a trendy phone case. Now we can offer them both in the customer’s own chosen combination.

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This new and unique concept is a far more interesting proposition, providing each product with added value, resulting in increased sale’s volumes. A uniform, stylish range of products with compatible wallets and cases presented in the same packaging, each product appealing in its own right and a standard black phone case always included with all our magnetic wallets.

iDealOfSweden.com  Catalogue Summer 2016


Trends and fashion

Mix & Match

As it isn’t possible to produce phone wallets in attractive designs when it comes to adding trendy colours and patterns we came up with this fantastic idea: We make our slim phone cases with an integrated ultra-thin metal that makes the cases compatible with all of our magnetic wallets. We had great demand for trendy phone cases and many customers were asking for other cases to use with their wallet other than the standard black case which is included. Taking inspiration from the latest fashion reports we design our cases for every season.

The iDeal Concept provides our customers with the opportunity to mix and match wallets and trendy cases in their own preferred combinations. We offer the most innovative and functional wallets on the market at affordable prices as a part of the concept, which can then be combined with the most fashionable phone cases, in the latest trends or their own favourite pattern or colour. Overall the concept has received excellent customer feedback, especially from women, who form a strong customer base for accessories.

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magnetic mounts

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OUR MATERIALS All of our products are made by hand using carefully selected materials of the highest quality and in accordance with EU and REACH guidelines. We are especially proud of our Premium PU. A product of our own long-term research, iDeal Premium PU is identical to genuine leather and considerably more durable, making it ideally suited to mobile phone accessories that are subjected to a high level of daily wear and tear. The material provides a more attractive pricing structure than premium leather, leading to increased sales. Above all, this material allows us to act responsibly toward the environment, protecting animal welfare and avoiding the substandard working conditions prevalent within the leather industry.

The effluent produced has high concentrations of oxygen depleting substances, particulate emissions, salts and heavy metals. Waterways in the vicinity of the industry are polluted, eradicating local livestock. As a direct result of the leather industry the human inhabitants of these areas have difficulty in gaining access to clean water. Despite this, in 2015 Europe is the world’s leading importer of leather. It is high time to make a change. “In order to produce approximately 250 kg of leather, around 500 kg of chemicals, 15- 50,000 litres of water and one ton of rawhide are required.” —environmental-expert.com

Why NOT Leather? Aside from the enormous suffering caused to animals by the leather industry, it is also immensely damaging to health and the environment. The tannery industry is estimated to be one of the most environmentally damaging in the world, with enormous emissions of organic materials and chemicals. Up to 130 different chemicals are used in the tanning process and 80-85% of all leather is tanned using chrome. Chrome can cause asthma, bronchitis, lung inflammation and cancer and workers are often financially compelled to continue working despite the scientific evidence pointing to early death. The work is generally carried out without any form of protective clothing, directly resulting in serious skin ailments. It is almost impossible to identify the origin of leather and it is often produced under slave-like working conditions in which large areas of rainforest are ravaged to provide grazing land for animals far from the nearest settlement. Abattoir workers often work under terrible and enormously stressful conditions, which of course has an effect on the treatment of animals. The most serious environmental effect of tanning is the high level of emissions and the contamination of water sources. iDealOfSweden.com  Catalogue Summer 2016

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OUR PRODUCTS Product Range Most of our products are available for all phones on the global market in order to meet our customer’s demands. Our product range is far greater than we can carry in stock or feature on our website. We also offer accessories for tablets and laptops to the same exacting standards of quality. Each of our products stands on a foundation of quality, design and functionality. Products that stand out and simplify people’s everyday lives. As well as our own large selection, customers also have the option to design their own products.

Innovation iDeal Of Sweden was born out of innovative thinking, our curiosity driving us to search for new solutions. We were the first in our market to launch the wallet case, as well as the first detachable case. Our latest innovation, the Swipe Wallet, is a perfect example of turning our ideas into reality and taking our products to the next level. We continuously search for new solutions that simplify people’s everyday lives with the help of our products. The iDeal Concept is also a great example of our innovative and customer oriented thinking.

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FASHION COLLECTION SUMMER 2016 The iDeal fashion Collection is inspired by the latest style trends and this year’s fashion catwalks, with a touch of scandinavian design and quality. The designs are carefully selected and produced as a fashion accessory to match both the outfit and home decor.

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FASHION CASE A /W 16-17 RRP EUR 29,99 The latest colors and patterns can be found in our fashion collection. The cases have a very slim profile yet provide great protection for the phone. The cases are made of top quality materials to ensure long lasting use. The unique printing process creates a rich look and feel, portraying luxury. There is an extra protective coating applied to the case in the manufacturing process to resist scratches. Our fashion cases are compatible with our magnetic wallets and mounts – Mix and match to create your perfect combination.

99 A part for the iDeal Concept

99 The latest fashion trends

The fashion cases are packaged in our new inovative crystal packaging, which sends a message of quality to any consumer. “The idea behind the Fashion Collection is to use the cases as accessories. Like clothing and furnishings, they should be equally obvious to adapt to trends and be able to match personal style, home, or the mood”. - Joachim Lindström, CEO iDeal Of Sweden

99 Slim design

99 Top quality

Available for: iPhone 7, iPhone 7 Plus, iPhone 6/6S, iPhone 6/6S Plus, iPhone 5/5S/SE, Galaxy S7, Galaxy S7 Edge Available Colors:

+ Special request iDealOfSweden.com  Catalogue Summer 2016

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FASHION CASE MARR AKECH

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FASHION CASE TROPICAL SUMMER

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PHONE WALLET CASES Our phone wallet cases are made of carefully selected materials and by hand, which gives a very genuine and detailed impression. All phone wallet cases come with a detachable & interchangeble black standard case for additional protection of the phone and provides the ability to work with our magnetic mounts. For the phone wallet cases we focus on a minimalistic and timeless design which make them ideal to combine with the latest trends of the fashion cases.

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MAGNET WALLET+ RRP EUR 39,99 A part of the iDeal Concept. Compatible with magnetic mounts and cases in a carefully selected collection of vibrant colours and patterns. The Magnet Wallet+ is a slim and spacious detachable wallet case packed with features. It replaces your regular wallet in all regards, with room for 10-12 cards in 6 slots. One slot is customized for ID- cards with a slick “pull- up” function for quick access. With two “easy access” slots on the back for

your most used cards, perfect for metro cards or your main credit cards. The slots are stylishly cut with special consideration given to quick access. Our slim magnetic clasp is extremely smooth to use, safer than a standard magnetic clasp and smoother than a classic button. The Magnet Wallet+ has a removable standard black case included. The wallet is handmade from carefully selected materials of the highest quality. The inside is lined with a luxurious suede material.

99 Holds up to 12 cards

99 Detachable black case is included

99 Slick magnetic clasp

99 Slot for bills

99 Card slot customized for ID-card with ”pull-up” function

99 Card slots on the back for quick access

Available for: All phone models Available Colors: iDealOfSweden.com  Catalogue Summer 2016

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SLIM MAGNET WALLET RRP EUR 34,99 A part of the iDeal Concept. Compatible with magnets mounts and cases in a carefully selected collection of vibrant colours and patterns. The Slim Magnet Wallet is our slimmest wallet featuring a detachable case of the highest quality. The wallet has two or

three neatly cut card slots on the inside that hold up to 6 cards. Magnetic clasp on the rear for the slimmest possible profile. Discreetly cut speaker openings for calls with closed lid, ensuring protection at all times. Luxurious suede on the inside of the case for optimal protection and a premium feeling.

99 Opening for speakers, making closed-lid- calls an option

99 Two or three spacious neatly cut card slots

99 Slim design

99 Detachable black case is included

99 Slim magnetic clasp on the rear

Available for: All phone models Available Colors: iDealOfSweden.com  Catalogue Summer 2016

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SWIPE WALLET RRP EUR 39,99 A part of the iDeal Concept. Compatible with magnets and cases in a carefully selected collection of vibrant colours and patterns. The iDeal Swipe Wallet takes the phone wallet to new heights with its innovative design and function. Made for people on the move and packed with smart features. Answer function on the front of the case, swipe to answer and click to end call,

leaving the phone protected at all times. The window on the front is customised for time, status, music and calls. The case has two spacious card slots in a neat design on the rear that hold up to four cards with quick access. The wallet also has a built in stand function, perfect for watching videos. On the left side you’ll find two discrete volume control buttons. The Swipe Wallet is extremely slim, meaning it fits perfectly in any pocket.

99 Answer / hang up function

99 2 card slots that hold up to 4 cards

99 Detachable black case is included

99 Open display for Music, Time, Status and Calls

99 Clever built-in stand for videos or slideshows

99 Slim magnetic closing

Available for: iPhone 7, iPhone 7, iPhone 6/6S, iPhone 6/6S Plus, iPhone 5/5S/SE Available Colors: iDealOfSweden.com  Catalogue Summer 2016

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UNIVERSAL MAGNET WALLET RRP From EUR 29,99 This new magnetic universal phone wallet case sets a new standard for universal cases. Now, all customers can enjoy a luxurious, sleek and fashionable phone wallet case regardless of phone model. The Universal Magnet Wallet is available in two different designs and in 3 different sizes; small, medium and large. The Universal Magnet Wallet is perfect for lower volume phone models where few accessory options are available. This means that our retailers can cover all lower volume phones with only 3 SKU, and reduce their overall inventory

99 Slim, high-quality wallet case for all phones ( Lower inventory needs )

investment. The Universal Magnetic Wallet works perfectly without the need of a compatible magnetic case, as the included ultra-thin metal plate fits inside a battery cover, between an existing case and phone or by attaching directly to the phone with the 3M adhesive on the plate. Compatible magnetic cases may be sold separately for popular phone models, which adds an extra level of protection.

99 Fewer SKU, higher SKU velocity

99 Perfect for lower volume phones

Available for: All phone models Available Colors: iDealOfSweden.com  Catalogue Summer 2016

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MAGNETIC MOUNTS Our magnetic mounts are all about simplifying the everyday life for people in motion and providing additional functionality to their phones. Perfect in the car or kitchen, and even in the office. The magnetic mounts are a key part of our ecosystem of products, the iDeal Concept. Once customers discover how the mounts benefit them they love it and don’t know how they could live with out them.

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IDEAL CAR MOUNT RRP EUR 29,99 The iDeal Car Mount is a universal magnetic car phone mount that’s easier to use than buckling your seatbelt. Compatible with all phones and all cars, the unique Sticky Gel suction cup can be mounted on any surface, making it ideal for dashboards and windshields. Using the highest grade of N52 magnets, this product will hold your phone safely in place without interfering with any of the phone’s functions. High quality silicone maximizes friction to reduce slippage.

99 Compatible with all phones 99 Compatible with all cars, both dashboards and windshields

With both the phone and the road in your line of vision, the iDeal Car Mount allows you to easily follow GPS directions, text, or take important calls. On exiting the car you can easily pop your phone from its cradle. The Car Mount also features 360° adjustment allowing for flexible everyday use. iDeal Car Mount comes with two 3M ultra-thin metal plates that can be placed on the phone or inside any case. iDeal Car Mount works seamlessly with iDeal magnetic cases and wallets.

99 100% safe – Compatible with our range of cases and wallets 99 Unique Sticky Gel suction cup

99 360 degree adjustment 99 Highest grade of N52 magnets 99 Easy installation

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IDEAL AIR VENT MOUNT RRP EUR 24,99 iDeal Air Vent Mount is a universal magnetic car phone mount for use with any model of phone or car. Using the highest grade of N52 magnets, this product will hold your phone safely in place without interfering with any of the phone’s functions. High quality silicone maximizes friction to reduce slippage. The iDeal Air Vent Mount allows you to easily follow GPS directions, text, or take important calls. The Vent Mount was designed to allow full 360 degree rotation, thus providing the user with the optimal viewing angle.

99 Compatible with all phones 99 Compatible with all cars 99 100% safe

With its powerful grip between the mount and smartphone, the user will feel the strength of the magnetic attraction as soon as they place the phone in proximity to the mount. On exiting the car the user can easily pop the phone from its cradle. iDeal Air Vent Mount comes with two 3M ultra-thin metal plates which can be placed directly on the device or inside any case. The mount also works perfectly with any of our magnetic cases and wallets without using the included metal plates.

99 Compatible with our range of cases and wallets

99 Includes 2x adhesive metal plates for all non- magnetic cases

99 360 degree adjustment iDealOfSweden.com  Catalogue Summer 2016

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IDEAL MAGNET RRP EUR 24,99 iDeal Magnet is our newest innovation that simplifies daily life in so many ways. A part of the iDeal Concept and compatible with those products. iDeal Magnet covers an amazing range of uses and is extremely easy to use, allowing quick removal and attachment, it works on almost any phone or tablet, even with a case attached. Perfect for reading a recipe in the kitchen, as a mobile phone holder in the car or beside the bed, as a key holder, for placing the TV remote away from the kids, as a telephone stand in the office, it can be attached to fridges and whiteboards and much more besides.

99 Compatible with all phones 99 Works on almost all surfaces

Manufactured in brushed aluminium for the lowest possible weight and a premium feel. iDeal Magnet is a small element of design wherever you choose to place it. iDeal Magnet can be mounted directly without tape on any metallic surface, or can be mounted anywhere else with the supplied 3M tape. 4 integrated N52 magnets hold up to 500g and are therefore suitable for any phone on the market as well as many lightweight tablets. The silicon surface is designed to provide the best possible grip while

99 Compatible with iDeal Of Sweden’s cases and wallets

99 100% safe to use with your phone

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STHLM COMPUTER BAG RRP EUR 179,99 The Stockholm Computer Bag is a minimalist bag of the utmost quality, suitable for any computer up to 15”. With ample pockets and smart storage solutions for your documents,

99 Suitable for all laptops up to 15” 99 Pockets for documents, business cards, pens etc.

business cards, pens and more. The bag is handmade in materials of the highest quality. Lined with stylish fabric, this is a bag that stands out and catches the eye. Perfect for the

99 Smooth action zip with exclusive pull tabs

99 Handmade in carefully selected materials

99 Optimal protection

All computer up to 15” Available Colors: iDealOfSweden.com  Catalogue Summer 2016

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SLIM CASE RRP EUR 89,99 A universal model which fits any MacBook 12,”13” or 15” on the market, or any other laptop with similar dimensions. A unique case that has proven extremely popular, incorporating functionality with a host of luxury details. The perfect protection for laptops, this case offers an original combination of

99 Pockets for documents, business cards etc.

style, safety and storage. On the inside of the cover behind the screen, is a slick leather pocket with room for A4 documents, a number of card slots for business cards, for example, and a surface to attach pens to.

99 Smooth action zip with exclusive pull tabs

99 Handmade in carefully selected materials

99 Optimal protection Macbooks 12”, 13” & 15” Available Colors: iDealOfSweden.com  Catalogue Summer 2016

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UNIVERSAL TABLET CASE RRP EUR 49,99 The Universal Case for tablets is also manufactured with the iPad in mind, although it accommodates all tablets of a similar size. Its slim design features the same high standard of materials. The tablet attaches to robust, elastic clips. Pockets for bills, notes or small documents as well as business or credit cards. Magnetic button closure on the rear and a stable stand for viewing videos. Although the product is universal, your tablet will sit perfectly in this slim, fitted case. The wide range of storage possibilities Available Colors: 46 / 51

99 Slim, minimalistic design 99 Handmade 99 Materials of the highest quality 99 Suitable for all tablets up to the size of an iPad Air 99 Classic stud closure 99 Stand Function 99 Compartments for cards & notes

iDealOfSweden.com  Catalogue Summer 2016


iPAD SLEEVE RRP EUR 39,99 The iPad Sleeve is a slim, design-conscious cover in a size tailored to the various iPad models. Made in carefully selected materials of the highest quality. Featuring a classic stud closure on the front and a stylish cut that ensures that your iPad remains securely in place. The round cutaway on the top edge provides quick access to your iPad The interior is lined with a quality suede finish, giving a feeling of luxury as well as being gentle on your tablet’s screen. This extremely thin, minimalist design will appeal to

99 Slim, minimalistic design 99 Handmade 99 Materials of the highest quality 99 Suitable for all tablets up to the size of an iPad Air

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IDEAL GLASS RRP EUR 19,99 iDeal glass offers optimal protection for the phone. The glass is shatterproof, making it safe to use. The protector breaks into small, blunt pieces. The glass is manufactured to the highest standards of quality and toughness, providing optimal protection. At a thickness of only 0,33mm, it provides optimal protection while retaining a very slim, almost invisible profile. The glass is round edged, smooth to touch and improves durability. Very easy installation with no risk of bubbles.

8-9H surface hardness provide premium protection while an oleophobic coating offers fingerprint resistance, all while retaining the original touchscreen experience. iDeal Glass is available for all phones on the market. iDeal Glass comes in exclusive retail packaging.

99 Shatterproof

99 Bubble Free

99 HD optical transmittance

99 Oleophobic coating

99 Anti scratch

99 2,5d rounded edges

99 8-9H hardness

99 Crystal clear

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