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I D E A F E S T I V A L®

THE IDEAFESTIVAL EXPERIENCE Founded in 2000, IdeaFestival is a four-day celebration for the intellectually curious. It’s an eclectic network of global thinkers and one-of-a-kind innovators bound together by an intense curiosity about what is impacting and shaping the future of the arts, business, technology, design, science, philosophy and education. IDEAFESTIVAL IS AN UNEXPECTED INFLUENCE ON INNOVATIVE THINKING & CREATIVE DISRUPTION


I D E A F E S T I V A L®

SAVE THE DATE SEPTEMBER 30-OCTOBER 3, 2014 LOUISVILLE, KY

SOCIAL MEDIA STAT

MEDIA REACH AND M BEFORE, DURING & A THE FESTIVAL:

FACTS & FIGURES 3,191 “THE IDEAFESTIVAL DELIGHTS WITH VARIETY, FRESHNESS, AND SHEER INTELLIGENCE OF ITS PROGRAMMING.”

PRESENTERS

JASON PONTIN, EDITOR IN CHIEF & PUBLISHER MIT Technology Review

“STAY CURIOUS. IF YOU’RE ALWAYS CURIOUS, YOU STOP FEELING LIKE THINGS HAPPEN TO YOU AND INSTEAD START FEELING LIKE YOU MAKE THINGS HAPPEN.”

783

contributors

social media mentions

GLOBAL MEDIA PAR

MARIA KONNIKOVA, AUTHOR Mastermind: How to Think Like Sherlock Holmes

OVER 350 OF THE WORLD’S LEADING THINKERS, DOERS AND INNOVATORS HAVE PARTICIPATED IN IDEAFESTIVAL:

IDEAFESTIVAL.COM

Steve Wozniak · Michio Kaku · Aubrey de Grey · Tiffany Shlain · Dom Sagolla · Janelle Monáe · Daniel Tammet · Ariel Waldman · Naomi Tutu · Chris Bliss · Oliver Burkeman Beth Comstock · Hasan Davis · Paul Rucker · Maria Konnikova · Daphne Miller Amy Chua · Jon Landau · Sir George Martin · Jane McGonigal · Kevin Colleran

47,603 visitors 31,390 unique v 195,000 page v

SPONSORS

PEOPLE LOVE IDEAF ATTENDEES

15,000

attendees over four days

A

WHAT ATTENDEES, S

I D E A F E ST IV A L

ATT E

ND

EE

550

Brain nice and full. Hea Soul touched. Thank y @ideafestival.

purchase festival passes

IMMERSED

LOYAL

CONNECTED

75% attend IdeaFestival more than once

65% use social media on a regular basis

71% purchase festival passes

ENGAGED

MINDFUL

SATISFIED

EDUCATED

95% attend IF to learn critical thinking ways

50%+ attend IF to think locally and act globally

85% recommend IF to a friend or colleague

73% hold advanced degrees

DIVERSE

INFLUENTIAL

AFFLUENT

GLOBAL

50% Male 50% Female 54% age 25-54

60% hold upper management titles

$100,000-$250,000+

62% earn annually

NETWORKED 77% use IF to network and explore ideas

IF attendees span across the globe

@

“The highest result of tolerance.”—a though Keller that fits nicely f off of @ideafestival 20

Creative thinking is a to success in the 21st

NETWORKING IF BRINGS TOGETHER THE WORLD’S MOST FORWARD-THINKERS: Entrepreneurs · Technologists · Artists · Musicians · Educators Community Activists · Government Influencers Business Leaders · Lifescience & Healthcare Innovators 1 | St a y C u r i o u s

STAY CURIOUS — SE


SAVE THE DATE

ER 30-OCTOBER 3, 2014 LOUISVILLE, KY

SOCIAL MEDIA STATS MEDIA REACH AND MENTIONS BEFORE, DURING & AFTER THE FESTIVAL:

17,539,014 twitter impressions

11,605,000 internet reach

FACTS & FIGURES

1,934,160 3,191

DELIGHTS WITH SS, AND SHEER TS PROGRAMMING.”

ONTIN, N CHIEF & PUBLISHER nology Review

783

contributors

social media mentions

twitter accounts reached

1,322,507

print reach

6,435,000 radio/tv reach

GLOBAL MEDIA PARTNERS

RS AND INNOVATORS

IDEAFESTIVAL.COM STATS = A GLOBAL, ENGAGED AUDIENCE

· Dom Sagolla · Janelle Bliss · Oliver Burkeman va · Daphne Miller l · Kevin Colleran

47,603 visitors 31,390 unique visitors 195,000 page views

16 countries:

UNITED STATES Indonesia · Canada · U.K. India · Italy · Netherlands Australia · Germany · Israel Japan · China · France Spain · Turkey · South Korea

PEOPLE LOVE IDEAFESTIVAL WHAT ATTENDEES, SPEAKERS AND SPONSORS HAVE TO SAY: Brain nice and full. Heart inspired. Soul touched. Thank you @ideafestival.

NETWORKED 77% use IF to network and explore ideas

EDUCATED d

00+

73% hold advanced degrees

Excited to be part of IdeaFestival in Louisville today. And to #staycurious. @BETHCOMSTOCK

@CC_CHAPMAN

“The highest result of education is tolerance.”—a thought from Helen Keller that fits nicely for the kickoff of @ideafestival 2013. #IF

Bananas as musical notes. You never know what you’ll find at @ideafestival.

@LOUISVILLEMAYOR

@JOHNASHER

GLOBAL IF attendees span across the globe

Creative thinking is a key skill to success in the 21st century.

Curiosity is the beginning of life … of how we live our lives.

@WEEGEE

@ARIELWALDMAN

HINKERS:

STAY CURIOUS — SEE YOU AT @ideafestival AND #IF14 IdeaFes ti v al .com | 2


IDEAFESTIVAL IS: ENTREPRENEURIAL ACCESSIBLE Big (and small) ideas can come from anyone at any time, so our mission is to engage learners of all ages and all walks of life to think creatively and differently.

DISRUPTIVE We celebrate positive disruption that encourages growth and relevancy. Through this disruption, innovation has a home.

We create an environment that embraces new ideas and thrives through chaos. Risktaking and creative ways to impact change is our mantra.

CATALYTIC IF sparks and affirms creative ideas that empower change in others and in the world.

CURIOUS We believe that staying curious leads us down new paths. “Be Curious Always— For knowledge will not acquire you; you must acquire it.”

PASSIONATE We realize passion has a positive impact on others and on our world. We share this passion and positive energy with our IF community, ensuring it becomes contagious and impactful.

COLLABORATIVE We are “open source” in our beliefs. Universal input and access for all encourages collaborative minds to create change.

—SUDI BACK, PHD

JOIN US! SEPTEMBER 30 – OCTOBER 3, 2014

IDEAFESTIVAL ® 200 West Vine Street, Suite 420 Lexington, KY 40507 866.966.4607 idea@ideafestival.com

FOLLOW US: @ideafestival LIKE US ON FACEBOOK: facebook.com/ideafestival

Copyright @ ICI, Inc. 2014

KENTUCKY CENTER FOR THE ARTS LOUISVILLE, KENTUCKY

January 2014

IdeaFestival  

Founded in 2000 and held annually in Louisville, Kentucky, IdeaFestival is a four-day celebration for the intellectually curious. www.ideaf...

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