Managing Innovation and Change through Crowdsouricng Tools
The changing technology scenario has paved the way for customers and end-users to expect high level of excellence in products and services. The advent of e-commerce has further made the situation more challenging for the global enterprises. To gain a competitive advantage, enterprises need to ensure their clients receive high quality products or services. Crowdsourcing is â€œthe practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people and especially from the online community rather than from traditional employees or suppliers.â€?
While the competitive business environment has made enterprises familiar with Crowdsourcing of ideas for managing innovation and change, the success of enterprises in a technology enabled business is directly proportional to smooth running of the various applications in a bug free environment. To ensure such a clean design, software engineers undertake a number of software testing processes. However, with the increasing number of software applications available on various platforms and to meet the demands from customers and end-user for more flexibility and mobility of their computing devices across multiple environments and ecosystems, enterprises have turned towards the use of innovative crowdsourcing software tools.
While working on developing innovative software products, the crowdsourcing software tools exploit the benefits, effectiveness, and efficiency of Crowdsourcing and the cloud platform. Testing the software by a number of people as well as professionals from different locations makes it reliable and bug-free. While managing innovation and change, the Crowdsourcing software facilitates customers and end-users to contribute their views based on their experiences, thus paving the way for efficiently improving the quality of the product.
Examples of this can be seen before the formal release of the beta version of video games. Before the formal launch, developers release the beta version of the product for crowd sourced testing. This facilitates to streamline the software development process in tune with the customer demands. Similarly Microsoft while developing their mobile applications for feature phones for Indian markets extended their innovation to a wide a number of people to get their experience and response. Such Crowdsourcing actions provided them with realistic feedback that enabled them to work on features such as, improved signal strength and versatility of the product.
Dell's â€˜Ideastormâ€™ helped the enterprise not only collect more than 11000 ideas for managing innovations and change through new product development but also facilitated them with higher customer loyalty and greater profit margins.
To make innovation a part of the operational strategy, enterprises therefore look towards end-users and workforce. Crowdsourcing ideas and experiences from clients, production specialist and analysts will facilitate them to streamline the various development phases and help in delivering much sought after innovative products.
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