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Agenda: 1.  Stakeholders   2.  Facebook  Campaign   3.  From  Like  to  shop  


Nordea donates 50 kr for every “like” the users give PDB’s fansite.

Facebook campaign

Facebook adds to reach people that does not already “like” PDB’s fansite.

CSR Campaign to reach people that already “like” PDB’s fansite. Fans are invited to tag themselves in PDB’s pictures and thereby entering the competition and letting their freinds know that they support PDB. This will allso give 50 kr to PDB.

PDB will send presents for every 20 customers that “like” PDB’s fansite. The presents are appetizers. Here it is possible for PDB to control which productions they want to introduce to their customers.

The effect of the customers “likes” on PDB’s fansite will create intreraction between Nordea and PDB.

Customers that does not already “like” PDB.

WOL

WOM Customers that already “like” PDB.

www.placedebleu.dk placedebleu

Customers spreads positiv adverticing about Nordea and PDB in there network.

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Tillykke Fatiima

Newsletter Maj 12th 2011 with 1 comment

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Comments >>Katvig cobranding. >>Fatiimas wedding

Maj 9th 2011 with 5 comment

>>New Designs coming up

Categories Cobranding CSR

Viral MarkeAng   Single-­‐feature  responding    -­‐third  party  opinions  

A large group of fans for PDB, will open en up for new grounds in marketing PDB via social media.

GeGng a  large  quanAty  of  people  to  LIKE  the  fan  page,  does  not  mean  that  they  will  actually  buy  anything.  


www.facebook/placedebleu.com

Like Place de Bleu! Nordea will donate 50kr for every click.


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www.placedebleu.dk placedebleu

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Newsletter Juli 25th 2011 with 7 comment

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>>Katvig cobranding.

Event for Women

>>Fatiimas wedding Maj 12th 2011 with 1 comment

>>New Designs coming up

Categories Cobranding CSR

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