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ID BRAND OPTIMIZATION

SPOTLIGHT CATALOG

HELPING YOU MAXIMIZE YOUR STRATEGY AND STAND OUT FROM COMPETITORS.


CONTENTS 03

ABOUT US

04

BRANDING ESSENTIALS

07

WEBSITE DEVELOPMENT

09

SOCIAL MEDIA MANAGEMENT

11

MEET THE OWNER


ABOUT US

Premier Branding Agency for Small Businesses + Entrepreneurs As subject matter experts with a depth of knowledge in specialized areas, we are focused on providing quality deliverables to our clients.

STAY IN TOUCH

SAVE TIME

We will help you foster and cultivate long-term relationships with your customers to drive them back to your business, time and time again.

Let us create your key branding elements, freeing up time for you to focus on other strategic aspects of your business.

GROW YOUR COMMUNITY We will help you make connections and expand your online presence.

Branding   Website Development     Social Media Management  PAGE 3 | CATALOG


BRANDING ESSENTIALS The branding elements of your company tell a story. From the logo to font(s) you use, it all makes up your brand identity and develops your reputation in the eyes of the consumer. Regardless of if you have a new or existing company, we can help you launch or revamp your branding elements to attract customers and help foster an organizational culture of consistency.

We offer two brand essential packages:

CORE BRAND ESSENTIALS

BRAND TOOLKIT

The Core Brand Essentials package includes foundational brand elements:

The Brand Toolkit contains a variety of branded templates: Business card template Document template Presentation template (PPT or Keynote)   Official Letterhead

Mood Board (color inspiration) Color Palette Logo design (three design concepts and three variations of each concept) Style Board

Pricing: Starts at $695 USD

Pricing: Starts at $395 USD

PRO Brand Essentials & Toolkit Bundle Starting at $975 - You save 10% when purchasing this bundle versus individual packages. (original price starts at $1,090 for both packages).

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BRANDING SAMPLES CORE BRAND ESSENTIALS Mood board Samples - Color Palette Inspiration

Logo Samples - Nine logo versions

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BRANDING SAMPLES Brand Style Board

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WEBSITE DEVELOPMENT Whether you have a product or service-based company, you need to have a website that is representative of your brand. Your website is your online storefront. An effective design will showcase the company, offerings and quality in a positive way. Let us create your website using industry best practices.

WEBSITE DEVELOPMENT PACKAGE Our Website Development package includes: Guided content questionnaire Clean, modern website designed using WordPress platform  Custom design and layout for up to 7 pages Custom email address attached to your website URL Setup and installation of plugins to enhance your website Responsive and mobile optimized Social media integration

Pricing: Starts at $795* USD *Pricing for the domain and hosting is charged separately through third party vendors (we'll provide instructions for getting these setup, then we'll connect the elements on the back end and build out the site. The third-party charges are separate from our package price). Add on services such as content writing, proofreading/editing, and SEO optimization are available for an additional fee.

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WEBSITE DEVELOPMENT SAMPLE EXECUTIVE PERSONAL BRANDING WEBSITE

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SOCIAL MEDIA MANAGEMENT Today, we live in a social world where consumers expect the brands they utilize to be represented online, as part of the social media conversation. Social media followers of a brand are typically interested in learning about new services/products, tips, exclusives, and coupons or sales. Each social media platform is very different and a company doesn’t have to be on all of them to effectively engage with consumers. Let us help you determine what social media channels are best for your brand, based on your industry and product or service offerings. After we help you determine where you should be represented, we can create content, engage and grow your online community.

SOCIAL MEDIA MANAGEMENT PACKAGE Our Social Media Management package includes: Social media content creation Custom-designed social media graphics Advanced weekly or bi-weekly content calendars (always sent for review and approval before posting) Scheduled posting at optimal days and times for highest engagement

Pricing for this package starts at $495 USD per month. *Highly recommend pairing this offering with an ad spend of at least $300/month. 20% ad management fee will be deducted from total ad spend amount.

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SOCIAL MEDIA GRAPHIC SAMPLES DISNEY ALLIANCES FACEBOOK COVERS

DISNEY ALLIANCES TWITTER ANALYTICS Created content, graphics and managed the @DisneyAlliances Twitter from January 2015 - June 2015, receiving over 1.1 million impressions and increased followers by 5.5% from 51,000 to 54,000. 

XIO SKINCARE SOCIAL MEDIA GRAPHICS

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MEET THE OWNER

Sarinis is a diversified strategic marketing, social media, branding and communications professional who has worked for a broad spectrum of industries and organizations. She's worked for large global and national brands, such as The Walt Disney Company and AAA. Her experiences also include marketing and communications at agencies, non-profits, educational, and healthcare entities. Sarinis founded iD Brand Optimization in 2016 to cater to small businesses, helping optimize and improve brand strategy. 

EDUCATION & TRAINING University of Central Florida - Bachelor of Science in Business Administration, Marketing  Florida International University - Master of Science in Mass Communication, Global Strategic Communications American Marketing Association - Professional Certified Marketer Social Media Marketing University - Social Media Strategy Direct Marketing Association - Direct Marketing Institute  BB Courses - Tech & Design Strategy  PAGE 11 | CATALOG


SCHEDULE YOUR FREE CONSULTATION TODAY!

Website: idbrandop.com Email: Sarinis@idbrandop.com Phone: 407-702-9485

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