Summary Cider continues to struggle to shake off its seasonal reputation and overall consumption levels for the minor markets rely heavily on the Christmas and New Year period where sales hit their peak. Growth for this category tends to stem from investment and price promotions from the key global producers within each respective market, though sales can be hampered all too easily by poor summer weather or a lack of differentiation from other alcoholic beverages. Key Findings Cider continues to struggle to shake off its seasonal reputation and overall consumption levels for the minor markets rely heavily on the Christmas and New Year period where sales hit their peak. Growth for this category tends to stem from investment and price promotions from the key global producers within each respective market, though sales can be hampered all too easily by poor summer weather or a lack of differentiation from other alcoholic beverages. Synopsis Canadean's Minor Markets Cider Market Insights 2