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digital

the facts

Advertising Opportunities

about digital Advertising Our reach - Duplicate reach analysis With a total reach of over 255,000 Treasure Valley adults, the Idaho Statesman is the largest media company in Idaho. 45.4% of our audience reads print only, 20% read online only, 34.6% read print and online.

45.4%

34.6%

20%

Be sure to reach our entire audience by packaging both print and digital

Statesman Print: 45.4% Unduplicated Reach 34.6% Duplication idahostatesman.com: 20% Unduplicated Reach

Our digital audience

Tablet

26.2%

With almost half, 48%, of our digital audience reading the Statesman on mobile devices, we have invested heavily in mobile to provide our readers and advertisers the best possible experience.

Mobile Phone

21.4%

52.2%

2016

Our audience has never been bigger.

Desktop

Mobile growth With the steady increase of smart phones and tablets, the growth in mobile is exploding. From zero in 2008 to well over 10 million page views per month in 2014. And it just keeps going. 1,600,000 1,400,000 1,200,000 1,000,000 800,000 600,000 400,000 200,000 0

Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 2008

2009

2010

2011

2012

2013

2014

IdahoStatesman.com reaches more than 139,000 Treasure Valley adults every month.


email marketing Opportunities

idahostatesman.com Advertising Opportunities About Our website

Micro-target your desired audience with permission-based email blasts.

The Idaho Statesman offers the most extensive advertising network in the Treasure Valley. With the IdahoStatesman.com and 28 other McClatchy newspapers at our fingertips, we can effectively and efficiently deliver your business’s message to the most desirable audience segments in the Valley.

Now, we can target your e-mail blast — to consumers, niche markets or other businesses — on a wide variety of attributes! Simply tell us who you would like to target and where and we’ll let you know how many people fit your criteria. We have more than 200,000 email addresses for residents in the Boise DMA.

anywhere — anytime

Demographic Targeting: • Age • Education level • Ethnicity • Gender • Homeowner/renter • Income • Marital status • Occupation • Presence of children

More than 200 targeted lists to choose from including:

The IdahoStatesman.com now boasts a responsive website design, allowing advertisers to connect with our readers on any device at any time. All prices are per thousand impressions:

100,000 impressions

12-month contract

Display Program

Open rate

Idaho Statesman Network

$6

$7

$8

Idaho Statesman Network - targeted

$7

$8

$9

Idahostatesman.com Standard

$9

$10

$11

Idahostatesman.com Premium

$12

$13

$14

Monster Ad (*mobile impressions will run as 300x250)

$15

$16 $17

Welcome Page

$17

$18

$19

12-month contract

Display Program

Open rate

50,000 impressions Idaho Statesman Network

$8

$9

$10

Idaho Statesman Network - targeted

$9

$10

$11

Idahostatesman.com Standard

$11

$12

$13

Idahostatesman.com Premium

$14

$15

$16

Monster Ad (*mobile impressions will run as 300x250)

$18

$19 $20

Welcome Page

$18

$19

$20

Ad Sizes • Idaho Statesman and Statesman network campaigns: 300x250, 728x90, 320x50 • Idaho Statesman Monster: 300x600, 300x250 • Mobile Apps: 320x50 • Ipad App: 728x90 + interstitial (768x1024 and 1024x768) • Billboard: 960x470 and 960x30 • Wallpaper: 300x700 (2) • Floorboard: 960x110, 960x30, 320x50, 480x75 • Interstitial: consult digital specialist • Welcome Page: 600x500 * Three ad sizes required: 300x250, 728x90, and 320x50 * Rates are valid until further notice * Campaigns will run across all 3 platforms, device targeting is available for 20% fee * The Statesman will invoice display programs monthly on the first of every calendar month for services expected to be delivered for the upcoming calendar month. Cancellations will be formally communicated no less than 2 days prior to the end of the calendar month

Contact your Idaho Statesman Sales & Marketing Executive today or call 208-377-6358.

Consumer Targeting: • Hobbies and interests such as arts, home improvement, music, sports • Health and medical such as alternative medicine, exercise and fitness, and medical ailments • Lifestyles such as entertainment, personal business, real estate, travel • Purchase preferences

Business Targeting: • Industry • SIC codes • Job titles • Sales volume • Number of employees Geographic Targeting: • State • County • City • ZIP Code • Radius

SPECIAL OFFER ASK FOR DETAILS

on our current promotion!

Many more categories to choose from!

Why micro-target? • Targeted email offers an improved, highly measurable and more effective way for you to market your products and services. • Micro-targeted email blasts contain ONE EXCLUSIVE advertiser (All eyes are on your product or service). • We will send your email-ready blast or create one for you. Emails sent

Investment

25,000-49,999

$60 cpm

50,000-99,999

$50 cpm

100,000+

$40 cpm

500,000+

$20 cpm

Minimum quantity 25,000 Prices are per thousand emails sent. Minimum investment is $1,500 for an email to the minimum 25,000 recipients.

Contact your Idaho Statesman Sales & Marketing Executive today or call 208-377-6350.


dealsaver.com Advertising Opportunities

idahostatesman.com Advertising Opportunities

no upfront cost | Exclusive exposure | immediate reSults | drive traffic | Local deal solution

These ad positions are designed to get every reader’s attention. With a dominating presence on the page, and a 24 hour duration, the Idaho Statesman premium positions are sure to create a big splash.

Step 1:

Premium 3 Screen

Develop the Deal

1 to 5 days

Homepage Takeover Channel Front Takeover Floorboard Ads Interstitial Ads

The Idaho Statesman and your business partner to offer a great deal (at no up-front cost to you).

$1,500 $850 $900 $1,700

6 to 12 days

13+ days

$1,150 $775 $775 $1,600

$825 $585 $650 $1,500

Mobile APP advertising opportunities Don’t miss the opportunity to get your message out to this fast growing market segment.

Step 2:

Ad size: 320 by 50 pixels

Total value exceeds $10,000.

STEP 4: STEP 3: Customers Purchase Gift Certificates at dealsaver.com/Boise

Revenue Share Money generated from the deal is split between the business and the Idaho Statesman. The business is paid up front regardless of when certificates are redeemed.

After seeing promotion, customers purchase and print out certificates.

Mobile Apps

Monthly Annual

Idaho Statesman News App Idaho Outdoors App Bronco Sports App Politics App

$12 cpm $200 $700 $389

$12 cpm $2,000 $5,000 $4,600

iPad App: Ad position on each section front — Home, Local News, Sports, Photo Galleries Exclusive Placement — Limited to three rotating advertisers Investment — $1,000 per month for 3 months

STEP 5:

Ad size: 728 by 90 pixels; Interstitial: 768 by 1024 & 1024 by 768 pixels

50.4% of Treasure Valley adults accessed the internet in the past week using their mobile devices. The Idaho Statesman reaches 62% (136,583) of Idaho Statesman mobile users are up these mobile users. over 53% in the first six months of 2013 compared to the same period in 2012, and is up over 41% in June alone. Smart phones are currently the device of choice at 42.4%, but Tablets are gaining fast at 36.7%. (Some users ia

Promote the Deal with a multiplatform Campaign Promote deal to the large and varied audience of the Idaho Statesman and idahostatesman.com. The deal is also promoted via an email blast to dealsaver subscribers, on Facebook, on Twitter and on dealsaver.com.

Prices are per day. Dates are available on a first-come, first-served basis, so reserve your dates today!

So Au urce dit Th 20 e M 13 ed

How Dealsaver works

Premium Advertising opportunities

may use multiple devices.) Source:Site

Catalyst O

Customers Redeem New customers patronize your business and redeem their certificates, providing additional revenue, potential repeat business and word of mouth buzz.

Contact your Idaho Statesman Sales & Marketing Executive today or call 208-377-6350.

Contact your Idaho Statesman Sales & Marketing Executive today or call 208-377-6358.

mniture Ju

ne 2013


extended audience Opportunities

extended audience Opportunities

The Idaho Statesman is excited about its latest online advertising opportunity — Audience Express. Now we can help you send your message further with one of our audience extension opportunities. Target your message to a specific audience based on geography, interests, behavior and more! With a network of more than 25,000 websites, Audience Express can tailor a marketing solution to your every need. Rates are per 1,000 impressions. Each time an ad appears on a page, it is considered an “advertising impression.” McClatchy Audience Network : Extend your reach through a network of more than 2,500 high-quality newspaper, broadcast, radio and magazine websites Open rate $10 cpm Premium News Network:

Facebook Reach more than 800 million people and target by interests, demographic information and location. Investment varies. Ask for details. Minimum commitment: $500 per month for one month Mobile: Target specific audiences with ads on the fastest growing advertising medium. Area code targeting is available. Targeting by category, distance and time of day is available at an additional charge. Ask for details. Investment:

6-month contract

Extend your reach through a network of more than 2,500 high-quality newspaper, broadcast, radio and magazine websites

Investment:

Tablet:

6-month contract

$7.00

3-month contract $7.50

Open rate

Monthly min.

$8.00 $1,000

Investment:

Reach your target audience by running on a mini-network of premier national sites across your specific category, such as sports, real estate or entertainment. More than 50 targets are available.

YouTube:

6-month contract

$7.00

3-month contract $7.50

Open rate

Monthly min.

$8.00 $1,000

Advanced Audience Targeting: Behavior Targeting: Reach customers who have exhibited a clear interest in your products or services. Demographic Targeting: Target your ads by age, gender, education level, home ownership, ethnicity and household income. Investment:

6-month contract

$9.00

3-month contract $9.50

Open rate

Monthly min.

$10.00 $1,000

Job Title Targeting:

6-month contract $13.00

3-month contract $13.50

Open rate

$14.00 $1,000

$9.00

3-month contract $9.50

Open rate

Monthly min.

$10.00 $1,000

Retargeting: Use site, search and contextual retargeting to reach potential customers looking for your product or service Investment:

$12.50

$13.00

Monthly min.

$10.00 $1,000 Open rate

Monthly min.

$13.50 $2,000

Extend your video campaign, including TV ads, with pre-roll video on YouTube and tap into the world’s largest online video community. 15-second videos only. Prices are per view. Investment:

6-month contract

3-month contract

$0.30

$0.35

Open rate

Monthly min.

$0.40 $1,000

Pre-Roll Video Network: Extend your video ads, including TV commercials, with pre-roll video on the nation’s most reputable news websites including CNN.com. Investment:

6-month contract

3-month contract

Open rate

Monthly min.

$19.00

$20.00

$21.00

$1,000

and more! Download 200,000+ brand logos in vector format for free http://www.logoeps.com/

Target your ad to stories and sites relating directly to your keywords and key phrases. For example, an ad for a flight to Italy will appear next to an article about traveling. 6-month contract

3-month contract

Monthly min.

Contextual Keyword Targeting:

Investment:

$9.50

Open rate

*Rates are targeting dependent, see your rep for details.

Put your ad in front of users with specific occupations. Investment:

$9.00 6-month contract

Category Targeting:

Investment:

3-month contract

Yahoo! Advertising Opportunities: The Yahoo! Bing Network connects your business to a high-value audience you cannot reach on other search engines. In the United States, the Yahoo! Bing Network accounts for 29 percent of the online search share. With one ad buy through Bing Ads, you’re able to reach 159 million unique searchers on the Yahoo! Bing Network who spend 20 percent more than the average Internet searcher. In addition to Yahoo! and Microsoft Core Search sites, the Yahoo! Bing Network represents partner sites like Facebook, Amazon, Monster, WebMD, CNBC, and Viacom, plus networks like The Wall Street Journal Digital Network.

6-month contract

3-month contract

Open rate

Monthly min.

$7.00

$7.50

$8.00

NONE

Mobile Geo-Retargeting: Use GPS location history to advertise to an audience based on businesses they have frequented. Open rate $10 cpm ~ Min 1,000

Pricing is per 1,000 impressions. Each time an ad appears on a page, it’s considered an “advertising impression.” Quick hit option: Buy 31,500 impressions in one week for just $300! Run of Network

Contact your Idaho Statesman Sales & Marketing Executive today or call 208-377-6350.

Behavioral Targeting

Contextual Targeting

Channel Targeting

$12

$9

$20

Medium Rectangle

$8

Skyscraper

$7 $8 $7 $20

Leaderboard

$7

$9

$8 $7

Yahoo! Mobile

$7

$9

Tablet Only

$10

$13

$20

Contact your Idaho Statesman Sales & Marketing Executive today or call 208-377-6350.

Profile for Idaho Statesman

Digitalratecard 16  

Digitalratecard 16