Sub-brands Certain areas of the Union also have their own brands that complement the main Union brand. These provide the services with their own distinct identity while still retaining their association with the Union as a whole.
Shop Logo The Shop’s logo is a taken from the font used in the Union logo, VAG Rounded Std Bold.
shop
Colour Palette The Shop has two main colours. C 100 M0 Y 0 K 0
Shop Crescent The Crescent is made up of two overlapping curves with different gradients. The foreground curve is 100% cyan and will always represent the overwhelming majority of area covered by both curves. The logo, web address and Union Logo are situated in the larger curve.
shop Brand Guidelines Page 10 imperialcollegeunion.org/brand
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