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Brewing Beer in Wine Country The Cannery Brewing Company, Penticton [A microbrewery is defined in Canada as one that produces less than 60,000 hectolitres of beer in a year] Microbreweries. I never thought much about them. Sure, I had heard about them, and I had seen bottles with very unique labels at the liquor store, but that was about it. And then I started to do some research in preparation for a meeting with the owners and the team at the Cannery Brewing Company in Penticton. Well, it seems I almost missed a trend. Or some might even say a boom, as craft breweries and microbreweries have been sprouting up lately like hops in the spring with double-digit sales growth in the last few years. A full-blown craft beer boom, so to speak. Now I was curious. Cannery Brewing was formed in 2000 in Penticton when Patt and Ron Dyck, who had been operating The Country Squire Restaurant in Naramata for twenty-three years, teamed up with Brew Master Terry Schoffer and together they embarked on a new and exciting journey. They brewed their first batch of beer on April Fool’s Day, 2001, which clearly shows that this is not just a regular business for them, it is about fun, enjoyment and passion. And these same elements are some of the key ingredients of their success. “In the beginning, we brewed and sold beer in kegs for local restaurants, pubs and clubs,” Patt explains, “but then we started selling the 8.5 litre Party Pigs of beer and started our bottling in the one litre EZ cap grolsch bottles. Ron

delivered these all over the province himself in our cube van. We finally started bottling in 650ml amber bottles and then two years later, canning in 355ml cans.” Fast forward almost a dozen years and a couple of expansions later, and today they brew more than 10 beers in multiple different packages, they offer tastings and tours and on December 21st 2011 they brewed their 1000th batch of beer. “Craft beer has come a long way,” a very passionate Patt tells me while touring me through the brewery. “There are more and more people looking for different styles of beer for different occasions. They’ll choose one style when watching a football game, another on a patio on a hot day, and another again to pair with a BBQ dinner. And they are always looking for flavour.” Living in wine country, people know their grapes. And in the wine world where palates have evolved, much is the same with craft beer.

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ICON OKANAGAN

www.icon-okanagan.com

Summer 2012

Profile for ICON Okanagan

ICON Okanagan - Summer 2012  

ICON Okanagan is the only true full-color glossy lifestyle magazine in the Okanagan Valley. Published 4 times a year it provides visitors an...

ICON Okanagan - Summer 2012  

ICON Okanagan is the only true full-color glossy lifestyle magazine in the Okanagan Valley. Published 4 times a year it provides visitors an...

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