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DECEMBER 2017

Using patent-registered technology, Gaze Coin calculates the exact amount of time users spend either looking at or immersed inside content. Blockchain technology makes it possible to create a micro-transaction whereby advertisers incentivize users for the time they spend immersed in content and where all user interactions with content are tracked and monetized. The transactions are handled seamlessly and securely in real-time using decentralized, immutable blockchain technology. The blockchain-related patent application protects the company’s ability to audit and provide provenance of gaze measurements and virtual content to create micro-payments based on gaze eye-tracking measurements. GAZE INTO THE FUTURE GazeCoin has already made its GazeCoin tokens (GZE) available at a discounted rate on SAFTLaunch. The GZE is advertised as a unit of exchange based on the ‘gaze control’ measurement that exists in VR/AR worlds, deployed on the GazeCoin platform which allows advertisers to receive precise metadata on how audiences interacted with their ads and then incentivises audiences to engage. The main token sale, starting on 10 December 2017 and accepting Ethereum (ETH) cryptocurrency in payment, has a finance target of US$12m and a hard cap of US$35m. Gaze Coin works by taking gaze control measurements, which can calculate the amount of time users spend immersed inside specific content, and combining them with the distributed ledger technology of blockchain. The result is a platform that can seamlessly handle millions of micropayments in support of VR/ AR advertising, copyright tracking and a user reward system. So, for example, in a VR and augmented reality (AR) world where content ownership rights are complex, advertisers can pay for the time a user spends engaging with their branded content, starting from the point where their gaze control is first locked and focused. Compared to the problems that plague advertising in traditional digital media, where ads may turn out to be ineffective, non-viewable or even non-existent, the blockchain-based model behind GazeCoin is both trustworthy and transparent.

Gaze Coin has been designed to bridge the gap between the promise of virtual worlds and the ability for brands and content owners to capitalize on it, at the heart of how the medium is actually consumed.”

As blockchain technology continues to impact across every industry, it’s very imporWhat is more, by establishing a VR-appropritant for Gaze Coin to protect our technoloate monetization platform, Gaze Coin is at last opening the full opportunity of VR - a kill- gy, especially as commercial opportunities begin to evolve” er app for content providers and advertisers. In VR, the way that audiences transition from viewer to active participator makes it uniquely exciting: suddenly, audiences become protagonists, thrust into making decisions that affect the narrative outcome. As they ‘gaze’ to trigger where they want to take the story, this opens numerous possibilities for immersive advertisers to immerse themselves into the journey.

Gaze Coin has outlined a roadmap of innovations that it will pursue, depending on the amount of finance raised. These include a GazeCoin wallet, to store transactions and/ or GZE associated with immersive interactions; the Gaze Coin API can integrate with any VR/AR content (experience, environment or world) and features a developer toolkit allowing monetization through advertising and gaze-triggered audience engagement. Further targets include a navigation system that allows users to teleport themselves from one virtual world to another, by means of the Wormhole Transport System (WTS), and an epic mixed reality game that will act as a testbed for developers. Ultimately, GazeCoin’s development target is to create a mixed reality platform, connecting the real world and the immersive world as seamless environments, where all interactions are measured and monetized through GazeCoin in a decentralized, attention-based VR/AR economy.

“As blockchain technology continues to impact across every industry, it’s very imporJONNY PETERS tant for Gaze Coin to protect our technology, Gaze Coin founder especially as commercial opportunities begin to evolve,” said Gaze Coin founder Jonny Peters. Gaze Coin Token Sale Starts 10th December 2017 Ends 21st December 2017. 29

ICO Crowd Magazine Issue 4  

D10e’s Mike Costache, Senero, Aragon,Ocean Protocol and many more...

ICO Crowd Magazine Issue 4  

D10e’s Mike Costache, Senero, Aragon,Ocean Protocol and many more...

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