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DECEMBER 2017

GazeCoin GazeCoin is the core building block of the new attention economy. On the traditional internet, advertisers purchased Googlead words. In the new decentralised blockchain VR/AR economy, they will purchase attention or ‘Gaze’.

had cut between $100 and $140 million from its digital ad budget because of brand safety concerns and ‘ineffective’ ads.

AR campaigns, collect consumer behavior data and evolve the ad format from interruptive ads that obstruct immersion towards more native, engaging formats. GazeCoin also solves copyright tracking issues for content rights holders in VR/AR, allowing owners to track content throughout its lifecycle For too long, VR/AR as it is consumed, changed (remixed, versioned, admonetization has been constrained by dended), licensed, transferred or sunsetted. last-century mod-

They’re not the only ones. Last month, Uber announced that they are taking legal proceedings GazeCoin allows advertisers and brands against Fetch Media for alto create their own branded tokens. legedly squandering tens When consumers look or ‘GAZE’ at of millions of dollars on content / ads, they are rewarded with non-existent, non-viewabranded tokens for this precise engage- ble or fraudulent ads. ment. Our Gaze Exchange Technoloels that work for web gy allows audiences to exchange tokens In fact, the sheer scale of “For too long, VR/AR monby earned with no transaction costs allow- the problem was highlight- and mobile, but miss etization has been conJONNY PETERS the mark terribly in ed in March in a report strained by last-century Founder and CEO ing anyone to join for free. VR/AR, where liter- models that work for web on ad fraud from a WPPally everything you The GazeCoin wallet allows people to backed research agency, and mobile, but miss the exchange Ethereum tokens without which estimated that the mark terribly in VR/AR, see, or touch can be fees. could this be the killer app for cost of bot fraud could be where literally everything monetized.” crypto user adoption? as high as $12.48 billion you see, or touch can be or roughly 20 percent of JONNY PETERS monetized.” continued Gaze Coin founder Gaze Coin founder, Jonny The signs of trouble for the old order what’s spent on digital adhave been coming thick and fast of late. vertising globally. Surely Peters. In August, shares in WPP, the world’s this is a sign for change. largest advertising company, dropped “Gaze Coin has been designed to bridge by 10 percent after boss Sir Martin Sor- The Ethereum-compatible GazeCoin to- the gap between the promise of virturell said that consumer goods comken, or GZE, and larger platform, solve al worlds and the ability for brands and panies had reigned in their advertismany of the major hurdles for advertis- content owners to capitalize on it, at ing spend. This news followed Procers in VR/AR, including the ability to the heart of how the medium is actualtor &Gamble’s announcement that it calculate precise ROI on branded VR/ ly consumed.”

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ICO Crowd Magazine Issue 4  

D10e’s Mike Costache, Senero, Aragon,Ocean Protocol and many more...

ICO Crowd Magazine Issue 4  

D10e’s Mike Costache, Senero, Aragon,Ocean Protocol and many more...

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