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Catalan Institute for Cultural Industries


Catalan Institute for Cultural Industries 2011

Contents

3 4 6 10 12 14 16 18 20 22 24 25 26 27

Presentation Trends in Catalan Cultural Production Cultural Industries, Consumption and Digitalisation Audiovisual Performing Arts Visual Arts Books Music Cultural Companies International Promotion Budget 2011 Organisational chart 2011 Publications Offices and Addresses


Presentation The future is now Statistics on the cultural industries demonstrate that Catalonia is well-placed in terms of entrepreneurial strength in order to provide a host of cultural spectacles that are tailored to suit market demand. 2010 has unquestionably been a prominent year for the Catalan audiovisual industry. In addition to the success achieved in film, a host of TV movies have attained much acclaim from critics and audiences alike. These productions were often based on texts by Catalan authors, illustrating the extent to which ties between Catalan film and literature have been fruitful. Moreover, Catalonia is the leader in the Spanish animated film sector due to the emergence of projects which show great potential for internationalisation. The performing arts have once again demonstrated the fact that success stories in programmed Catalan theatre productions can become structural accomplishments thanks to the consolidation of several business projects. In 2010, theatre continued to achieve widespread acclaim among audiences. The visual arts have shown they possess a huge ability to nurture new cultural platforms, some of which have become leading international referents. Cooperation between gallery associations has given rise to joint ventures intended to draw a much broader public. The publishing sector has also succeeded in forging a new generation of writers to lend Catalan literature a new lease of life. In addition, companies are engaging in decided efforts to adapt their publications to suit digital formats, moving away from traditional supports, and to create online projects. Nonetheless, despite these positive aspects one should not overlook the major challenges the sector faces on account of digitisation and its impact on the entire value chain. In the same manner as the film industry, the music sector has come to showcase a generation of Spanish and Catalan musicians who have attained much acclaim from the public. Moreover, the organisation of music markets and festivals that have come to constitute a solid sector in themselves has been significant in providing global music events including concerts, markets, educational activities and research events that have drawn new audiences. This boom in festivals is in contrast with the difficulties that the record industry continues to face, especially in the physical market, due to the impact of digitization and its downside, piracy, although the success of Catalan pop this year has led to an increase in turnover compared to the previous year. In this context, we are faced with the difficulty of further boosting these good results in coming years as they are marked by the recession, digitisation, changes in the forms and formats in which culture is consumed and the need to put right the flaws brought about by public/private partnership model currently applied in which a determined policy aimed at fostering creation and production has led us to lose sight of the major significance of distribution, exhibition and mediation systems in order to promote new policies that will be decisive when Catalonia’s productions and output reach their market. These challenges suggest that the future we have often considered as distant is now upon us. It is a future/present that should require us to do our best in engaging in new public/private partnerships with the aim of coming up with initiatives founded on six main areas: joint responsibility in drawing up new policies to address current challenges; financial input in order to revive the entire value chain across all sectors; speedier investment-based funding lines suited to the exploitation periods of the sectors; a panoramic/360º approach to the exploitation of cultural productions and the incorporation of other sectors, such as video games; commitment in order to raise companies’ innovation ability; and support for internationalisation to define new markets and new creation exchange and sharing forums. The future is now. Behind the positive prospects shown by culture companies there lies a reality that we need to face head on without delay.

Fèlix Riera Prado Director


TRENDS IN CATALAN CULTURAL PRODUCTION A list of the top five cultural products based on audience

CINEMA Catalan-produced films exhibited in Catalonia. Audience and earnings. 2010 and first half of 2011* Source: ICIC

265,452

1,765,024 €

Tres metros sobre el cielo

245,848

1,561,327 €

Pa negre

193,955

1,281,471 €

Los ojos de Júlia

* Provisional data as at 30/06/2011.

178,930

1,191,442 €

Conocerás al hombre de tus sueños

128,144 880,852 €

Biutiful

Catalan-produced films with original version in Catalan exhibited in Catalonia. Audience and earnings. 2010 and first half of 2011* Source: ICIC

237,590

1,510,379 €

Pa negre

48,696

308,183 €

Bruc

46,344

272,703 €

Bicicleta, cullera, poma

36,304

231,674 €

Herois

23,859 154,631 €

La llegenda de l’innombrable

*Provisional data as at 30/06/2011.

THEATRE Catalan-produced plays exhibited in Catalonia. Audience and earnings. 2010* Source: ADETCA

70,558

1,559,318 €

Pel davant i pel darrera

57,947

1,150,560 €

La doble vida d’en John

* The five plays coincide with the five most successful plays in Catalan.

4

49,445

1,058,573 €

El mètode Grönholm

37,431

611,284 €

Un Déu salvatge

31,363 649,893 €

Nit de Sant Joan


BOOKS Most read Catalan-published books in Catalonia. 2010* Font: Reading and book buying habits in Catalonia by the Publishers Guild of Catalonia BOOK

AUTHOR

PUBLISHER (Catalan version)

PUBLISHER (Spanish version)

La noia que somiava amb un llumí i un bidó de gasolina

Stieg Larsson

Columna

Destino

L’església del mar

Ildefonso Falcones

Rosa del Vents

Grijalbo / DeBolsillo

Els homes que no estimaven les dones

Stieg Larsson

Columna

Destino

Els pilars de la Terra

Ken Follet

Edicions 62

Plaza & Janés /DeBolsillo

La reina al palau dels corrents d’aire

Stieg Larsson

Columna

Destino

* Sorted according to the Catalan version.

MUSIC Best-selling albums by Catalan artists. 2010 Source: 2011 Yearbook of Music and Entertainment in the Catalan Countries by Enderrock

SERGIO DALMA Vía Dalma

180,000

DIVERSOS ARTISTES El disc de La Marató 2010 JOAN MANUEL SERRAT Hijo de la luz y de la sombra ESTOPA Estopa X Anniversarivm

150,000 60,000 60,000

MACACO Puerto Presente

60,000

Best-selling albums in Catalan. 2010 Source: 2011 Yearbook of Music and Entertainment in the Catalan Countries by Enderrock

DIVERSOS ARTISTES El disc de La Marató 2010 MANEL Els millors professors europeus ELS AMICS DE LES ARTS Bed & Breakfast

150,000

30,000 1 5,741

MARIA DEL MAR BONET Bellver

10,000

ELS PETS Fràgil

9,340

Lucía Faraig / Massa d’Or Produccions

ARTIST Title Copies

Pa negre: Up to 13 Gaudí Awards and 9 Goya Awards, including that of Best Picture, were won by this film, which has been a major success at festivals and in cinemas. 5


CULTURAL INDUSTRIES GDP OF CULTURAL SECTOR IN SPAIN. 2008 (in millions of euros) Source: Cultural Statistics Yearbook 2010 of the Ministry of Culture

CULTURAL HERITAGE ARCHIVES AND 1,232 LIBRARIES 622

INTERDISCIPLINARY

3,371

AUDIOVISUAL AND MULTIMEDIA

9,157

11,973

3,027 PERFORMING ARTS 1,712

VISUAL ARTS

BOOKS & MEDIA

Total of cultural activities (in millions of euros)

31,094

% of total GDP of Spain

2.9%

PEOPLE EMPLOYED IN CULTURAL ACTIVITIES IN CATALONIA. 2008-2010

8.99%

9.74%

327,400

286,700

305,600

Source: Survey of Active Population by IDESCAT

9.37%

2008

2009

2010

Cultural activities People employed in cultural activities as % of total employed population of Catalonia

NUMBER OF CULTURAL COMPANIES IN CATALONIA BY MAIN ACTIVITY. 2009 Source: Cultural Statistics Yearbook 2010 of the Ministry of Culture

4,022

LIBRARIES, ARCHIVES, MUSEUMS AND OTHER

Companies in activities of trade and rental

TOTAL NO. OF CULTURAL COMPANIES IN CATALONIA 6

20,140

296

BOOK PUBLISHING, PRESS AND PUBLISHING ACTIVITIES

1,955

16,118

FILM, VIDEO, RADIO, TELEVISION AND MUSIC PUBLISHING

2,072

Companies in activities in industry and services

NEWS AGENCIES DESIGN, ARTISTIC CREATION AND LIVE ENTERTAINMENT

10 5,778

PHOTOGRAPHY

1,979

GRAPHIC ARTS AND REPRODUCTION OF RECORDED MEDIA

3,954

MANUFACTURING OF MUSICAL MEDIA FORMATS, IMAGE, SOUND AND INSTRUMENTS

74


CULTURAL CONSUMPTION EVOLUTION OF CULTURAL CONSUMPTION. 2008-2010 (% of total population) Source: Barometer of communication and culture of the FUNDACC Fall

Rise

Yesterday

Stable 2008

2009

2010

91.6

91.4

91.2

TV Radio

53.6

53.3

53.1

Internet

34.5

42.0

47.4

Newspapers

43.1

42.9

42.1

Last period

Magazines

61.7

64.2

65.9

Last 3 months

Cinema

35.5

35.1

35.6

Music

87.2

88.4

88.9

Video Games

20.6

21.2

22.7

Books

58.4

58.3

58.7

Exhibitions

30.2

30.3

30.6

Concerts

29.9

30.8

29.8

Shows

25.7

26.1

25.0

Last year

CULTURAL CONSUMPTION. June 2011 (% of total population) Source: Barometer of communication and culture of the FUNDACC. 3rd wave (twelve-month period July 2010 to June 2011) Population consumption

Newspapers

92.1 54.9 49.6 44.5

Last period

Magazines

67.1

Last 3 months

Cinema Music

34.4 9 1 .1 22.6

TV Radio

Yesterday

Internet

Video Games Books

60.0 31.3

Exhibitions

Last year

Concerts

29.7

Shows

26.0

LANGUAGE USED AND CONSUMPTION OF CULTURAL PRODUCTS. June 2011 (in %) Source: Barometer of communication and culture of the FUNDACC. 3rd wave (twelve-month period July 2010 to June 2011)

27%

5%

70%

BOOKS

25%

39%

47%

CONCERTS

52%

SHOWS

66%

EXHIBITIONS CINEMA

VIDEO GAMES

13%

35%

7%

5%

89% 14%

MUSIC

10%

42%

2%

CATALAN

SPANISH

57%

41%

84%

16%

OTHER

7


DIGITALISATION SPAIN TURNOVER OF AUDIOVISUAL CONTENT AND SERVICES INDUSTRY IN SPAIN. 2005-2009 (in millions of euros)

DISTRIBUTION OF TURNOVER OF DIGITAL CONTENT IN SPAIN BY SUB-SECTOR. 2009 (in %)

Source: Annual Report on Digital Content in Spain. 2010 by the ONTSI

Source: Annual Report on Digital Content in Spain. 2010 by the ONTSI

Other Online Advertising 1.4%

24,000 21,000 18,000

23%

24%

27%

31%

45%

1.2% 8,004 17,592

6,033

19,462

4,971

18,412

3,832

16,098

15,968

Film and video

703

3,000

Video Games

8.0%

12,000

6,000

Publications

11.2%

Music

15,000

9,000

8.2%

0 2005

Audiovisual

29.2% 2006

Total turnover

2007

2008

Turnover of digital content

40.8%

2009

% Digital turnover as % of total turnover

TURNOVER OF DIGITAL BOOK MARKET IN SPAIN. 2009-2010 (in millions of euros) % Digital turnover as % of total turnover Source: Domestic Book Trade in Spain 2009 by the Federation of Publishing Associations of Spain

2010

2009

70.5 2.4%

51.3 1.6%

DISTRIBUTION OF MUSIC DOWNLOADS RECORDED IN SPAIN. 2006-2009 (in thousands of files downloaded over the last three months by individuals from 14-70 years old) Source: SGAE

2006

Paid 50,445 Unpaid 804,555

2007

Paid 55,731 Unpaid 1,373,269

2008

Paid 128,357 Unpaid 2,602,643

2009

Paid 310,794 Unpaid 2,736,206

8


CATALONIA CINEMA SCREENS IN CATALONIA. 2010 Source: ICIC

EVOLUTION OF TOTAL READERS AND E-BOOK READERS. 2008-2010 Source: Barometer of communication and culture. 2010 of the FUNDACC Digital screens

3D screens

158

133

Total screens

809

2008

2009

2010

Total readers

96.1%

96.6%

96.2%

E-book readers

17.9%

35.8%

40.3%

READING IN CATALONIA BY TYPE AND E-BOOK READING. 2010 Source: Barometer of communication and culture. 2010 of the FUNDACC

96.2% 81.2%

85.2%

58.7% 40.3%

32.5% 32.5% 26.8% 4.0%*

Total readers

Total readers

Books

5.2%

Magazines

Newspapers

Digital media

E-book readers * Provisional data.

INTERNET USE IN CATALONIA RELATED TO CULTURAL ACTIVITIES. June 2011 (in %) Source: Barometer of communication and culture of the FUNDACC. 3rd Wave (twelve-month period July 2010 to June 2011)

Read or download news

46.3%

Search for info on goods & services

45.1%

Download music, video etc.

36.8%

Listen to the radio

18.5%

Buy / sell services / products

16.3%

Online gaming

14.1%

Watch television

13.7%

9


THE ICIC AND THE AUDIOVISUAL SECTOR The year 2010 marked a record for film production in Catalonia. Of the 201 films produced in Spain, 96 were Catalan productions or co-productions, that is, 50.5% of all the production in Spain. The market share for Catalan productions went from 5.3% to 8.9%, showing remarkable growth. However, it still remains well behind other film industries such as Sweden, France, Denmark or Italy, all with shares exceeding 20%. We should make special mention of the success of Catalan films, and especially those made in Catalan, in festivals and awards during 2011. The success of Pa Negre (Black Bread) at the Goya Awards, where it received nine awards, as well as prizes for La mosquitera (The Mosquito Net) in Karlovy Vary and Elisa K, Bicicleta, cullera, poma (Bicycle, Spoon, Apple) and Aita at San Sebastian, among others, made up a bumper crop of our audiovisual output in these prestigious circles. This context has led to the development of projects such as Catalonia Cinema, a season of Catalan films with both prestige and box office success shown in nine cities in Catalonia with the aim of promoting the Catalan cinema brand.

MAIN INITIATIVES

As for screenings, while the attendance of audience at Catalan film productions doubled, there continued to be a decline in overall cinema attendance figures this year, which went from 22,584,807 to 20,432,597 audience, a drop of 9.5%. This is all occurring in a time of technological challenges, since the transition to digital cinema will mark the future of the sector for years to come. In the field of television production, a number of projects resulting from the existing agreement between the ICIC and TVC to promote Catalan audiovisual production resulted in high-quality television productions such as Ermessenda or Les veus del Pamano, which obtained record audience figures and confirmed a connection between productions made in Catalonia and their natural audience. As a result, the ICIC will maintain its commitment to Catalan productions but will extend its support to other elements in the audiovisual value chain. The two main pillars of the policy of the ICIC in 2011 and subsequent years are those of strengthening the distribution sector based in Catalonia and assisting the exhibition sector with technological modernisation.

CATALAN FEATURE LENGTH FILM PRODUCTIONS. 2006-2010 Source: ICIC

Framework Agreement for the Promotion of Cinematic and Audiovisual Activity, as established by the Cinema Act

96

100

20 90

To improve funding for both the audiovisual and cinema sectors, with the strengthening of the repayable contributions for the activities of distribution and exhibition Support for exhibitors during the process of digital transition New policies to generate audiences for Catalan cinema: Catalunya Cinema Promotion of clusters in the audiovisual and other cultural sectors. Animation Cluster of Catalonia

80 72 70

75

74

74

29

25

17

21

20

60 20 50

18 17

56

29

40 37

Commitment to a new impetus for the internationalisation of the local film industry

30

33 29

20 Sitges, International Fantastic Film Festival of Catalonia

BUDGET INITIATIVES 2011

18.8 MILLION EUROS

10

20

10 0 2006

2007

Catalan productions and co-productions Co-productions Catalonia / other autonomous communities

2008

2009

2010

Co-productions Catalonia / other countries Total production Catalonia


AUDIENCE AND EARNINGS IN CATALONIA. 2006-2010 Source: ICIC

AUDIENCE 24,000,000

EARNINGS 25,456,933

180,000,000 23,927,465 22,584,807

22,540,912

22,000,000 144,606,630

143,272,249

160,000,000 20,432,597

148,075,024 140,341,914

141,350,368

20,000,000 2006

2007

2008

2009

140,000,000

2010

AUDIENCE AND EARNINGS FOR CATALAN FILM PRODUCTIONS IN CATALONIA. 2006-2010

Poster for the 44th edition of the Sitges, International Fantastic Film Festival of Catalonia (from 6th to 16th October 2011), dedicated to artificial intelligence.

Source: ICIC

AUDIENCE

EARNINGS

12,544,571

2,500,000

11,341,721

10,186,639 2,000,000 1,792,535

11,923,136

2,108,513

10,000,000

1,842,210

1,821,658 7,437,303

1,500,000

7,500,000

1,196,263

1,000,000 2006

2007

2008

12,500,000

5,000,000 2009

2010

DISTRIBUTION OF FILMS SCREENED IN CATALONIA BY COUNTRY OF PRODUCTION. 2010 Source: ICIC

AUDIENCE CATALONIA* REST OF SPAIN EUROPEAN UNION UNITED STATES REST OF THE WORLD TOTAL

1,821,658 788,977 3,631,082 14,026,441 164,439 20,432,597

9% 4% 18% 69% 1%

Lucia Carretero

2010 Versus Entertainment

* Also includes Catalan productions with the rest of Spain.

La mosquitera, by AgustĂ­ Vila, won the Best Film award at the Karlovy Vary International Film Festival (Czech Republic).

Buried is one of the Catalan film productions that was part of the Catalunya Cinema programme, in April 2011.

11


THE ICIC AND THE PERFORMING ARTS Among the objectives of the Performing Arts department, the highlight is the consolidation of theatre and circus companies in Catalonia. One of the aims of the ICIC is for theatre and circus companies and producers to have the necessary conditions and resources to continue to exercise the high quality and rigorous leadership that they have maintained for so long. The instruments made available to support them are grants and the lines of work which have been established, all based on the logic of the industry, so that the aid is focused on production and distribution, basic activities by companies, the performance venues and production companies. The ICIC has worked, therefore, on the one hand to provide stability to the artistic structures with the longest history on the performing arts scene of Catalonia and, on the other, to promote the levels of production needed to maintain programming schedules, basically involving the private theatres in Catalonia.

In the area of promotion, of particular importance is the section on fairs and festivals, which includes the Tarrega Street Theatre Fair, La Mostra, Igualada Youth Theatre Fair and the Grec Festival in Barcelona. As for this year’s new developments, there are subsidies for the filming of plays for television in order to generate new audiences, particularly to provide additional earnings for the actors involved in the filming. It is aimed at companies involved in the production and/or presentation of performing arts. The other new development involves repayable contributions for the distribution and marketing of cultural products throughout Catalonia. The aim is to provide producers and companies with an a priori funding mechanism that allows them to take a certain level of risk (in box office terms) in the theatres and municipal auditoriums of Catalonia.

MAIN INITIATIVES Three-year collaborative agreements with companies, circus and theatre production companies and theatre management companies making their own productions Promotion of the production, distribution and promotion of theatrical activity

Support for exhibitions, fairs and festivals in the performing arts sector

Jofre Riba

Special emphasis on family and street theatre and circus

The opening show of Fira Tarrega 2010, called Muraré, was presented by the company Voala Project.

Support for the improvement of theatre infrastructure Subsidies for filming plays for television to generate new audiences Repayable contributions for the distribution and marketing of cultural products throughout Catalonia BUDGET INITIATIVES 2011

7.2 MILLION EUROS

12

THEATRES IN CATALONIA BY OWNERSHIP TYPE. 2009 Source: Technical Office of the Ministry of Culture

Private

Public

General total

Barcelonès Area

29

9

38

Rest of Catalonia

20

83

103

Catalonia total

49

92

141


AUDIENCE & SHOWS IN THEATRES IN CATALONIA. 2006-2009 Source: Technical Office of the Ministry of Culture

PERFORMING ARTS AUDIENCE

SHOWS

3,200,000 3,142,628

3,100,000

3,131,876

3,100

3,000,000

3,000 2,907

2,900,000

2,907

2,900

2,839,311

2,800,000

2,800 2,738

2,700,000 2,600,000

3,200

2,700

2,661

2,600

2,626,758 2006

2007

2008

2009

MUSIC AUDIENCE

SHOWS

550,000

557,081

450,000

1,150 1,149

350,000 250,000 150,000

1,250

Poster for Pluja constant, a production by the Grup Focus which was successfully presented at the Villarroel Theatre on 12th November 2010 to 9th January 2011.

261,736

341,546

950

249,647 863 2006

860

850

859 2007

2008

1,050

2009

The play Huis Clos (No Exit), by Jean-Paul Sartre opened the first season at the Sala Atrium on 26th January 2011.

PERFORMING ARTS SHOWS IN THEATRES IN CATALONIA BY GENRE. 2009 Source: Technical Office of the Ministry of Culture

Circus, clowns and juggling

Other Opera, operettas performing arts and zarzuelas

87

133

133 Magic

75 Theatre in general

Puppets, shadows, theatre of objects

1,521

265 Dance Cristina Sรกnchez

415

Musical theatre

178

TOTAL

2,907

PERFORMING ARTS AUDIENCE IN THEATRES IN CATALONIA. 2006-2010 Source: Technical Office of the Ministry of Culture

2006 2007 2008 2009 2010

2,626,758 2,839,311 3,142,628 3,131,876 2,962,295* * Estimated value 13


THE ICIC AND VISUAL ARTS The art market is undergoing a process of transformation. Globalisation, the introduction of new artistic languages and changes in the information circuits have led to new forms of production and exhibition. However, the artistgallery relationship remains a determining factor in entry to the market, and the work of mediation by art galleries, as the first showcase for the various artistic trends and as a cultural driving force, is still an essential connection between the creation or production of the artwork and the consumer. As a result, the work of the ICIC is aimed primarily at art galleries, their professional associations and companies that organise activities related to dissemination and promotion within this sector. In terms of contemporary art exhibitions, we should highlight the existence of the international trade fairs Loop and Swab. The former, specialising in video art, is linked to the moving image festival “Screen from Barcelona” and, with nine editions under its belt, is the undisputed benchmark for audiences and professionals in the sector from around the world. Swab, which held its fourth edition in 2011, is dedicated to the latest trends in contemporary art and above all presents emerging artists who are represented by young galleries.

A new commitment to the sector with an international scope is Talking Galleries, the first edition of an international conference aimed at professionals in art galleries around the world, to be held in Barcelona in September 2011. Also in this regard, on the initiative of the Galleries Association and since 2008, the industry has been providing the platform Artícula (www.articula.info), the benchmark showcase for Catalan and international art. The portal provides access to sixty galleries that have a highly dynamic range with frequent turnover of around six hundred artists and about two thousand works, and receives an average of 3,600 visits a month. Other important events in the sector are organised jointly by the four associations of Catalan art galleries: the Association of Art Galleries of Catalonia, the Barcelona Art Association, Art Catalonia and the Independent Galleries of Catalonia. On the one hand, the GAC awards, which are presented during the Nit del Galerisme (Gallery Night) are a form of public recognition for those people and organisations who have contributed most to the spread and development of the art market. On the other, la Tardor de l’Art (Autumn of Arts), which held its third edition in 2011, is a festival that brings galleries together around programmes that are designed to introduce them to a wider audience.

MAIN INITIATIVES Fostering the dissemination and promotion of visual arts Support for initiatives in contemporary art fairs Support for the professionalisation of the sector

Promotion of the first edition of the Talking Galleries international congress of art galleries

BUDGET INITIATIVES 2011

0.9

MILLION EUROS

14

Pilar Pujol

Support for infrastructure

Lectures-in-love//Cold heart is a visual spectacle designed by Frithwin Wagner-Lippok and Christina Schmutz and presented during LOOP/Screen from Barcelona 2011.

BASIC DATA ON THE ART GALLERIES. 2003-2009 Source: Technical Office of the Ministry of Culture 2003 Art Galleries Average area (m2) Personnel

202 180.7 461

2006 Art Galleries Average area (m2) Personnel

172

2009 Art Galleries Average area (m2) Personnel

185 177.2

191.7 422

503


ACTIVITIES OF ART GALLERIES. 2003-2009 Source: Technical Office of the Ministry of Culture

2003 Number of exhibitions Artists who were exhibited 2006 Number of exhibitions Artists who were exhibited 2009 Number of exhibitions Artists who were exhibited

4,424 1,448

3,014 1,781

3,834

150 cultural spaces 17 Catalan galleries 450 artists 60 international curators 100,000 visitors

48 galleries from 13 countries 11 from Catalonia 150 artists from around the world 15,000 visitors

Marc Medina

42 galleries participating 6 from Catalonia 46 artists 2 from Catalonia 4,000 visitors

1,908

Dol ibèric is the title of this work by Carlos Aires about postwar Spain, presented at the Swab Fair by the ADN Gallery.

International Gallerist Meeting, 225 speakers from 11 countries, 6 panel discussions. A project by www.lafabrica.com

THE 10 MOST ATTENDED ART FAIRS BY CATALAN ART GALLERIES WITH SUPPORT FROM THE ICIC. 2010 Source: ICIC

ARCO, Madrid ST-ART, Strasbourg ART MADRID, Madrid ARTE SANTANDER, Santander ART BASEL, Basel ART BRUSSELS, Brussels FIAC, París THE AFFORDABLE ART FAIR, London THE ARMONY SHOW, New York PULSE MIAMI, Miami

Number of galleries

21 13 7 5 4 3 3 3 3 2

15


THE ICIC AND BOOKS Book publishing is a mature industry in Catalonia, as well as a strong industrial tradition and a valuable cultural asset. It accounts for 34% of guild-affiliated publishers in Spain and occupies a position of leadership in terms of market share, with half of the total turnover. Regarding publishing in Catalan, the share is around 26%, indicating that it is solid enough, although weaknesses still exist.

The introduction of new information and communication technologies, and the increasingly important role of business and technology platforms, not only involves profound changes in the processes of production, distribution, sale and consumption of books, but also a change of business model for the sector. This is currently the greatest challenge in the world of book publishing.

Since 2010, however, production data and sales have been showing signs of stagnation and retreat, as is also occurring with foreign trade, which, despite the positive trade balance between exports and imports, shows a pronounced decline which can be attributed mainly to the crisis. An important and positive factor, in this respect, is the growing role of the European Union as the main receiver and issuer of books in Catalonia.

The activity of the ICIC in this sector is principally to advise the sector on digital transformation, while also aiming to strengthen the book market, especially in Catalan and Aranese, with instruments aimed at financing. These objectives are accompanied by actions aimed at placing an emphasis on marketing, prescription (especially in the bookshop system with the seal of quality), the visibility of books (with a special focus on the catalogue and books in Catalan) and an increase in the consumption of books. In this sense, the ICIC supports the structural initiatives promoted by corporate entities in the sector as well as thirteen trade fairs, thus contributing to the deseasonalising of the sector and the placement of books on the cultural agenda of the country, as well as directly with the public.

While book publishing accounts for most of the exports of cultural goods from Catalonia and the Catalan publishing industry is the main exporter of books in Spain, turnover is around 18%.

MAIN INITIATIVES

Promotion of production, especially in Catalan and Occitan Support for the dissemination and promotion of books, especially in Catalan and Occitan Support for the incorporation of ICTs and new business models

Covers of books by writers who are reviving Catalan literature

Plan to promote reading BASIC DATA ON CATALAN PUBLISHERS. 2005-2009 Implementation of seal of quality in bookstores

Source: Report on Domestic Trade in Catalonia in 2009 by the Publishers Guild of Catalonia

NUMBER OF PUBLISHERS BUDGET INITIATIVES 2011

3.0

MILLION EUROS

2005 2006 2007 2008 2009

% CHANGE 2005-2009

16

EMPLOYMENT CREATED

CATALOGUE TITLES

% IN CATALAN

260 278 296 306 301

6,393 6,541 6,606 6,336 5,233

136,556 152,091 161,034 166,437 175,110

34.8 34.5 34.1 33.9 32.7

15.8

-18.1

28.2

-6.0


TITLES PUBLISHED IN CATALONIA. 2005-2009 Source: Report on Domestic Trade in Catalonia in 2009 by the Publishers Guild of Catalonia

31,097

22,133

22,249

22,553

24,880

31,131

32,741 24,234

30,710 30,000

20,000

49.6

15,000 10,000

8,882

8,544

8,507

8,548

CATALONIA 8,577

5,000

Source: Domestic Book Trade in Spain 2010. Advance Copy of Results by the Federation of Publishing Associations of Spain

33,428

35,000

25,000

DISTRIBUTION OF PUBLISHING MARKET IN SPAIN. 2010 (in % of turnover)

2005

2006

2007

2008

2009

0

TITLES PUBLISHED IN CATALAN

TITLES PUBLISHED IN SPANISH AND OTHER LANGUAGES

2.1 BASQUE COUNTRY

1.2

42.9 MADRID

VALENCIAN COMMUNITY

1.3 CASTILLA & LEÓN

1.1

1.7 ANDALUSIA

GALICIA

TURNOVER OF CATALAN PUBLISHERS IN THE DOMESTIC MARKET (Catalonia and the rest of Spain) (in millions of euros) Source: Report on Domestic Trade in Catalonia in 2009 by the Publishers Guild of Catalonia

1623.84

1588.40

1338.60

1662.57

1368.28

1,200

1603.22

1357.63

1,400

1569.31

1333.69

1,600

1409.42

1,800

1,000 800 Santi Romero / FICOMIC

600

253.15

255.56

249.80

0

245.59

200

235.62

400

2005

2006

2007

2008

2009

IN CATALAN

IN SPANISH AND OTHER LANGUAGES

29th edition of the International Comic Fair in Barcelona (from 14th to 17th April 2011).

17


THE ICIC AND THE MUSIC INDUSTRY Consumer culture is not in crisis and the habit of creating, producing, promoting and especially listening to music is even less so. It is true that some business models relating to music are in the middle of a process of change and that it is necessary to have a rapid and decisive adaptation to the new ways in which the music industry will need to operate. This phenomenon explains our unashamed commitment to setting up events for sharing reflections, thought and knowledge in order to help the music industry to adapt its business and production model to the new situation and to move towards the places where the trends are heading in our globalised world. The success of Catalan pop-rock - of Manel, Els Amics de les Arts, Mishima, Antònia Font and many others - should not overshadow the productive creative period being undergone by many other groups and music genres which, without having the dazzling emergence of those acts, are also flourishing in this difficult time for the global economy.

Music is being consumed more than ever and, as a result, culture is being consumed. It is important to establish the appropriate mechanisms so this culture of consumption is again channelled towards the professionals in the industry, so it can keep enriching the value chain that goes from the creator to the end consumer, via promoters, distributors and managers. At ICIC we have decided to display our support for live music. This support involves providing resources to those festivals and concert seasons or programmes that help in offering live showcases for all this creative ferment. The festivals are all selling out and ticket sales for regular programmes and seasons are offering promising figures, although this sector is also being affected by the economic crisis. As a result it is important to also remain committed to training: the training of new professionals in the broadest sense of the term and the training of new audiences.

MAIN INITIATIVES New frameworkrelating to the actions promoted by private initiatives aimed at promoting and consolidating the music industry Promotion of PrimaveraPro, SonarPro and the Vic Live Music Market as meetings for discussion, reflection, thought and knowledge.

Maintenance of support for the Cases de Música (or Music Houses, a new initiative for musicians) or music workshops as tools for training new professionals and new audiences

Juan Sala

Support for live music by supporting festivals and concert series.

The Sónar festival in 2011 hosted a spectacular performance by Daito Manabe, a Japanese artist and programmer who was able to converting music into electrical discharges that could move facial muscles.

Prioritisation of repayable grants and support for digitalisation for publishing companies Regulation of the orchestral map of Catalonia New aid package of repayable contributions for tours in the Catalonia region BUDGET INITIATIVES 2011

7.8

MILLION EUROS

18

TURNOVER FROM LIVE MUSIC IN THE CATALAN INDUSTRY. 2008-2010 Source: 2011 Music Yearbook by the Enderrock Group. Based on data collected by the ARC (Professional Association of Representatives, Promoters and Managers of Catalonia) in 2008 and 2010.

2008

2010

% VARIATION 2008-2010

110,140,852

76,900,343

-30.2%

14,759

15,220

3.1%

Estimated Audience

12,993,092

10,345,100

-20.4%

Full-time employees

493

410

-16.8%

Industry turnover Number of concerts or shows


DISTRIBUTION OF SPANISH RECORD PRODUCTION BY COMPANY ORIGIN. 2010 (in % of turnover) Source: Promusicae

3.7

90.9

CATALAN MUSIC INDUSTRY

5.4

MAJORS

OTHER COMPANIES IN THE REST OF SPAIN

TURNOVER OF THE RECORDED MUSIC MARKETS IN CATALONIA AND SPAIN BY FORMAT. 2009-2010 (RRP in millions of euros)

2009

2010

%

2009

2010

%

CATALAN MARKET

14.9

15.5

+ 4.2%

SPANISH MARKET

211.0

166.5

- 21.1%

Physical market

13.4

13.9

+ 4.3%

Physical market

178.7

127.8

- 28.5%

1.5

1.6

+3.8%

Digital market

32.3

38.7

+19.8%

Digital market

Dani Cantó

Source: Promusicae

Performance by The Flaming Lips, in May 2011, at the Primavera Sound Festival.

DISTRIBUTION OF TURNOVER OF SPANISH DIGITAL MUSIC MARKET. 2010 (RRP in millions of euros) Source: Promusicae STREAM

Juanchi Pegoraro

24%

PopArb is an independent pop music festival which is “Made in Catalonia”, having been held for six years in the village of Arbúcies. The photo shows the group Delafé which performed in the 2010 edition.

9.4

INTERNET DOWNLOADS

11.7

30%

11.0 SUBSCRIPTIONS

6.5

28% TOTAL

DOWNLOADS VIA MOBILE OPERATOR

17%

38.7 100% Total exports

EXPORTS BY SPANISH RECORD INDUSTRY. 2006-2010 (in millions of euros)

2006 2.05 1.54 7.97

Source: Promusicae

2007 3.38 2.10 5.22

10.70

2008 2.53 3.43 5.86

11.82

2009 1.98 4.59 5.12

11.69

2010 0.77 7.34 3.92

12.03

Sales in physical format Sales to foreign digital operators Licenses

11.56

19


THE ICIC AND CULTURAL COMPANIES One of the main objectives of the ICIC is to encourage the development of the cultural industries and contribute to the maturity of the sectors by applying new tools and support services.

As for services, in 2006 the Business Development Service (SDE) was created within the ICIC with the aim of providing support to cultural companies during the process of their consolidation as companies and contributing to improving their competitiveness, which provides favourable conditions for innovation in management.

One of the main instruments for supporting cultural companies is that of repayable contributions, which consist of a financial contribution to specific projects that have favourable expectations in the market. The repayable contribution is based on the principle of joint responsibility shared between the public and private sectors and, consequently, the expectation of a return on the funding based on the results of the project. During the year 2011 it is expected that two new lines of repayable contributions will be presented: one which is specific to aid for the distribution of audiovisual works and another for the distribution and marketing of cultural products throughout Catalonia.

The Business Development Service (SDE) has two main axes of action: – Management training: through the organisation of seminars, workshops, lectures and day conferences focusing on specific topics of interest to cultural companies. – Consulting: through a specific line of funding to carry out consultancy services to businesses and cultural organizations. This year, the Department of Business Development is broadening its competencies and incorporating institutional relations. The main objective is to centralise and organise the institutional relations between the ICIC and the agencies and public and private institutions from different regions of Spain in order to create bridges of cooperation and promote joint working lines.

Another financial instrument, launched in 2009, involves loans with preferential terms for the financing of investments in both capital goods and technology, as well as in processes of business concentration, acquisitions of intangible assets or research and innovation activities. MAIN INITIATIVES

IN/FORMATION DEPARTMENTS AT SDE. 2010 Source: ICIC

Financial support: repayable contributions • performing arts sector • visual arts sector • audiovisual sector (distribution) • book publishing sector • music industry • press • periodic publications

MARKETING AND COMMUNICATION

BUSINESS MANAGEMENT

NEW TECHNOLOGIES

Speakers: 36 Attendees: 539 Meetings: 17

Speakers: 27 Attendees: 469 Meetings: 10

Speakers: 30 Attendees: 755 Meetings: 12

Online loans to promote investment Cultural Credit Culture Consultancy through the Business Development Service (SDE) In/Formation (SDE) Institutional Relations Promotion of the videogame trade fair Gamelab in Barcelona BUDGET INITIATIVES 2011

20.1

MILLION EUROS

20

LEGAL AND TAX

INTERNATIONAL

Speakers: 22 Attendees: 452 Meetings: 7

Speakers: 40 Attendees: 293 Meetings: 5

SUMMARY OF INFO & TRAINING ACTIVITIES BY THE SDE. 2008-2010 Source: ICIC

2008

2009

2010

MEETINGS/ACTIVITIES

21

36

51

SPEAKERS

86

55

155

1,405

1,411

2,508

ATTENDEES

INFO & TRAINING ACTIVITIES BY THE SDE. DISTRIBUTION BY INDUSTRY. 2010 Source: ICIC

CULTURAL SECTOR

SESSIONS

%

ATTENDEES

%

AUDIOVISUAL PERFORMING ARTS VISUAL ARTS BOOKS MUSIC MULTISECTORIAL

2 7 1 2 5 34

4 14 2 4 10 67

134 334 58 84 499 1,399

5 13 2 3 20 56

TOTAL

51

100

2,508

100


CULTURAL LOANS GRANTED BY ICIC. 2010 Source: ICIC

SECTOR

PROJECTS

AMOUNT (euros)

MEDIA

9 1 5 4

47.4 5.3 26.3 21.1

4,257,751.52 1,500,000.00 2,269,500.00 392,415.00

50.6 17.8 27.0 4.7

TOTAL

19

100

8,419,666.52

100

AUDIOVISUAL PERFORMING ARTS BOOKS

The ICIC provided support to the largest videogame trade fair in Spain, Gamelab, held in Barcelona in 2011.

REPAYABLE CONTRIBUTIONS GRANTED BY ICIC. 2010 Source: ICIC

Music

79,385 € 2.37% Books

3

832,282 € 24.85%

16 Visual Arts

Audiovisual

6

1

99,028 €

1,716,677 € 51.26%

11

2.96% Performing Arts

621,672 €

Projects TOTAL 37

18.56%

Amount TOTAL

3,349,044 €

NUMBER OF CULTURAL CONSULTANCY PROJECTS WITH THE SUPPORT OF ICIC. 2010 Source: ICIC 7

AUDIOVISUAL 3

BOOKS

3

MUSIC PERFORMING ARTS MULTIDISCIPLINARY

1 1

2

SPECIFIC

26% 19% 17% 14% 12% 7%

In April 2011 the workshop “Creativity for Innovation” was held at the Institute of Catalan Studies.

2%

1

MEDIA

2 3

4

1

VISUAL ARTS

BASIC

5 5

CULTURAL MANAGEMENT

4

2% TOTALS %

21


THE ICIC AND INTERNATIONAL PROMOTION The cultural industries occupied the sixth position in Catalonia’s trade balance in 2010, with 30% more exports than imports. While the book publishing sector continues to occupy the top position in foreign trade, artistic creation activities and shows have had a positive growth in the last three years in terms of the balance of trade.

The ICIC, through the International Promotion Department and its offices abroad (Berlin, Brussels, London, Milan and Paris), aims to promote the international production and promotion of professional ventures, promoting the export of Catalan cultural production, and involving benchmark agents in the international deployment of companies.

The markets with which there is the most trade are the countries in the European Union, for the obvious reasons of proximity and development, although in Latin America and the rest of the world there has been an increased presence for Catalonia’s cultural industries in recent years.

From 2011, the International Promotion Department now incorporates the audiovisual sector within its lines of action through the platforms of Catalan Films & TV, Media Antena Catalunya and Barcelona-Catalunya Film Commission, in order to achieve maximum efficiency in its actions and projects which have an international dimension, either directly or through their association with other projects.

However, the marketing of Catalan cultural production presents difficulties, especially regarding productions in Catalan, so it is important to support cultural companies in their processes of dissemination, promotion and internationalisation.

Source: ICEX

SPAIN

0.2

-0.2 -0.3

-301.14

-0.1

111.42

Advice and consulting on issues of internationalisation

0

114.20

0.1

-179.70

Actions to open up new strategic markets in emerging countries like Brazil

Grants for cultural companies to attend trade fairs, festivals and markets

CATALONIA

-465.42

Transversal internationalisation actions with various cultural sectors within the framework of the ICIC 360º project

CATALONIA AND SPAIN’S INTERNATIONAL TRADE BALANCE. CULTURAL INDUSTRIES SECTOR*. 2008-2010 (in millions of euros)

140.40

MAIN INITIATIVES

-0.4

Grants for projects to internationalise Catalan companies

-0.5 2008

Promotion of the Catalan! Arts brand and the Catalan! Books, Catalan! Circus, Catalan! Dance, Catalan! Music and Catalan! Theatre sub-brands, as well as that of Catalan Films & TV

2009

2010

TOTAL VALUE OF CATALONIA AND SPAIN’S INTERNATIONAL IMPORTS & EXPORTS. CULTURAL INDUSTRIES SECTOR. 2008-2010 (in millions of euros) Source: ICEX

2008

2009

2010

3.0

Value of Exports

602.12

483.37

483.04

Value of Imports

461.73

369.17

371.61

Value of Exports

1,218.30

1,121.96

981.43

MILLION EUROS

Value of Imports

1,683.72

1,301.65

1,282.57

BUDGET INITIATIVES 2011

CATALONIA

SPAIN

* According to ICEX, the cultural industries sector includes: photographic material, editorial products, graphic arts products, music, artworks, collector’s pieces, antiques and the audiovisual sector. That is, trade in the cultural industries with the exception of live shows.

22


Fair

Country

Sector

Number of companies

Frankfurt Book Fair, Frankfurt

Germany

Books

63

Bologna Children’s Book Fair, Bologna

Italy

Books

27

Arco, Madrid

Spain

Visual Arts

21

Guadalajara International Book Fair 09, Guadalajara

Mexico

Books

16

BookExpo America, New York

USA

Books

13

Midem, Cannes

France

Music

12

International Dance Festival, Düsseldorf

Germany

Performing Arts

10

Escenium, Bilbao

Spain

Performing Arts

8

Madrid Foto, Madrid

Spain

Visual Arts

8

Womex, Copenhaguen

Denmark

Music

8

Mishima

THE 10 INTERNATIONAL CULTURAL TRADE FAIRS MOST VISITED BY CATALAN COMPANIES. 2010

The UK festival Liverpool Sound City presented the group Mishima as part of the Catalan Music Pop-Rock UK Tour 2011.

NUMBER OF COMPANIES WHICH HAVE ATTENDED CULTURAL TRADE FAIRS, FESTIVALS AND INTERNATIONAL MARKETS WITH THE SUPPORT OF ICIC. 2010 Source: ICIC Catalan! Arts stand at the Mercartes trade fair in Sevilla 2010. 1 1

8 3 4

8

6 2

3

11 1

19 7 10

11

EUROPE

65

13

2

16 23

PERFORMING ARTS VISUAL ARTS BOOKS MUSIC

1

3 14

8

28

59 2

7 5

REST OF THE WORLD 2 1 29

4 16

1 2

4

2

2

16

1

1 2

1

1 1 1 2 1 1

1

1 1

4

1 2 6

23


BUDGET 2011 EXPENDITURE BUDGET 2011

AMOUNT (in euros)

%

STRUCTURE EXPENSES

6,065,525.47

9.4%

EXPENSES BY ACTIVITY DIRECT SECTOR GRANTS

6,619,935.10 51,986,731.76

10.2% 80.4%

TOTAL BUDGET 2011

64,672,192.33

100.0%

9.2 % 80.4

%

STRUCTURE EXPENSES

DIRECT SECTOR GRANTS

11.2 % EXPENSES BY ACTIVITY

STRATEGIC OBJECTIVES OF ICIC

1 2 3 4 5 24

To contribute to business development, through improvement of the efficiency of the ICIC To develop the ICIC 360ยบ project

To promote a change in the business model and value chain of the cultural industry To improve funding and investment and publicprivate collaboration To improve the internationalisation of cultural enterprises


ICIC ORGANISATIONAL CHART 2011

Department of Culture Ferran Mascarell Canalda

Secretariat General Xavier Solà Cabanas

ICIC Executive Fèlix Riera Prado

Management / Department of Resources Natàlia Garriga Ibañez

DEPARTMENTS

TRANSVERSAL DEPARTMENTS

AUDIOVISUAL

BUSINESS DEVELOPMENT

Montserrat Bou Sala

Edgar Garcia Casellas

PERFORMING ARTS

INTERNATIONAL PROMOTION

Antoni Bartomeus Fonts

Marisol López Vicente

VISUAL ARTS

Marta Gustà Martorell

BOOKS

Marià Marín Torner

MUSIC

Albert Bardolet Mayola

FILMOTECA DE CATALUNYA

Esteve Riambau Möller

25


PUBLICATIONS


OFFICES AND ADDRESSES

www.gencat.cat/cultura/icic

ICIC Palau Marc Rambla de Santa Mònica, 8 08002 Barcelona T. 93 316 27 00 icic.cultura@gencat.cat www.gencat.cat/cultura/icic

Filmoteca de Catalunya Carrer del Portal de Santa Madrona, 6-8 08002 Barcelona T. 93 316 27 80 filmoteca.cultura@gencat.cat www.gencat.cat/cultura/filmoteca

SDE (Business Development Service) Palau Marc Rambla de Santa Mònica, 8 08002 Barcelona T. 93 316 27 00 sdeicic.cultura@gencat.cat www.sdeicic.cat

ICIC offices abroad

Catalan! Arts Palau Marc Rambla de Santa Mònica, 8 08002 Barcelona T. 93 316 27 00 internacional.icic@gencat.cat www.catalanarts.cat MEDIA Antena Catalunya Carrer del Mestre Nicolau, 23 08021 Barcelona T. 93 552 91 50 / 93 552 49 40 media_antena.cultura@gencat.cat www.antenamediacat.eu Catalan Films & TV Carrer del Mestre Nicolau, 23 08021 Barcelona T. 93 552 91 50 / 93 552 49 40 catalanfilmstv@gencat.cat www.catalanfilms.cat

Berlin Office Charlottenstr. 18 D-10117 Berlin T. +49 30 551 95 40 icic.berlin@t-online.de Brussels Office 227, Rue de la Loi / Wetstraat B-1040 Bruxelles/ Brussel T. +32 2 230 72 21 icic.brussels@skynet.be London Office 107-111, Fleet Street UK-London EC4A 2AB T. +44 207 936 9026 icic.london@gencat.cat Milan Office Via Montebello, 27 I-20121 Milano T. +39 02 29 00 46 41 icic.milano@gencat.it Paris Office 3, rue la Boétie - esc. A F-75008 Paris T. +33 1 43 25 04 35 icic.paris@club-internet.fr

Disseny: DG Estudio

Barcelona-Catalunya Film Commission Carrer del Mestre Nicolau, 23 08021 Barcelona T. 93 552 91 50 / 93 552 49 40 info@bcncatfilmcommission.com www.bcncatfilmcommission.com


ICIC Palau Marc Rambla de Santa Mònica, 8 08002 Barcelona T. 93 316 27 00 icic.cultura@gencat.cat www.gencat.cat/cultura/icic


Catalan Institute for Cultural Industries 2011