Catalan Institute for Cultural Industries
Catalan Institute for Cultural Industries 2011
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Presentation Trends in Catalan Cultural Production Cultural Industries, Consumption and Digitalisation Audiovisual Performing Arts Visual Arts Books Music Cultural Companies International Promotion Budget 2011 Organisational chart 2011 Publications Offices and Addresses
Presentation The future is now Statistics on the cultural industries demonstrate that Catalonia is well-placed in terms of entrepreneurial strength in order to provide a host of cultural spectacles that are tailored to suit market demand. 2010 has unquestionably been a prominent year for the Catalan audiovisual industry. In addition to the success achieved in film, a host of TV movies have attained much acclaim from critics and audiences alike. These productions were often based on texts by Catalan authors, illustrating the extent to which ties between Catalan film and literature have been fruitful. Moreover, Catalonia is the leader in the Spanish animated film sector due to the emergence of projects which show great potential for internationalisation. The performing arts have once again demonstrated the fact that success stories in programmed Catalan theatre productions can become structural accomplishments thanks to the consolidation of several business projects. In 2010, theatre continued to achieve widespread acclaim among audiences. The visual arts have shown they possess a huge ability to nurture new cultural platforms, some of which have become leading international referents. Cooperation between gallery associations has given rise to joint ventures intended to draw a much broader public. The publishing sector has also succeeded in forging a new generation of writers to lend Catalan literature a new lease of life. In addition, companies are engaging in decided efforts to adapt their publications to suit digital formats, moving away from traditional supports, and to create online projects. Nonetheless, despite these positive aspects one should not overlook the major challenges the sector faces on account of digitisation and its impact on the entire value chain. In the same manner as the film industry, the music sector has come to showcase a generation of Spanish and Catalan musicians who have attained much acclaim from the public. Moreover, the organisation of music markets and festivals that have come to constitute a solid sector in themselves has been significant in providing global music events including concerts, markets, educational activities and research events that have drawn new audiences. This boom in festivals is in contrast with the difficulties that the record industry continues to face, especially in the physical market, due to the impact of digitization and its downside, piracy, although the success of Catalan pop this year has led to an increase in turnover compared to the previous year. In this context, we are faced with the difficulty of further boosting these good results in coming years as they are marked by the recession, digitisation, changes in the forms and formats in which culture is consumed and the need to put right the flaws brought about by public/private partnership model currently applied in which a determined policy aimed at fostering creation and production has led us to lose sight of the major significance of distribution, exhibition and mediation systems in order to promote new policies that will be decisive when Catalonia’s productions and output reach their market. These challenges suggest that the future we have often considered as distant is now upon us. It is a future/present that should require us to do our best in engaging in new public/private partnerships with the aim of coming up with initiatives founded on six main areas: joint responsibility in drawing up new policies to address current challenges; financial input in order to revive the entire value chain across all sectors; speedier investment-based funding lines suited to the exploitation periods of the sectors; a panoramic/360º approach to the exploitation of cultural productions and the incorporation of other sectors, such as video games; commitment in order to raise companies’ innovation ability; and support for internationalisation to define new markets and new creation exchange and sharing forums. The future is now. Behind the positive prospects shown by culture companies there lies a reality that we need to face head on without delay.
Fèlix Riera Prado Director
TRENDS IN CATALAN CULTURAL PRODUCTION A list of the top five cultural products based on audience
CINEMA Catalan-produced films exhibited in Catalonia. Audience and earnings. 2010 and first half of 2011* Source: ICIC
Tres metros sobre el cielo
Los ojos de Júlia
* Provisional data as at 30/06/2011.
Conocerás al hombre de tus sueños
128,144 880,852 €
Catalan-produced films with original version in Catalan exhibited in Catalonia. Audience and earnings. 2010 and first half of 2011* Source: ICIC
Bicicleta, cullera, poma
23,859 154,631 €
La llegenda de l’innombrable
*Provisional data as at 30/06/2011.
THEATRE Catalan-produced plays exhibited in Catalonia. Audience and earnings. 2010* Source: ADETCA
Pel davant i pel darrera
La doble vida d’en John
* The five plays coincide with the five most successful plays in Catalan.
El mètode Grönholm
Un Déu salvatge
31,363 649,893 €
Nit de Sant Joan
BOOKS Most read Catalan-published books in Catalonia. 2010* Font: Reading and book buying habits in Catalonia by the Publishers Guild of Catalonia BOOK
PUBLISHER (Catalan version)
PUBLISHER (Spanish version)
La noia que somiava amb un llumí i un bidó de gasolina
L’església del mar
Rosa del Vents
Grijalbo / DeBolsillo
Els homes que no estimaven les dones
Els pilars de la Terra
Plaza & Janés /DeBolsillo
La reina al palau dels corrents d’aire
* Sorted according to the Catalan version.
MUSIC Best-selling albums by Catalan artists. 2010 Source: 2011 Yearbook of Music and Entertainment in the Catalan Countries by Enderrock
SERGIO DALMA Vía Dalma
DIVERSOS ARTISTES El disc de La Marató 2010 JOAN MANUEL SERRAT Hijo de la luz y de la sombra ESTOPA Estopa X Anniversarivm
150,000 60,000 60,000
MACACO Puerto Presente
Best-selling albums in Catalan. 2010 Source: 2011 Yearbook of Music and Entertainment in the Catalan Countries by Enderrock
DIVERSOS ARTISTES El disc de La Marató 2010 MANEL Els millors professors europeus ELS AMICS DE LES ARTS Bed & Breakfast
30,000 1 5,741
MARIA DEL MAR BONET Bellver
ELS PETS Fràgil
Lucía Faraig / Massa d’Or Produccions
ARTIST Title Copies
Pa negre: Up to 13 Gaudí Awards and 9 Goya Awards, including that of Best Picture, were won by this film, which has been a major success at festivals and in cinemas. 5
CULTURAL INDUSTRIES GDP OF CULTURAL SECTOR IN SPAIN. 2008 (in millions of euros) Source: Cultural Statistics Yearbook 2010 of the Ministry of Culture
CULTURAL HERITAGE ARCHIVES AND 1,232 LIBRARIES 622
AUDIOVISUAL AND MULTIMEDIA
3,027 PERFORMING ARTS 1,712
BOOKS & MEDIA
Total of cultural activities (in millions of euros)
% of total GDP of Spain
PEOPLE EMPLOYED IN CULTURAL ACTIVITIES IN CATALONIA. 2008-2010
Source: Survey of Active Population by IDESCAT
Cultural activities People employed in cultural activities as % of total employed population of Catalonia
NUMBER OF CULTURAL COMPANIES IN CATALONIA BY MAIN ACTIVITY. 2009 Source: Cultural Statistics Yearbook 2010 of the Ministry of Culture
LIBRARIES, ARCHIVES, MUSEUMS AND OTHER
Companies in activities of trade and rental
TOTAL NO. OF CULTURAL COMPANIES IN CATALONIA 6
BOOK PUBLISHING, PRESS AND PUBLISHING ACTIVITIES
FILM, VIDEO, RADIO, TELEVISION AND MUSIC PUBLISHING
Companies in activities in industry and services
NEWS AGENCIES DESIGN, ARTISTIC CREATION AND LIVE ENTERTAINMENT
GRAPHIC ARTS AND REPRODUCTION OF RECORDED MEDIA
MANUFACTURING OF MUSICAL MEDIA FORMATS, IMAGE, SOUND AND INSTRUMENTS
CULTURAL CONSUMPTION EVOLUTION OF CULTURAL CONSUMPTION. 2008-2010 (% of total population) Source: Barometer of communication and culture of the FUNDACC Fall
Last 3 months
CULTURAL CONSUMPTION. June 2011 (% of total population) Source: Barometer of communication and culture of the FUNDACC. 3rd wave (twelve-month period July 2010 to June 2011) Population consumption
92.1 54.9 49.6 44.5
Last 3 months
34.4 9 1 .1 22.6
Video Games Books
LANGUAGE USED AND CONSUMPTION OF CULTURAL PRODUCTS. June 2011 (in %) Source: Barometer of communication and culture of the FUNDACC. 3rd wave (twelve-month period July 2010 to June 2011)
DIGITALISATION SPAIN TURNOVER OF AUDIOVISUAL CONTENT AND SERVICES INDUSTRY IN SPAIN. 2005-2009 (in millions of euros)
DISTRIBUTION OF TURNOVER OF DIGITAL CONTENT IN SPAIN BY SUB-SECTOR. 2009 (in %)
Source: Annual Report on Digital Content in Spain. 2010 by the ONTSI
Source: Annual Report on Digital Content in Spain. 2010 by the ONTSI
Other Online Advertising 1.4%
24,000 21,000 18,000
1.2% 8,004 17,592
Film and video
Turnover of digital content
% Digital turnover as % of total turnover
TURNOVER OF DIGITAL BOOK MARKET IN SPAIN. 2009-2010 (in millions of euros) % Digital turnover as % of total turnover Source: Domestic Book Trade in Spain 2009 by the Federation of Publishing Associations of Spain
DISTRIBUTION OF MUSIC DOWNLOADS RECORDED IN SPAIN. 2006-2009 (in thousands of files downloaded over the last three months by individuals from 14-70 years old) Source: SGAE
Paid 50,445 Unpaid 804,555
Paid 55,731 Unpaid 1,373,269
Paid 128,357 Unpaid 2,602,643
Paid 310,794 Unpaid 2,736,206
CATALONIA CINEMA SCREENS IN CATALONIA. 2010 Source: ICIC
EVOLUTION OF TOTAL READERS AND E-BOOK READERS. 2008-2010 Source: Barometer of communication and culture. 2010 of the FUNDACC Digital screens
READING IN CATALONIA BY TYPE AND E-BOOK READING. 2010 Source: Barometer of communication and culture. 2010 of the FUNDACC
32.5% 32.5% 26.8% 4.0%*
E-book readers * Provisional data.
INTERNET USE IN CATALONIA RELATED TO CULTURAL ACTIVITIES. June 2011 (in %) Source: Barometer of communication and culture of the FUNDACC. 3rd Wave (twelve-month period July 2010 to June 2011)
Read or download news
Search for info on goods & services
Download music, video etc.
Listen to the radio
Buy / sell services / products
THE ICIC AND THE AUDIOVISUAL SECTOR The year 2010 marked a record for film production in Catalonia. Of the 201 films produced in Spain, 96 were Catalan productions or co-productions, that is, 50.5% of all the production in Spain. The market share for Catalan productions went from 5.3% to 8.9%, showing remarkable growth. However, it still remains well behind other film industries such as Sweden, France, Denmark or Italy, all with shares exceeding 20%. We should make special mention of the success of Catalan films, and especially those made in Catalan, in festivals and awards during 2011. The success of Pa Negre (Black Bread) at the Goya Awards, where it received nine awards, as well as prizes for La mosquitera (The Mosquito Net) in Karlovy Vary and Elisa K, Bicicleta, cullera, poma (Bicycle, Spoon, Apple) and Aita at San Sebastian, among others, made up a bumper crop of our audiovisual output in these prestigious circles. This context has led to the development of projects such as Catalonia Cinema, a season of Catalan films with both prestige and box office success shown in nine cities in Catalonia with the aim of promoting the Catalan cinema brand.
As for screenings, while the attendance of audience at Catalan film productions doubled, there continued to be a decline in overall cinema attendance figures this year, which went from 22,584,807 to 20,432,597 audience, a drop of 9.5%. This is all occurring in a time of technological challenges, since the transition to digital cinema will mark the future of the sector for years to come. In the field of television production, a number of projects resulting from the existing agreement between the ICIC and TVC to promote Catalan audiovisual production resulted in high-quality television productions such as Ermessenda or Les veus del Pamano, which obtained record audience figures and confirmed a connection between productions made in Catalonia and their natural audience. As a result, the ICIC will maintain its commitment to Catalan productions but will extend its support to other elements in the audiovisual value chain. The two main pillars of the policy of the ICIC in 2011 and subsequent years are those of strengthening the distribution sector based in Catalonia and assisting the exhibition sector with technological modernisation.
CATALAN FEATURE LENGTH FILM PRODUCTIONS. 2006-2010 Source: ICIC
Framework Agreement for the Promotion of Cinematic and Audiovisual Activity, as established by the Cinema Act
To improve funding for both the audiovisual and cinema sectors, with the strengthening of the repayable contributions for the activities of distribution and exhibition Support for exhibitors during the process of digital transition New policies to generate audiences for Catalan cinema: Catalunya Cinema Promotion of clusters in the audiovisual and other cultural sectors. Animation Cluster of Catalonia
80 72 70
60 20 50
Commitment to a new impetus for the internationalisation of the local film industry
20 Sitges, International Fantastic Film Festival of Catalonia
BUDGET INITIATIVES 2011
18.8 MILLION EUROS
10 0 2006
Catalan productions and co-productions Co-productions Catalonia / other autonomous communities
Co-productions Catalonia / other countries Total production Catalonia
AUDIENCE AND EARNINGS IN CATALONIA. 2006-2010 Source: ICIC
180,000,000 23,927,465 22,584,807
AUDIENCE AND EARNINGS FOR CATALAN FILM PRODUCTIONS IN CATALONIA. 2006-2010
Poster for the 44th edition of the Sitges, International Fantastic Film Festival of Catalonia (from 6th to 16th October 2011), dedicated to artificial intelligence.
10,186,639 2,000,000 1,792,535
DISTRIBUTION OF FILMS SCREENED IN CATALONIA BY COUNTRY OF PRODUCTION. 2010 Source: ICIC
AUDIENCE CATALONIA* REST OF SPAIN EUROPEAN UNION UNITED STATES REST OF THE WORLD TOTAL
1,821,658 788,977 3,631,082 14,026,441 164,439 20,432,597
9% 4% 18% 69% 1%
2010 Versus Entertainment
* Also includes Catalan productions with the rest of Spain.
La mosquitera, by AgustĂ Vila, won the Best Film award at the Karlovy Vary International Film Festival (Czech Republic).
Buried is one of the Catalan film productions that was part of the Catalunya Cinema programme, in April 2011.
THE ICIC AND THE PERFORMING ARTS Among the objectives of the Performing Arts department, the highlight is the consolidation of theatre and circus companies in Catalonia. One of the aims of the ICIC is for theatre and circus companies and producers to have the necessary conditions and resources to continue to exercise the high quality and rigorous leadership that they have maintained for so long. The instruments made available to support them are grants and the lines of work which have been established, all based on the logic of the industry, so that the aid is focused on production and distribution, basic activities by companies, the performance venues and production companies. The ICIC has worked, therefore, on the one hand to provide stability to the artistic structures with the longest history on the performing arts scene of Catalonia and, on the other, to promote the levels of production needed to maintain programming schedules, basically involving the private theatres in Catalonia.
In the area of promotion, of particular importance is the section on fairs and festivals, which includes the Tarrega Street Theatre Fair, La Mostra, Igualada Youth Theatre Fair and the Grec Festival in Barcelona. As for this year’s new developments, there are subsidies for the filming of plays for television in order to generate new audiences, particularly to provide additional earnings for the actors involved in the filming. It is aimed at companies involved in the production and/or presentation of performing arts. The other new development involves repayable contributions for the distribution and marketing of cultural products throughout Catalonia. The aim is to provide producers and companies with an a priori funding mechanism that allows them to take a certain level of risk (in box office terms) in the theatres and municipal auditoriums of Catalonia.
MAIN INITIATIVES Three-year collaborative agreements with companies, circus and theatre production companies and theatre management companies making their own productions Promotion of the production, distribution and promotion of theatrical activity
Support for exhibitions, fairs and festivals in the performing arts sector
Special emphasis on family and street theatre and circus
The opening show of Fira Tarrega 2010, called Muraré, was presented by the company Voala Project.
Support for the improvement of theatre infrastructure Subsidies for filming plays for television to generate new audiences Repayable contributions for the distribution and marketing of cultural products throughout Catalonia BUDGET INITIATIVES 2011
7.2 MILLION EUROS
THEATRES IN CATALONIA BY OWNERSHIP TYPE. 2009 Source: Technical Office of the Ministry of Culture
Rest of Catalonia
AUDIENCE & SHOWS IN THEATRES IN CATALONIA. 2006-2009 Source: Technical Office of the Ministry of Culture
PERFORMING ARTS AUDIENCE
350,000 250,000 150,000
Poster for Pluja constant, a production by the Grup Focus which was successfully presented at the Villarroel Theatre on 12th November 2010 to 9th January 2011.
249,647 863 2006
The play Huis Clos (No Exit), by Jean-Paul Sartre opened the first season at the Sala Atrium on 26th January 2011.
PERFORMING ARTS SHOWS IN THEATRES IN CATALONIA BY GENRE. 2009 Source: Technical Office of the Ministry of Culture
Circus, clowns and juggling
Other Opera, operettas performing arts and zarzuelas
75 Theatre in general
Puppets, shadows, theatre of objects
265 Dance Cristina Sรกnchez
PERFORMING ARTS AUDIENCE IN THEATRES IN CATALONIA. 2006-2010 Source: Technical Office of the Ministry of Culture
2006 2007 2008 2009 2010
2,626,758 2,839,311 3,142,628 3,131,876 2,962,295* * Estimated value 13
THE ICIC AND VISUAL ARTS The art market is undergoing a process of transformation. Globalisation, the introduction of new artistic languages and changes in the information circuits have led to new forms of production and exhibition. However, the artistgallery relationship remains a determining factor in entry to the market, and the work of mediation by art galleries, as the first showcase for the various artistic trends and as a cultural driving force, is still an essential connection between the creation or production of the artwork and the consumer. As a result, the work of the ICIC is aimed primarily at art galleries, their professional associations and companies that organise activities related to dissemination and promotion within this sector. In terms of contemporary art exhibitions, we should highlight the existence of the international trade fairs Loop and Swab. The former, specialising in video art, is linked to the moving image festival “Screen from Barcelona” and, with nine editions under its belt, is the undisputed benchmark for audiences and professionals in the sector from around the world. Swab, which held its fourth edition in 2011, is dedicated to the latest trends in contemporary art and above all presents emerging artists who are represented by young galleries.
A new commitment to the sector with an international scope is Talking Galleries, the first edition of an international conference aimed at professionals in art galleries around the world, to be held in Barcelona in September 2011. Also in this regard, on the initiative of the Galleries Association and since 2008, the industry has been providing the platform Artícula (www.articula.info), the benchmark showcase for Catalan and international art. The portal provides access to sixty galleries that have a highly dynamic range with frequent turnover of around six hundred artists and about two thousand works, and receives an average of 3,600 visits a month. Other important events in the sector are organised jointly by the four associations of Catalan art galleries: the Association of Art Galleries of Catalonia, the Barcelona Art Association, Art Catalonia and the Independent Galleries of Catalonia. On the one hand, the GAC awards, which are presented during the Nit del Galerisme (Gallery Night) are a form of public recognition for those people and organisations who have contributed most to the spread and development of the art market. On the other, la Tardor de l’Art (Autumn of Arts), which held its third edition in 2011, is a festival that brings galleries together around programmes that are designed to introduce them to a wider audience.
MAIN INITIATIVES Fostering the dissemination and promotion of visual arts Support for initiatives in contemporary art fairs Support for the professionalisation of the sector
Promotion of the first edition of the Talking Galleries international congress of art galleries
BUDGET INITIATIVES 2011
Support for infrastructure
Lectures-in-love//Cold heart is a visual spectacle designed by Frithwin Wagner-Lippok and Christina Schmutz and presented during LOOP/Screen from Barcelona 2011.
BASIC DATA ON THE ART GALLERIES. 2003-2009 Source: Technical Office of the Ministry of Culture 2003 Art Galleries Average area (m2) Personnel
202 180.7 461
2006 Art Galleries Average area (m2) Personnel
2009 Art Galleries Average area (m2) Personnel
ACTIVITIES OF ART GALLERIES. 2003-2009 Source: Technical Office of the Ministry of Culture
2003 Number of exhibitions Artists who were exhibited 2006 Number of exhibitions Artists who were exhibited 2009 Number of exhibitions Artists who were exhibited
150 cultural spaces 17 Catalan galleries 450 artists 60 international curators 100,000 visitors
48 galleries from 13 countries 11 from Catalonia 150 artists from around the world 15,000 visitors
42 galleries participating 6 from Catalonia 46 artists 2 from Catalonia 4,000 visitors
Dol ibèric is the title of this work by Carlos Aires about postwar Spain, presented at the Swab Fair by the ADN Gallery.
International Gallerist Meeting, 225 speakers from 11 countries, 6 panel discussions. A project by www.lafabrica.com
THE 10 MOST ATTENDED ART FAIRS BY CATALAN ART GALLERIES WITH SUPPORT FROM THE ICIC. 2010 Source: ICIC
ARCO, Madrid ST-ART, Strasbourg ART MADRID, Madrid ARTE SANTANDER, Santander ART BASEL, Basel ART BRUSSELS, Brussels FIAC, París THE AFFORDABLE ART FAIR, London THE ARMONY SHOW, New York PULSE MIAMI, Miami
Number of galleries
21 13 7 5 4 3 3 3 3 2
THE ICIC AND BOOKS Book publishing is a mature industry in Catalonia, as well as a strong industrial tradition and a valuable cultural asset. It accounts for 34% of guild-affiliated publishers in Spain and occupies a position of leadership in terms of market share, with half of the total turnover. Regarding publishing in Catalan, the share is around 26%, indicating that it is solid enough, although weaknesses still exist.
The introduction of new information and communication technologies, and the increasingly important role of business and technology platforms, not only involves profound changes in the processes of production, distribution, sale and consumption of books, but also a change of business model for the sector. This is currently the greatest challenge in the world of book publishing.
Since 2010, however, production data and sales have been showing signs of stagnation and retreat, as is also occurring with foreign trade, which, despite the positive trade balance between exports and imports, shows a pronounced decline which can be attributed mainly to the crisis. An important and positive factor, in this respect, is the growing role of the European Union as the main receiver and issuer of books in Catalonia.
The activity of the ICIC in this sector is principally to advise the sector on digital transformation, while also aiming to strengthen the book market, especially in Catalan and Aranese, with instruments aimed at financing. These objectives are accompanied by actions aimed at placing an emphasis on marketing, prescription (especially in the bookshop system with the seal of quality), the visibility of books (with a special focus on the catalogue and books in Catalan) and an increase in the consumption of books. In this sense, the ICIC supports the structural initiatives promoted by corporate entities in the sector as well as thirteen trade fairs, thus contributing to the deseasonalising of the sector and the placement of books on the cultural agenda of the country, as well as directly with the public.
While book publishing accounts for most of the exports of cultural goods from Catalonia and the Catalan publishing industry is the main exporter of books in Spain, turnover is around 18%.
Promotion of production, especially in Catalan and Occitan Support for the dissemination and promotion of books, especially in Catalan and Occitan Support for the incorporation of ICTs and new business models
Covers of books by writers who are reviving Catalan literature
Plan to promote reading BASIC DATA ON CATALAN PUBLISHERS. 2005-2009 Implementation of seal of quality in bookstores
Source: Report on Domestic Trade in Catalonia in 2009 by the Publishers Guild of Catalonia
NUMBER OF PUBLISHERS BUDGET INITIATIVES 2011
2005 2006 2007 2008 2009
% CHANGE 2005-2009
% IN CATALAN
260 278 296 306 301
6,393 6,541 6,606 6,336 5,233
136,556 152,091 161,034 166,437 175,110
34.8 34.5 34.1 33.9 32.7
TITLES PUBLISHED IN CATALONIA. 2005-2009 Source: Report on Domestic Trade in Catalonia in 2009 by the Publishers Guild of Catalonia
Source: Domestic Book Trade in Spain 2010. Advance Copy of Results by the Federation of Publishing Associations of Spain
DISTRIBUTION OF PUBLISHING MARKET IN SPAIN. 2010 (in % of turnover)
TITLES PUBLISHED IN CATALAN
TITLES PUBLISHED IN SPANISH AND OTHER LANGUAGES
2.1 BASQUE COUNTRY
1.3 CASTILLA & LEÓN
TURNOVER OF CATALAN PUBLISHERS IN THE DOMESTIC MARKET (Catalonia and the rest of Spain) (in millions of euros) Source: Report on Domestic Trade in Catalonia in 2009 by the Publishers Guild of Catalonia
1,000 800 Santi Romero / FICOMIC
IN SPANISH AND OTHER LANGUAGES
29th edition of the International Comic Fair in Barcelona (from 14th to 17th April 2011).
THE ICIC AND THE MUSIC INDUSTRY Consumer culture is not in crisis and the habit of creating, producing, promoting and especially listening to music is even less so. It is true that some business models relating to music are in the middle of a process of change and that it is necessary to have a rapid and decisive adaptation to the new ways in which the music industry will need to operate. This phenomenon explains our unashamed commitment to setting up events for sharing reflections, thought and knowledge in order to help the music industry to adapt its business and production model to the new situation and to move towards the places where the trends are heading in our globalised world. The success of Catalan pop-rock - of Manel, Els Amics de les Arts, Mishima, Antònia Font and many others - should not overshadow the productive creative period being undergone by many other groups and music genres which, without having the dazzling emergence of those acts, are also flourishing in this difficult time for the global economy.
Music is being consumed more than ever and, as a result, culture is being consumed. It is important to establish the appropriate mechanisms so this culture of consumption is again channelled towards the professionals in the industry, so it can keep enriching the value chain that goes from the creator to the end consumer, via promoters, distributors and managers. At ICIC we have decided to display our support for live music. This support involves providing resources to those festivals and concert seasons or programmes that help in offering live showcases for all this creative ferment. The festivals are all selling out and ticket sales for regular programmes and seasons are offering promising figures, although this sector is also being affected by the economic crisis. As a result it is important to also remain committed to training: the training of new professionals in the broadest sense of the term and the training of new audiences.
MAIN INITIATIVES New frameworkrelating to the actions promoted by private initiatives aimed at promoting and consolidating the music industry Promotion of PrimaveraPro, SonarPro and the Vic Live Music Market as meetings for discussion, reflection, thought and knowledge.
Maintenance of support for the Cases de Música (or Music Houses, a new initiative for musicians) or music workshops as tools for training new professionals and new audiences
Support for live music by supporting festivals and concert series.
The Sónar festival in 2011 hosted a spectacular performance by Daito Manabe, a Japanese artist and programmer who was able to converting music into electrical discharges that could move facial muscles.
Prioritisation of repayable grants and support for digitalisation for publishing companies Regulation of the orchestral map of Catalonia New aid package of repayable contributions for tours in the Catalonia region BUDGET INITIATIVES 2011
TURNOVER FROM LIVE MUSIC IN THE CATALAN INDUSTRY. 2008-2010 Source: 2011 Music Yearbook by the Enderrock Group. Based on data collected by the ARC (Professional Association of Representatives, Promoters and Managers of Catalonia) in 2008 and 2010.
% VARIATION 2008-2010
Industry turnover Number of concerts or shows
DISTRIBUTION OF SPANISH RECORD PRODUCTION BY COMPANY ORIGIN. 2010 (in % of turnover) Source: Promusicae
CATALAN MUSIC INDUSTRY
OTHER COMPANIES IN THE REST OF SPAIN
TURNOVER OF THE RECORDED MUSIC MARKETS IN CATALONIA AND SPAIN BY FORMAT. 2009-2010 (RRP in millions of euros)
Performance by The Flaming Lips, in May 2011, at the Primavera Sound Festival.
DISTRIBUTION OF TURNOVER OF SPANISH DIGITAL MUSIC MARKET. 2010 (RRP in millions of euros) Source: Promusicae STREAM
PopArb is an independent pop music festival which is “Made in Catalonia”, having been held for six years in the village of Arbúcies. The photo shows the group Delafé which performed in the 2010 edition.
DOWNLOADS VIA MOBILE OPERATOR
38.7 100% Total exports
EXPORTS BY SPANISH RECORD INDUSTRY. 2006-2010 (in millions of euros)
2006 2.05 1.54 7.97
2007 3.38 2.10 5.22
2008 2.53 3.43 5.86
2009 1.98 4.59 5.12
2010 0.77 7.34 3.92
Sales in physical format Sales to foreign digital operators Licenses
THE ICIC AND CULTURAL COMPANIES One of the main objectives of the ICIC is to encourage the development of the cultural industries and contribute to the maturity of the sectors by applying new tools and support services.
As for services, in 2006 the Business Development Service (SDE) was created within the ICIC with the aim of providing support to cultural companies during the process of their consolidation as companies and contributing to improving their competitiveness, which provides favourable conditions for innovation in management.
One of the main instruments for supporting cultural companies is that of repayable contributions, which consist of a financial contribution to specific projects that have favourable expectations in the market. The repayable contribution is based on the principle of joint responsibility shared between the public and private sectors and, consequently, the expectation of a return on the funding based on the results of the project. During the year 2011 it is expected that two new lines of repayable contributions will be presented: one which is specific to aid for the distribution of audiovisual works and another for the distribution and marketing of cultural products throughout Catalonia.
The Business Development Service (SDE) has two main axes of action: – Management training: through the organisation of seminars, workshops, lectures and day conferences focusing on specific topics of interest to cultural companies. – Consulting: through a specific line of funding to carry out consultancy services to businesses and cultural organizations. This year, the Department of Business Development is broadening its competencies and incorporating institutional relations. The main objective is to centralise and organise the institutional relations between the ICIC and the agencies and public and private institutions from different regions of Spain in order to create bridges of cooperation and promote joint working lines.
Another financial instrument, launched in 2009, involves loans with preferential terms for the financing of investments in both capital goods and technology, as well as in processes of business concentration, acquisitions of intangible assets or research and innovation activities. MAIN INITIATIVES
IN/FORMATION DEPARTMENTS AT SDE. 2010 Source: ICIC
Financial support: repayable contributions • performing arts sector • visual arts sector • audiovisual sector (distribution) • book publishing sector • music industry • press • periodic publications
MARKETING AND COMMUNICATION
Speakers: 36 Attendees: 539 Meetings: 17
Speakers: 27 Attendees: 469 Meetings: 10
Speakers: 30 Attendees: 755 Meetings: 12
Online loans to promote investment Cultural Credit Culture Consultancy through the Business Development Service (SDE) In/Formation (SDE) Institutional Relations Promotion of the videogame trade fair Gamelab in Barcelona BUDGET INITIATIVES 2011
LEGAL AND TAX
Speakers: 22 Attendees: 452 Meetings: 7
Speakers: 40 Attendees: 293 Meetings: 5
SUMMARY OF INFO & TRAINING ACTIVITIES BY THE SDE. 2008-2010 Source: ICIC
INFO & TRAINING ACTIVITIES BY THE SDE. DISTRIBUTION BY INDUSTRY. 2010 Source: ICIC
AUDIOVISUAL PERFORMING ARTS VISUAL ARTS BOOKS MUSIC MULTISECTORIAL
2 7 1 2 5 34
4 14 2 4 10 67
134 334 58 84 499 1,399
5 13 2 3 20 56
CULTURAL LOANS GRANTED BY ICIC. 2010 Source: ICIC
9 1 5 4
47.4 5.3 26.3 21.1
4,257,751.52 1,500,000.00 2,269,500.00 392,415.00
50.6 17.8 27.0 4.7
AUDIOVISUAL PERFORMING ARTS BOOKS
The ICIC provided support to the largest videogame trade fair in Spain, Gamelab, held in Barcelona in 2011.
REPAYABLE CONTRIBUTIONS GRANTED BY ICIC. 2010 Source: ICIC
79,385 € 2.37% Books
832,282 € 24.85%
16 Visual Arts
1,716,677 € 51.26%
2.96% Performing Arts
Projects TOTAL 37
NUMBER OF CULTURAL CONSULTANCY PROJECTS WITH THE SUPPORT OF ICIC. 2010 Source: ICIC 7
MUSIC PERFORMING ARTS MULTIDISCIPLINARY
26% 19% 17% 14% 12% 7%
In April 2011 the workshop “Creativity for Innovation” was held at the Institute of Catalan Studies.
2% TOTALS %
THE ICIC AND INTERNATIONAL PROMOTION The cultural industries occupied the sixth position in Catalonia’s trade balance in 2010, with 30% more exports than imports. While the book publishing sector continues to occupy the top position in foreign trade, artistic creation activities and shows have had a positive growth in the last three years in terms of the balance of trade.
The ICIC, through the International Promotion Department and its offices abroad (Berlin, Brussels, London, Milan and Paris), aims to promote the international production and promotion of professional ventures, promoting the export of Catalan cultural production, and involving benchmark agents in the international deployment of companies.
The markets with which there is the most trade are the countries in the European Union, for the obvious reasons of proximity and development, although in Latin America and the rest of the world there has been an increased presence for Catalonia’s cultural industries in recent years.
From 2011, the International Promotion Department now incorporates the audiovisual sector within its lines of action through the platforms of Catalan Films & TV, Media Antena Catalunya and Barcelona-Catalunya Film Commission, in order to achieve maximum efficiency in its actions and projects which have an international dimension, either directly or through their association with other projects.
However, the marketing of Catalan cultural production presents difficulties, especially regarding productions in Catalan, so it is important to support cultural companies in their processes of dissemination, promotion and internationalisation.
Advice and consulting on issues of internationalisation
Actions to open up new strategic markets in emerging countries like Brazil
Grants for cultural companies to attend trade fairs, festivals and markets
Transversal internationalisation actions with various cultural sectors within the framework of the ICIC 360º project
CATALONIA AND SPAIN’S INTERNATIONAL TRADE BALANCE. CULTURAL INDUSTRIES SECTOR*. 2008-2010 (in millions of euros)
Grants for projects to internationalise Catalan companies
Promotion of the Catalan! Arts brand and the Catalan! Books, Catalan! Circus, Catalan! Dance, Catalan! Music and Catalan! Theatre sub-brands, as well as that of Catalan Films & TV
TOTAL VALUE OF CATALONIA AND SPAIN’S INTERNATIONAL IMPORTS & EXPORTS. CULTURAL INDUSTRIES SECTOR. 2008-2010 (in millions of euros) Source: ICEX
Value of Exports
Value of Imports
Value of Exports
Value of Imports
BUDGET INITIATIVES 2011
* According to ICEX, the cultural industries sector includes: photographic material, editorial products, graphic arts products, music, artworks, collector’s pieces, antiques and the audiovisual sector. That is, trade in the cultural industries with the exception of live shows.
Number of companies
Frankfurt Book Fair, Frankfurt
Bologna Children’s Book Fair, Bologna
Guadalajara International Book Fair 09, Guadalajara
BookExpo America, New York
International Dance Festival, Düsseldorf
Madrid Foto, Madrid
THE 10 INTERNATIONAL CULTURAL TRADE FAIRS MOST VISITED BY CATALAN COMPANIES. 2010
The UK festival Liverpool Sound City presented the group Mishima as part of the Catalan Music Pop-Rock UK Tour 2011.
NUMBER OF COMPANIES WHICH HAVE ATTENDED CULTURAL TRADE FAIRS, FESTIVALS AND INTERNATIONAL MARKETS WITH THE SUPPORT OF ICIC. 2010 Source: ICIC Catalan! Arts stand at the Mercartes trade fair in Sevilla 2010. 1 1
8 3 4
19 7 10
PERFORMING ARTS VISUAL ARTS BOOKS MUSIC
REST OF THE WORLD 2 1 29
1 1 1 2 1 1
1 2 6
BUDGET 2011 EXPENDITURE BUDGET 2011
AMOUNT (in euros)
EXPENSES BY ACTIVITY DIRECT SECTOR GRANTS
TOTAL BUDGET 2011
9.2 % 80.4
DIRECT SECTOR GRANTS
11.2 % EXPENSES BY ACTIVITY
STRATEGIC OBJECTIVES OF ICIC
1 2 3 4 5 24
To contribute to business development, through improvement of the efficiency of the ICIC To develop the ICIC 360ยบ project
To promote a change in the business model and value chain of the cultural industry To improve funding and investment and publicprivate collaboration To improve the internationalisation of cultural enterprises
ICIC ORGANISATIONAL CHART 2011
Department of Culture Ferran Mascarell Canalda
Secretariat General Xavier Solà Cabanas
ICIC Executive Fèlix Riera Prado
Management / Department of Resources Natàlia Garriga Ibañez
Montserrat Bou Sala
Edgar Garcia Casellas
Antoni Bartomeus Fonts
Marisol López Vicente
Marta Gustà Martorell
Marià Marín Torner
Albert Bardolet Mayola
FILMOTECA DE CATALUNYA
Esteve Riambau Möller
OFFICES AND ADDRESSES
ICIC Palau Marc Rambla de Santa Mònica, 8 08002 Barcelona T. 93 316 27 00 email@example.com www.gencat.cat/cultura/icic
Filmoteca de Catalunya Carrer del Portal de Santa Madrona, 6-8 08002 Barcelona T. 93 316 27 80 firstname.lastname@example.org www.gencat.cat/cultura/filmoteca
SDE (Business Development Service) Palau Marc Rambla de Santa Mònica, 8 08002 Barcelona T. 93 316 27 00 email@example.com www.sdeicic.cat
ICIC offices abroad
Catalan! Arts Palau Marc Rambla de Santa Mònica, 8 08002 Barcelona T. 93 316 27 00 firstname.lastname@example.org www.catalanarts.cat MEDIA Antena Catalunya Carrer del Mestre Nicolau, 23 08021 Barcelona T. 93 552 91 50 / 93 552 49 40 email@example.com www.antenamediacat.eu Catalan Films & TV Carrer del Mestre Nicolau, 23 08021 Barcelona T. 93 552 91 50 / 93 552 49 40 firstname.lastname@example.org www.catalanfilms.cat
Berlin Office Charlottenstr. 18 D-10117 Berlin T. +49 30 551 95 40 email@example.com Brussels Office 227, Rue de la Loi / Wetstraat B-1040 Bruxelles/ Brussel T. +32 2 230 72 21 firstname.lastname@example.org London Office 107-111, Fleet Street UK-London EC4A 2AB T. +44 207 936 9026 email@example.com Milan Office Via Montebello, 27 I-20121 Milano T. +39 02 29 00 46 41 firstname.lastname@example.org Paris Office 3, rue la Boétie - esc. A F-75008 Paris T. +33 1 43 25 04 35 email@example.com
Disseny: DG Estudio
Barcelona-Catalunya Film Commission Carrer del Mestre Nicolau, 23 08021 Barcelona T. 93 552 91 50 / 93 552 49 40 firstname.lastname@example.org www.bcncatfilmcommission.com
ICIC Palau Marc Rambla de Santa MĂ˛nica, 8 08002 Barcelona T. 93 316 27 00 email@example.com www.gencat.cat/cultura/icic