Page 1

VISUAL MERCHANDISING

AUTUMN OPENING 2012 COLLECTION


the fundamentals

FUNDAMENTALS OF THE ICHI TEMPERAMENT

Feminine and sensual Edgy, urban and arty Extraordinary, but easy to wear

02


about her

THE ICHI GIRL DARES The ICHI girl takes her inspiration from everywhere but knows exactly where she wants to go in life. She expresses her attitude through her feminine, edgy way of dressing, inspired by urban culture and art. Her life is here and now. What was and what could have been is of no use. She dresses to express the mood of the moment and makes extraordinary clothes look so easy to wear. Everyday is fashion day and she knows how to look like a million without spending one. The vintage style of her grandmother, Berlin’s art scene or Café de Flore in Paris. The ICHI girl makes sense of it all and dares to combine the unthinkable. The result is her dynamic, easygoing and yet sophisticated look. Her admiring friends wonder how she does it. Well, she dares. 

03


04


coMMERCIAL COLLECTION STRUCTURE

PALETTE COLLECTIONS ICHI is proud to be merchandised in your shop. Our

An ICHI Palette Collection is a colour coordinated mix

aim is to maximise your sales. Our collections are

of basic, core and profile styles. The palette concept

designed, made and delivered with this purpose. ICHI’s

ensures that the colours of each month’s styles match

six yearly Main Collections supplemented by five

perfectly when merchandised and of course, when

Express Collections already guarantees that your shop

bought and worn by your customers.

is perfectly up to date, all year round. These core styles are the basis of the collections. Each But in order to further fine tune to the exact needs of

style is carefully selected, designed for the season and

your shop, our main collections are divided into monthly

visualised in the monthly Palette Collections in this

Palette Collections.

guide for easy reference. 

05


press release

morning dew She is in the deep, mythic forests of New England, far

presence of nature inside her. She realises that she

from the hectic city life. The rays of the low sun peer

is one with the whole and begins to dance in the dewy

through the window of the river cottage. She notices

grass.

the heavy morning dew on the grass outside and she sees the birds in the open sky migrate to new distant

It is this deep feel for nature that has inspired ICHI’s

lands. Meanwhile, her memories of the hot and happy

Autumn Opening Collection. It is created in sensual,

summer days evaporate. But they do so without

warm colours, and the autumn feel is underlined in its

nostalgia because for her, autumn is a new beginning.

use of fluffy and soft materials. The edgy look and the

A season of immense beauty, where the sharp colours

surprising combinations that the ICHI girl loves are also

of summer give way to a vastness of elegant mustard

there, of course. The poetic, hand drawn prints and

yellow, kid orange, autumn green, brown and greyish

heartfelt statements deliberately contrast the clean

hues.

silhouettes. Numerous details and cute gimmicks, like the many appliquĂŠs, draperies and wrinkles, bring out

06

She decides to dress up warmly and get out of her

that unmistakable ICHI edge. With the easy-going and

simple cottage. Outside, she soaks in the morning’s

yet sophisticated look of the Autumn Opening Collection,

beauty. She begins to walk along the river and she

the ICHI girl will, once again, be the focus of attention

can see her breath in the chilly air. She feels the true

from her admiring friends.


JULY TREND

07


july palette collection

08


JULY PALETTE COLLECTION

how to hang it! Here is how to hang the collection

09


JULY PALETTE COLLECTION

style it! Here is how to dress your mannequins with perfectly matching ichi styles

TOP: I-ALEX-TO WAISTCOAT: I-TROK-WA JACKET: i-SOMM-JA PANTS: i-lUvv-PA

10

CARDIGAN: i-MURP-CA DRESS: i-ARIMO-DR BELT: i-XOLIS-BE

DRESS: I-DVALE-DR

DRESS: i-AKUMO-DR TOP: i-ALEX-to


JULY PALETTE COLLECTION

style it! Here is how to dress your mannequins with perfectly matching ichi styles

SHIRT: I-GISTE-SH SKIRT: I-DAWN-SK

JACKET: I-INESE-BL TOP: I-LEBK-SS1 PANTS: I-DAGS-PA

Top: I-loor-ss3 Jacket: I-taui-ja Pants: I-dymo-pa

Shirt: I-akumo-sh Jacket: I-soki-lja Pants: I-kubx-pa

11


JULY PALETTE COLLECTION

ICHI SOFT SHOP SHOULD CONTAIN 2 JACKETS 3 T-SHIRTS 2 SLINKY/FEMININE TOPS 1 SHIRTS 3 DRESSES 2 JEANS/BOTTOMS 1 SKIRT 2 KNITWEAR Remember accessories such as belts and scarves. The items are created to complement each other for aesthetic and effective merchandising.

Colour palette Each month’s delivery represents a carefully coordinated palette of colours. Therefore, we call them Palette Collections.

12

show it! A good merchandising setup of your soft shop increases sales. Pay attention to both style and colour of ICHI’s Palette Collections. The items are created to complement each other for a visual aesthetic and commercial merchandising.


JULY PALETTE COLLECTION

palette styles

261

i-ulva-ja 001

600 i-dvale-dr

i-taui-ja 400

i-akumo-sh

i-dvale-to 600

i-miie-ca 261

i-loor-ss3 802

i-lamt-ss 208

i-lebk-ss1 212

i-luyt-to

261 i-akumo-dr

909 katie 6550-5003

261

erin 6553-5009 930

957 abbey trend 6556-5013

958 trend 6559-5015

968 i-giste-sh

600 i-cvit-dr

i-xix-sc

13


july PALETTE COLLECTION

hang it basic fast runners A good presentation on your merchandising floor rack increases sales. Pay attention to both style and colour of ICHI’s Palette Collections. The items are created to complement each other for aesthetic and commercial merchandising.

14


15


august trend

16


AUGUST TREND

17


august palette collection

18


August Palette Collection

how to hang it! Here is how to hang the collection

19


August Palette Collection

style it! Here is how to dress your mannequins with perfectly matching ichi styles

Shirt: I-brito-sh Pants: I-dupp-pa Belt: I-xigis-be

20

Top: I-loor-ss1 Cardigan: I-meef-lca Skirt: I-hebba-sk Pants: I-limpo-pa

Shirt: I-barik-sh Skirt: I-day-sk Pants: I-lussi-pa

Top: I-muub-ls1 Jacket: I-silk-ja Jeans: Katie 6550-5003


August Palette Collection

style it! Here is how to dress your mannequins with perfectly matching ichi styles

Jacket: I-ukki-ja1 Jeans: Abbey 6552-5007

Dress: I-brito-dr Jacket: I-tut-ja

Top: I-loor-ss2 Waistcoat: I-goma-wa Jacket: I-sips-ja Jeans: Trend 6559-5015

Cardigan: I-maal-ca1 Jacket: I-ston-ja Jeans: abbey Trend 6556-5013

21


August Palette Collection

ICHI SOFT SHOP SHOULD CONTAIN 2 JACKETS 2 T-SHIRTS 1 SLINKY/FEMINInE TOPS 2 SHIRTS 1 DRESSES 2 JEANS/BOTTOMS 1 SKIRT 2 KNITWEAR Remember accessories such as belts and scarves. The items are created to complement each other for aesthetic and effective merchandising.

Colour palette Each month’s delivery represents a carefully coordinated palette of colours. Therefore, we call them Palette Collections.

22

show it! A good merchandising setup of your soft shop increases sales. Pay attention to both style and colour of ICHI’s Palette Collections. The items are created to complement each other for a visual aesthetic and commercial merchandising.


August Palette Collection

palette styles

261

224

i-sips-ja 706

400 i-ukki-ja1

223 i-silk-ja

706 i-alex-to

i-brito-sh

i-ally-sh

400 i-somm-ja

706 i-maai-ca

802 i-meef-ca

001 i-muub-ls1

706 i-meef-lca

224 i-loor-ss1

Katie 6550-5004

223 i-luvv-pa

i-day-sk

261

i-lussi-pa

706

i-brito-dr

23


August Palette Collection

hang it basic fast runners A good presentation on your merchandising floor rack increases sales. Pay attention to both style and colour of ICHI’s Palette Collections. The items are created to complement each other for aesthetic and commercial merchandising.

24


Basic

basic styles tee program

Merchandising tables and racks A basic table has a simple and a very commercial set up. The purpose of a table is to show one or two styles only! But then repeating the style in all available colours. This gives the customer a clear understanding.

Knit program

The type of product to be merchandised is only to be basic articles since these are perfectly designed for a mass- merchandise set up. Merchandised in "straight forward" stacks of articles and ensure there is a price point on the table.

25


reasons to buy

buy ichi's autumn opening collection because IT IS THE MOST IMPORTANT COLLECTION IN THE WINTER IT BRINGS TRUE AUTUMN FEELING TO YOUR SHOP MERCHANDISING BECOMES AESTHETIC AND commercial WITH ICHI’S MONTHLY PALETTE COLOURS IT IS VERSATILE, WITH A PERFECT TREND, PRICE AND PRODUCT MIX.

26


27


www.ichi.biz

Autumn Opening 2012 Visual merchandising  

Autumn Opening 2012, Visual merchandising guideline

Read more
Read more
Similar to
Popular now
Just for you