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Table of Contents 3......................SenHong Company Existing Logo 4......................Primary Mark Color Version Black & White Version 5......................Secondary Mark Color Version Black & White Version 6......................Alternative Mark Wordmark Symbol-Only 7......................Minimum Clearance Minimum Reproduction Size 8......................Color Scheme RGB CMYK 9......................Limitations 10....................DaoNgoc Resort Existing Logo 11....................Primary Mark Secondary Mark 13....................Minimum Clearance Minimum Reproduction Size 14....................Color Scheme 15....................Limitations 2

16......................The Rubicon Existing Logo 17......................Primary Mark Secondary Mark 18......................Minimum Clearance Minimum Reproduction Size 19......................Color Scheme Limitations


Sen Hong Company Sen Hong Company is a famous company, making blankets, pillows and mattress in Vietnam. They provide anything for bed room; and many kinds of bed room euipments. The word “Sen Hong” mean “pink lotus”; however, in their logo design, they used very bad color. The logo does not represent the main duty of the company good.

Existing Logo

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Primary Mark (Color) The primary mark of the brand is a simple logotype set in a pillow. The first word “s” and the last word “g” connect together to make a pillow. This is the color version of Primary mark.

Primary Mark (Black & White) This logo is the black and white version of cobination mark. This design is same as the color version, but it is good in printing in the company documents.

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Secondary Mark (Color) This is the color version of the combination. Its almost same as the primary mark, but it’s added one more pillow behind.

Secondary Mark (Black & White) This logo is the black and white version of cobination mark. This design is same as the color version, but it is good in printing in the company documents.

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Alternate Mark (Wordmark Only)

Alternate Marks (Symbol-Only Mark)

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Minimum Clearance

1”

Minimum Reproduction Size

1”

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Color Scheme (RGB) Pink: 248, 237, 245 Green: 40,135, 128 Black: 0, 0, 0 Grey: 209, 211, 212

Color Scheme (CMYK) Pink: 1, 7, 0, 0 Green: 81, 28, 52, 6 Black: 100, 100, 100, 100 Grey: 0, 0, 0, 20

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Limitations Do not change the position of the pink background

Do not change the color sytem

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Dao Ngoc Resort Dao Ngoc resort is a best famoust resort in Vietnam. It is built at the centre of the Dai Lai Lake. It also include many five star hotels, villas‌This is the current logo of Dao Ngoc resort. The color system is not suitable for a resort logo. The symbol mark does not also represent the resort good.

Existing Logo

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Primary Mark (Color)

Primary Mark (Black & White)

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Alternate Mark (Wordmark Only)

Alternate Marks (Symbol-Only Mark)

12


Minimum Clearance

1�

Minimum Reproduction Size

13


Color Scheme (RGB) Luxor Gold: 173, 126, 40 Cardinal: 190, 30, 45 Black: 0, 0, 0 Horses Neck: 99, 69, 11

Color Scheme (CMYK) Luxor Gold: 29, 48, 100, 9 Cardinal: 18, 100, 91, 8 Black: 100, 100, 100, 100 Horses Neck: 45, 62, 100, 44

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Limitations Do not mix the color system.

Do not change the position of the word mark.

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The Rubicon The Rubicon is a student literary journal published by the English Department of Troy University (Troy campus). The journal is run by students, and it publishes original works of Troy University students.

Existing Logo

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Primary Mark

Secondary Mark

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Minimum Clearance

1�

Minimum Reproduction Size

18


Color Scheme RGB: Black: 0, 0, 0 White: 255, 255, 255 CMYK: logo appears in and on another color: Black: 100, 100, 100, 100 White: 0, 0, 0, 0

Limitations Do not use a stroke on the logotype.

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Graphic Style Manual  

These identities were developed as part of the Troy University’s Department of Art and Design course titled Typography.

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