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Building Social Networks An introduction to Social Media and Social Networking

by Fardad Amirsaeedi www.icewire.co.uk 07985 723856


Overview • • • • • • •

The Social Media Landscape Benefits of social media marketing Establishing the need for Social Networking The most commonly used media What should you use? Free tools to help you manage it Case study – October Textiles Ltd


Social Media Landscape


Benefits of Social Media • • • • • • • • • • • • •

The number-one benefit of social media marketing is to stand out from the crowd Improve organic search engine rankings Increase brand awareness in target or niche markets Build recognition resulting in being seen as an authority on your topic/ area Build business partnerships Compete with larger businesses Create value based subscribers Reduce marketing expenses Gain market knowledge Gauge the temperature Generate leads Increase traffic Improve sales Chart taken from the 2011 Social media marketing industry report by Social Media Examiner


Establishing the need for Social Networking •

Be clear about what you are trying to accomplish from your social media activity by setting GOALS.

Here are some examples: • Create a buzz to improve brand awareness in niche markets • Establish yourself as a subject leader • Create prospective clients and generate sales • Meet like minded people/ businesses to share knowledge and experience • Be seen as up-to date and meeting audience expectations • Because you love to socialise etc.

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You are now ready to select the social media tools that will best suit your needs.


Social Media Landscape


Most commonly used Media Networks particularly well suited for Textile, Design, Print and Technical Industries are: • Facebook • Twitter • Linkedin • Wordpress • You Tube Other examples • Prlog.org (Free press release distribution)

Tumblr.com (micro blogging with re-blog facility)

Etsy.com (Ecommerce with Facebook sharing facility)

Chart taken from the 2011 Social media marketing industry report by Social Media Examiner


What should you use? • Select a small number (at most 4) of co-related media tools most suitable to help you to achieve your set goals and marketing strategy. • Ensure to commit at least 6 hours per week to social media activity and be consistent. • Produce quality and relevant content.

• Make sure your online brand and visuals are of a high standard and easy to use by your audience. • Have fun with it and bring your personality into it.


Free Tools to help you manage it • Hootsuite.com update multiple networks in one step including Facebook, Twitter, Linkedin, Myspace, Ping, Wordpress etc. Get performance reports and track visitors. Free for 5 accounts.


Free Tools to help you manage it • Ping.fn is a simple and FREE service that makes updating your social networks easy.


Free Tools to help you manage it • Tumblr.com • •

Free blog service, very powerful, micro blog (cross between Wordpress and Twitter) Quick, simple and attractive Re-blog facility (very socially friendly)


Free Tools to help you manage it • Gist (social CRM) View all your social media contacts activities in one place. Free • • • • • • • • •

Can add Contacts/feed from: Facebook Twitter RSS Feeds CVS – Excel sheet uploads Company realted News/ articles PR about the person or company (external souce) Linked (imported contacts file) Aggregated contact and view contact content streams in one account window.


Free Tools to help you manage it • WiseStamp.com Socialize your email signature


Thank You “If you’re not sure where you’re going you’ll probably end up somewhere else” Fardad Amirsaeedi fardad@icewire.co.uk www.icewire.co.uk


Case Study October Textiles Ltd. Garment supply, screen printing and embroidery. Specialist providers to the fashion industry www.october.co.uk


Case Study – October Textiles website social structure Blog/ downloads

Prominent Social media links (follow us) Featured projects/ blog

Brand identity to meet consumer expectations


Case Study Consistent Prominent Social media links (follow us)

Page/product specific social sharing and referring


Case Study Brand and label your profile in order to reflect the desired audience and the way they might search Share images/info about yourself at work and allow people to see your human side

Share the things you like/ products and services to connect with others like you. Promote in places like Linkedin, Twitter etc.

Promote your client work and build customer loyalty by adding value


Case Study Invite people to participate and become a member in order to access the content.

Consistent branding

Hyperlink to your website

Make your other media accessible


Case Study Useful tabs to motivate and inform the audience.

Promote your most desirable service or product

Hyperlink to specific pages in your website/ special offers/ purchase pages


Case Study Continuation of the brand identity


Google analytics (free)

Organic (inbound links) Facebook Blog Twitter

A modest but consistent effort can provide the results but it has to be of quality


Building Social Networks