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Content Editorial Canals, Costa, Fontrodona Prefaces

3 5

Chapter 1 Business and Development Eder & Oettingen The Business Case for Global CSR? Stigson Inclusive Business Freeman, Martin & Parmar Stakeholder Capitalism Leisinger On Corporate Responsibility for Human Rights Eigen Fighting Corruption in the Global Economy Luetkenhorst CSR and the Development Agenda

15 21 29 33 43 49

Chapter 2 Customers and Development SadreGhazi Product Innovation for Low-Income Markets Seelos The Social Responsibility of Corporations is Innovation Business Case Suez: Bringing Water and Development to the Poor in Manaus Business Case UniĂłn Fenosa: Taking its Focus from the Financial to the Social

59 65 71 89

Chapter 3 Community and Development Mutz CSR and CC: Social Responsibility and Corporate Citizenship Business Case Mondi: The Importance of Stakeholder Dialogue Business Case Kjaer A/S: From Inside the Company Out Business Case Repsol YPF: Employees’ Ideas Help Cushion Crisis

107 113 127 143

Chapter 4 Supply Chain and Development Pedersen & Andersen CSR and the Supply Chain Slob Global Supply Chains Mei-Pochtler Is this Brand a Friend? Pfitzer & Stamp CSR Performance Measurement Business Case Carrefour: How to Contribute to Inclusive Supply Chains Business Case Coop NKL & Ethical Coffee Trading

161 167 175 181 189 205

Chapter 5 Know-how and Development Altenburg & Weikert From Conflict to Collaboration Business Case Caixa Catalunya: Pioneering Paths for Microfinance Business Case AstraZeneca: Commitment to Fighting Tuberculosis

221 229 245

Glossary About the Contributors

261 262


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