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Issue 43 2016

Women In Business In July 2014, seven women who had completed a government- funded business course in South Norfolk were invited by their tutor to form a group to discuss their business concerns. Using the concept of Action Learning, a tried and trusted method of problem-solving, the group started meeting monthly to work through their issues. Now, more than two years on, they still meet every month and continue to offer each other invaluable support. This month, we hear from Hazel Hallett, who owns Party & Prom in Long Stratton. Hazel was inspired to start her own business when she ran into problems trying to find a prom dress for her daughter. My Name is Hazel and I own Party & Prom in Long Stratton. So, what do you do when you can’t find a shop that sells the one thing you want? Well, start a business selling that very product, of course! Back in 2014, when my daughter couldn’t find the prom dress that she wanted, I realised that there was a gap in the local market. I looked around Norwich and found that there were no shops specialising in prom wear, despite it being a growing market. So, after doing lots of research, I opened my own shop called Party & Prom in the centre of Long Stratton. As well as prom dresses, I stock evening wear and party dresses with a focus on beautiful full-length gowns. I have customers who are attending military or charity balls, weddings, cruises and masonic ladies evenings. Themed birthday parties are very popular at the moment, with Hollywood Glamour a top choice. I am probably the biggest stockist of special occasion wear in Norfolk, and many of my customers are prepared to travel for an hour or more to see what’s on offer. Our prices suit all budgets and we have dresses from size two to size 26. The shop has gone from strength to strength and I am now gearing up for the start of my fourth prom season. Over the past two and a half years, I have increased the quantity and diversity of my stock to suit demand. This year, we’ve added an online appointment booking system, which allows customers to try on dresses without being rushed. It can take well over an hour to select the perfect dress. I also sell shoes, clutch bags, jewellery and accessories making Party & Prom a one-stop shop for a complete outfit, while providing the personal service of a small boutique. We take the time to chat and find out what each customer really wants. Party & Prom is housed in a Grade II listed building, which gives a quirky, intimate feel to the shop, and there is free parking right outside the door. My priority is a friendly, relaxed environment with no hard sell and my customer reviews show just that. You can book an appointment from our website: or contact Hazel on: Tel: 01508 218050

Two of the many beautiful dresses available from Party and Prom


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Iceni Magazine Norfolk Issue 43  

Free Lifestyle Magazine For Norfolk

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