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Partnership Proposal

Presented by:

AIESEC 63rd International Congress hosted by AIESEC in Kenya University of Nairobi, Mahatma Gandhi Wing | www.aiesec.org


About AIESEC AIESEC is the world’s largest youth-run organization. Active in over 1,700 universities across more than 110 countries and territories, our international platform enables young people to explore and develop their leadership potential for them to have a positive impact in society. Our History: AIESEC was founded 1948 after the second World War as a means to create understanding among people from different nations and enable a new generation of leaders envisioning a better world. Today, after more than 60 years, we continue to enable youth to explore and develop their potential to have a positive impact in society. Our Values: AIESEC's innovative development process consists of unmatched leadership experiences, international opportunities and a global learning environment. · Striving for Excellence · Activating Leadership

· Living Diversity · Demonstrating Integrity

· Acting Sustainable · Enjoying Participation

· · · ·

· · · ·

AIESEC in Numbers: · · · ·

110 Countries and territories 50,000 Members 10,000 Leadership Roles 470 Conferences Annually

1,700 Universities 10,000 International 4,000 Partners and Sponsors 800,000 Alumni

700 Members in Kenya 11 University Chapters in Kenya 40 Years of existence in Kenya 5,000 Kenyan Alumni

About AIESEC in Kenya AIESEC in Kenya was founded in 1970.Our alumni have gone on to accomplish great things in all sectors of society, thus supporting the fulfillment of AIESEC’s mission to create positive change in society. Some examples include: · Linus Gitahi, CEO Nation Media Group · Isaac Awuondo, CEO of Commercial Bank of Africa · Peter Nduati, Founder and CEO of Resolution Health · Frank Ireri, Managing Director of Housing Finance · Polycarp Igathe, Managing Director HACO Industries · Amos Wako, Attorney General, among many others AIESEC in Kenya cooperates with many organizations to facilitate the leadership development programme and international internship opportunities. Our placements on the internship program from the global network are in the Netherlands, Tanzania, USA, Norway and Germany. In 2008/2009, 170 internship opportunities were provided through the program and in 2009/2010, 201 internships were provided. Our past and present supporters include: Bamburi Cement Ernst & Young Resource Associates Commercial Bank of Africa Pan-African Insurance

Athi River Mining Company Resolution Health Standard Chartered Bank Housing Finance East African Breweries Limited

AIESEC 63rd International Congress hosted by AIESEC in Kenya University of Nairobi, Mahatma Gandhi Wing | www.aiesec.org

KPMG Kyoto Energy DHL General Electric


AIESEC International Congress 2011 The 63rd annual AIESEC International Congress 2011, Kenya is the largest congregation of youth from across the globe in Kenya. It will be a celebration of youth leadership and diversity presenting the most effective and direct way to position your brand to youth in Kenya and globally. This Congress has a variety of activities in which you can partake to showcase your achievements, initiatives and future opportunities. This year, we anticipate having: · · · · · · ·

600 youth leaders representing 110 countries and territories 30-50 Senior Business Leaders from 5 continents, from the private and public sector 250 business executives and entrepreneurs representing AIESEC’s alumni network globally 10 day conference agenda full of leadership trainings, functional workshops on team management, strategic planning and balance scorecard Extensive media coverage both within Kenya and globally. 2nd AIESEC International Congress to be held in Africa 7 Major special events that will show case various cultures to the work and one day dedicated to Kenya the host country

Dates:

20th – 29th August 2011

Where

Nairobi, Kenya

Who will attend

List of 1. 2. 3. 4. 5. 6. 7. 8.

-600 + youth leaders from across 110 countries, -250 +AIESEC alumni & -50 + organizations

special events planned at International Congress 2011: Opening Ceremony Global Youth forum Global Village Partners’ Fair Kenya Night The IC Formal Dinner AIESEC Alumni International Meeting Closing Ceremony

AIESEC 63rd International Congress hosted by AIESEC in Kenya University of Nairobi, Mahatma Gandhi Wing | www.aiesec.org


IC 2011 PRODUCTS PACKAGES

A. Gold Partnership – Kshs. 10,000,000 / 100,000 Euro's (Limited to two companies)

B. Exclusive Partner IC Partner-Kshs. 3,000,000 / 30,000 Euro's Cash/In-kind sponsorship (Limited to 6 organizations only) One industry partner representing each industry, for example Telecommunication, Courier etc.

C.IC 2011 Events Partners One key events sponsor for each special event that will have all branding rights for the event as well as 10 minutes speech slot for partner company: Global Village - KSH 500,000 / 5,000 Euro's Study tour-KSH 1,000,000 / 10,000 Euro's Kenya Day partner-KSH 1,000,000 / 10,000 Euro's African Night Partner-KSH 500,000 /5,000 Euro's Partners fair- KSH 1,500,000/15,000 Euro's Social Conversations- KSH 300,000/3,000 Euro's Global Youth Forum- KSH 500,000/5,000 Euro's Eco-extreme challenge- KSH 300,000/3,000 Euro's E. AAIM Business Forum- Platinum Sponsor- KSH 1,500,000/15,000 Euros F. AAIM Business Forum Partner- KES 250,000/2,500 Euros G. AAIM Business fair stand- 250,000/2,500 Euros H. Gala Dinner Tables Sales· Gold Dinner Sponsor- KSH 500,000/5,000 Euros · Silver Dinner Sponsor- KSH 250,000/2,500 Euros · Dinner Table- KSH 100,000/1,000 Euros

AIESEC 63rd International Congress hosted by AIESEC in Kenya University of Nairobi, Mahatma Gandhi Wing | www.aiesec.org


International Congress 2011 Special Events Description I.

Global Youth Forum and Social Conversations Campaign (August 20, 2011): Design and deliver a session on 1 of the 7 topics during AIESEC’s Social Conversation Campaign (lasting February to August). Select the topic of most relevance and showcase your company’s expertise and initiatives in front of a university audience (+500 students attending). Company representative to also participate as a panelist during the Youth Forum in International Congress, culminating the Social Conversations Campaign. Topic Sports and Health Digital and Social Media Higher education and Entrepreneurship Sustainability & Climate change Services vs Agriculture vs Manufacturing Arts vs.Science & Technology Governance & accountability Global Youth Forum

Location KU USIU UoN Kabarak Egerton (Town Campus) JKUAT Strathmore IC Venue

Audience 500 pax 500 pax 500 pax 500 pax

Month Feb Mar April May

500 pax 500 pax 500 pax

Jun Jul Aug Aug

II. Global Village (August 20, 2011): Be the exclusive event sponsor of AIESEC’s signature public event. Showcase your brand to all 110 countries represented in cultural stalls, partner representatives, and members of the Nairobi and East African public. (+1500 attendants) III. Partners Dinner (August 23, 2011): Be the exclusive event sponsor of AIESEC’s premier partner and networking event. Engage fellow senior executives representing companies and organizations from all sectors and countries, and highlight your company’s initiatives, services, prioritization of youth and leadership, and employment opportunities. Complementary participation in the Partners Fair during the day’s agenda. (+100 attendants) IV. Kenyan Night (August 25, 2011): Be the exclusive event sponsor of the Kenyan Night celebration. Welcome all AIESEC members and alumni to a night dedicated to presenting and exploring the social, cultural and professional aspects of everything Kenyan. (+900 attendants) V. Business Fair (August 27, 2011): Be the exclusive event sponsor of AIESEC’s premier business to business event. Engage young professionals and entrepreneurs from East Africa, and globally, in your company’s services and employment opportunities. This event takes place during the AIESEC Alumni International Meeting. (+200 attendants) VI. Official Gala Dinner (August 28, 2011): Be the exclusive event sponsor of the last and most formal event during each AIESEC conference. The Gala Dinner contains the hand-over ceremony from AIESEC in Kenya to AIESEC in Russia (Host of International Congress 2012), and the most prestigious award ceremony for the AIESEC network (presented by UBS). VII. Extreme Eco Challenge (August 29, 2011): Participate in off-setting the carbon footprint of this event. Be the exclusive sponsor of ensuring that enough trees are planted to make up for the carbon emissions during the Congress’ execution. Strategy supported by Green Africa Foundation.

AIESEC 63rd International Congress hosted by AIESEC in Kenya University of Nairobi, Mahatma Gandhi Wing | www.aiesec.org


Appendix 1: AIESEC’s International Congress 2011 Partner Benefits Schedule Benefits

Gold Partner (2)

Industry Partner (5)

Special Event Partner (6)

X

X

X

50% discount

25% discount

X

X

X

X

X

X

X

X

Support Partner

Branding Opportunities Acknowledgment of sponsorship level on all event marketing vehicles ; conference website, promotional materials, invitations, conference program, documentaries, and signage at both International Congress 2011& AIESEC International Alumni Meeting Discount on1 A4 page full color advertisement in the IC Program distributed to all attendees and posted online (+1000 readership). Special invitation to attend and be featured during the International Congress press conference (Potentially Nation Media & Wall Street Journal) Official announcement of sponsorship on AIESEC’s social media channels (Facebook fan page of +2,000 fans, and event blog) Branded session room for the Company throughout the event to host sessions with AIESEC members and alumni Exclusive 10mins “Partnership Launch” for the company - IC 2011 platinum partner – National Conference in May

X

X

Participation Opportunities 10 minutes welcome address during the IC Opening Ceremony (+600 attendants present and broadcast live online) Design and deliver a 90 minute interactive workshop during AIESEC’s Global Alumni Congress (200 international and local young business professionals present) on a relevant business topic Manage a company stand, give aways, and brochures. Receive potential clients and employees as they browse BOTH the Partners Fair and Business Fair. (+800 attendants) Manage a company stand during AIESEC in Kenya’s Careers Fair (April 2011) with branding, give aways, and brochures. Receive potential employees as they browse the fair (+3000 attendants from Kenya’s university population). Participation as previously mentioned in EITHER the Partners Fair (+600 attendants) or Business Fair (+200 attendants). Participate as the premier representative of your industry thus acquiring most referral business that may arise from the display of your goods and services

X X

X

X

X

X

X

X

Networking Opportunities Invitations to senior representatives to attend each special event ; Opening Ceremony, Global Youth Forum, Partners Fair, Youth to Business Forum, Partner’s Dinner, Kenyan Night, and Official Gala Dinner Distribution of company branded materials and give aways in delegate packages to all AIESEC members and alumni (+1000 recipients)

6 Invitations

4 Invitations

3 Invitations

2 Invitations

X

X

X

X

TOTAL INVESTMENT (or in-kind equivalent) KSH KSH KSH AIESEC 63rd International Congress hosted3,000,000 by AIESEC in Kenya 10,000,000 1,000,000 University of Nairobi, Mahatma Gandhi Wing | www.aiesec.org

KSH 500,000


Appendix 2: AIESEC Kenya Fact Sheet AIESEC IN KENYA Founded in 1970 at the University of Nairobi by Barua Chele (former PS) Government of Kenya. AIESEC LOCAL CHAPTERS ·

Strathmore University

·

USIU

·

University of Nairobi

·

Moi University

·

KCA University

·

Daystar University

·

Kenyatta University

·

JKUAT

·

CUEA

·

Egerton University

·

Kabarak

Currently expanding to:

NATIONAL BOARD OF ADVISORS (BOA) & INTERNATIONAL CONGRESS BOARD The role of the Board of Advisors is to enable AIESEC to achieve its objectives by providing contacts, advice and access to various resources. ·

James Maitho ( Head of Human Capital PWC Africa Central)

·

Kevit Desai (Chairman of IEEE Kenya)

·

Susan Mwangi (Human Resource Director Bamburi Cement)

·

Peter Mwangi (Chief Executive Officer Nairobi Stock Exchange)

·

Ken Kinyua ( Chief Executive Officer Jitegemee Trust)

·

David Kinyua ( Chief Executive Officer Encomm)

·

Stephen England( Area Commercial Manager Equatorial Africa DHL Express)

·

Ravinder Paul Singh (Director Strategy & Online Marketing Kulwant Advisory)

·

Bob Marjawar ( Marketing Manager, DHL Express)

·

Helene Namisi ( Lawyer, Namisi & Company Advocates)

·

David Maingi( Group Head of Corporate Affairs Nation Media Group)

HONORARY COUNCIL Individuals who have shown exemplary support for AIESEC are nominated to be in the Honorary Council. ·

Hon. Amos Wako – Attorney General

·

Mike Eldon – Group Chief Executive Symphony

·

Frank Ireri – Chief Executive Officer Housing Finance

·

John Simba – Chairman University of Nairobi Council

·

Gerald Mahinda – Managing Director Brandhouse Beverages (Pty) Ltd South Africa

AIESEC 63rd International Congress hosted by AIESEC in Kenya University of Nairobi, Mahatma Gandhi Wing | www.aiesec.org

AIESEC INTERNATIONAL CONGRESS GENERAL INFORMATION  

General information Document

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