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COMMUNICATIONS of consumers see bottled water as a smart beverage choice for when they are thirsty for something healthier than a soft drink. According to a 2015 Harris Poll survey conducted for IBWA, 96 percent of Americans believe that we should be drinking more water. The poll also found that 95 percent of Americans believe that bottled water is a healthier beverage choice than soft drinks, and 92 percent say bottled water should be available wherever other beverages are sold. Americans backed up those statistics with their wallets, choosing bottled water as the clear winner when selecting a beverage packaged in plastic. Of course, from a business perspective, the industry benefits—increasing sales and record consumption is certainly good news. However, the fact that this shift is consumer-driven is the real news. Make no mistake, while IBWA continues to educate people about other important issues—such as our industry’s long history of environmental stewardship, the need for increased recycling, and the safety of bisphenol A (BPA)—choosing water for healthy hydration is already a reflexive action for growing numbers of Americans.

Convenient and Healthful Consumers value bottled water for many reasons. Its versatility makes bottled water a great choice for consumption any time of day and in just about any setting. It doesn’t need to be kept ice cold (like soft drinks or juice) or warm (like conventional coffee or tea). Also appealing are the various packaging types offered—with bottled water available not only in 3- and 5-gallon bottles used in homes and offices but also various single-serve container sizes sold at retail locations. According to “Modeling the Effect of Replacing Sugar-Sweetened Beverage Consumption with Water on Energy

Intake, HBI Score, and Obesity Prevalence,” a recent study funded by the Drinking Water Research Foundation (DWRF) and published in the peerreviewed journal Nutrients, losing weight and improving risk factors for chronic diseases may be as easy as drinking a

during emergencies, natural disasters, and other catastrophic events. The lead contamination of Flint, Michigan’s tap water and concerns about public water system problems in other U.S. cities, underscore the importance of having access to safe, drinkable water.

CONSUMERS INCREASINGLY CHOOSE BOTTLED WATER AS THEIR ON-THE-GO BEVERAGE. glass of water instead of a soft drink or other sweetened beverage. Using national nutrition surveillance data, study results found that swapping water for 8 ounces of sweetened beverage every day could save people roughly 100 calories, which is between 15 and 30 percent of adults’ total caloric intake. In fact, results also revealed that 18 percent of calories in adults’ diets come from beverages. Current public health recommendations limit beverage calories to less than 15 percent of total daily calories.

The State of Things Bottled water companies are proud to play a role in helping consumers achieve a healthier lifestyle, but, sometimes, they play an even more important role: provider of life-saving, safe drinking water when public water systems are compromised. Our industry has always been at the forefront of relief efforts

The bottled water industry has long supported strong, reliable, public water systems. But, when clean tap water is unavailable, the bottled water industry has been, and will always be, there to ensure that people have access to safe, quality, water. Throughout the years, bottled water companies have immediately responded to the need for clean water after disasters, such as hurricanes, earthquakes, tornados, wildfires, and flooding. But, what is not often understood is that, in order to respond so rapidly, bottled water companies must be part of an active, viable industry. The fact remains that the bottled water industry has a great story tell. As we prepare for bottled water’s ascendency to the top of America’s beverage preference list, we should bear in mind that in many ways this landmark moment is actually just a new chapter in the exciting history of bottled water.

IBWA WEB POSTERS AVAILABLE Looking for content for your social media platforms? Visit www.bottledwater.org/ bottled-water-visuals and download educational posters you can share with your followers to help them learn about healthy hydration.

JAN/FEB 2017

BWR

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Bottled Water Reporter  

Healthy Hydration January/February 2017

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