Making the Political Argument for Health Hydration
By J.P. Toner, IBWA Director of Government Relations
During a typical meeting with elected officials and other key decision makers at the national, state, and local levels, it is increasingly difficult to find an opportunity to talk about one of bottled water’s most important positive attributes: healthy hydration. The reason is because other issues—such as recycling, water 28
use, bisphenol A (BPA), taxes, and adequate funding for the U.S. Food and Drug Administration (FDA)— tend to dominate the discussions. So, how does one work into high-level conversations the benefits of drinking water and the important role bottled water plays in helping Americans become healthier?
Make Health a Priority Most legislators are concerned, on some level, about fiscal matters. No matter the level of government, liberal or conservative, urban or rural, lawmakers are always looking for opportunities to preach about the evils of bloated budgets, crushing deficits, and their impact