GREENER, SMARTER BUSINESS By Amanda Pike
HOW ASSESSING YOUR PACKAGING MATERIALS AND SHIPPING LOGISTICS COULD DECREASE YOUR ENVIRONMENTAL FOOTPRINT—AND SAVE YOU MONEY TOO The important role bottled water plays in supporting a healthy lifestyle is well documented, but factual and researched material available about the product’s effect on the environment is less available. As the water industry has increasingly come under scrutiny regarding the environmental impact of its products, having research to refer to when making environmental sustainability claims is invaluable. Bottled water professionals can use that information 20
to communicate to interested parties the care and concern the industry takes to support productive interactions between their businesses and the environment—and also help ensure a good public image. Industry should take advantage of opportunities to improve any environmental impact that occurs in the bottled water system and learn how to translate those improvements into effective messaging.
Environmental Sustainability Issue January/February 2016