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Economics and Business student Faculty association International Business Research


Discover the Rising Star Most awesome country in the world

About Us

Introducing International Business Research Vietnam 2013 Emerging markets play a critical role in major issues faced by today’s business organizations. With the increasing importance of developing economies, Dutch businesses and non-profit organizations are increasingly focusing on non-European emerging economies. The increasing demand for in-depth knowledge of unknown markets raises the need to conduct tailor-made market research. International Business Research (IBR) is the oldest and largest research project of its kind in the Netherlands. We have been organizing independent research projects for over 20 years, focusing mainly on emerging markets all over the world. Through ongoing and intensive collaboration with experienced business people, IBR offers your company high quality research at cost price, performed by carefully selected top students.

Executive Board

No other project offers you as much possibilities to gain insight in the promising Vietnamese market; “Discover the Rising Star”.

The board consists of five senior students of the faculty of Economics & Business. From left to right: Femke Baum (Vice-Chairman/Treasurer), Robert Bos (External Relations), Martijn Maatman (Chairman), Serena Kuiper (PR/Travel Coordinator) & Manon Vermeulen (External Relations). Photo: Danny Dutch ©

Services Research Set-up

What we offer IBR Vietnam offers your company tailor-made, professional research at cost price. We have the capabilities to investigate markets and organizations in an objective manner and provide you with specific knowledge about Vietnam. The research will be performed in close collaboration with contracting companies to make sure it will be customized to your needs.

Our Strengths

Research Opportunities

Tailor-made, professional research at cost price

Over 20 years of research experience

Four months of intensive preparation by 25 top quality students

Supervised by two senior professors of the University of Groningen and our advisory board

• • • • • • • •

Opportunity to get into contact with top quality students

Commercial Activities Competitor Analysis Consumer Behavior Distribution Analysis Feasibility Research Import- and Export Analysis Sector Analysis Outsourcing

On request, other research proposals can be offered.

General Preparation Phase In this phase, students’ knowledge of Vietnam, market research and methodological research will be improved. Specific Research Phase

During this phase, the specific needs of your company will be thoroughly examined. Also, the set-up of the research, the preliminary research and the field research in Vietnam will be done.

Reporting Phase

In the last phase, students will complete the research and present the results to your company in a final reasearch report. Results will be handled confidentially.


Interesting Sectors

Why Vietnam? Despite the global economic downturn, Vietnam managed to achieve a 5.8% growth in 2011. With an increase in both imports and exports Vietnam will remain the preferred low wage country of Asia in the coming years. Furthermore, with one of the fastest growing middle classes in the world, Vietnam is craving Western consumer products. Recent market reformations have caused a professionalization of the Vietnamese industrial sector, causing increased demand for high-tech products and services. Due to of these promising economic progressions, Vietnam offers high potential for Dutch companies.

Interesting Sectors of Vietnam Infrastructure - In Vietnam, 15 to 20 percent of GDP is spent on logistics. Foreign investments in this sector are steadily growing. Improvements to the infrastructure is one of the top priorities of the Vietnamese government. Agriculture - The agricultural powerhouse represents a large share of the Vietnamese GDP. Vietnam has an increasing need for high-tech food processing- and distribution systems. Watermanagement - The water industry has potential due to the increasing demand for clean water. Investments in waterworks are needed to cope with floods in the Mekong Delta. Labor intensive industries - Labor costs in Vietnam are about 60% lower compared to China. These low costs, combined with the young and hard-working population, are especially interesting for producers. Other sectors with high potential • • •

Oil and Gas Maritime Sector Energy

• • •

Fast Moving Consumer Goods New Materials (High-Tech, Bio) Machinery

Please visit for more detailed information about these sectors.


Experiences from past contractors “The research conducted in Vietnam in 2010 gives FMO valuable recommendations, which will be used to expand FMO’s exposure in the banking sector in Vietnam. It was a pleasure working with the students who were professional, dedicated and well prepared for their task.” Bas Rekvelt - Senior Investment Officer Syndications Netherlands Development Finance Company (FMO)

“The pro-active approach, flexible attitude and professional research from the students were greatly appreciated. The report was very useful and combined with our experiences we used it to enter the Indian market and we will develop our business in this sector.” Gerhard Muggen - International Marketing & Sales manager Stork Thermeq B.V.

“On several occasions IBR has proven to us that the research conducted for our company was detailed and of a very high standard. Every report helped us to make a final decision to enter a market or to refrain from making further investments. The students doing the research have always been very focused and several found their first job in our company afterwards.” Cees Schut - Senior Sales Manager Export Akzonobel Functional Chemicals Salt Specialties


ABN Amro Bank N.V. Acquion AEGON Alphatron Capgemini Nederland Deloitte Douwe Egberts DSM

EVD Fair Trade Organization FGM Friesland Foods Fugro Havenbedrijf Rotterdam Heineken IHC Holland

IMD ING Group Kleyn International MeetIn B.V. Nefit Peijnenburg Group Rabobank Randstad


Over the years IBR has conducted research for over 150 organizations, including;

Royal Philips Electronics Royal P&O Nedlloyd Royal Vopak SBM SHV Holdings Stop Aids Now Talent&Pro Weekamp Deuren

Advisory Board

K. Broeders Chairman IBR Indonesia 2012

E.F.H.J. Janssen Managing Director E&M ExportManagement B.V.

J.H. Brommet Director MeetIn

Drs. R.A.Th. Keijsers International Program Organization ABN AMRO

Ir. F.J.H. Dirks Senior Consultant Royal HaskoningDHV

A. Kranghand Divisional Consultant Fokker Aerostructures BV Add-Mission BV EU CEN CENELEC Commission

A. Doppenberg MSc Director Asia Vitens - Evides International B.V. Mr. M.D. Dorgelo Lawyer SwitchLegal Advocaten Ir. H.C. van Es Senior Consultant Fronteer Strategy Dr. D.C. Faber Director Faber Management F. Flinterman - Rolff Manager Department Export Services Fenedex Dr. J.H. Garretsen Faculty Dean Professor of International Economics & Business University of Groningen P.R.M. Govaart Coach and Consultant Govaart Coaching & Consultancy Former: President Asia Koninklijke Vopak Ir. P.M. de Haan Senior VP, GM Category OEM/ Lamp Drivers Philips Lighting Drs. C.Th.M. van der Helm Partner KPMG Drs. R.A.J.E. Hennekens Investment Officer Country Coordinator Vietnam FMO

Drs. T.C.G. van der Lee Finance Director FrieslandCampina Vietnam Vice-Chairman Dutch Business Association Vietnam Board member European Chamber of Commerce Vietnam G.A. Muggen Managing Director BTG Bioliquids BV Drs. Ing. J.B. Oudeman Operations Manager ASYX International Drs. M.H. Rijkens Managing Director Maheri Scriverius Former: Director Central & Eastern Europe Heineken Drs. J. Schellaars Consul General Consulate General of the Kingdom of the Netherlands R. Stuut Advisor International Trading Chamber of Commerce North-Netherlands P.H.J. Verlinden Manager International Relations Royal Metaalunie Drs. M. van der Werf Manager Color Products AkzoNobel Automotive & Aerospace Coatings

F. Hoogeveen Head of Training Dutch Aviation College

Dr. J.W. Winkelhuijzen Country Manager DHL Supply Chain Vietnam Chairman Dutch Business Association Vietnam

Drs. D.J. ter Horst Mid-market Development Manager APAC AkzoNobel Automotive & Aerospace Coatings

Drs. K.C.J.M. Zuyderwijk Director Business Development Nature Group Plc.

Board of Recommendation

Drs. D.A. Benschop President Shell Nederland B.V.

B.J. Noteboom CEO & Chairman of the Executive Board Randstad Holding N.V.

Dr. P.A.M. Berdowski CEO Royal Boskalis Westminster N.V.

Prof. Dr. A.H.G. Rinnooy Kan President Social and Economic Council of the Netherlands

J.F.M.L. Van Boxmeer CEO & Chairman Executive Board Heineken N.V. H.W. Broeders Member Executive Committee Capgemini S.A. Capgemini Prof. Dr. R.J.M. Dassen, RA CEO Deloitte Holding B.V. Mr. H.H.J. Dijkhuizen, RA Chairman Board of Management KPMG Netherlands

Drs. W.J. Prinsen Managing Director Benelux TNT Express J.P. Rehwinkel Mayor of Groningen City of Groningen Dhr. J.W. Scheffers Ambassador of the Kingdom of the Netherlands in Vietnam Embassy of the Kingdom of the Netherlands

P.C. Van Gelder MSc CEO N.V. Nederlandse Gasunie

Drs. F. Sijbesma CEO & Chairman Managing Board Royal DSM N.V. Supervisory Board of DNB

Drs. C.C. ‘t Hart CEO FrieslandCampina

Prof. Dr. E. Sterken Rector Magnificus University of Groningen

Drs. F.A. Van Houten President & Chairman Board of Management Koninklijke Philips Electronics N.V.

Prof. Dr. G.T. Timmer CFO ORTEC

Drs. M.E. Hulshof Director Business Line Buildings Royal HaskoningDHV

Drs. Sj. S. Vollebregt CEO & Chairman Stork B.V. and Fokker B.V.

Drs. P.J.A.M. Jongstra RA Managing Partner Ernst & Young Nederland en BelgiĂŤ Drs. N.C. Jue CEO ING Nederland Prof. Dr. K.H.W. Knot President De Nederlandsche Bank N.V. Drs. G.J. Lankhorst CEO Gasterra Mr. B.J. Marttin MBA Member of the Executive Board Rabobank the Netherlands

International Business Research Vietnam 2013 Faculty of Economics and Business University of Groningen Nettelbosje 2 9747 AE Groningen The Netherlands T: +31 (0)50 363 42 12 E: For further information please visit our website:

IBR 2013 Brochure Vietnam  
IBR 2013 Brochure Vietnam