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Design PortfolioIbrahim Ahmad 2016


Table o Content My Portfolio 1 Brand -Identity Design

Ibrahim Ahmad, 2 Hector Clothing Co., 6 Trente Deux Mains, 14 A Cup of Java, 18 Various Logos, 24

Design

Harder, Better..., 30 Birdie Compliment, 34 TDM Animals Concept, 38 Flourish 2015, 42 Artwork Collection, 46

29Illustration & Artwork

53Editorial & Interactive Design

MixMagz, 54 Hong Kong Disneyland, 58 Design Culture Now, 62


Brand IdentityDesign

1


Bran Identity Desig

Ibrahim Ahmad Personal Identity Date Published : November 2014 Every designer deserves a proper brand identity design. As an undergraduate graphic designer, this first personal brand identity is a part of learning process about branding identity.

Type of Project : Class Project

Individual

Application Used : Adobe Illustrator

Adobe Photoshop

2

Objective :

Challenge :

Solution :

Creating a brand identity design that represents myself as a graphic designer.

Creating a brand design that is consistent and applicable to all brand design elements.

Using pattern composed of my logos as my main personal brand identity.


Branding Process Brand Identity In the early design process, two logos that could represent myself as a messy yet a bold designer is concepted. In the final logo, it is decided to use one color logo to represent boldness, and the signature pattern represent myself as a playful person. The signature pattern is made by scattering my logo randomly in multiple colors and in multiple transparency mode.

+


Bran Identity Desig

Hector Clothing Co. Corporate Identity Date Published : Hector is an Indonesian clothing company run by Kartono Saputra and then continued by his brother, Raja Luth Hasan. The Hector brand has started in late 2013 and ever since they manage to offers various original designed sport & casual clothes.

March 2015 Type of Project : Class Project

Individual

Application Used : Adobe Illustrator Adobe InDesign

Adobe Photoshop

6

Objective :

Challenge :

Solution :

Creating a complete redesign of the brand Hector based from the existing brand identity.

The Hector brand is lack of consistency brand identity. The Hectorbrand also mentioned that the brand is more to the modern approach.

Creating a logo with shape and colors that also suitable as the brand’s supergraphic.


Rebranding Process Brand Identity

The original brand identity of the Hector brand is supposed to create a mixture between Indonesian growing industry and international sporty fashion. The original logo as shown on the left, represents a simplified image of the Garuda symbol of Indonesia. The rest of the branding elements follows the same theme as the redesigned Hector logo.

+


Bran Identity Desig

Trente Deux Mains Corporate Identity Date Published : November 2015 Type of Project : Class Project

Entrepreneurship

Trente Deux Mains (TDM) is a brand created by the Visual Communication Design batch 2013 students as a part of entrepreneurship class project. TDM specialized in unique clothing and phone case design.

Group Project Application Used : Adobe Illustrator

Adobe Photoshop

14

Objective :

Challenge :

Solution :

Creating the TDM brand identity, clothing and phone case design.

The entrepreneurship project is limited to run for less than four months only, and it is considered risky to run a project like this in a short time.

Our solution is by having a total digital marketing through advertisements and social media.


Branding Process Brand Identity Trente Deux Mains target audience are teens and adults from both gender and the theme of the clothing is a mixture between urban and nature. Two other logo and theme is concepted but later rejected after consideration.

+


Photos courtesy of Tahta Diwangkara


Bran Identity Desig

ACorporate Cup ofIdentity Java Date Published : November 2015 A Cup of Java is a brand by Sarinah that sells packed coffee products from all around Indonesia. A Cup of Java also have a coffee shop placed inside Sarinah Mall, Jakarta that serves freshly brewed Indonesian coffee and bakery.

Type of Project : Class Project

Group Project

Application Used : Adobe Illustrator

Adobe Photoshop

18

Objective :

Challenge :

Solution :

Redesigning an existing brand identity in purpose to promote the brand and generate a higher sales.

The redesigned brand identity have to represents the traditional side of Indonesia.

Combining traditional elements in the new brand identity such as combined Batik textures and Hanacaraka lettering.


Rebranding Process Brand Identity

A Cup of Java only only serves coffee that harvested in Indonesia, especially the ones from the Java region. This is why Batik motifs come in handy to give the re-branded identity a more traditional approach. The brand’s signature motifs are created by mixing several types of Batik from all over Java region. The typeface used in the logo is also inspired by the Javanese culture, it have the same looks as the ancient Javanese lettering, called Hanacaraka.

+


Bran Identity Desig

Logo Collection Brand Identity Collection of logos created since 2013. Each logos have gone through conceptual process and revisions. Type of Project : Freelance

Individual

Application Used : Adobe Illustrator

Adobe Photoshop

24

Objective :

Challenge :

Solution :

Creating logos for various clients across the globe as a part of learning process on understanding and creating a proper brand identity.

Understanding what the client trying to accomplish and help them on solving the problem by turning the idea into a creative process.

Creating logos that both visually appealing and relevant with the client’s specification


Michael Rane

Photography

Wedding,

event

and

potrait

photographer team that loves

Alexander Cross Photography

Professional wedding photograper based in United States.

crisp and vibrant photo style.

Date Published : May 2014

House of Q Food & Dining

Date Published : October 2014

Kendra Jane Photography

Canadian based company/group

Photography

business

that is focused on BBQ sauces

focuses on engagement and

& spices and BBQ competition

wedding photography.

team

Date Published : October 2014

Date Published : January 2015

that


Narcissus

Photography French

photographer

with

interest in male potrait and body

Grillhouse 422 Food & Dining

Classic barberque restaurant & bar in Quebec, Canada.

art photograpy.

Date Published : August 2014

Date Published : August 2015

Rocket Chip Repair

David’s Vineyard

A U.S. based automotive work-

Family runs wines and spirits

shop that specialize on fixing

production in Burgenland, Austria.

Auto Service

Food & Dining

window chips & cracks.

Date Published : August 2014

Date Published : August 2015


Isn’t She Lovely

Photography

Professional

female

boudoir

style photographer.

Transportasi Jakarta

Transportation A fast public transportation with Bus Rapid Transit system in Jakarta, Indonesia.

Date Published :

Date Published :

November 2014

Ricky Patel

Photography

September 2014

Envinite

Personal Branding

Lifestyle and wedding event

My

alter-ego

for

photographer.

electronic music producer and DJ.

Date Published : December 2014

Date Published : September 2015

soon-to-be


Smiles Forever

MixMagz

South Carolina, U.S. based

Editorial and publishing industry

orthodontist that offers cosmetic

that revolves around modern

orthodontics for adults & children.

dance music world. The industry

Orthodontist

Magazine

is fictional only and used as part of a class project. Date Published : June 2014

Project 21

Event Organizer

Date Published : December 2015

MUNASPROK

National Museum

Indonesian youth based event

MUNASPROK,

organizer team.

Museum

abbreviation

Naskah

of

Proklamasi

(Museum of Proclamation Script), Jakarta, Indonesia.

Date Published : April 2015

Date Published : September 2013


Illustration Artwork& Design

29


Desig

Illustratio Artwork

Harder, Better, Brighter Color Clothing Artwork

Date Published : October 2013

A t-shirt design based on the popular musician duo ‘Daft Punk’ as a part of DesignByHumans (DBH) Daily Tees contest

Type of Project : Freelance

Individual

Application Used : Adobe Photoshop

30

Objective :

Challenge :

Solution :

Creating a unique t-shirt design with target audience of teens and adult

There are competitors that already use a bright colored design, although none are similar as this design.

Creating a design based on a popular pop-culture to attract contest voters.


Illustration Process The illustration is created by combining multiple images and edit the model’s pose manually, as show on the middle picture. Later on the final pose is masked and scattered by brushes that consist of Daft Punk’s Thomas & Guy-Manuel helmet, DBH logo and shapes of France map and Eiffel tower to represents Daft Punk’s origin.


Desig

Illustratio Artwork

Birdie Compliment Clothing Artwork

Date Published : October 2012 A vector artwork designed as part of DesignByHumans (DBH) Daily Tees contest Type of Project : Freelance

Individual

Application Used : Adobe Photoshop

34

Objective :

Challenge :

Solution :

Creating a unique t-shirt design with target audience of teens and adult

Animals artwork already became too common in DesignByHumans

Creating a bright-colored vector artwork that could stand among other contestants.


Illustration Process

A picture of a colorful parrot is selected as the base of the artwork. The vector making process is created in Photoshop and the total vector shapes created for the artwork is around 460 shapes.


Desig

Illustratio Artwork

TDM Animals Concept Clothing Artwork

Date Published : October 2015 A collection of t-shirt concept for an entrepreneurship clothing project, Trente Deux Mains.

Type of Project : Class Project

Entrepreneurship

Individual Application Used : Adobe Photoshop

38

Objective :

Challenge :

Solution :

Creating a t-shirt artwork concept as a conceptual stage of Trente Deux Mains entrepreneurship project.

The conceptual stage only last for few days.

Design the artwork based on fierce animal face and body.


Leopard_1 Artwork


Snake_2 Artwork


Lion_3 Artwork


Desig

Illustratio Artwork

Flourish 2015 Calendar Design

Date Published :

As a part of Adobe Illustrator and typography learning class, students are required to create a calendar design based on vector made entrely using typeface shape.

July 2014 Type of Project : Class Project

Individual

Application Used : Adobe Illustrator

42

Objective :

Challenge :

Solution :

Creating a themed calendar made entirely with typeface.

Only four typeface max is allowed for each calendar and the calendar have to be readable.

Combining each shape of typefaces and arrange it into shapes of flowers. The typeface is arranged freely to give a naturally dynamic form.


Desig

Illustratio Artwork

Artwork Collection Miscellaneous Work

Date Published : 2013-2015 Type of Project : Mixed

Collection of artwork Individual Objective :

Application Used : Adobe Photoshop TopazLabs

Adobe Illustrator

46

Create artworks various tasks.

to

complete

Challenge :

Solution :

-

-


Houston, We Have aWallpaper

The scenario of an International Space Station worker went rogue. Artwork created with Adobe Photoshop. Date Published : December 2014


The Quick Brown Fox Artwork “What would an english-language pangram looks like illustrated?” As a part of Adobe Photoshop learning class, students are required to create various image that illustrates “The Quick Brown Fox Jumps Over The Lazy Dog” pangram. All project is made with Adobe Photoshop.

Date Published : October 2013


Michael Rane Artwork

Michael Rane Wedding, event and potrait photographer. These artworks are dedicated to Michael Rane Branding artwork based on the conceptual logos. Date Published : December 2014


Life &Artwork Death Artwork about the fate of a sailing boat that depicts two situation between life and death. An individual class project made with Adobe Photoshop.

Date Published : October 2013


Editorial Interactive& Design

53


Desig

Editorial Interactive

MixMagz Magazine Design

Date Published : December 2015 MixMagz magazine is a magazine that serves monthly stories around the electronic dance music world. MixMagz in a fictional company that is made for this project only.

Type of Project : Class Project

Individual

Application Used : Adobe Photoshop Adobe InDesign

Adobe Illustrator

54

Objective :

Challenge :

Solution :

Design an entire magazine with the theme of our own choice. The brand of the magazine also have to be fictional.

Beside designing the magazine, students also required to consider the production cost for each magazine.

Have the magazine designed with the size slightly smaller than A4, and use a standard magazine paper material to reduce cost.


Desig

Editorial Interactive

Hongkong Disneyland Interactive Presentation

Date Published : Hongkong Disneyland in Penny’s Bay, Lantau Island is the first theme park located inside Hong Kong. As a part of Interactive Media class, students required to create an interactive presentation about student selected theme park using Adobe Director.

March 2015 Type of Project : Class Project

Individual

Application Used : Adobe Director Adobe Photoshop

Adobe Photoshop

58

Objective :

Challenge :

Solution :

Making an interactive presentation of the selected theme park.

The presentation have to have detailed information about the park and smooth animation is a must.

Creating the interactive presentation with a design based on the Hong Kong Disneyalnd website.


Creative Design Process The interactive presentation of Hong Kong Disneyland is inspired by the Hong Kong Disneyalnd website itself as shown on the right. All the necessary informations about the park are included in the presentation and the layout and animation is carefully arranged to create a professional finish. The presentation trial can be tested through the provided portfolio CD on the last page.


Desig

Editorial Interactive

Design Culture Now Poster Design

Date Published : December 2014

Design Culture Now is a common typography project tasked for visual communication design major student.

Type of Project : Class Project

Individual

Application Used : Adobe Illustrator

62

Objective :

Challenge :

Solution :

Creating a poster that can caught passerby attention.

The designed poster have to be asily readable at a distance.

Concepting two version of the poster with an entirely different theme.


To be continued...


Graphic Designer

About Me Ibrahim Ahmad

Education : A young designer want to pursue for an internship position in a branding design studio and learn about related skills from the professionals.

President University Cikarang, 2013 - Present Visual Communication Design Major Expected Graduation in May 2017

Ready for an internship position from April 2016 - June 2016

Expertise : Corporate Branding

Illustration

Digital Imaging

Product Design

Editorial Design

Audio Production

Portfolio : behance.net/Envinite

Experience :

Program Skils : Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Autodesk 3Ds Max

Adobe Premier

FLs Studio

DesignByHumans (DBH) Clothing Artwork Designer Freelance 2012 - 2013 99Designs Brand & Artwork Designer Freelance 2014 0 Present

Shapeways 3D Printed Product Designer Freelance 2013 - 2014 Trente Deux Mains Clothing Artwork Designer Entrepreneurship Project 2015

Contact : IbrahimAhmad31@yahoo.com 081287467906


Profile for Ibrahim Ahmad

Ibrahim Ahmad's Portfolio - 2016  

My portfolio made for internship application in 2016.

Ibrahim Ahmad's Portfolio - 2016  

My portfolio made for internship application in 2016.

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