iBlog magazine Mar 16

Page 31

Video stars to watch reason we expanded quite a bit in the toy space. I knew kids love to watch kids, so I not only gave them quite a bit of screen time in our Baby Gizmo videos, but I gave them their own channel that’s dedicated exclusively to toys: Junior Gizmo.

video content we provide. (You’ll never see me shaving my legs in a video just to pimp out a razor!) Just because someone wants me to make a video about xyz product, doesn’t mean I will or I should. I have standards and my audience knows that.

“With the ever-changing world of social media, video is EVERYTHING. If you aren’t on board with video, you’re being left behind.”

3. Listening and KNOWING My Audience. Some times my audience loves a new idea or series, and sometimes it doesn’t. I make sure to listen to the feedback. Listen to the ideas. We make adjustments. I also know that my audience is moms, dads and young kids. That means that I have to make videos geared toward them. I’m not making makeup tutorials or fashion hauls for the teens, and that’s okay. That’s not my audience.

Always Growing My top strategies in increasing my YouTube followers are hustling, staying true to my brand, listening, and knowing my audience, and providing quality video content on a consistent basis. You can’t expect to grow a channel by not putting in the work. 1. Hustling. I put myself on a schedule for uploading videos. There are videos added to the Baby Gizmo YouTube channel every single week. We stick to an average of 3-5 new videos a week to keep the audience coming back to watch. 2. Brand Truth. I also make sure to stay true to my brand with the

I’m not “selfie sticking” my videos. Instead of throwing up one long 15 minute video file, I’m editing my videos to be more concise. Moms don’t have 20 minutes to hear me rant or praise anything. Again, it’s about knowing your audience.

4. Quality. Quality. Quality. I know in order to grow my subscribers (which isn’t easy in the parenting world!), I have to provide quality content. Moms don’t usually want to watch a train wreck on YouTube. Plus, what works for the tween and teen viewers definitely doesn’t translate to the moms. That’s okay because moms are 85 percent of the purchasing power, so I make sure I’m appealing to the moms.

Hollie Schultz

Babygizmo.com youtube.com/user/BabyGizmoCompany

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