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PODCASTING TO A BETTER LIFE | 5 TOOLS FOR HOLIDAY SUCCESS | ATTEND EVENTS LIKE A PRO

The magazine for women influencers & bloggers

2016 CONFERENCE GUIDE

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Pocasting to a Better Life

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Miscommunication 5 things bloggers and marketers need to work on

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Rachel Rofe shares her thoughts on pocasting to generate content & followers

A T E G Guide To

er’s m i T t s Fir

Let’s Meet Up!

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How to get bloggers in your city together for networking and fun

e t a i l Affi mit Sum ggers o l B r o f

P48 Trademarks & Brand Protection For small business and entrepreneurs

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table of contents

2016 CONFERENCE GUIDE

FEATURED EVENTS

P24

P36 The List - Over 50 incredible conferences iBlog magazine’s 2015 Holiday Gift Guide

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HISPANICIZE

27

MOM 2.0 SUMMIT

28

PINNERS CONFERENCE

29

BUILD YOUR BLOG CONFERENCE

30

SHIFTCON

31

SNAP!

32

BAM - BLOGGERS AT MIDLIFE

33

TBEX - TRAVEL BLOGGERS

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BLOGGING ELEVATED

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EVERYTHING FOOD

Multi-cultural digital influencers, brands & agencies Luxury setting for ultimate connecting Over 100 classes helping influencers creatively evolve Year-round access to accelerated learning

Brands & Influencers work toward a healthier future Fostering creativity & innovation within the industry Unique event focused on women over Forty Blazing new trails in the travel industry Focusing on building businesses and revenues Active sponsors create excellent opportunities

80 Pages of Gifts for the Entire Family!

Twitter Networking

How to effectively network to raise engagement on Twitter

P8

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Check out iBlogmagazine.com Remember to visit iBlog online to find all of the conferences listed in the Conference Guide and more!


The Top Influencer Conference List!

2016 CONFERENCE GUIDE

W

ith more data and content existing “in the cloud” and on social platforms, spending time crafting in-person connections can often seem like a lost art. Tools like video conferencing, live chat and easy streaming takeover conference rooms and meetups alike, so the idea of attending a live event frequently gets pushed aside. However, overlooking the impact of live conferences and events can be extremely detrimental. Blogging and Social Media Conferences fill that void by providing events where bloggers, social media influencers, brands, agencies and PR firms alike can come together to maximize relationships. These events offer the opportunity to connect industry experts with others who work in the field, while also providing usable content that will help influencers improve. To help plan for the year ahead and improve your blogging business journey, we have sourced information from both online and the conference founders and organizers to compile a listing of the great events to come in 2016, along with highlights of a variety of conferences. You will find a comprehensive guide of more than 50 conferences listed- though with many more sure to come, stay up to date by regularly checking our Conference Hub online at iblogmagazine.com/conferences. Are you an experienced conference attendee or expert at your craft? Learn how to share your knowledge more with Elisa Camahort Page’s article, “Setting the Intention to Speak at More Events in 2016”. Read on to find out how to maximize proximity from Susan Wenner Jackson with her discussion on getting bloggers together in your city. If you’re ready to fully commit to your blogging business, it might be time to trademark your brand. And no, forming an LLC or other company is not the same thing. Laurie Marshall helps break down the sometimes confusing

Meet the Team.

details of protecting your brand. As this year comes to a close and the next is set to begin, try to find some time to strategize for what is yet to come. With so many amazing educational and networking conferences available to you, we hope you can find the perfect fit - and maximize the powerful connections made through the personal touch.

Contact us today

iBlog magazine partners: • Social Media Conferences • Blog Conferences • Influencer Networks • Blogger Networks • Agencies, Brands & PR Firms Matt Cherry

Founder & Publisher @iBlogmag

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iBlog magazine Dec/Jan 2016

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Printed in the USA, Copyright © 2015 by iTell Ventures, Inc. All rights reserved. iBlog magazine is published monthly except for combined July/August and December/January issues, by iTell Ventures, Inc. 231 N. Tennessee Ave., Lakeland, FL 33801. Subscriptions are by membership to iBlogmagazine.com website only. Address all membership correspondences to membership@iblogmagazine. com. To change address please visit your membership account at iBlogmagzine.com. Material in this publication must not be stored or reproduced in any form without permission. Requests for permissions should be directed to permissions@iBlogmagazine.com.


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Do you support women influencers? iBlog magazine is seeking out new partnerships with national brand, agency and pr firm executives that would like to participate on the iBlog magazine Advisory committee. Join our industry leaders and partner with the largest business resource for women influencers online. Receive year-round exposure for your brand(s), benefit from our partnerships with leading influencer networks and conferences while discovering new opportunities to support and interact with influencers in the iBlog magazine community. For more information about iBlog’s Advisory committee please email us at: Advisors@iBlogmagazine.com

ADVISORS

iBlog magazine Dec/Jan 2016

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marketing

Miscommunication

5 Things Bloggers and Marketers Need To Work On A blogger is one of the most influential sources of information for consumers. In fact, bloggers are considered experts on their topics and are sought out for purchase decisions more than friends and family. So, bloggers are a consumer’s digital family members so to speak. Brands are becoming increasingly aware of the power bloggers have to speak to consumers. Bloggers are becoming increasingly aware of their power to help or hurt brands. Yet, there seems to be a ton of miscommunication or non-communication going on between bloggers and marketers. Authenticity and transparency should exist in every detail of a blogger outreach strategy. While bloggers need to be transparent with their audience on how and if they are being compensated by brands, brands need to be transparent in what it is they want from the bloggers in a marketing partnership. In my perfect, idealistic marketing world, inboxes are full of brand-blogger communication. There aren’t lingering doubts about marketing relationships and both parties feel like they are getting value out of the partnership. The following 5 things are topics in brand-blogger partnerships that are often overlooked, danced around or simply avoided.

The “Give” The give is simply one thing each party offers to the relationship. A brand gives a blogger product or monetary compensation and the blogger writes a post about the product or service which creates sales for the brand. The give should be worked out right away and while most bloggers prefer monetary compensation, trading free products and services are another common way brands contribute to the relationship. The give can also be determined by how well a blogger’s post does. Many brands do affiliate type partnerships in which they compensate the blogger for the amount of traffic they bring to their site or sales that they directly caused.

End Goals When partnering on a piece of content, it’s important for marketers to help the blogger understand what the end goal is for a particular campaign. For example, a brand may be reaching out to bloggers to write a post about a seasonal product. Making sure the blogger knows that the goal is quick online sales and that the product is seasonal very well may affect the post they write. Comparatively, a brand may want to work with bloggers to distribute a new ebook and want the blogger to link to their content which would then dictate a different type of post and linkable assets.

Content That Works Bloggers know their audience very well in order for them to be as influential as they are. It’s important for brands to approach blogger outreach on a per-blogger basis. Meaning, the partnership should be different with each blogger so that brands can work with each blogger’s strengths and create the type of content and partnership that engages the audience.

Long Term Partnerships Long term partnerships are in the best interest of both the brand and the blogger. When a blogger talks about a brand on an ongoing basis, the recommendation is trusted and valued more by their audience which in return creates more sales for the brand. Why not talk about long term relationships from the very beginning? Want to weigh in with your tips on how brands and bloggers can communicate better? Tweet your thoughts and opinions to @GroupHigh and we can discuss!

Mutually Beneficial Relationships While the give needs to be established right away, the strongest brandblogger relationships are ongoing. And in order to create that, relationships need to be nurtured on both sides. Brands can send bloggers check in emails, surprise gifts in the mail and make them feel part of the brand. In return, bloggers talk about the brands they like on an ongoing basis and should keep them in the loop about cool posts or projects coming up that the brand would be a good fit for. 12

iBlog magazine Dec/Jan 2016

Kristen Matthews

Marketing Director, GroupHigh.com @KristenWords

MARKETING


Partner with

and start earning money today. EVITE ADVERTISER: Tap into Evite’s loyal, targeted audience across desktop, tablet, and mobile. EVITE AFFILIATE: Earn money when your viewers create their own Evite invitations and cards. EVITE INFLUENCER: Partner with Evite for seasonal promotions, hosted giveaways & more. Learn more & sign up today: evite.com/influencers

About the Evite customer:

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NETWORKING Susan Wenner Jackson

VP of Content Marketing at Ahalogy Co-founder of the blog Working Moms Against Guilt @SusanWJackson

Let’s Meet Up!

How to get bloggers in your city together for in-person networking, learning, and fun.

I

f you’ve ever been to a blogging conference, you know bloggers like nothing better than getting together, in person, with other bloggers to talk shop. They just seem to come alive— laughing, comparing notes, teaching each other little tricks of the trade, asking the “really really” questions they might hesitate to post in a Facebook group, swapping newly printed business cards, and hugging strangers whose faces they recognize from Pinterest group boards. It’s a pretty cool, energizing experience. But attending conferences isn’t cheap. Between registration and travel expenses, you might have to pony up $500 to $1,500 to participate in one blog conference. At the same time, most bloggers aren’t exactly diving into pools filled with cash like Scrooge McDuck from all their earnings and ad revenue. So how can you enjoy such magical moments of offline networking and professional growth, without going into debt or having to travel long distances? I noticed the blogger community in Cincinnati, where I live and work, had plenty of opportunities to connect online via Facebook groups, sporadic marketing/ PR events, and the like. But in person, on a

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consistent basis? Not so much. That’s why, earlier this year, I decided to do something about it: Start a local Cincinnati blogging Meetup group. A few months later, we’re up to 162 members (and growing) with five fun, engaging events already behind us. Here’s some advice if you’re starting a local group for bloggers:

1. Leverage a system that already works. Creating, growing, and managing an active local group with meetings, members, etc. requires enough effort as it is. I don’t recommend reinventing the wheel by creating your own customized system. I chose Meetup.com, the world’s largest network of local groups, because they make it so darn easy. From setting up your group to inviting people to join to promoting your events, Meetup has the whole thing down to a science. All you have to do is plug in your details and they’ll do the rest. One caveat: Meetup does charge a fee to organize a group (joining the site as a member is free). Their pricing options vary based on your location. To offset the organizer fee, you could get sponsors or ask your members to chip in. In my case, I was able to get my employer to foot the bill, because my job involves partnering with bloggers for the Ahalogy Content Network. If you prefer a free system, Meetup alternatives to check out include: Eventbrite, Plancast, and Ticketleap.

2. Draft an agenda for your group. You don’t have to have everything figured out before announcing your first event, but it’s a good idea to have a general plan or agenda. Think carefully about your group’s who, what, where, when, and why: » WHO will be welcome and invited to join? I decided to keep our Meetup open to anyone in the Cincinnati area who considers themselves bloggers – regardless of experience, platform, or niche. You might want to make your Meetup more specific. Remember, as you narrow your focus, you also shrink your potential membership pool.

» WHAT will your events consist of? I wanted our Meetup to include the same aspects I like best about blogging conferences: a blend of education, networking, and fun. Each 90-minute monthly Meetup begins with time for refreshments while getting to know each other, followed by an informative, engaging speaker and lively discussion. » WHERE will your group meet? Our Meetup location was a no-brainer for me, since my company happens to be the sponsor. Also, our office is centrally located, with plenty of parking and accommodations for groups and presentations. If you don’t have a place to offer up, you might be able to book a space in local community centers, libraries, museums, churches, schools, or universities for little or no cost. » WHEN are your events going to be held? I chose a recurring day of the month to host our Meetups, simply to make events predictable for members and easier for me to plan. You’ll need to decide how often your group should meet, and which day/time works best for your potential members. » WHY are you organizing this group? As I mentioned, it takes more than a little time and energy (not to mention moolah) to make a Meetup successful. Make sure you know why you’re putting in the effort, and what you hope to get out of it. In my case, Meetups help me recruit new bloggers for the Ahalogy Content Network, as well as get valuable feedback on ideas, product features, and other work-related initiatives. Not to mention, I truly enjoy getting to know other bloggers in the area and helping them get connected and learn new skills.

3. Get support from relevant existing groups or networks. This step isn’t mandatory, and may not even be possible if you live in an area where no similar types of groups exist (yet!). If you happen to know of any organizations or Meetups whose members might make good candidates for your new group, reach out to the organizers. Invite them to join and attend, and, if they’re so inclined, spread the word about your Meetup.

If you decide to start your own blogger Meetup group, good luck and enjoy the journey! I’ve found the endeavor to be well worth my time investment. It’s a little like having your own regular blogging miniconference – right in your own backyard. I was fortunate to be part of an active Facebook group for Cincinnati bloggers. One of the group’s admins, Nedra McDaniel of Adventure Mom, kindly offered to support and promote this Meetup as an offline, in-person way for our Facebook group members to interact. Her advocacy, along with others in the group, has really helped get the word out and grow our membership/attendance.

4. Plan, announce, and promote events in advance. The more detailed you can be about each Meetup, and the sooner you can invite members to attend, the better your chances for hosting a successful event. I gave our members nearly two months’ advance notice of a Meetup featuring a local WordPress expert, along with key information about the speaker. Not coincidentally, that event was our best-attended one yet. If you wait until just days beforehand to share your topic and invite people, you might find a lighter-than-usual crowd showing up.

5. Involve your members.

Just because you’re the organizer doesn’t mean you have to do everything for your Meetup. I like to encourage members to freely participate, give feedback, and volunteer in the future. Bloggers often have a specialty or focus area they love to talk about, so perhaps your next speaker can be a current member who happens to eat and breathe SEO or livestreaming. Maybe one of your members has access to a local brand or business, and wants to hook you up with a special Meetup venue, sponsorship, or other perk. The only way to know is by asking. You might be surprised how well-connected and helpful your Meetup members can be!

NETWORKING


FACEBOOK

Andrea Vahl AndreaVahl.com @AndreaVahl

AttendHow Events Like a Pro to Network on Facebook with People You Meet at Events

D

o you go to conferences and events? Would you like some BETTER ideas for connecting with people before and after the event? Facebook can be a powerful way to connect with your peers, but it can also feel overwhelming. Here are three easy ways to connect with people before, during, and after an event.

1

Find Out if the Event Has a Facebook Group, Event, or Page

Many in-person events have a Facebook Event Page or a Group where you can network before, during, and after the event. Many events do this for the networking.

And the great thing is that some allow sharing of wins, business news, aha moments, or other things by the group members. Keep self-promotion to a minimum. Groups and Facebook Events are more visible in the News Feed, so if you post within there, make your post directly related to the event.

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2

Participate on the Facebook Page Posts About the Event

Many events are tied to a Facebook Page, and they post pictures or event news as it happens. Keep a close eye on that Page so that you can comment on those posts. You will then be visible to everyone else who sees that post, as well.

You can interact as your profile or as your Page on those posts. Remember that people who meet you are probably going to be more familiar with your personal profile name rather than your Page (unless your Page includes your name and picture).

3

Connect with People You Meet on Facebook

If the event has a Group or a Facebook Event, you can easily see the members of the Group and those going to the event, and send them a friend request or go and Like their Pages. Many people worry about connecting to people with their personal profile, but I’m a big fan of blending your personal profile with your business a little. If you have gotten a photo together, tag the other person to be more visible. Search the photos that the event has taken to see if you are in them and tag

yourself in the photo (if the Page allows photo tagging; some don’t). I show up at an event as me – not as my Facebook Page – so it makes sense to connect that way. You can easily control your Facebook privacy by only sharing personal photos of your kids with a list of your family or closer friends. Personal profiles are also more visible in the News Feed, so I will occasionally share things I’m doing in my business to my personal profile, such as a blog post or webinar that I’m hosting. You can also make a list of business people so that you only share the business posts to your business friends. Just go to https://www. facebook.com/ bookmarks/lists and you can start making lists. Click Create List and then add the people you have connected with personally. You can also add Pages to that list, as well. Now you can click on that list and see ONLY the updates from the people who are on that list – so handy to keep track of a group of friends. Or you can send a post to JUST that list when you post something on Facebook by selecting the drop-down menu and selecting that list. Your update will then go out to just that group rather than other people you are connected with. Alternatively, you can create an Interest List that includes both Pages and people. The Friends list is just for people, but an Interest List includes Pages. That way if you have Pages you want to add into this list, you can. To create an Interest List, just go to https://www.facebook.com/ bookmarks/interests and select Add Interests.

Don’t let all the great networking disappear after an in-person event. Connect with people on Facebook and follow up with them in a message if you have had a conversation. Facebook can enhance those relationships and help you grow your business!

FACEBOOK


lifestyle

Podcasting To “A Better Life” I STARTED PODCASTING FOR TWO REASONS. First, I was doing a lot of online marketing training, which I do like, but I also had a calling to do something where I could help change the world on a more mass scale. I wanted to help people see that they can choose how to feel about things and they could choose a better life. I also felt strongly compelled to do something on a regular basis to make the world better. Around the same time, a lot of people were telling me they liked my voice. A few people mentioned I should do more audio training. I chose to follow the signs and create my podcast, called “A Better Life.” (As a side note, you don’t need to have any kind of special voice to do a podcast. There are people with extremely thick accents who have thriving podcasts. This was just my personal process.) 18

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CONSISTENT CONTENT Podcasting is an exceptional tool to get consistent content for a blog. Because I podcast every Monday and Thursday, I now have two reasons to send people to RachelRofe.com every single week. This is great for getting more traffic to my site, for feeling good about providing lots of value to my audience, and for getting some love from Google. (Google loves seeing blogs get updated on a consistent basis.) Also, every time I create a blog post for an episode, I create two pictures that people can use to share my podcast. One is optimized for Pinterest (it’s 735x1102 pixels) and the other is optimized for Twitter (1024x512 pixels). By doing this, it’s easier for people to share my content on those platforms - which gets me more social media love AND more traffic to my site.

Another great side benefit is that because I can check my blog posts to see what’s been the most popular, I know what other types of blog posts (and products) to create. The more I serve people what they want, the more they keep coming back. I also send people on my podcast to my blog, and from there, they sign up to my list. You can get hundreds or thousands of new email opt-ins from this. On every podcast


“Podcasting is an exceptional tool to get consistent content for a blog”. episode, I also include “links mentioned in this episode” – often with affiliate links, which brings in passive income. Lastly, having a podcast helps you get more exposure that you can “brag” about on your blog. I can now say I’ve been listed under “Inspiring Women’s Voices” on iTunes, post testimonials from people who love the show, or showcase other people who have recommended my podcast. WHAT I WISH I KNEW When I started my podcast, even though I know better, I didn’t create a listener “avatar.” I didn’t define the type of person who would be listening to my show. If I would have created that average person in my mind – say, “Susie, who is 33 years old, is trying to run a business, values “real talk” and practicality (even though she’s a little bit “woo”), and is open to the idea of actively making her life better” – my earlier shows would have come out stronger. When you have a specific listener in mind, you can pretend you’re talking right to her. This makes the show feel more conversational. From a show creation standpoint, it also takes off a lot of pressure when you pretend you’re talking right to Susie. (It also doesn’t mean that other people won’t listen!)

Another thing I could have changed was how judgmental of myself I was in the beginning. “You’re complimenting your guest too much!” “You’re talking too much!” “People aren’t going to like that question!” The more negative self-talk I had, the less I enjoyed running my show. I had to remind myself of how excited I was to create my show in the beginning, and to get back to the place where having a podcast was fun for me. When I started making the shows something I could get a lot of enjoyment out of, I enjoyed the process again.

Top 3 Things to Do From the Beginning

Also, to make it easier on myself when I started, I used to have set questions for the shows that were interviews. I think this is still helpful for beginners, but I know now that when I take 30 minutes to research intelligent questions, the guest and I have a much better time. From a technical standpoint, I wish I would have known about EasyAudello.com – that website makes podcasting a breeze for podcasters. It’s a podcaster’s dream because you can easily record shows from your computer or iPhone, then make special podcast pages. The pages can include timed PayPal buttons, email opt-ins, social media sharing tools, and so forth.

1. Create a listener “avatar” – know the type of person who will

be listening to your show. This helps you hone in on what to say.

2. Figure out at least 6 months worth of content ideas in the beginning, when you’re fresh and the most excited.

3. Line up 10 or so friends and family members to rate, review, and subscribe to your show.

Rachel Rofe rachelrofe.com @RachelRofe

LIFESTYLE


business Dan Morris

bloggingconcentrated.com @bloggingcon

5Tools

To Use To Ensure Holiday Success on Your Blog

T

he holiday season can be an excellent opportunity to execute campaigns for your audience. If you take the time to plan accordingly this year, you will be able to parlay that into advanced promotional materials next year. Use these steps to create holiday success for your blog. 20

iBlog magazine Dec/Jan 2016

1 Track social media posts Suppose you are working with FindYourInfluence on a campaign with a brand. Or, as a different example, suppose you’re writing a blog series on Thanksgiving centerpieces. It is important to know what was successful and what was not. To track this, you can certainly use a service like keyhole.co. But what about knowing whether you got the traffic from a Facebook video or Facebook quote? That’s when you need to use the Google URL Builder. For the duration of the campaign/holiday/season create trackable links with the Google URL builder before posting to social media. When you build a link in the url builder you can track whether the link accompanied a video, a quote, a recipe, something funny, a blog post promo. You can learn what really gets your audience excited AND take advantage of that knowledge.


2 Create leverage

this year by scheduling next

Knowing what content gets your audience excited means you can start building our next year’s campaign right now. The Content Replay Plugin is a tool that enables Wordpress users the ability to schedule posts to be republished in the future without them coming down now. If your tracking is showing that your Facebook loved your blog post on Thanksgiving centerpieces two weeks before Thanksgiving, use Content Replay to have it automatically republished next Thanksgiving two weeks prior. Whip out your editorial calendar, schedule or blog post planner, like our Clusters Digital Marketing Planner and start to fill in next year’s campaign now. Imagine if you had done that last year? You’d only have to create half as much content as you did last year giving you twice the amount of time to promote it.

3 Know where your money comes from

What if you knew that Facebook was the largest driver of your revenue last year? Not the driver of your traffic, but your revenue … What if you knew that Twitter was the largest driver of your list building efforts? What could you do with that information this year? If you knew it drove your revenue you’d know exactly what to have a VA doing for you. If they are driving your revenue, it makes it that much easier to pay them. Well it’s trackable and easy to set up. Google Analytics has a feature that will show you exactly how traffic got to any particular page you want on your site. What you want to do is to ask it to track the traffic on your “thank you” pages. The “thank you” page is the page your audience gets redirected to after they take an action like signing up for your newsletter or buying your ebook. No one is supposed to get to that page unless they took the action, like buying the

“If you knew from last year that all your money came from people pinning a specific pin, would that change what you’re doing this year?” ebook. That means if you can track where that traffic came from originally, you’ll which of your activities actually made you money. If you knew from last year that all your money came from people pinning a specific pin, would that change what you’re doing this year?

4 Understand which

keywords you get traffic for and where you miss the mark

Nothing is as important as this step if you’re going for leverage. If you want to work less, then this is a must do step. You need to know what keywords you ranked for last year so you know what to begin working on this year. But the only way you’ll know last year is if you start doing this now. At end end of a campaign/season/holiday go into Google Search Console (formerly Webmaster Tools) and export your keywords to an excel spreadsheet. You have to do this right after the campaign because Google only retains the last 90 days of data. After you download the information, the final column in your spreadsheet is going to be Position and the 2nd column will be “Click Through”. Combing through the spreadsheet you’ll learn what keywords you are ranked on page 1 for, what you are ranked on page 2 for and all the other pages.

And you’ll know what keywords people clicked when searching Google to get to you. It’s possible you ranked #1 for lots of keywords last year but no one clicked and came to your site because your meta description wasn’t written to garner clicks. The pages that were ranked on Page 1 and got good click-through won’t need as much work as the pages that were on Page 2 or had low click-through. Note which posts are ranked high enough and thus don’t need links and promotion and which posts do need incoming links and promotion. You’ll know which ones you need to tweak the meta-descriptions and titles of and which you don’t. Which means you can bolster last year’s traffic and add new traffic.

5 Purpose New and increased traffic would give this year’s holiday season a lot more purpose. To know what you’re working on, what needs help, what needs promotion, where your money comes from, what to have a VA do … all of that would create a much different and organized holiday campaign. If you want to do that, then you need to use these tools this year so next year you’re on the road to “easier street.” Because, really, shouldn’t this be getting easier?

BUSINESS


industry/trends

Elisa Camahort Page sheknows.com @ElisaC

Setting the Intention to

in 2016 What are your big plans for 2016? Launch something new? Grow your reach, presence, revenue? Most ambitious goals for building your online platform and business would be well-served to getting more exposure with people offline. I’m here to encourage you (in an only slightly selfinterested way) to get yourself out there speaking at more events in the real world. 22

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“Speaking at events allows you to share your knowledge while gaining extra credibility points.”

What’s In It for You? Speaking at events showcases your expertise from an elevated position. Of course, you get to gain exposure for your ideas (and often your products or services) while speaking, but being a speaker has other ripple effects. Pre-event, you may have more luck setting up meetings with other attendees, speakers, or sponsors. You’ll have an added shot of credibility while networking at the event itself, too. And finally, it enhances your bio, LinkedIn profile, and business long after the event is over, since being a speaker indicates that your peers and industry resources look to your expertise at important events. As a speaker, take advantage of the complimentary full conference pass just about every event should grant you (at minimum). Even when we’re experts in one area, most of us have something to learn from experts in other areas … and events present a concentrated opportunity to do so! Take full advantage of the access you’re given at each event you attend. And don’t forget to talk to your tax person about deducting any expenses you incur, if travel is required.

Great, but How Do I Land Speaking Gigs? Here are three steps to help you add speaking gigs to your resume in 2016: 1. Create Your Event Target List (and expand your concept of what kind of event is a good fit!) You may be thinking about the events you’ve attended and how to become a speaker at those events next go-round, and that’s a great place to start. But don’t stop there. Look for events that fall into the following categories:

a) Blogging and social media conferences: If you’re reading this, you’re in the social media ecosystem, so blogging and social media conferences are an obvious choice. b) Local and regional conferences: Check out what’s happening in your own backyard; don’t just focus on national events. Local events like having local speakers, it helps with promotion (and it keeps expenses down), so figure out what’s going on within driving distance. Particularly look for local chapters of national organizations. Your blogging and social media skills are probably also in high demand with many industries outside our own. c) Expand into other conference verticals when blogging and social contribute to that vertical’s growth (and really, at this point, that’s true of almost any vertical). Take, for example, marketing, advertising, or PR-focused conferences. Publishing, small business owners, entertainment, and the arts … these are all areas where they’re trying to figure out how to increase their base and grown their brand. Your social media expertise can help them do just that. d) Demographically focused events – if you identify as a member of any demographic group, for example: women business owners, women in tech, women of color, LGBTQ – there’s probably an event designed to spotlight leaders from that demographic as role models. Be the role model you always wished you’d had! 2. Research Each Event’s Program: Past, Present, and Process Check out each event’s process for the intake of ideas but also research what kind of

programs they’ve offered in the past. You want to hit that sweet spot of suggesting an idea that fills a gap in their past programming but isn’t completely off topic from the subjects they cover. Provide a fresh take or an interesting twist on their focus area, and help the event build a continuously improving program. 3. Make It Easy for the Programmer Many submitters share their credentials, but they don’t share their ideas. And that may make the case that you’re awesome, but it still makes the event programmers do all the work to figure out where to fit you. Instead, make their job easy by making yourself the perfect fit. Do the work described above to provide a vision with specific takeaways, a specific format, and consider including specific people you would suggest to join you on stage. Don’t propose a topic that you’ve already done at multiple other venues – no programmer wants your stock speech. If you’re going to propose a panel, do organizers everywhere a favor by making it diverse – programmers also don’t want to see you and your business partners (with your similar approaches or opinions), or any other row of nodding heads on the stage … because it’s just not that interesting. Mix it up – make it provocative! Find someone with whom you disagree, but can still respect, and add them to your proposed roster. Speaking at events allows you to share your knowledge, while gaining extra credibility points. Once you speak for the first time, it gets easier to find speaking engagements … as you become a known, reliable entity. Speaking is a great way to step out from behind your screen; travel to cool places; and network face to face, as a VIP no less. So make it a goal to get up there and take the stage this year.

INDUSTRY/TRENDS


2016 CONFERENCE GUIDE

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Industry change makes conferences more valuable than ever. Years ago blogging was seen primarily as a hobby. So when when conferences aimed specifically at bloggers first began, many were skeptical. We obviously now know that there are an abundance of bloggers and that those bloggers are willing to invest in themselves and their blogging businesses as the industry continues to develop. The first BlogHer in 2005, for example, had 300 attendees. That number has since grown exponentially into the thousands, with events occurring from New York to Chicago to Los Angeles in 2016. Affiliate Summit, the premier affiliate marketing conference, founded by

Missy Ward and Shawn Collins in 2003 for the purpose of providing educational sessions on the latest industry issues and fostering a productive networking environment for affiliate marketers, hosts large events both in the East and the West. Type-A Parent conference has evolved from a single, yearly event to multiple conferences and bootcamps. What is interesting to see as the blogging and influencer industry changes are the trends among conferences. While large conferences are still popular among certain influencer demographics, logistics and geography have played a large role in conference-planning trends. Previously, conferences with attendee numbers in the hundreds were limited to national conferences. As the industry develops and changes, more local conferences with large attendee lists have been rising up. Influencers are able to attend more events while keeping travel costs down and learning from the experts near them, such as with the NEPA conference in Pennsylvania. In addition, rather than trying to tackle all areas of education or types of influencers, more events are developing that are niche-specific, like the Everything Food Conference in Utah or BAM! (Bloggers At Midlife) Conference in Las Vegas. In this section, we highlight conferences of a variety of focuses and sizes, as well as bring you a listing of more than 50 conferences coming your way in 2016. A lot has changed since blogging conferences first began and there is still plenty of evolving ahead. Instead of an influencer’s blog being the primary source of consumption for readers, social media platforms like Facebook, Instagram and Periscope vie for attention. Video plays a role as much as, if not more than, the written word in many situations and live-streaming is making itself known. In an industry that continually requires adaption, the call for conferences is louder and more valuable than ever.


HISPANICIZE

Largest Gathering of Multicultural Digital Influencers, Brands & Agencies In The Nation Now in its seventh year, Hispanicize Week 2016 (#Hispanicize16) is the iconic, largest annual event for Latino trendsetters and newsmakers in journalism, blogging, marketing, entertainment and tech entrepreneurship. A production of the Hispanicize companies that include the Latina Mom Bloggers network, Being Latino, Hispanicize Wire and the Hispanic PR Blog, Hispanicize 2016 is expected to gather more than 2,100 of the nation’s most influential Latino professionals from the industries of blogging, journalism, music, marketing, film and business over five days.

How can influencers meet brand and agency representatives at your conference? The unique angle about Hispanicize is that it began as a conference devoted to Hispanic marketing and social media so from its start SEVEN years ago Hispanicize started by ALWAYS bringing brands and agencies together with digital influencers. Today we’ve evolved to become the largest gathering of multicultural digital influencers, brands and agencies in the nation so the entire event is devoted to continuously bringing these key audiences together. We do this by allowing everyone in marketing and social media to freely attend each other’s sessions, hosting networking parties, conducting the industry’s premier awards show for digital influencers and marketing professionals (the Latino Influencer Awards) and by hosting an exhibit floor that is packed with the correct and direct brand agency contacts digital influencers need to meet. You come to Hispanicize to learn, have fun and do lots of business.

3 Words that describe your conference.

Creative, Inspiring, Empowering!

What hottest trends will your events highlight? The hottest trends at the ¡DiMe! confab and Hispanicize 2016 in general will be video, video, video. Multicultural content creators today have to do more than blogging and we will be equipping them with practical hands on sessions that will span the full five days and will cover everything from video for YouTube, Facebook, Vine, Instagram, Snapchat and more. Some of the nation’s top vloggers will be spearheading these sessions! 26

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Watch the video!

Even as we focus hardcore on video, we will also devote a lot of time to major platforms like Periscope/Meerkat and Pinterest. Live streaming presents many new and yet unexplored opportunities that we think are only going to help influencers further grow and monetize their platforms and Hispanicize will be ready with an agenda that will demonstrate how that’s happening.

What things can influencers expect to see from sponsors? Anyone who has ever attended Hispanicize will attest that our sponsors (last year we had 54!) go all out for digital influencers. It’s not bragging when it’s true that Hispanicize sponsors are creative, fun and just, overall, the best sponsors digital influencers will ever meet. In 2016 our sponsors will provide content creators with opportunities to win all expense paid trips to the event, a yacht party, VIP celebrity meet and greet dinners, cocktail networking parties, music concerts, and more onsite, social media-related giveaways with cool prizes than you can imagine. Everything noted here is awesome but the No. 1 thing sponsors do in droves at Hispanicize that they don’t do at most ANY other “conference” is that they show up and they eagerly try to personally meet the multicultural digital influencers. That type of one-on-one engagement with key brand and agency decision-makers is what makes Hispanicize priceless.

Manny Ruiz

Conference Organizer

2016 CONFERENCE SPECIAL


MOM 2.0 SUMMIT

Luxury Setting for Ultimate Connecting The Mom 2.0 Summit is the premier professional conference for influential mom bloggers and female entrepreneurs who create online content. Every year, women leaders in media and business converge at the Summit to compare notes, discuss ideas, and forecast what’s next for women online and in the marketplace. Co-Founder Carrei Pacini discusses what it is that sets their event apart.

What are some of the top trends your event will address? The Mom 2.0 Summit is the premier professional conference for influential moms in media, digital content creators and female entrepreneurs. Every year, women leaders in media and business converge at the Summit to compare notes, discuss ideas, and forecast what’s next for women online and in the marketplace.

How can influencers meet brand and agency representatives at your conference? At the Mom 2.0 Summit, influencers have nonstop opportunities to connect with some of the world’s leading brands through intimate engagements and memorable experiences. Mom 2.0 keeps its list of sponsors short, which provides each sponsor with the guidance, freedom and flexibility to design unique interaction opportunities that are customized to that year’s Summit theme and experience. At Mom 2.0, attendees don’t ever have to go out of their way to connect with sponsors. The sponsors’ engagements are woven throughout the fabric of the event, and in special ways that influencers find both memorable and productive for their businesses. Since the typical attendee at Mom 2.0 Summit is building or managing a media enterprise, they value the business-savvy nature of the event and the fact that Mom 2.0 sponsors are vetted for their desire to build real business relationships.

within the walls of the Mom 2.0 Summit through the years. For us it’s more than just providing memorable experiences and helping great, inspiring people discover each other. It’s about fostering a culture of business development and savvy, high-level networking among women (and some men) who are leading the industry and helping drive its agenda. That helps set the Mom 2.0 experience apart from many others.

3 Words that describe your conference.

Leadership, Quality, Connections!

The sponsors at our event will be providing unique experiences and valuable, real business connections. The Mom 2.0 Summit provides a highly professional environment for brands and influencers to connect, within the context of a luxury, first-class resort setting. Mom 2.0 and its sponsors help attendees get into the right frame of mind, body and spirit as the Summit gets up and running each year. And this allows everyone to meet on a level playing field to conduct business and build important relationships. Countless business deals, ventures and influencer partnerships have been kindled

2016 CONFERENCE SPECIAL

Carrie Pacini

Conference Organizer

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PINNERS CONFERENCE

More than 100 Classes Helping Influencers Creatively Evolve Pinners Conference focuses on fun classes and plentiful shopping. It will feature approximately 90 top classes from the coolest presenters in the nation and more than 200 exhibiting businesses providing beautiful shopping options in the worlds of DIY, crafts, wedding, baby, cooking, photography, party planning, nails, scrapbooking, holiday decor, clothing, jewelry, and more. Founders Kendall and Roxanne Bennett tell us why it’s perfect for creatives.

Watch the video!

What makes your conference unique? Pinners Conference is the first conference of its kind and brings the influencer, consumer, retailer, and wholesaler together in a fun, uniquely formatted face-to-face event. It’s a conference where these influencers can actually connect with their readers and build relationships with potential affiliates. The bloggers are the stars of this show. Attendees choose from over 100 fun classes taught by influential bloggers and teachers based on current, popular Pinterest pins.

3 Words that describe your conference.

Learn, Create, Connect

Classes are divided into several categories including DIY, food, beauty, lifestyle, and home to name a few. It’s truly “where pinning comes to life.” Some classes are hands-on – where attendees walk away with a completed project – others are demos, and some are meant to inspire. There is something for everyone. Pinners Conference’s motto is “Learn, Create & Connect,” and everyone in attendance has a ball doing just that.

How can influencers meet brand and agency representatives at your conference? Pinners Conference provides a unique opportunity for influencers to connect with each other and amazing brands. The event kicks off with a VIP party for presenters, VIP attendees, and affiliate bloggers (bloggers who help us promote the show). VIP night really sets the tone of the show with swag, shopping, games, and giveaways. We start the evening giving the influencers an opportunity to connect with the 230 shops,

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wholesalers, and retailers who are exhibiting at Pinners. That’s correct – 230 businesses for influencers to network with and to grow their communities as they find those who are in alignment with their brand. This past year one brand connected with 50 Pinners presenters and gave them each a $100 value item to give away on their Instagram feed the week following the event. There are also many opportunities to meet with and connect individually with these amazing affiliate businesses.

What is the one best educational opportunity that an influencer has at your event? Pinners Conference brings a unique educational opportunity for the influencer to educate and connect with their followers. Influencers get to build their networks, build loyalty within their community, and grow their business all in one weekend. Cara Brooks, owner of the popular beauty blog Maskcara says, “Pinners is my favorite conference I do all year. I would be thrilled to be back.” A major sponsor of Pinners Conference, the Wood Connection, says, “We wanted to tell you thank you for letting us be a part of the Pinners Expo. It was a huge success for us. We loved interacting with other brands, seeing our customers, and obtaining new followers from the show. We loved the classrooms, the excellent staff, and the wonderful variety of classes. It really covered every category on Pinterest. There really wasn’t a class that we wouldn’t want to attend. That really sets Pinners apart from other conferences.”

Kendall Bennett & Roxanne Bennett Co-Founders

2016 CONFERENCE SPECIAL


BUILD YOUR BLOG CONFERENCE

Year-round Access To Accelerated Learning After years of going to conferences where the networking was great but the actual content was lacking, the Build your Blog Conference decided to start their own conference where the speakers, classes and even the interaction with brand was all solely devoted to building your blog. They set out to create the best conference for blogs to actually learn and get inspired.

Our conference is different because we consistently change the lives of bloggers by enabling them to make a living off their blog. We have tons of fun planned at each BYBC, and great opportunities to network and build valuable connections. And our classes are taught only by people who have been there, done that, and know how to teach any blogger to make their blog successful. We try to keep the conference as affordable as possible so we can help as many bloggers as possible reach their goals and make the most of their hard work. We’re bloggers who have been there in the trenches, so teaching people how to get out of the trenches and into their dream lifestyle means a lot to us. No other single experience can have such an immediate impact on your blog than BYBC.

How can influencers meet brand and agency representatives at your conference? Our sponsors are located throughout the venue either between classes, or near important locations. Our sponsors range from regional, niche brands, to large global organizations, all geared towards working with content creators and influencer. Conference attendees will be able to interact with sponsors throughout both days during downtimes, and especially at our fun events like our Suite Party Night (Friday), and on our closing party on Saturday night! We also provide our sponsors with actual conference registrations so you’ll be able to meet and mingle with sponsors and agency representatives in between classes, during meals, and at the parties. You may even be invited to join them for a meal or for a follow-up phone call after the conference. This year, we will also be sending BYBC attendees the contact information for each sponsor who attended the conference for follow up and partnership opportunities. The “Suite Sponsors” at our event will be providing their own sessions in their suite throughout the two days. This gives our sponsors the chance to educate publishers about the paid opportunities they may have, and how to receive invitations for those. This also provides the chance for our sponsors to teach publishers how to use their product, or how their

2016 CONFERENCE SPECIAL

Watch the video!

product(s) can actually help the bloggers achieve more than just their financial goals. They will be hosting mini-classes, workshops, and possibly even interviews in these suites which are in the same venue as the classrooms and ballroom. These same sponsors will be hosting parties in their suite on Friday night with games, giveaways, music & dancing which is another chance to connect with brands, but also let your hair down and get your party on!

3 Words that describe your conference.

Inspirational, Motivating, Fun!

What is the best educational opportunity that a blogger has at your event? One of the most educational parts of BYBC is that we record all of the sessions and provide the videos of each speaker to the attendees of BYBC. We know that it’s impossible to attend every class, and absorb all that information in just two days. Those classes are available to attendees through the Build Your Blog Academy and are available for a full year after the conference. Since all of our speakers are people who have built successful businesses and blogs in the past, new classes will become more important to you during the 12 months after you have attended BYBC. This makes BYBC more than just a conference for two days, but a jumpstart on your next year of blogging! We also provide mentorship opportunities through our “1 on 1” sessions, so if you have very specific questions about your systems as a blogger, you can get personalized advice from an expert in blogging!

Kyle Ivins

Conference Organizer

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SHIFTCON

Brands and Influencers Alike Work Toward a Healthier and Happier Sustainable Future ShiftCon is the only social media conference focusing on wellness, health, and the environment. This conference blends workshops, networking, parties, and intense collaboration of changemakers all over the United States and Canada in one place. Bloggers and other social media professionals participate and collaborate with each other to inspire and empower each other to create effective communication and take their profession to the next level. Founder Leah Segedie shares why brands love to work with ShiftCon bloggers.

What makes your conference unique?

Watch the video!

Our conference is different because we are green. And when we say green, we really means ALL shades of green: Light, olive, teal, dark, and deep. We see green-friendly lifestyles as a path that people

3 Words that describe your conference.

Healthy, Inclusive, Powerful

take – it starts small and builds to something greater. Bloggers who are interested in food, health & wellness, lifestyle, parenting, and sustainability gather at ShiftCon once a year to fill up their cups with love, collaboration, business opportunities, and knowledge. Organic, natural, and sustainable brands always come out in strong support of this conference because they value social media. They are very interested working with ShiftCon bloggers because they share the same goals – a healthier and happier sustainable future.

How can influencers meet brand and agency representatives at your conference? Influencers will have NO trouble running into brands and agency representatives at ShiftCon. Part of the point of the conference is to support the natural products industry so it grows, and we all 30

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benefit from better options nationwide. The show of support at this conference by the brands is very strong. Last year we had more than 50 brands in the expo, and we expect something similar this year. Come meet and chat with some of your favorite brands at ShiftCon!

What is a highlight of your sponsors at the event? The sponsors at ShiftCon will be providing the vast majority of the food served at ShiftCon and other products we use to ensure each morsel of food is NonGMO. We also cut down on plastic, print on cane sugar paper, pass out organic cotton t-shirts, and use sustainable products during the event. We also make a point to utilize local businesses and farms when we visit a city to support the local community as much as possible.

Leah Segedie Founder

2016 CONFERENCE SPECIAL


SNAP!

Fostering Creativity And Innovation Within the Industry Snap is a three-day conference held each April in Salt Lake City, Utah, targeting makers. They’re joined by the best bloggers representing modern handmade, contemporary craft, mindblowing home-based events and DIY, along with dozens of creative entrepreneurs. Their hands-on approach to working with sponsors is just one of the ways this conference stands out.

What makes your conference unique? Snap specializes in education and networking for craft, DIY, party, and home entertaining bloggers and creative entrepreneurs. Rather than catering to everyone, at every level, in every industry, our efforts are focused on a specific audience, with similar needs. As a result, very few of our attendees go to other blogger conferences and only about 25 percent of our brands exhibit at other blogger networking events. While we welcome beginners with a little experience under their belt, a majority of our attendees are high-traffic influencers with intermediate to advanced knowledge of the industry. Last year about 25 percent of our attendees earned a six-figure salary from work related to their blog. The number of like-minded individuals we host is the key to fostering creativity, innovation within the industry, advanced collaboration, and friendships that will last a lifetime.

How can influencers meet brand and agency representatives at your conference? On average, Snap hosts more than 40 relevant industry sponsors each year. Brands are more than just background noise. They are integrated into nearly every aspect of the event, from meals and entertainment to educational programming. We are known for our hands-on networking opportunities and believe that sometimes tactical learning is best. Snap influencers have the opportunity to meet brand and agency representatives during the course of regular networking that takes place during events throughout the conference, as well as in the booths housed on our exhibitor level. Having said that, work with brands starts long before the conference, as bloggers are invited to participate in paid promotional partnerships and one-off campaigns months out, intended to further subsidize their conference attendance. Online networking classes and groups are formed to help set relationships prior to arrival at the event.

What are some of the latest trends your events will highlight? Each year the conference staff works hard to ensure that coursework and educational opportunities are diverse and cover as much ground as possible. Each class is designed with the community in mind, and speakers are encouraged to leave attendees with three specific takeaways that can be implemented immediately.

2016 CONFERENCE SPECIAL

This year there is a lot of excitement and emphasis surrounding the following topics: • Personal branding and storytelling. With large numbers of readers, Snap bloggers are now looking to develop their brand and expand into traditional publishing, public speaking, licensing, and product development.

3 Words that describe your conference.

Inspiration, Opportunity, Friendship! • Video. Tips for shooting, editing, and uploading video on traditional channels like YouTube, as well as live streaming. • Diversified monetization. While bloggers have found success with advertising, affiliate sales, and sponsored posts, they are looking at ways to diversify income, spreading it across multiple channels to ensure long-term stability.

Tauni Everett

Conference Organizer

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BAM CONFERENCE

Unique Event Focuses On Women Over Forty BAM Bloggers at Midlife is the first blogging conference focusing on midlife women bloggers. Anne Parris and Sharon Greenthal of Midlife Boulevard have partnered with Teresa Kindred from Nanahood and Beth Rosen of Boomfluent Media to create this event after the midlife blogging community asked for a place where they could get together and learn from each other and from experts.

What makes your conference unique? BAM, Bloggers At Midlife, is different because we are the only blogging conference to focus on women over forty and fifty. Our attendees are, for the most part, newer to blogging, but they are quickly getting experienced in the business of blogging, and rocking social media. Our conference sessions will focus on the business of blogging, editing and storytelling, and the latest social media trends. Our speakers are a mix of the top bloggers in our community, and industry stars. Our demographic are highly-educated, high-income women who are tech savvy. She controls not only a historically large amount of disposable income, but also influences the spending of her Millennial children and older parents. Midlife women who blog come to the table with twenty or thirty years of professional, parenting, and life experience. We find them to have audiences that are smaller, but loyal and engaged.

3 Words that describe your conference.

Connected, Luxurious, Informative!

How can influencers meet brand and agency representatives at your conference? Our conference BAM is designed to be a relaxed and intimate two-day event. We are keeping our size intentionally small to encourage a feeling of community, and allow time to really get to know sponsors. We want to work with brands to think outside of the expo booth to provide a unique branded experience for our bloggers. We encourage potential brand sponsors to attend with a plan for how to work with our attendee influencers after the event. 32

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Midlife women are especially interested in upscale consumer products, luxury skin care, high-end travel, fashion that’s stylish but not frumpy, and health and wellness products. Our bloggers love working with brands that understand our lives. If we are moms, our kids are older and now we have the time and money to focus on ourselves.

What makes your sponsors stand out? The sponsors at our event will be providing a wonderful experience. At our conference this year, our sponsor Stouffer’s created a luxurious lounge area with comfortable places to sit while sampling their line of frozen, singleserve mac and cheese. It was simple, relaxing, and comforting. Our attendees value a great experience more than swag. We hope any potential top-line sponsor can work with us to delight our attendees with a retreat experience when they can relax, bond, and feel special. We know we are worth marketing to, and want brands to confirm that we are worth their time. From sponsoring one of our six meals, four breakout snack sessions, a fashion show, makeup and skincare stations, car shuttles to and from the airport, a women’s comedy night, dance parties, cocktail events, spa services, we want to provide value to our sponsors and pampering to our attendees.

Sharon Greenthal Anne Parris Beth Rosen Teresa Kindred Conference Organizers

2016 CONFERENCE SPECIAL


TBEX

Blazing New Trails in the Travel Industry TBEX is the world’s largest gathering of travel bloggers, writers, new media content creators, and social mediasavvy travel industry professionals. Every year, TBEX partners with fantastic destinations in North America and Europe to bring the travel industry’s most creative minds together to learn, network, and do business. Here we look at why TBEX is the future of travel media.

What makes your events unique? Our conference is different because we are a complete media event. We partner with host destinations in Europe, Asia, and North America, bringing hundreds and hundreds of travel bloggers, and travel and tourism industry professionals to those destinations. Our core mission is to provide an environment for professional development for travel bloggers and industry professionals. We do that with educational breakout sessions, structured and casual networking opportunities, tours and activities showcasing our host destination, in depth press trips, and parties. Our educational program is focused on helping attendees perfect their craft, build their business, and create communities around their business. We also offer educational sessions that highlight current trends and thinking within the travel and tourism industry. Attendees come to TBEX because we make learning fun. Host cities want TBEX in their city because it is like having the biggest press conference in the world.

How can influencers meet brand and agency representatives at your conference? TBEX sponsors have tables throughout the entire event, giving attendees time to stop by for conversations. Additionally, there are daily structured speed-networking opportunities. These structured sessions are quick, eight minute appointments, designed to start relationships and discussions on how bloggers and the industry can work together. We also have relaxed social events that allow for casual discussions between bloggers and influencers and industry representatives. We also feature prominent industry representatives as speakers, providing information about best practices and inside information about how brands work with bloggers and influencers.

What special perks do sponsors provide at your event? Our host destination sponsor provides multiple opportunities for

2016 CONFERENCE SPECIAL

Watch the video!

bloggers and influencers to discover their area. From complimentary day and half-day trips and activities to attraction passes to city transportation, our hosts make it easy for bloggers and influencers to extend their stay in the area, providing opportunities to discover content ideas. Blogger trips are also an important component of TBEX, with hosted multi-day trips, full of opportunities for fun and discovery, available to attendees by application. Sponsors also provide evening parties and events, offered complimentary to all attendees, as well

3 Words that describe your conference.

Educational, Fabulous, Fun

as other special opportunities that vary by destination. Every TBEX attendee receives a gift bag full of fun products to help with their business, as well as to help them enjoy their time at the conference. TBEX is a predominantly hosted event.

Rick Calvert CEO

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BLOGGING CONCENTRATED

Focusing on Building Businesses and Revenues The Mission of Blogging Concentrated is to equip professional bloggers and business owners with the necessary tools to be relevant and successful in the digital market. Blogging Concentrated travels to different locations each year and has some exciting ones coming in 2016 from Salt Lake City to New Zealand. Co-founders Dan Morris and Rachel Martin share how their events are not like anything else.

What is the best educational opportunity that a blogger has at your event? For one complete day, without distraction, Blogging Concentrated has its bloggers buckle down and focus on their business. Each piece of the day builds up on the earlier, references the earlier, and grows both. We’re not talking about tidbits and nuggets, but a full-day curriculum whose subjects grow the snowball into a complete plan of attack.

Eight hours of in-depth work on that topic. With a small group, we have the ability to dialogue, use real examples, and focus on each blogger’s questions as they pertain to their own site. Blogging Concentrated isn’t different. There isn’t anything like it.

3 Words that describe your conference.

What are some of the hottest trends your events will highlight?

Eureka! Insights, Interwoven Notes, Professional education

We help bloggers learn how to turn temporary wins into long-term success, how to turn a hobby into a business. Sponsored posts can pay for years, not just today. Media appearances can provide benefits for years, not just this afternoon’s show. And ebooks can grow empires, not just create cash flow. We’re talking about eight hours of concentrated effort to focus on your business.

Why is your conference different? Blogging Concentrated isn’t different. It’s not comparable. We solely focus on making Advanced Level and Expert Bloggers better at their craft. Oftentimes the average income in the room is more than $300,000. We focus solely on turning normal, everyday blogging activities into business builders and revenue. Through six different curricula, we travel around the globe meeting with 35 serious-minded bloggers for a day of business focus. Each curriculum is centered on a different part of a blogger’s world, such as community engagement, using data to make decisions, and revenue generation. 34

iBlog magazine Dec/Jan 2016

We do not focus on top trends with our conference education. While trends are great, they still rely on the core principles of blogging to produce a return. Instead, we focus on helping bloggers understand their audience, know what value they bring to the world, and how to use that combination to grow a business that supports a family. Without a core plan, a community sales funnel and a method by which revenue is achieved, working on a new trend site proves fruitless. Not only that, but efforts paid to young, unproven sites like Ello, Foursquare, Tsu, QR Codes, MySpace, or Facebook Rooms mean time wasted in the long haul. Bloggers are smart. They can figure out how to use new trends. We want to equip them with the knowledge of how to turn those into business-building activities.

Dan Morris & Rachel Martin Conference Founders

2016 CONFERENCE SPECIAL


EVERYTHING FOOD CONFERENCE

Active Sponsors Create Excellent Opportunities Attention food bloggers! Get ready for massive amounts of fun, learning, hands-on experience, and EATING! We are hosting a conference focused on food bloggers, May 19-21, 2016, in Salt Lake City, Utah. There are great speakers ranging from popular bloggers to celebrity chefs. The generous sponsors are companies that value the influence of bloggers and are anxious to continue building relationships. Whether you attend all three days or a couple of hours, you do not want to miss out on attending Everything Food Conference.

What makes your conference unique? Our conference is different because we know it is not enough to be good at what you do. In our competitive world, you must dominate. We approach every decision with the mindset to dominate in order to provide you with the highest quality experience. We handpick speakers whom even the most seasoned food bloggers can learn from, obtain sponsors motivated to build influencer relationships, host one massive party, and will constantly stuff your mouths with delicious food even though your cheeks will hurt from smiling. We also have several special events, including our own Cupcake Battles where 8 bloggers (4 teams) will compete and be judged by previous Cupcake Wars winners. You will definitely want to come see who is hosting our Cupcake Battles! Another treat will be getting messy in the kitchen with the fabulous Sally McKenney from Sally’s Baking Addiction. This is an experience you do not want to miss!

How can influencers meet brand and agency representatives at your conference? Influencers will have several opportunities to meet brand and agency representatives at our conference. We are kicking off the conference with a VIP breakfast with sponsors. During breakfast, they will have an hour to mingle with our largest sponsor representatives. Immediately following, they will have first access to the sponsor booths (over 20-plus) prior to open registration for our full conference ticket holders. After open registration, all attendees will have immediate access to sponsor booths that are anxious to build influencer relationships. Sponsors are going to be actively participating throughout our conference with giveaways, speaking/presenting, cooking classes, Twitter parties, and fun surprises! We are focused on creating brand/influencer connections through several fun and engaging opportunities.

2016 CONFERENCE SPECIAL

Watch the video!

What is the best educational opportunity that an influencer has at your event?

One of the best educational opportunities at our conference is our opening keynote superstar, Pat Flynn from SmartPassiveIncome.com. He is a husband, father, food lover, and the founder of one of the top entrepreneurial websites in the world. He has earned over 3.5 million dollars through various forms of monetization across several different markets online. Most importantly, however, he is become a recognized leader in the space of transparency and authenticity online. The business model he teaches and practices can be summed up in one phrase: “Your

3 Words that describe your conference.

Trendsetting, Energizing, Inspiring!

earnings are a byproduct of how well you serve your audience.” He is also well known as a keynote speaker who goes above and beyond in his presentations to create a memorable and educational experience for those in attendance. Not only is his keynote speech going to bring the house down, but he is going to attend the entire conference and continue interacting with all the attendees! Pat Flynn will definitely be a highlight.

Kami Kilgore & Sabrina Westbrook Co-Founders

iBlog magazine Dec/Jan 2016

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2016 iBLOG CONFERENCE GUIDE

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THE 2016 CONFERENCE LIST Conference contact Contact email

125

Paris Hotel Las Vegas

@typeaparent #typeavegas

kelby@typeaparent.com

579-949

5,500

Paris Hotel Las Vegas

@affiliatesummit #asw16

registration@affiliatesummit.com

Jan 14

500

300

Arizona Grand Resort and Spa

@Bashconf #BASHConf16

admin@bashconference.com

7

Jan 20

625

650

Grand American Hotel

@altsummit #altsummit

4

Jan 30

285-500

400

Lofty Spaces

3

Feb 18

299-599

250

Madarin Oriental Hotel

@dad2Summit #dad2summit

Various locations see website (Feb. Salt Lake City)

@DanRMorris @Finding_Joy #Bloggingcon

Little American Hotel

@BYBConference #BYB2016

8

Jan 9

47-197

13

Jan 10

2

Las Vegas, NV typeaparent.com/event/typeavegas

Affiliate Summit West

Las Vegas, NV affiliatesummit.com/16w-conference/

BASH Conference Phoenix, AZ bashconference.com

Alt Summit Winter Salt Lake City, UT altitudesummit.com

Create & Cultivate Dallas, TX createcultivate.com

Dad 2.0 Summit Washington, DC dad2summit.com

Blogging Concentrated Multiple Locations & Dates in U.S. bloggingconcentrated.com

Build Your Blog Conference Salt Lake City, UT buildyourblogconference.com

Bloggin’ Mamas Tampa, FL blogginmamas.com

Go Blog Social St. Louis, MO goblogsocial.com

Thirve for Bloggers Woodlands, TX thriveblogconference.com

Watch the video!

Conference Twitter Conference Hashtag

Start date

Type-A Vegas Mastermind

Watch the video!

Conference venue

Conf Year

#WeAllGrowSummit Long Beach, CA weallgrowsummit.com

3

Feb 18

Price range ($) Avg attendance

100-199

199-299

30

Affiliate Summit

Michelle Burt

Sara Urquhart Gabrielle Blair

erin@altitudesummit.com

Jaclyn Johnson

hello@thereisnosubject.com

John Pacini Doug French

info@dad2summit.com

Dan Morris Rachel Martin

dan@bloggingconcentrated.com

Kyle Ivins Larry Adamson

4

Feb 19

1st

Feb 26

100-199

150

Busch Gardens

@Blogginmamas #Blogginmamas

info@blogginmamas.com

3

TBD Feb

100-199

100

TBD

@GoBlogSocial

Sarah Ruhlman Kathryn Mansur

3

Feb 26

100-199

150

Emabassy Suites at Hughes Landing

@thriveblogcon #ThriveBlogCon

2

Mar 3

200-299

700

@CreateCultivate

#CreateCultivateDallas

Kelby Carr

250

Hotel Maya

Kyle@TheBloggerNetwork.com

Heather Lopez

info@goblogsocial.com

Whiteny Hough Bree Pair

Thriveblogconference@gmail.com

@weallgrowsummit Ana Flores #WeAllGrow weallgrow@latinabloggersconnect.com

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iBlog magazine Dec/Jan 2016

2016 CONFERENCE GUIDE


2016 iBLOG CONFERENCE GUIDE

EVENT DESCRIPTIONS Conference description and takeaways (provided by the conference) Type-A Vegas Mastermind Bootcamp will be the first time we host a conference that is a hybrid of our popular bootcamp and mastermind summit formats. The theme for the Type-A Parent Vegas Mastermind Summit will be to LEVEL UP YOUR BUSINESS. It will combine some of the best components of both. There will be high-level sessions led by innovative speakers. There will be interactive discussions amongst fellow new media professionals. There will be nitty gritty work to help every attendee develop a plan to propel their business for the coming year. Instead of booths for brands, there will be interactive roundtables between bloggers and sponsoring companies. Shawn Collins and Missy Ward, co-founders of Affiliate Summit, started Affiliate Summit for the purpose of providing educational sessions on the latest industry issues and fostering a productive networking environment for affiliate marketers. Attendees will learn affiliate marketing techniques bloggers can implement to monetize their blog. This three-day conference includes multiple tracks of educational sessions covering the latest trends and information from affiliate marketing experts and features a tradeshow floor swarming with affiliates, merchants, agencies, networks and service providers. BASH is the premier networking event for women entrepreneurs in the lifestyle/entertaining and party blogging community. The annual conference will serve as a supportive force for its attendees to connect with brands and provide networking opportunities to grow their brands, blogs and businesses. Attendees will benefit from face-to-face interaction with bloggers, stylists and experts in the entertaining and party field. BASH conferences feature nationally recognized speakers, such as globally celebrated premier event designer Preston Bailey, HGTV personality and editor for BH&G Magazine Eddie Ross and the Sweets Stylist Expert herself, Amy Atlas, to name a few. BASH is a one-of-a-kind experience. The founders of Alt Summit come from a blogging family. They recognized that design bloggers, lifestyle writers and creative entrepreneurs needed the connections an in-person event would offer. So, an idea was hatched: a conference to discuss what is new, what is working and what is next. Alt is a place to connect. Finding peers, meeting new friends, brainstorming collaborative ideas, and building relationships with brands are all important parts of Alt. These connections can be made during the conferences as well as on Alt’s social media forums throughout the year. You can be a part of the magic. Join the Alt community! Create + Cultivate will take on Dallas, TX with a one-day conference filled with panels, workshops, mentor power hours, break out sessions, delicious food, cocktails and more. The core focus of all of our conferences is to entertain, enlighten and inspire creative females around key topics surrounding the digital space and beyond. Subjects range from launching a blog or a business to developing content strategies to taking your existing strategies to the next level. You will be networking with like-minded creatives while hearing advice from the best in the business. We are a one-stop shop for the gen-y creative business woman. The Dad 2.0 Summit began in 2012 with the simple goal of creating a parenting conference with “Dad” in the title and it has grown into the preeminent social media conference about fatherhood. Each year, we bring together a unique and passionate group of marketers, media, and leading parent bloggers, all of whom want to upend prevailing negative stereotypes and amplify the voice of the modern, engaged father. Our programming pertains to any dad with any level of experience who wants to achieve his highest potential as an entrepreneur, a writer, a father and a man. We like to say it is 20 hours of instruction concentrated into 8 hours of engagement. Blogging Concentrated is designed for the serious-minded blogger looking to really focus on making more money. From the moment it begins until the end of the day, there isn’t a moment we’re not learning about our business. If you want swag, fluff, parties, reunion activities, drama or hype . . . there are a ton of other conferences. If you really want to focus on your business without distraction, there’s Blogging Concentrated. Build Your Blog Conference (BYBC) is one of the largest & the most educational blog conferences in the US. 700 bloggers from all around the nation come to the mountains of Salt Lake City, Utah to party, network and get real results from their blog. After years of going to conferences where the networking was great but the actual content was lacking, BYBC was founded four years ago by the bloggers at Six Sister’s Stuff. Now, BYBC is the second largest blogger conference in the nation and is helping bloggers take their passion and turn it into an actual business! Bloggin’ Mamas is more than just a conference, it’s an experience. After six years of virtually joining together mom bloggers across the US and organizing local events, Bloggin’ Mamas is finally ready to get face-to-face with its members on a national level. 150 bloggers, media, marketing and PR professionals will join together in beautiful Tampa to network with each other and experience Busch Gardens, the Carnival Paradise Cruise Ship, the Embassy Suites Hotel and Jackson’s Bistro. With Pow Wows and Panels, this event will leave the attendees with real tools they can use to build and grow their blog businesses. Go Blog Social is crafted to gather and connect social media enthusiasts, creatives and bloggers with like-minded brands, while providing an ideal opportunity to grow reach and exposure online. Go Blog Social is excited to host a four-city tour in 2016 that allows creatives from the Midwest the opportunity to gain insider knowledge to build their brand! Go Blog Social will brings in blogging and social media enthusiasts from the Midwest and beyond. Want to see your social media awareness increase organically? This is an easy way to make that happen. Thrive is a blogging conference where bloggers from all backgrounds can come together and learn from each other and from leaders in the blogging community. Thrive kicks off with a party Friday night where you will get to mix and mingle with bloggers and sponsors. On Saturday, you’ll be in a conference room with everyone (no split sessions here!) listening to accomplished bloggers teach you how to be a successful blogger. When one blogger thrives we all thrive! Thrive was created for creative bloggers in all categories. Fashion, Beauty, Food, Lifestyle, DIY, Photography, Writers, Podcasters, Youtubers & more. #WeAllGrow Summit, launched in 2015, is already the go-to professional conference for Latinas in the digital space. The conversation, networking and learning experiences — all bilingual and in-culture — are crafted to create unique and long-lasting connections, as well as professional growth experiences. Bloggers + Creators will learn key strategies at workshops and panels led by peers that have mastered the skills, as well as from brand and industry insiders from the likes of Pinterest, YouTube, Domain.me, Disney Parks and more. They will be able to apply these skills holistically to their digital business and experience a growth in audience and revenue.

Cut along the dotted lines and keep your conference list as a reference.

2016 CONFERENCE GUIDE

iBlog magazine Dec/Jan 2016

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2016 iBLOG CONFERENCE GUIDE

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THE 2016 CONFERENCE LIST

400

Grand Hyatt Buckhead

@DesignBlogConf #DBCATL

info@design-bloggers-conference.com

100-199

500

Hotel Irvine

@WITSummit #WITS16

team@shewanderful.com

Apr 4

200-299

3,000

Intercontinental Hotel Miami

@Hispanicize #Hispanicize16

manny@hispanicize.com

1st

Apr 8

200-299

150

Hotel Vintage Plaza

6

Apr 14

400-499

550

Little American Hotel

@snapconf #snapconf

admin@snaptheconference.com

2

Apr 15

200-299

150

J.W. Marriott

@midlifeblvd #BAMC16

anne@midlifeboulevard.com

4

Apr 17

1,497

3,000

San Diego Convention Center

@SMExaminer #SMMW16

register@socialmediaexaminer.com

3

Apr 22

547-647

100

Beverly Garland Hotel

@eatwriteretreat #eatwriteretreat

1st

Apr 23

FREE

100’s

Online Live New YorkCity

@bakespace #techmunch

3

Apr 23

100-199

100

Marriott Courtyard

@eatwriteretreat #eatwriteretreat

4

Apr 27

100-565

350

The American Theatre & William Aiken House

@thesouthernc #tscsummit

7

Apr 27

500+

700

The Ritz-Carlton Laguna Niguel

@mom2summit #mom2summit

7

May 3

899+

500

Joseph B Martin Conference Center

@searchlove #searchlove

Mar 6

445-545

2

Mar 18

7

Women in Travel Summit Irvine, CA sheswanderful.com/witsummit

Hispanicize 2016 Miami, FL hispanicizeevent.com

Indulge PDX Conference Portland, OR indulgconference.com

Snap Conference Salt Lake City, UT snapconference.com

BAM Conference

Las Vegas, NV midlifeboulevard.com/bam-conference

Watch the video!

Conference contact Contact email

6

Atlanta, GA design-bloggers-conference.com

Watch the video!

Conference Twitter Conference Hashtag

Start date

Design & Garden Bloggers

Watch the video!

Conference venue

Conf Year

Social Media Marketing World San Diego, CA socialmediaexaminer.com/smmworld

Eat, Write, Retreat North Hollywood, CA eatwriteretreat.com

TECHmunch LIVE! Online

Price range ($) Avg attendance

techmunchconf.com/event/techmunch-live/

B Connected Conference Ottawa, CANADA bconnectedconference.com

The Southern C Summit Charleston, SC thesouthernc.com/the-summit

Mom 2.0 Summit Dana Point, CA mom2summit.com

Search Love Conference Boston, MA

distilled.net/events/searchlove-boston/

Design Bloggers

Beth Santos

Manny Ruiz

Lauren Brennan @IndulgeConPDX Christie Blake #IndulgeConPDX indulgeconference@gmail.com

Tauni Everett

Anne Parris

Social Media Examiner

Robyn Webb Casey Benedict

casey@kitchen-play.com

Babette Pepaj

babette@bakespace.com

Lynn Proulx

bconnectedconference@ hotmail.com

Cheri Leavy Whitney Long

thesouthernc@gmail.com

Laura Mayes Carrie Pacini

mom2summit.com/contact-mom2summit/

SearchLove

events@distilled.net

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2016 CONFERENCE GUIDE


2016 iBLOG CONFERENCE GUIDE

EVENT DESCRIPTIONS Conference description and takeaways (provided by the conference) The Design Bloggers Conference is the only conference specifically focused on the interests of bloggers on interior design. This conference teaches you how to build a stellar personal brand for yourself, your blog and your design career. Learn how to build and engage your audience with information and inspiration on multiple platforms, using a variety of business models and marketing channels. Meet potential advertisers, make critical connections, meet the icons of the design blogosphere and traditional media, and learn about exciting new products. Take this opportunity to learn from the most accomplished bloggers, and network with your connections to your future. The Women in Travel Summit is the first and only travel blogging summit by and for women, organized by Wanderful. Our goal is to provide women travelers with the tools, connections, and resources they need to become better travel bloggers and entrepreneurs, and to equip great travel companies with partnerships that can help them enhance their digital presence and meet their business goals, all while growing our global sisterhood of dedicated women who travel. By creating an empowering, encouraging, and supportive environment for women to learn new skills and grow professional relationships, we hope to help more women find their voice in the online travel world. Hispanicize 2016 is the iconic, largest annual event for Latino and multicultural trendsetters and newsmakers in digital content creation, journalism, marketing, entertainment and tech entrepreneurship. Hispanicize 2016 is expected to gather more than 3,000 of the nation’s most influential Latino professionals. One major new addition for 2016 is the launch of the ¡DiMe! Confab, on Monday, April 4th. ¡DiMe! will feature speakers and content for advanced and intermediate Latino and multicultural digital influencers. Hear from some of the nation’s top digital content creators from YouTube, Facebook, Snapchat, Periscope, Vine, blogging and more. Are you a food blogger? (new or experienced) Have you heard about the delicious Portland food scene? Have you ever traveled here to experience it yourself? Do you like connecting with your food-loving-picture-taking virtual co-workers face to face instead of online? Do you like being inspired by others? If you answered yes to any of these questions, then Indulge Conference is for YOU! Take a step away from your busy lives and join us April 8-9th in Portland for a weekend filled with fun, laughter, exploration, education and delicious food. You’ll walk away with a stronger sense of community, enhanced skills, confidence in your business and maybe even a few extra pounds. We’d LOVE to see you. Snap Conference is an event for the online maker community. Each year more than 500 craft, DIY, party and home entertaining bloggers and creative entrepreneurs attend the event held in Salt Lake City, Utah. Real, in-person conversation is the inspiration for innovation. When you attend a conference the opportunity to sit down and chat with like-minded people will be invaluable. Bloggers who attend Snap will walk away with: inspiration, financial opportunity, connections, opportunity for tremendous blog growth due to a raised profile and friends for life. B@M (Bloggers at Midlife) is an informative and exciting conference. This year the conference will be held in Las Vegas and sessions will cover an array of timely topics all bloggers want to know more about. Top notch speakers and expert panelists will join attendees in exploring how to expand their businesses, build relationships and empower their readers. Last year’s attendees raved about the community of mid-life women, awesome sponsors, super swag and finding their tribe. This year’s attendees can expect more speakers, more sessions, more swag and more fun! After all, it’s Vegas! Expect to be energized, motivated and inspired at B@M 2016! Join 3,000 fellow marketers at the mega-conference designed to inspire and empower you with social media marketing ideas--brought to you by Social Media Examiner. You’ll rub shoulders with the biggest names and brands in social media, soak up countless tips and new strategies and enjoy extensive networking opportunities. Connect face-toface with the top social media marketing experts and meet like-minded peers from around the globe. Pick from 100+ expert-led sessions covering social media tactics, content creation (including blogging, podcasting, video and more), social strategy, measurement, corporate marketing, small biz marketing, and the future of social media marketing. Join us at Eat Write Retreat for a glorious, intensive weekend focused on building connections and exploring the issues that matter most to bloggers. Immerse yourself in workshops designed to bring clarity to your business model. Discover new approaches to fulfilling your professional passion. Learn how to fine-tune your current systems for optimal growth and revenue. Find your tribe and build your community for long-term support of your goals. We specialize in customizing our conference experience so that each attendee feels welcome and inspired to move their businesses forward in meaningful ways. All in a gorgeous, Southern California setting with lavish dining events and inspired brand interaction. BakeSpace.com’s TECHmunch is the traveling conference that helps food and lifestyle bloggers learn the skills they need to succeed and take their blogs to the next level. Join us for the first ever TECHmunch LIVE! Similar to our popular offline food blogger conference, the day-long event will feature many of the world’s most accomplished culinary and digital media experts. You’ll be able to tune in live from anywhere in the world to watch… for free! The format will be fast-paced, no-nonsense and dedicated entirely to making food blogging a deliciously rewarding experience. Culinary marketing, PR and branding pro’s are also invited to attend and learn how to work effectively with local food bloggers. The BConnected Conference aims to help attendees achieve an interactive learning experience within the social media and blogging industries. It’s a fun and intimate event for influencers, brands and speakers alike! We will have speakers and exhibitors who will be sharing their skills and experience with you so you can become more familiar with their brands and products to obtain hands-on and useful information to enhance your social media skills. The Southern C Summit is a niche multi-day conference filled with networking opportunities and educational sessions from the best and the brightest. Attendees, presenters and sponsor connect through carefully crafted events and unique experiences that create meaningful conversations and provide memorable takeaway. The Southern C Summit, brings online content to life offering attendees an opportunity to network & connect in person. The niche multi-day conferences combine educational & inspirational sessions w/ the best & brightest names in business & branding. Mom 2.0 Summit is a conversation between moms, marketers and media at a premier professional conference for influential digital influencers and female entrepreneurs who create online content. Every year, women leaders in media and business converge at the Summit to compare notes, discuss ideas, promote products or programs and forecast what’s next for women online and in the marketplace. Meet smart people. Hear success stories. Discover what’s working. Discuss ways to create smarter creative content, impactful web-based marketing, as well as new programs, people, and platforms that engage your audience and build relationships. Join some of the world’s leading thinkers in online marketing for two days of ideas and inspiration. This conference will discuss the latest in search, analytics, content creation, optimizing your website, paid promotions and more. Get inspired by new ideas and different ways of thinking about marketing. Learn how to integrate marketing campaigns for optimum effect. Hear expert advice on what does and doesn’t work. Share experiences and ideas with other people in the industry.

Cut along the dotted lines and keep your conference list as a reference.

2016 CONFERENCE GUIDE

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2016 iBLOG CONFERENCE GUIDE

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THE 2016 CONFERENCE LIST

4

May 13

200-299

200

Rosen Shingle Creek Resort

@foodandwineconf Isabel Laessig foodandwineconf@gmail.com #fwcon

1st

May 19

300-399

450

The Gateway

Kami Kilgore @foodbloggercon #foodbloggercon kami@foodbloggingconference.

6

May 19

100-199

75

Home Studios New YorkCity

@bakespace #techmunch

7

May 29

100-199

700

Radisson Blu Mall of America

@TBEX #TBEX

8

Jun 23

200-299

500

Sheraton Wild Horse Pass Resort

@BlogPaws #BlogPaws2016

yvonne@blogpaws.com

5

Jul 7

297-897

250

El Dorado Hotel & Spa

@typeaparent #TAPWest

kelby@typeaparent.com

7

Jul 8

120-320

500

Tampa Marriott Waterside

@Beerbloggers #EBBC16

info@beerbloggersconference.org

6

Jul 10

200-299

150

Bourbon Orleans Hotel

@iConnectIM #iRetreat2016

3

Jul 13

TBD

Invite only

Majesty Yacht New York City

9

Jul 15

100-299

300

The Marvin Center

@bwbconference #bwbdc

info@bloggingwhilebrown.com

5

Jul 21

200-299

300

Indianapolis Marriott Downtown

@FitBloggin #FitBloggin

info@fitbloggin.com

9

Jul 29

195

100-195

Sacramento Hyatt Regency

@IFBC #IFBC

allen_wright@zephyradventures.com

13

Jul 31

200-299

5,000

New York Marriott Marquis

@affiliatesummit #ASE16

registration@affiliatesummit.com

Orlando, FL foodandwineconference.com

Watch the video!

Everything Food Conference Salt Lake City, UT foodbloggingconference.com

TECHmunch - New York City New York, NY techmunchny.com

Watch the video!

TBEX-Travel Blog Exchange Bloomington, MN tbexcon.com/2016-north-america

BlogPaws

Chandler, AZ blogpaws.com/events/2016-conference/

Type-A West

Santa Fe, NM typeaparent.com/event/tapwest

Beer Bloggers & Writers Tampa, FL beerbloggersconference.org

Watch the video!

Watch the video!

Conference contact Contact email

Start date

Food and Wine Conference

iRetreat

New Orleans, LA iretreatconference.com

Blogger Bash New York, NY bloggerbash.com

Blogging While Brown Waashington, DC bloggingwhilebrown.com

FitBloggin’16 Indianapolis, IN fitbloggin.com

International Food Blogger Sacramento, CA foodista.com/ifbc

Affiliate Summit East New York, NY affiliatesummit.com

Price range ($) Avg attendance

Conference Twitter Conference Hashtag

Conf Year

Conference venue

com

Babette Pepaj

babette@bakespace.com

Mary Jo Manzanares @mjmanzanares

Yvonne DiVita

Kelby Carr

Allan Wright

Bridgette Duplantis Cecelia Mecca

admin@doubledutydivas.com

@BloggerBashNYC The Team at Bloggr Bash #BBNYC theteam@bloggerbash.com #SweetSuite16

Gina McCauley

Roni Noone

Allan Wright

Affiliate Summit

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2016 CONFERENCE GUIDE


2016 iBLOG CONFERENCE GUIDE

EVENT DESCRIPTIONS Conference description and takeaways (provided by the conference) Go from blog to business while enjoying a great weekend filled with great food, wine, new and old friends and memories that will last a lifetime. Attend the conference and tap into information and resources that can lead to growth for both you and your blog. Connections are very important in today’s ever growing blogosphere. This conference puts you and those connections in one place. It is an opportunity not to miss! You will leave the Food and Wine Conference inspired to take your blog to the next level. Learn and surround yourself by others in every aspect of the food blogging industry. Everything Food Conference is going to be the most engaging, rewarding, fun, and delicious conference you’ll ever attend! We focus on bringing in talented, engaging, and well-known speakers that even the most seasoned food bloggers can learn from. With all the amazing speakers, generous sponsors, fun special events, and delicious food, you do not want to miss this conference. This is not just a food bloggers conference, but an experience! Our sponsors value bloggers and their influence on consumers and ability to promote products. They approach our conference with established plans on how to form long-lasting, mutually beneficial relationships with bloggers. BakeSpace.com’s TECHmunch is the traveling conference that helps food and lifestyle bloggers learn the skills they need to succeed and take their blogs to the next level. Launched in March 2010 by BakeSpace.com, the day-long conference is a must-attend event for anyone serious about culinary content (e.g., food bloggers, recipe writers, traditional content developers, cookbook authors, PR/marketing reps) and brands that want to work with culinary content creators. Our hands-on approach is designed to get attendees up-to-speed on all the latest tools and tactics for creating great content, building buzz, working with brands, growing an audience and profiting from their hard work. The TBEX conference has grown into the most popular annual gathering of bloggers, writers and new media content creators in the travel and lifestyle sphere today. TBEX also attracts some of the world’s best-known brands, as well as various tourism bureaus as sponsors who are eager to connect with bloggers and web writers. TBEX’s goal is to mobilize and assist bloggers with promoting, monetizing, improving their work and influence, as well as helping PR and industry professionals to connect with the right content creators to benefit their brands and destinations. The BlogPaws 2016 Conference is our eighth conference and what promises to be our best conference to date. We continue to focus our attention on providing education, being a trusted resource to pet parents everywhere, and sharing the reality of life with pets. In that reality is the expectation that the brands we buy every day are a big part of our lives, and connecting to the people who are part of those brands, to facilitate conversation and connection, has become a growing part of the BlogPaws purpose. Our 3-day conference jam-packed with educational sessions, brand events and influencer interactions. The conference is designed for bloggers and microbloggers of all levels, and pets are welcome. Type-A Santa Fe will be 3+ days of top-notch sessions, workshops and keynotes featuring some of the best and brightest speakers in the business. We will also offer interactive brand and blogger networking functions and, of course, amazing parties with the backdrop of the picturesque Southwest. There will be two ways that Type-A West will be different than Type-A East. West will have a stricter attendance cap of 250. Type-A Santa Fe will also include a special track dedicated to KILLER CONTENT CREATION featuring sessions on creative writing, photography and photo-sharing, podcasting, video and content-driven platforms such as Instagram and Periscope. The annual gathering of beer bloggers, writers, and those using social media in the beer industry. Topics covered include how to professionalize your blogging, work better with breweries, grow your audience, and monetize your efforts. There are dozens of excellent potential topics involving blogging and social media. Many beer bloggers wish to launch from their blog to a part-time or full-time career in consulting, events, or even brewing. iRetreat heads into it’s 6th year connecting brands and bloggers. Focusing on topics for professional bloggers, iRetreat prides itself on finding ways to foster relationships and offer high-level content to serious digital influencers. The organizers, bloggers themselves since 2007, have evolved the focus and content of the conference along with the blogging landscape. Serious about their craft, iRetreat attendees are CEOs of their own brand and want to learn not only how to improve their sites but also how to market themselves as effectively as the brands they represent. New relationships, not just business cards, with fellow professional bloggers and brands who are serious about integrating influencers into their digital marketing strategies. Blogger Bash will feature multiple themed parties that will serve as networking opportunities between digital influencers and brands from baby, fashion, toys, food, travel, and more. The Toy Insider’s Sweet Suite event, an annual affair that allows digital influencers to get hands-on with the hottest new toys on the market while feasting on sweet treats, will be the lead party. Parent bloggers and vloggers have become some of the most influential voices when it comes to promoting new brands and products. Over the past five to seven years, we’ve seen influential leaders emerge in the digital space, garnering thousands of followers and subscribers. Blogger Bash will provide them with the next tier of their professional development. Blogging While Brown is more than a conference, it is a community - an incubator of creativity, collaboration and sustainability for emerging leaders in digital media and social change. Since 2008, Blogging While Brown has grown to become the premier blogging conference dedicated to education, collaboration, and innovation among bloggers of color. The conference brings Black social media experts, speakers, and independent content creators together to expand their influence in social media and technology. The conference offers an opportunity to learn tools and strategies to build engaging and dynamic online platforms, leverage online engagement for offline results, and create sustainable business and activism models. More than just another blogging conference, FitBloggin’ embraces the desire to use technology, blogging, and social media to motivate, inspire and foster a culture of health and wellness where we all belong. We strive to bring together people from all walks of life to create a connected and inclusive group of men and women who care deeply about, and are committed to, spreading a passion for health and fitness. The FitBloggin’ conference is for anyone who blogs or uses social media as a platform for fitness, wellness, good food and a healthy lifestyle, regardless of where they are in their journey or career. Our attendees are a melting pot of fit-minded men and women who have something to share. We are excited about bringing the conference back to California and to Sacramento, the Farm-to-Fork Capital of America.Previous International Food Blogger Conferences have been held in great food cities known for their restaurants and local culinary scenes: Seattle, Portland, New Orleans, and Santa Monica. However, every foodie knows a great culinary scene is dependent on outstanding farms. We selected Sacramento in large part because of its location at the heart of California’s farming and agricultural industry. This is a fantastic opportunity to try great food and wine, learn about American’s agricultural issues in addition to our traditional content, and - as always - enjoy a fantastic weekend in the company of your fellow food bloggers. Shawn Collins and Missy Ward, co-founders of Affiliate Summit, started Affiliate Summit for the purpose of providing educational sessions on the latest industry issues and fostering a productive networking environment for affiliate marketers. Attendees will learn affiliate marketing techniques bloggers can implement to monetize their blog. This three-day conference includes multiple tracks of educational sessions covering the latest trends and information from affiliate marketing experts and features a tradeshow floor swarming with affiliates, merchants, agencies, networks and service providers.

Cut along the dotted lines and keep your conference list as a reference.

2016 CONFERENCE GUIDE

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2016 iBLOG CONFERENCE GUIDE

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THE 2016 CONFERENCE LIST Watch the video!

Conf Year

Start date

8

Aug 4

199-699

4

Aug 5

200-299

BlogHer 16 Los Angeles, CA blogher.com

Haven Conference Atlanta, GA havenconference.com

Wine Bloggers Conference Lodi, CA winebloggersconference.org

Focused Blogging

Richmond, VA focusedbloggingconference.com

TECHmunch - San Francisco San Francisco, CA techmunch.com

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Content Marketing World Cleveland, OH contentmarketingworld.com

Pinners Conference & Expo Dallas, TX tx.pinnersconference.com

Bloggy Conference Sandusky, OH bloggyconference.com

TECHmunch-Atlanta Atlanta, GA techmunch.com

Digi Co-Lab

San Diego, CA digitalcolab.com

FinCon

San Diego, CA finconexpo.com

Watch the video!

ShiftCon

Manhattan Beach, CA shiftconmedia.com/register/

BlogHer Food 16 Los Angeles, CA blogher.com

Conference venue

Conference Twitter Conference Hashtag

Conference contact Contact email

3,000

JW Marriott LA Live

@BlogHer #BlogHer16

conferences@sheknows.com

400

Grand Hyatt Buckhead

@HavenConf #havenconf

Price range ($) Avg attendance

BlogHer Questions

Kristin, Rhoda, Beth, Chris, Traci, Sarah

haventeam@havenconference.com

9

Aug 11

95-395

300

Hutchins Street Square Center

2

Aug 18

300-399

100

Four Points Sheraton

@Focusedbc #focusedbc

info@focusedbloggingconference.com

6

Aug 26

100-199

75

TBD

@bakespace #techmunch

babette@bakespace.com

7

Sept 6

895-1,495

4,500

First Merit Convention Center

@CMIContent #CMWorld

2

Sept 9

up to 99

4,000

Arlington Convention Center

@Pinnersconf #Pinnersconf

@WineBloggersCon Allan Wright info@winebloggersconference.org #WBC16

Dollie Freeman

Babette Pepaj

Joe Pulizzi

cmwregistration@contentinstitute.com

Roxanne Bennett Kendell Bennett

info@pinnersconference.com

6

Sept 16

up to 99

250

Cedar Point

@BloggyCon #BloggyCon16

tiffany@bloggymoms.com

Tiffany Noth

2

Sept 16

100-199

75

TBD

@bakespace #techmunch

babette@bakespace.com

8

Sept 21

200-299

100

Sheraton Hotel & Marina

@DigitalCoLab #DigitalCoLab16

Erin Chase, Andre Deckard, Toni Anderson digitalcolabmedia@gmail.com

6

Sept 21

100-199

900

Sheraton Hotel & Marina

@FinCon #FinCon16

Philip Taylor admin@finconexpo.com

2

TBD

300-399

400

TBD

@Shiftconmedia #Shiftcon

leahsegedie@bookieboo.com

9

Oct 7

198-699

1,000

Hilton Austin

@BlogHer #BlogHerFood16

Babette Pepaj

Leah Segedie

BlogHer Food Questions conferences@sheknows.com

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2016 CONFERENCE GUIDE


2016 iBLOG CONFERENCE GUIDE

EVENT DESCRIPTIONS Conference description and takeaways (provided by the conference) #BlogHer16 is open to anyone and everyone who considers themselves part of the social media and online content creator space. #BlogHer16 is particularly focused on highlighting the skills and talents of women who are rising their voices and creating content online. All genders, ages, ethnicities, interests and levels of blogging experience are encouraged to attend! We promise there’s something for everyone. You’ll make CONNECTIONS: The world’s largest conference for women content creators means the most people + the most brands = the most opportunity. You’ll be INSPIRED, You’ll LEARN, You’ll be MOVED, You’ll have FUN! Haven is a DIY/decorating professional blogging conference and brings 400 pro-bloggers together with over 100 sponsor representatives for a 3 day event. Sessions focus on improving skills in blogging, decorating, home improvement, photography, writing, social media, brand relationships, book writing, and more! Our sponsors are the A-list of who-is-who in the world of decorating, blogging, home life, and DIY. We only accept the best of the best and our bloggers often make profitable business connections while at Haven. If you want to rub elbows with PR representatives from the most notable brands in business, Haven is your place. The annual Wine Bloggers Conference provides an annual forum for wine bloggers to fine-tune their blogging and social media skills and to connect with industry leaders and wineries. Citizen wine bloggers, industry bloggers, and other wine and social media professionals will gather from throughout the world to meet, learn, and share at the premier conference for social media and the wine industry. This event brings you a unique opportunity to learn about and discuss the intersection of wine with the world of social media and blogging. Focused Blogging Conference is an intimate, hands-on conference tailored to business-minded bloggers with extended workshops consisting of four paths of learning where qualified mentors come along side attendees during the implementing part of the workshops. Bloggers will learn the next step of success from qualified mentors who will share their knowledge and experience to help our attendees move their blogs further. BakeSpace.com’s TECHmunch is the traveling conference that helps food and lifestyle bloggers learn the skills they need to succeed and take their blogs to the next level. Launched in March 2010 by BakeSpace.com, the day-long conference is a must-attend event for anyone serious about culinary content (e.g., food bloggers, recipe writers, traditional content developers, cookbook authors, PR/marketing reps) and brands that want to work with culinary content creators. Our hands-on approach is designed to get attendees up-to-speed on all the latest tools and tactics for creating great content, building buzz, working with brands, growing an audience and profiting from their hard work. Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry. You’ll leave with all the materials you need to take a content marketing strategy back to your team-and-to implement a content marketing plan that will grow your business and inspire your audience. Content Marketing World 2016 focuses on 14 tracks and more than 150 sessions targeting the hottest topics and most important trends in content marketing. Bloggers will gain an understanding of the content marketing industry and the opportunities present for writers and content creators to capitalize on it and catapult their business. Pinners Conference is a consumer event for the public to create in real life their interests that they have pinned on Pinterest. 101 classes are taught during the event, largely by popular bloggers from around the nation. 225 shopping booths are also on site. It’s a fantastic way for bloggers to meet their fans and of course, gain new friends in a fun faceto-face environment. Pinners motto is “Learn, Create, Connect” and that’s just what happens at one of the fastest growing shows in the nation. Besides being together with other blogging friends, bloggers get to meet the general public in a fun environment that really creates loyalty from these followers. Bloggy Conference is an extension of the Bloggy Moms Network. Our network and live events are designed with community and information as its cornerstone. Bloggy Conference exists to offer you a new and continuously developing approach to growth, networking and education in our ever-changing social media world. Our Goals: provide useful information that will empower your social media longevity, help you build strong social media connections, provide resources for generating an income online, to help you gain perspective on your social media presence, help you set goals and find a clear path for achieving your dreams, provide ongoing support and resources in your areas of interest. BakeSpace.com’s TECHmunch is the traveling conference that helps food and lifestyle bloggers learn the skills they need to succeed and take their blogs to the next level. Launched in March 2010 by BakeSpace.com, the day-long conference is a must-attend event for anyone serious about culinary content (e.g., food bloggers, recipe writers, traditional content developers, cookbook authors, PR/marketing reps) and brands that want to work with culinary content creators. Our hands-on approach is designed to get attendees up-to-speed on all the latest tools and tactics for creating great content, building buzz, working with brands, growing an audience and profiting from their hard work. At the 2016 Digital CoLab event, we are going to help transform you, your business and your life. We host this event because we know you want to achieve: higher revenues, growth on your team, financial freedom through passive and active income, stronger work-life balance and to discover your passion and live the life you love. The 2016 Digital CoLab event is a two day intense, deep dive into and around your business. We will take a hard look at many areas of your business, your business plan, and your life. You will connect with Like-Minded Entrepreneurs, get focused, enjoy Shark Tank Style website reviews, small roundtable discussions and vision board development FinCon is for digital content creators in personal finance and investing. We’re bringing together 75+ of the best digital content creators and experts in personal finance and investing to help you learn in a variety of formats. Get ready for inspiring keynotes, breakout sessions and panels with real takeaways, and expert roundtables and one-on-one mentoring, where you’ll be able to get those specific questions answered. At the annual event each Fall, attendees connect with others in the community, learn to create, promote, and profit from compelling online content, and discover new trends in personal finance and investing. Are you a green-friendly or wellness blogger? ShiftCon is the only social media conference focusing on wellness, health, and the environment. We blend workshops, parties, networking and intense collaboration of social media influencers from all over the country in one place. Attendees participate in workshops, learn from professionals, discuss their niche and value systems, and decide on themes to collaborate on. Brand participation is very strong. Brands have to pass strict guidelines for inclusion such as being NonGMO. Bloggers are encouraged to meet and chat with their favorite brands and discuss ways to work together. This is a powerful event meant to organize the eco-wellness niche as a powerful community online. #BlogHerFood16, the world’s largest conference for online food content creators, is open to anyone and everyone who considers themselves part of the social media and online content creator space. #BlogHerFood16 is focused on highlighting the skills and talents of women who are rising their voices and creating content online. All genders, ages, ethnicities, interests and levels of blogging experience are encouraged to attend! We promise there’s something for everyone. You’ll make CONNECTIONS: The world’s largest food conference for women content creators means the most people + the most brands = the most opportunity, You’ll be INSPIRED, You’ll LEARN, You’ll be MOVED, You’ll have FUN!

Cut along the dotted lines and keep your conference list as a reference.

2016 CONFERENCE GUIDE

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2016 iBLOG CONFERENCE GUIDE

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THE 2016 CONFERENCE LIST

Kalahari Resort

@2to1Conf #2to1Conf

2to1info@gmail.com

75

TBD

@bakespace #techmunch

babette@bakespace.com

4,000

WestWorld

@Pinnersconf #Pinnersconf

Roxanne Bennett Kendell Bennett

5

Oct 7

200-299

100

1st

Oct 7

100-199

2

Oct 7

up to 99

Sandusky, OH 2to1conference.com

TECHmunch-Miami Miami, FL techmunch.com

Pinners Conference & Expo Scottsdale, AZ az.pinnersconference.com

NEPA Blog Con

Dunmore, PA typeaparent.com/event/tapeast

Food Bloggers of Canada Toronto, CA foodbloggersofcanada.com

Type-A East

Orlando, FL typeaparent.com/event/tapeast

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Conference contact Contact email

Start date

2:1 Conference

Watch the video!

Conference Twitter Conference Hashtag

Conf Year

Pinners Conference & Expo Salt Lake City, UT ut.pinnersconference.com

Blog Elevated Houston, Texas blogelevated.com

Chopped Conference Kansas City, MO Choppedcon.com

Family Forward Orlando, FL familyforward.com

Blended Conference Phoenix, AZ blendedconference.com

Mixed Conference Charleston, SC mixedcon.com

BeBlogalicious TBD beblogalicious.com

Price range ($) Avg attendance

Conference venue

Cheryl Pitt

Babette Pepaj

info@pinnersconference.com

3

Oct 15

0-99

250

Penn State Univ. Worthington/ Scranton

@NEPABlogCon #NEPABlogCon

4

Oct 21

350-750

150

Delta Toronto

@foodbloggersCA #FBC2016

8

Oct 27

297-897

150-200

Disney’s Contemporary Resort

@typeaparent #TAPEast

kelby@typeaparent.com

3

Nov 4

up to 99

4,000

South Town Expo Center

@Pinnersconf #Pinnersconf

Roxanne Bennett Kendell Bennett

Check Website

TBD

@BlogElevated #BlogElevated

Karla Porter

NEPABlogCon@gmail.com

Ethan Adeland Melissa Hartfiel

ethan@foodbloggersofcanada.com

Kelby Carr

info@pinnersconference.com

Lisa Stauber

4

Oct TBD

200-299

250

2

TBD

200-299

100

River Market Event Place

@choppedcon #choppedcon16

4

TBD

1,999

70 families

Universal Orlando Resort

@family_forward #familyforward

jyl@momitforward.com

5

TBD

200-299

150

TBD

@blendedconf #blendedconf

blendedconf@gmail.com

4

TBD

200-299

100

TBD

@mixedcon #mixed2016

Susan@doughmesstic.com

8

TBD

200-299

400

Check Website

Check Website

TBD

Check Website

@beblogalicious

promotions@blogelevated.com

Marly McMillen Beelman marly@choppedcon.com

Jyl Patee

Wendy O’Neal

Susan Whetzel

Stacey Ferguson

Stacey@beblogalicious.com

FIND MORE AT IBLOGMAGAZINE.COM/CONFERENCES/ 44

iBlog magazine Dec/Jan 2016

2016 CONFERENCE GUIDE


2016 iBLOG CONFERENCE GUIDE

EVENT DESCRIPTIONS Conference description and takeaways (provided by the conference) The 2:1 Conference is a faith-based conference for homeschooling parents who blog (not just about homeschooling), or are active in social media. Offering knowledgeable speakers, our goal at 2:1 is to equip you with the tools and confidence needed to succeed in your blogging as well as homeschooling journeys. We also want to connect you with brands and opportunities relevant to your lifestyle. BakeSpace.com’s TECHmunch is the traveling conference that helps food and lifestyle bloggers learn the skills they need to succeed and take their blogs to the next level. Launched in March 2010 by BakeSpace.com, the day-long conference is a must-attend event for anyone serious about culinary content (e.g., food bloggers, recipe writers, traditional content developers, cookbook authors, PR/marketing reps) and brands that want to work with culinary content creators. Our hands-on approach is designed to get attendees up-to-speed on all the latest tools and tactics for creating great content, building buzz, working with brands, growing an audience and profiting from their hard work. Pinners Conference is a consumer event for the public to create in real life their interests that they have pinned on Pinterest. 101 classes are taught during the event, largely by popular bloggers from around the nation. 225 shopping booths are also on site. It’s a fantastic way for bloggers to meet their fans and of course, gain new friends in a fun faceto-face environment. Pinners motto is “Learn, Create, Connect” and that’s just what happens at one of the fastest growing shows in the nation. Besides being together with other blogging friends, bloggers get to meet the general public in a fun environment that really creates loyalty from these followers. NEPA BlogCon includes panels and sessions related to blogging, social media, marketing, Internet culture, creativity, technology, and more. There are also plenty of opportunities to network with other like minded conference goers. There’s no other resource like it in Northeastern Pennsylvania. NEPA BlogCon is an event that draws students, educators, coaches, marketing pros, small business owners, non-profit multitaskers, creative types, and anyone else interested in learning more about how to communicate more effectively online and make the most of the latest technology tools. The fourth annual Food Bloggers of Canada Conference, FBC2016, will be held between October 21 – 23, 2015 at Delta Toronto in Toronto, Ontario. FBC2016 is Canada’s only national conference for food bloggers. It’s a fun, intimate event for bloggers, brands and speakers alike. We focus on: providing professional development for our members and other interested bloggers, an intimate atmosphere to foster blogger to blogger and blogger to brand networking and an emphasis on great food! Our event is intimate and encourages networking on its own. We want our attendees and sponsors to have the opportunity to meet one another and form productive relationships with one another. Type-A East at Walt Disney World will be 3+ days of top-notch sessions, workshops and keynotes featuring some of the best and brightest speakers in the business. We will also offer interactive brand and blogger networking functions and, of course, amazing parties all with the magical setting of Walt Disney World. There will be two ways that Type-A East will be different than Type-A West. West will have a higher attendance cap. Type-A East will also include a special track dedicated to EXPLODING YOUR INCOME featuring sessions on passive income for bloggers, landing high-paying gigs with brands and agencies, selling your own digital content, getting published, and landing long-term paying contracts. Pinners Conference is a consumer event for the public to create in real life their interests that they have pinned on Pinterest. 101 classes are taught during the event, largely by popular bloggers from around the nation. 225 shopping booths are also on site. It’s a fantastic way for bloggers to meet their fans and of course, gain new friends in a fun faceto-face environment. Pinners motto is “Learn, Create, Connect” and that’s just what happens at one of the fastest growing shows in the nation. Besides being together with other blogging friends, bloggers get to meet the general public in a fun environment that really creates loyalty from these followers. Blog Elevated strives to build a community throughout the year that can help you achieve your dreams through smart business tactics and hard hitting information. Once a year we come together in for Blog Elevated Conference for two days of in-depth learning and as we call it, brain exploding goodness.Full of hard hitting sessions and knowledgeable speakers, it will educate you on everything from social media, blog growth and best business practices. Blog Elevated places education over inspiration. Chopped Conference is a Food Blogging Conference in Kansas City, Missouri, the heart of the midwest. Chopped Conference is a one-day, power-packed conference that food bloggers won’t want to miss. Participants experience great food, conversation, and, of course, lots of spot-on learning in a beautiful chic, urban location! The Mission of Chopped Conference is to bring together different communities of people with a passion for food around the core ideas of love, family, and community, and finding ways to share that via blogging to a larger audience. Looking for a way to strengthen your family while enjoying a vacation at an awesome price? Family Forward is an annual retreat focused on strengthening the digital family. Organized by the Mom It Forward Influencer Network and sponsored by Universal Orlando Resort among other brands, the event, going on its 4th year, is open to 70 digital influencers and their families. During this 4-day event, bloggers will have the opportunity to network with a few select brands focused on family-friendly products, services, or causes as well as engage with other blogging friends and their families. Because the goal of this event is to strengthen families, all events and activities are open to the entire family. What began with food bloggers and enthusiastic foodies has grown into a blog conference where every blogger will feel welcome and learn constructive ways to grow their blog and online business. Anyone that blogs will surely benefit from this two day event. Whether you blog for fun or trying to create your own unique brand, you will find something new to learn! Blended Conference is currently in the planning stages for 2016, but we are planning organizing a unique sponsor meet & greet as well topics that include photography, organization, product development, creative inspiration and more. Mixed is a small and intimate food conference retreat for new and established bloggers. Hands on sessions, sponsor friendly, unlike larger conferences, this is more of a friendly reunion with valuable takeaways. Brand and blogger connections combined with sessions on video blogging, photography and editing, food styling, publishing and more will round out this event. Spend 3 days networking, connecting and collaborating with social media influencers, industry leaders, and leading brands. At Blogalicious 2016 you’ll meet smart people, hear success stories, and discover what’s working. You’ll discuss ways to create smarter, creative content, impactful web-based marketing, as well as new programs, people, and platforms that will engage your audience and build relationships. Don’t miss THE ONLY conference for multicultural social media influencers.

Cut along the dotted lines and keep your conference list as a reference.

2016 CONFERENCE GUIDE

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GET A First-Timer’s Guide To

Affiliate Summit for Bloggers Let’s Go! Having attended more than 20 Affiliate Summits already, and speaking to hundreds of bloggers along the way, here are some of the items I’ve heard most about …

Focus Affiliate Summit is all about making money. Don’t get me wrong here – we aren’t talking Michael Douglas’ character in “Wall Street,” more like Cuba Gooding Jr. in “Jerry Maguire.” Attendees will quickly want to know what you write about and how you monetize it. Many conversations, especially those that occur during some of the networking times like Meet Market, can be only a minute or two as each party finds out what the other one does and instantly evaluates if there 48

iBlog magazine Dec/Jan 2016

Affiliate Summit is an exciting event filled with countless opportunities for bloggers, but it is also a completely different mindset than the blogging conferences you may have attended in the past. Knowing those differences in advance will help you better navigate and maximize your results from the three intense days known as Affiliate Summit. is a match or not. Think of it as speed dating for affiliates! Because of the short duration, don’t be upset if little time is spent on pleasantries – there’s time for that later if you’re a match. Prepare a 15-30 second “elevator speech” which summarizes your blog’s focus and include what category types of products or services you are considering for promotion. If someone seems to be a match, share your business card; if not, move on, no harm no foul. Every minute during Affiliate Summit is very precious, so people often save social conversations for after show hours. Affiliate Summit is all about networking, and most of the folks are quite happy to help others. If someone who doesn’t seem like a match asks for your card, it could be to share it with someone else who is a match, so don’t be shy about handing them out.


Business cards Bring a lot, like 200 or more! You will have countless opportunities to share them – during networking sessions, walking through Meet Market or the trade show, on elevators or in restaurants with other folks wearing Affiliate Summit badges; plus there are many wonderful drawings you can enter too! While it is popular at blogging conferences to attach a ribbon, small gift or something else that’s memorable to your card, that doesn’t usually happen at Summit, so it is best to just use plain old business cards. Make sure to write notes on the cards you collect immediately even if your memory is great; better to play it safe with notes because you can literally talk to 50 people or more in a day.

“... do not discount the opportunity to talk to people who may not seem like a match at first glance. ... Talk to everyone.”

Sponsored posts While that is the most common monetization strategy for most bloggers, the folks at Affiliate Summit focus on performance marketing, which means sales or leads will trump pure exposure every time. Frequently, Summit attendees also are not the folks you would speak with about a sponsored post, though they can probably introduce you.

If you are pursuing sponsored posts, when you talk to a network, ask if they have any way to introduce you to merchants to discuss that opportunity. Affiliate Window has an area called the “Opportunity Marketplace,” which enables affiliates to offer opportunities such as sponsored posts, paid social media promotions, etc. directly before merchants. Some of the other networks are following suit now, as well.

Badges Each attendee type has a different color code on their badge. While this can be helpful in identifying who you want to speak with (and who will approach you based on your badge), do not discount the opportunity to talk to people who may not seem like a match at first glance. It is very common for people in affiliate marketing to be involved in more than one aspect of the business, plus newbies frequently mis-categorize themselves. Talk to everyone.

Take time to chill Your first Affiliate Summit will seem like trying to drink water from a fire hose. It is overwhelming with all of the people, booths, offers, noise, handouts, sessions, different badges, etc. Don’t try to do it all – even experienced Summit attendees know that is not possible. Take time to find a quiet place, enjoy a nice beverage, and collect your thoughts. You’ll actually get more out of Summit if you focus on a few wonderful opportunities rather than gathering a huge collection of so-so offers.

“If you are pursuing sponsored posts, when you talk to a network, ask if they have any way to introduce you to merchants to discuss that opportunity.” During conversations, discuss the results your blog posts generate, if possible – not likes or shares, but clicks through to the sponsor and any sales numbers you may have been given.

Shameless pitch – I would love to meet you during Affiliate Summit! Please stop by and see me in the Affiliate Window Booth 2002.

Jeannine Crooks AffiliateWindow.com @Jeannine_Crooks

AFFILIATE


Goodbye cares. Hello carefree. Get to know Greater Fort Lauderdale at sunny.org

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diy

Long-Term Brand Relationships are the Most Rewarding Anna Moseley askannamoseley.com @askannamosely

BRANDS ARE STEPPING UP Compared to 2014, the biggest change I’ve seen is that brands are actually willing to pay for sponsored posts. In the past, brands would turn down working with me because they didn’t want to pay me to write a post for them, but a lot of bloggers banded together and decided we didn’t want to work for free

and a brand’s promised “exposure” wasn’t worth hours of work for no money. However, I’ve had far less noncompensated projects offered to me in 2015, and although most brands still offer less than what I typically charge, I have taken some of them. I base my decision on whether or not I feel like I could have a long term relationship with that brand. I currently have a contract with a brand that pays me half of what I normally charge but I write for them every other month so working for less is worth it, in this case, because of the consistency of the posting. If I feel like a brand just wants one post from me, and then they’ll move on, I normally won’t settle for less that my regular fee. AD REVENUE: BOTH SIDES OF THE COIN My largest source of income comes from ad revenue. Running ads on my site, and working with an ad network to maximize my ad “power” has benefited me greatly. The second greatest way I earn income is working with brands as a “brand ambassador.” I work with a few different brands and write posts for them from time to time. I’m very choosy about the brands I work with because I want to make sure if I’m representing them to my audience, that I really believe in their products.

To be honest the largest source of revenue drop I’ve had has been in my ad revenue but not because my ads are paying less – they are actually paying more – but because of a decrease in traffic. In past years I would have multiple months in a year where my traffic would soar over 1 million pageviews but ever since Pinterest switched to their new “smart feed”, that doesn’t happen anymore. Now my traffic is consistent and stays about the same every month. As soon as Pinterest changed to the “smart feed” I noticed a difference in my traffic right away. My traffic is still good but I do miss those big spikes in traffic. Brand ambassadorship has been a new source of income for me in the past two years. I had worked with brands before but never as an ambassador, or as someone that posted for them regularly. I really enjoy working with the brands I work with, and we have built good business relationships. It’s always a good feeling when they email me to let me know that they love working with me and want to renew my contract.

DIY


legal

Chrissy Watson

bloggylaw.com @TheOutlawMom and @BloggerEsq

PREPARE FOR A BIGGER PIECE OF THE PIE

10 Legal Resolutions To Make Now It’s resolution-making time again: the perfect time to make a few tweaks to your existing legal strategy and propel your business to the next level in 2016. Don’t have a legal strategy? Then it is definitely time to create one because you may be leaving dollars on the table, opening yourself up to liability, or unknowingly sabotaging your brand.

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Formalize your Business. If your blog brings in less than a thousand dollars a year, it may not make sense for you to form an LLC or partnership or to otherwise incorporate your business. But if your blog is currently more successful than that or you anticipate that your business will grow significantly, it is time to start thinking about formalizing your business. Besides potential benefits such as liability limits and tax advantages, another bonus is increased credibility with other businesses as well as higher levels of trust and confidence from your audience and consumers.

Apply for Trademark Protection. The best way to ensure that you and only you alone can use your trademark is to register your mark with the U.S. Patent & Trademark Office. As the owner of a registered trademark, you can pursue legal remedies against infringers, plus your complaints to social media platforms have more teeth. Remember that images, words, colors, layouts, and slogans all can potentially be subject to trademark protection, so go through your site or products and determine which of your brand identifiers are unique to your business. While you wait for your registration to go through, use the ™ symbol to put others on notice that you are claiming rights in your mark.

Secure your Social Media Handles. Another way to prevent competitors from encroaching on your space is to use your trademark(s) and/or business name across all social media platforms. Even if you are not yet using Periscope, for example, secure your handle now to avoid the heartburn later of seeing another blogger broadcasting under your name.

Purchase Domain Names. If you have the resources, it is a good idea to purchase the domain name for your moneymaker product or service. Even if you do not have a definite plan for using that url, the unavailability of the domain will help to put others on notice of your use of a name or mark.

Register your Copyrights. As with trademarks, you can register your images, designs, and even your website pages, to have access to legal remedies not available for unregistered works. If you do not have the time or resources to register every copyrightable work, prioritize your “moneymakers.” You can also upload certain works in batches and simply update those batches, depending on the type of work. Use the © symbol on your works regardless whether they are registered.

Review Existing Relationships. Now is the perfect time to take stock of your relationships. If there is something less than ideal in a contributor contract or a brand agreement, it is time to renegotiate any outdated or ineffective terms.

Watermark your Images. If registering your images with the U.S. Copyright Office sounds too daunting, simply watermark your images shared on your site or uploaded to social media platforms with a copyright notice, your site URL, or blog name. Although you cannot prevent theft of your images once they are published on the Internet, watermarks can help with tracking down your images or proving that an infringer had notice that the image is protected.

Create a Standard Contract. Speaking of agreements, if you do not already have one, this is the year to create your own standard contract. Even if a brand or partner requires you to use their form contract, you will already have gone through the exercise of identifying make or break terms and your “nice to haves” versus your “must haves."

Hire an Accountant. Depending on the size of your business, it may be time to hire an accountant. At the very least, you should set up a separate bank account to keep your blog income and expenses separate from your personal funds and start a file for invoices and payments so you are prepared for tax time. Remember that in certain states, if you are set up as an LLC, there is an automatic minimum tax regardless of how much income your business actually generates.

Hire a Lawyer. Even if you are not ready or financially able to hire a lawyer, you should aim to consult with at least one lawyer on your top one to three issues. Attorneys often will provide one half hour to an hour of their time free of charge for potential clients, so take advantage of this resource if you are serious about getting your legal ducks in a row.

LEGAL


TWITTER

How to effectively network to raise engagement

on Twitter

Networking is an essential part of any business communication strategy and in an increasingly digital world, online networking has become a big part of that. On Twitter especially, there is latent potential for the channel to be used as a strong vehicle for business networking, which in turn, can lead to a larger following and higher engagement with your blog. The difficulty, is harnessing this in a way which is time and cost-effective, while still achieving growth and long-lasting connecting.

In the midst of a channel so well-known for scheduled posts, self-promotion and one-sided conversations, here are a few ways you can build on its networking potential: ASK QUESTIONS Asking genuine, relevant questions to your followers is a way to flag that you’re there to have real conversations and input from your audience. Not only do questions allow you to build up a great thread for blog post inspiration, but they also show your audience that there’s a real person behind the handle. If you have a slightly larger or more engaged following, a Q&A is also a great way to begin speaking directly to fans and let them help

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direct your social content. To set this up, simply choose an ‘ask’ hashtag that contains your blog name and give followers a select hour where they can send in questions and get you to answer them in real time. This can be built up over a week, in order to gain interest and have followers schedule it into their diaries. If there’s a question you didn’t have time to answer you can also take this offline or to email, in order to build your relationship with that follower even more.


“Networking opportunities can lead to an increase in blog traffic, social sharing and some of the best relationships you might ever have.”

GIVE BACK Networking should be about giving as much as you take. Twitter tags such as ‘#followfriday’ and ‘#wcw’ (woman crush wednesday) allow you to celebrate both those you have relationships with and those you’d like to have relationships with! Use them generously, tying in with the particular day or theme and then sit back and watch the great connections you build as a result.

TWITTER CHATS Many bloggers already harness the power of Twitter chats and this is undoubtedly one of the best tools I have found for networking and gaining followers. After each chat you take part in, a quick follow up tweet or reply to some of the other participants will strengthen the relationship and help them to remember your blog name and purpose. Hosting your own Twitter chat then takes this a step further. Simply choose a hashtag and a designated time (which you can commit to for a regular period) and begin to build the conversation. A cross-media advantage to holding your own Twitter chat is that you can direct the audience to a set of questions hosted on your blog, which will spike traffic and social sharing as a result.

CONTENT CURATION As well as promoting your own blog content, Twitter can be a great way to showcase a portfolio of the type of content you read and respond to. This builds up a picture of who you are and what you’re interested in, creating a stronger bond with your readers as a result. Just always ensure you link to the handle of the person or blog you are sharing from, in order to build up your network and help them receive recognition.

LIVE STREAMING Twitter streaming app Periscope brings together video and social networking into an enticing offering for your followers. More importantly, it invites audience participation, with a very simple tool for contacts to ask questions, live as you stream. This can take a moment to get used to, but is a key means for building relationships and showing your reactiveness to follower questions and insight.

BECOME AN AMPLIFIER A study conducted by Twitter itself found that amplifiers - those who retweet the content of others - also use direct messaging to reach out to their audience. This is a powerful way, when used well, to create a close connection with a follower more intimate than a direct tweet. The negative effects of automated direct messaging are widespread - it’s impersonal and unacceptable, but a personalized message is a whole other dimension. The same study also found that the most successful amplifiers on Twitter often join in with current conversation (with 90% of them tweeting about TV shows as they play), showing how real time conversation can help not only to amplify the content to others, but to also increase the opportunity for your own network.

CREATE AND SHARE CURATED LISTS Twitter lists allow you to cut through the noise and manage your own communications strategy but they are also a powerful tool for helping others. Curating lists of everything from influencers, to similar blogs in your field and even useful news sites, can attract a wider range of followers and help create networking opportunity. It’s time we put the social back into social networks. Using Twitter to direct traffic to your blog is great, but there is so much more unharnessed potential for building relationships and networking across the channel. Networking opportunities can lead to an increase in blog traffic, social sharing and some of the best relationships you might ever have. It’s time to take advantage of it.

THREE OF THE BEST TWITTER HASHTAGS FOR NETWORKING POTENTIAL: #asktwitter A great way to get input on any question you may have!

#bbloggers and #fbloggers #lbloggers The most popular hashtags for differentiating bloggers from key beauty, fashion and lifestyle industries

#RT Tweets that contain a retweet request are 23x more likely to be shared

Beth Gladstone thefullagenda.com @bethgladstone

TWITTER


LINKEDIN

Viveka Von Rosen

linkedintobusiness.com @LinkedInExpert

Pre- and Post-Conference Strategies on LinkedIn

W

ant to increase your business and bottom line when attending or speaking at a conference? LinkedIn is one of the best tools you can use when going to a conference or trade show to meet, engage,

Pre-Conference It’s a great idea to have a plan in place as to whom you’ll meet when you are at the conference to optimize your time. Take it from someone who speaks at A LOT of conferences. Your schedule can often be “all or nothing.” I’m often surrounded by people getting on and off stage. And then later suddenly find myself with several hours of un-booked time … time I could have been spending with a prospect. Rather than leave my networking to chance, it’s better to have a plan in place. In order to optimize your time at a conference, follow these steps before you fly or drive to your location. First, research LinkedIn Groups (or ask the event planner) to see if the conference or tradeshow has a Group on LinkedIn.

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and build relationships with other attendees and speakers. Here are the steps you need to take prior to the conference, during the conference, and after the conference to keep in touch and optimize the time and money you’re already spending.

If they do, join the group. This is a great place to begin engaging and creating relationships with folks before you ever arrive at your location! Next, you should create a “tag” for the conference. This will allow you to segment those folks in your network who will be attending the event. Once you tag a connection, you can go back into LinkedIn (or the Connected App) and search your network by that particular tag, making it easy to find and keep in touch with conference prospects. For instance, I have a tag that reads #SMMWSpeaker and #SMMW15 (they can’t see the tags). In addition, sign up for a calendar tool (like Timetrade or Calendly.) I was so happy to discover Calendly.com. It allows me to set up many different calendars, including ones unique to the conference, that I can easily share with my prospects and connections. The easier you make it for the other person to book time with you, the more likely they are to do so! Use this tool by searching on LinkedIn for speakers, sponsors, and, if possible, attendees of the conference

or tradeshow. There will usually be a speakers and/or sponsors page on the conference website. Proactively search for those folks, and if the conference has its own group, you can even search for members in that group with the Premium subscription or by using site: LinkedIn.com/in“Group name here.”

Make sure to save folks from search results to Contacts. When you click on the “relationship star” under a person’s picture, it saves them to contacts. From here, you can easily tag them, or go to


Apps to Download for Optimal Conference Connecting All these apps are free. The Connections and Groups apps will apparently be integrated with the new LinkedIn Mobile app being rolled out soon for both Apple and Android. • Download LinkedIn App – all devices l www.linkedin.com/mobile • Download LinkedIn Connections App – Apple only www.mobile.linkedin.com/connected • Download LinkedIn Groups App – Apple only www.linkedin.com/mobile

your Connections tab and message them or invite them to connect. While you’re doing that, also reach out to 1st level connections and let them know you’re going to be at the conference. Perhaps invite them to meet with you when in town using your calendar tool. When you’re inviting those not connected to you, always personalize your invitation to connect. Let them know you’re going to the same conference or have that conference in common. Send the occasional private message to your tagged connections to keep top of mind with them. In today’s noisy, busy world, one “touch” is often not enough to get people to remember you. Once you have connected to another conference-goer, you can easily send them a message every so often.

app. It’s important to gather business cards of folks you meet. Ask them if they’re open to Connected on LinkedIn. If they are, write “LI” on them, and when you get back to your room, invite them to connect. You can also invite them to connect on the fly using LinkedIn app, and while you may not be able to customize the invite depending on the app and version, that shouldn’t matter since they’re standing right in front of you! Always make sure to tag new connections with the conference tag.

group if there is one and even send it to your tagged connections. Make sure to add contact info and calendar link in message in case they want to get back in touch with you. Follow up with these tagged conference contacts every few months or so, leading you to get ready for next year!

During the Conference I’ll often have vendors invite me to “visit their booth” during a conference. And I may or may not remember to do so. But the vendors that have taken the time to meet with me and demo their product, well, maybe I’m easy, but I’m still using many of those apps! So definitely make an attempt to meet with some of your prospects by scheduling ahead of time. Once you’re at the conference, the Connected app will give you a reminder of whom you’re going to meet, and even show you their name and allow you to email or phone them if you’re running late! While you’re there, make another attempt to meet with your LinkedIn connections. If you still find yourself with some downtime, then make a last-ditch effort to connect with a few conference-goers through the LinkedIn Mobile app, Connected app, or Groups

While this may seem like a lot of steps, they’re important. Most of them don’t take very long and could lead to new strong relationships that translate into significantly more business – and money! – for you.

Post-Conference You’ve spent all this time and money attending the conference and meeting people. Don’t let them fall through the cracks! Take these steps to continue to build your relationships. First, make sure to quickly follow up with new connections with a personal message. If you’re a Content Creator (blogger), write a Publisher Post on LinkedIn about the conference, such as the best takeaways, Influencer quotes, new tools you learned, etc. Share your post in the conference

LINKEDIN


legal

Laurie Marshall, Esq. tmthespot.com laurie@tmthespot.com

Trademarks and Brand Protection for Small Businesses and Entrepreneurs

W

hat is a trademark? A trademark is any word, phrase, symbol, design, or a combination thereof that identifies and distinguishes the source of the goods of one party from those of another. Thus, your company’s name, products, logos, taglines, and designs, if used in connection with the sale of your goods or services, constitute a trademark.

There is a misconception that having an LLC gives a company rights to use the name to offer goods and services. It does not. The intention of an LLC, or other corporate identity, is to protect you personally from liability if someone wants to sue you. If you want to use that same name to identify the goods or services you will be offering, you need to go through the trademark process in addition to registering as an LLC. This is typically the point in my presentations when I get the blank 58

iBlog magazine Dec/Jan 2016

stares and open mouths. And just because the company name, domain name, twitter handle, etc. is available does not mean the trademark will also be available. This is when I hear the sound of pencils dropping out of people’s hands. Unfortunately, this information is not disseminated enough and small businesses too often learn these trademark lessons the hard way. As a trademark attorney with over 20 years of experience, my goal here is to

educate you about what you need to know – in 1,000 words or less. Business owners often ask me when they should begin the trademark process. My answer is always, “Now.” Consider this: Does it make sense to spend hundreds or thousands of dollars deciding on your business name and logo design, advertising and marketing, securing social media avatars, and building branded sites all without knowing whether that name is available and will rightfully belong to you?


If you are going to spend the time, energy, and money building your brand, it is imperative you make sure no one else owns better rights than you. Another question I often get is: “What is the worst that can happen?” Here are two things I have seen happen to my clients: 1. They receive a Cease & Desist letter. This letter requests you cease all use of the mark immediately. You will need to destroy everything with your trademark on it and provide inventory information to the opposing party. This can be devastating to a business, especially if you have established customer loyalty and need to rebrand. There can be large financial losses as a result of products on which you have already placed your trademark. Perhaps, most significantly, the opposing party can ask for an accounting, and potentially demand some or even all of your profits. 2. They are sued in Federal Court for trademark infringement. This has cost some of my clients upwards of $100,000. Another question I am frequently asked is, “Why go through the registration process now?” Delaying this part of the process creates unnecessary problems for a business. Often I see clients who wait too long to file an application only to find that someone else registered the name first. Although here in the U.S. we are a “first to use” country (meaning the first person to use a mark has the best rights), if your mark is not filed in the United States Patent & Trademark Office (USPTO), the USPTO is unaware that you may own better rights and will allow another mark to be registered. If you are ready to file your registration and someone has already beaten you to the punch, you will then need to pay in excess of $10,000 to remove the previously filed mark from the Federal Trademark register. And, if the previously filed mark has been registered for 5-plus years, you may no longer be allowed to remove it, as the mark may have been granted incontestable rights. So how can you get started?

“Business owners often ask me when they should begin the trademark process. My answer is always, ‘Now.’”

First, Make Sure Your Trademark is Clear The trademark clearance process requires performing a search of third-party trademarks and analyzing the search. Although you can conduct your own search on the USPTO’s

website database (www.uspto.gov), the search functions do not pull up all problematic marks. Trademarks do not need to be identical to pose an issue, as a mark could be a problem if it has a similar “commercial impression” to yours. It can be helpful in finding some red flags but will not be effective in uncovering all potential issues. Next, the search results must be analyzed. Sometimes a trademark can coexist because multiple parties own similar marks each for separate and discrete goods or services. Other times one entity owns very strong rights to a mark and can prevent other marks from coming into its space, even selling distinguishable goods or services. The process is tricky to figure out and, therefore, is a reason a professional should help you through the process.

Second, File a Trademark Application

This can be done on the USPTO website. You can choose a $225 application, where you select goods and/or services that have been predetermined by the USPTO. You also must decide whether you want to file an application based on use. If you have not used your trademark, filing an intent-to-use application would hold your place on the register.

Finally, Protect and Maintain Your Trademark

Once you have registered your trademark, you must take care to protect it. Otherwise, you can lose your rights. Additionally, it is important that between the fifth and sixth year after filing you prove use of your mark. You must renew your trademark at every 10-year interval thereafter. The most important thing to remember: It is considerably less expensive to search, clear, and register your trademark than the potential costs associated with defending a litigation or dealing with a Cease & Desist letter. When you decide to go through this process, have a qualified attorney help you assess the risks. There is no substitute for solid legal guidance.

LEGAL


podcasting

Networking With Your Podcasting Peers

To Promote Your Business

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hen you network with your peers, you can mutually share each other’s podcasts with listeners. By doing this, it will help you grow your listeners, too. This article includes helpful tips on networking with your peers who can help you promote your podcast and grow your business. Whether you choose to network online or offline, it is important that you determine which peers you want to network with and then make a plan. Within this plan, keep your target type of peer in mind who will not only help you grow your podcast but will also become a supporter of your podcast. 60

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Join a Community Currently I’m a member of Podcasters’ Paradise, which is a support community of fellow podcasters, and it’s run by John Lee Dumas. Within this community, I have connected with my peers to learn from each other as we also learn from John. We, the members of this community, have been provided excellent resources that can help us cultivate our podcast and network with our peers.

Use a Mastermind Within this same community, I have been able to network with a couple of peers to create a small mastermind where we hold each other accountable. Meeting weekly, we share our successes, challenges, and goals. We also give each other advice that can help us to continue growing our podcasts.


Connect With Organization Leaders

If you are a member of an organization, it might be good for you to connect with your organizational leaders about being able to promote your podcast to your organization. By doing this, you can network within your organization to not only grow your listener base, you can also find potential people to interview on your podcast.

Include a Link to Your Podcast in Your Email Signature

Also keep in mind that if you want to pay to promote your podcast on social media, you can set up ads on Facebook and Twitter.

Network Offline When networking offline with your peers, it’s a good idea to find groups that have similar interests as you. Try using sites like Meetup.com or Eventbrite.com where you can find local and even non-local events you can attend. When you network at these events, think of unique ways that can make you and your podcast memorable to your peers.

“Whether you choose to network online or offline, it is important that you determine which peers you want to network with and then make a plan.”

This is an easy networking tip that you can implement by creating a custom email signature. Within your signature, you can point those you connect to via email to your podcast. The link could point directly to all of your podcasts or to your most current podcast.

Some of the suggested ways you can do this are:

Share on Social Media

• Share a custom business card that makes you stand out and include a link to your podcast.

Even though this may seem like a given, some may not know the full power of sharing on social media as you network with your peers. Below are three different examples of how you can share on social media: • If you are on Google+, you can share about your podcast via your personal profile, a page, or in a community. One of the ways that I use Google+ for my podcast is to set up a Hangouts on Air so that I can have a video of the interview. Then I download the interview and turn the audio from the interview into a podcast.

• Have a short message that you share with peers you meet, where you are sharing about your podcast. It should be 30-60 seconds long. • In some cases, you might want to have a custom thumbdrive that you give out to your peers and have samples of your podcast on the thumbdrive. Include a document, too, that gives details about your podcast. • Giving out stickers is another branded way to share with your peers. Make sure to have a link to your podcast on it.

• On Facebook, you can also share via your personal profile and a page along with sharing in communities. If you choose the route of creating a video of the podcast, you can share that video, as well as the podcast audio. • To share on Twitter, you have your user account you can share your podcast and video to.

Kim Beasley @kimbeasley

PODCASTING


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The key to keeping this savory bread and herb stuffing moist? Bake it in a bundt pan for extra moisture and enjoy. When you are ready for dessert, savor the subtle lemon flavor baked into the pound cake in these delicious Strawberry Lemon Shortcake Parfaits.

Strawberry Lemon Shortcake Parfait INGREDIENTS 1/2 cup butter, melted 1 cup sugar 2 eggs, well beaten 1 tablespoon lemon juice 1/4 teaspoon salt 1 1/2 cups flour 1 teaspoon baking powder 1/2 cup milk 1/4 cup lemon juice 1/4 cup sugar 1 small container of whipped topping 1 pint of strawberries

DIRECTIONS 1. Preheat oven to 325 degrees. 2. Grease loaf pan

Traditional Homemade Bread & Herb Stuffing INGREDIENTS 1 cup butter 1 cup chopped onion 1 cup chopped celery 2 teaspoons thyme 2 teaspoons sage 2 teaspoons rosemary 3 Slices cooked, chopped bacon 3 eggs 1 1/2 teaspoons poultry seasoning 1 teaspoon salt 1 teaspoon black pepper 4 cups chicken broth 1 loaf of french bread or 1 bag of of bread cubes (found in the bakery section)

DIRECTIONS 1. Preheat oven to 375 degrees 2. Melt butter in skillet on medium heat. Add celery and onion; cook for 5 minutes. Add herbs, poultry seasoning, salt and pepper. 3. Cut bread into cubes (if too moist, bake at 250 for 5 minutes, stir and cook 5 additional minutes) or add bread cubes from bakery.

6. Add milk.

4. Beat eggs and add broth. Stir gently until well mixed. Add celery mixture, bacon and bread. If too dry, add 1/2 to 1 additional cup of broth and toss gently until well mixed. Spoon into lightly greased 13x9-inch baking dish or bundt pan and press gently. Bake for 40 minutes or until lightly brown. Allow to cool 15-20 minutes before cutting and serving.

7. Bake for 45 minutes or until golden brown.

5. Bake 35 minutes or until heated through and lightly browned.

3. Mix 1 cup sugar and butter together. 4. Add eggs and lemon juice; mix well. 5. Add salt, flour, and baking powder to mixture.

Kelly is a wife, mom of 5 (2 are furry), camera bug, tech lover, gadget grabber, travel enthusiast, music aficionado and TV junkie. Her goal is to share with you recipes, DIY ideas and crafts that are fun, easy to make and won’t break the bank.

Kelly Hutchinson KickingItWithKelly.com @KickingWKelly

RECIPES


McCafé® is expertly roasted for a smooth, rich flavor. Now available where you buy groceries.

© 2015 McDonald’s. McCAFÉ, the Swirl design and the Golden Arches logo are trademarks of McDonald’s Corporation and its affiliates.

iblog magazine Dec Jan 2016  

iBlog magazine's Dec/Jan Issue is the biggest and best ever! This is the 2016 Conference Issue with a complete guide and list of over 50 of...

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