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Branding

STAY TRUE TO

YOUR BRAND K

eeping up with new trends in the digital space is like playing an endless game of whack-a-mole. There’s always something new. As an agency owner who works with brands, we see the trends and the desire to capitalize on them pass with dizzying fashion. Yesterday, everybody wanted YouTube superstars and today it’s millennial Snapchatters. Everywhere Agency is adept at responding to trends in the marketplace—hesitant to act on every new flash in the pan but open to exploring platforms that show strong resonance with our clients’ audiences. We have found though, that at the end of the day, the key to successful influencer marketing for our agency is creating relationships between brands and influencers to tell stories in authentic ways. We know that’s our sweet spot, and we use that as our “brand barometer.”

Profile for iBlog magazine

iBlog magazine Oct 16  

The Reviewers Issue.

iBlog magazine Oct 16  

The Reviewers Issue.

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