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“In a way, I consider my reviews to be more like PSAs because I don’t want my readers to spend their hardearned money on products that don’t work. I make it clear to sponsors that my reviews will be 100% honest.”

Naturally, companies whose products live up to all of their claims and receive a positive rating on Pretty Proof are happy with my reviews and share them on social media. They also ask me to review additional products. Of course, the opposite is true of companies whose products don’t work as promised. I once received a box with more than a dozen products to review from a single PR company. After I wrote an honest, negative review about just one of the products, they never contacted me again. But, I believe when you review products, honesty and credibility are everything. My readers trust me to tell them about my actual experience with a product. I don’t write reviews for the sake of my sponsors or to get more sponsors. I write them for my readers. In a way, I consider my reviews to be more like PSAs because I don’t want my readers to spend their hard-earned money on products that don’t work. I make it very clear to sponsors and vendors that I work with that my reviews will be 100% honest. They are welcome to provide with me product information, links, and photos to use in the post; however, the review section, the claim by claim results, as well as the overall Pretty Proof ranking will be written entirely by me or a guest blogger. In terms of compensation for sponsored reviews, I don’t charge a

standard fee. I tend to work that out on a product-by-product basis. Depending on the amount of time required to properly review a product and the expectations of the sponsor, the workload can vary greatly. For example, the time required to review a long-lasting lipstick versus an acne treatment is substantially different. It may only take a week to try and review the lipstick, whereas the acne treatment will probably require a minimum of four weeks to even see if the product works. If the value of the product is high, I may do the review in exchange for the product itself and nothing more. Whether a review is sponsored or for an item I purchased myself, Pretty Proof readers know and appreciate that they will always get an honest account of my experience.

Heidi Koffler

www.prettyproof.com Twitter: @PrettyProof

FEATURE

iBlog magazine Oct 16  

The Reviewers Issue.

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