001-216 02210.qxd
11/24/10
What is layout?
10:52 AM
Imposition
Page 14
Working with pages
Client: Paul Davis
Paper stocks
Design: Browns
The stocks used included
Layout synopsis: Use of
Woodstock Rosa 140gsm,
multiple paper stocks and
Sirio Miele, Cherry & Nero
inventive imposition
140gsm, Sirio Bruno 140gsm, Sirio Smeraldo 170gsm, Mega Gloss 130gsm, Ikono Silk Ivory 135gsm, Chromolux Alu Silver 80gsm, Chromolux 700 80gsm, Munken Lynx 130gsm and 170gsm, Munken Pure 170gsm and Mustang Offset 70gsm. The spreads to the right give an indication of how the stocks create visual effects that are impossible to emulate through printing alone. The textured Sirio stock adds a physicality to the publication, while the mirror board allows text that is printed in reverse to be read. Chromolux A high-gloss, cast-coated board that is white on one side and provides a brilliant surface. Gloss Coated paper that has a polished, high-gloss surface.
Blame Everyone Else This limited edition book compiled by artist Paul Davis and designed by Browns uses a total of 13 different paper stocks. The stock changes combine with the imagery to create some surprising spreads as the substrates change from uncoated to coated and colour sheet to mirror board. Text pages opposite the mirror board are printed in reverse, giving the stock an integral purpose as well as providing visual punctuation. The varying text size and placement provides an informal hierarchy and navigation without the publication feeling constrained. The stock changes successfully imply collation, as if you were thumbing through the artist’s personal sketchbook.
Also called glazed or castcoated. Silk Has a low-gloss, dull finish that looks a little like canvas. It allows for easy die cutting and scoring. Also known as satin. Offset A commodity paper made to be a high volume, economic paper for printing. It has a smooth or vellum finish, but may also include patterning.
Job No:02210 Title:BD Layout (Second Edition) Page:14