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Arab Health 23 - 26 January 2012 ƵďĂŝ/ŶƚĞƌŶĂƟŽŶĂůŽŶǀĞŶƟŽŶΘ džŚŝďŝƟŽŶĞŶƚƌĞ

Aeedc Dubai 31 - 2 February 2012 ĞůŝǀĞƌŝŶŐ^ĐŝĞŶĐĞΘdĞĐŚŶŽůŽŐLJ

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Website

*(7025(2872)12: I N N O VAT I O N a n d E X C E L L E N C E

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/RRS is a professional creative design team specializes in bringing life to your business ideas and lets creativity give purpose to your vision. A professional team provides innovation, quality and above all commitment to client relationships and satisfaction.

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We have a wide range of services to offer such as Exhibition stand, Gift Items 'LUHFW,PSRUW design & production, editorial design, package design, tradeshow presence design, photography, branding, website design,online marketing and printing services.

more info: 

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Company Name: Aram interior and Landscape design Contact Person: Aram Shahriari/ Manager Director Activity: providing landscaping and construction VHUYLFHV WR SURSHUW\ RZQHUV RIÂżFHV shops and stand holders and treat every one of the clients as special and puts together a team of professionals to ensure the job is completed to an exceptionally KLJKVWDQGDUGÂżQLVKHGRQWLPHDQGZLWKLQ budget. Add:7KHPDLQRIÂżFHDQGVKRZURRPLV located in Al Quoz industrial 2 next to Emirate printing press-ware house NO:S1

13th Year

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January 2012

Tel : +971- 4 - 3235955 Fax : +971- 4 - 3235956 Mob: +971- 050 -8858556 aram@aram-design.com www.aram-design.com

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Company Name: M. Engineering, Inc. Dubai Contact Person: Mohsen Fakhar/ P.E., LEED AP Activity: M.Engineering, Dubai was formed in Dubai in early 2006 as a branch RI 0‡(QJLQHHULQJ ,QF RI &ROXPEXV Ohio, United States. We provide electromechanical (MEP) and building energy conservation related FRQVXOWDQFLHV LQ WKH *&& DUHD 2XU attention to detail and major emphasis on excellence and excellent customer service distinguish us in the market. M.Engineering has a great deal of experience in providing planning and design engineering services in utility plants, district cooling, site utilities, educational facilities, high-rises, ODERUDWRULHV RI¿FH EXLOGLQJV OLEUDULHV healthcare facilities, government buildings, correctional facilities, retail DQG UHQRYDWLRQUHWUR¿W SURMHFWV :H pride ourselves in providing highly HI¿FLHQWGHVLJQVHQVXULQJPDMRUVDYLQJV in the life cycle cost of our projects. Our projects have won prestigious awards in WKH8QLWHG6WDWHVIRUHQHUJ\HI¿FLHQF\ Add.: Sheikh Zayed Road, Near 0D]D\D&HQWHU)ODW$KPDG%LQ -XPD$O0DNWRXP%XLOGLQJ P.O.Box: 212479 Dubai Ph: +971 4 343 3431 Fax: +971 4 343 3507 mfakhar@m-engineering.ae


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Issue 07

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13th Year

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13th Year

Issue 06

January 2012

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Issue 07

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13th Year

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10


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13th Year

Issue 07

January 2012

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11

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Issue 06

January 2012

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Issue 07

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13th Year

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January 2012

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14


13th Year

Issue 06

January 2012

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15

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16


17

13th Year

Issue 07

January 2012


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13th Year

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January 2012

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18


13th Year

Issue 06

January 2012

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Issue 07 13th Year

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13th Year

Issue 06

January 2012

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January 2012

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Issue 07

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13th Year

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22


23

13th Year

Issue 07

January 2012


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January 2012

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Issue 07

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13th Year

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24


25

13th Year

Issue 07

January 2012


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Peace cannot be kept by force; it can only be achieved by understanding Albert Einstein

January 2012

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Issue 07

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13th Year

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26


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13th Year

Issue 07

January 2012


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January 2012

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Issue 07

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13th Year

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28


29

13th Year

Issue 07

January 2012


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January 2012

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Issue 07

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13th Year

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30


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13th Year

Issue 06

January 2012

,ÕÁMž¼m,_Z//qĨ̛ÁįÖ//´Àŀ§Šz]  {Y{Ã|Ɵ€]YÕÁZiMļm€eÁ_Zq|Ë|ne,¾ËÁ|e €f¯{ZiMÁÖ³|¿ÃZ]{įÖ¼¸ŸcZ¬Ì¬veŠz]

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31

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Distribution Area: o IBC luncheons and other events o IBC members o IBC non-members o Dubai Chamber o UAE based Business Councils o Others

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13th Year

Issue 06

January 2012

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33

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13th Year

Ö ]ZÀ»ÄqY©Á|À¾//ËYÄm{Â]Ä°ÀËYZ»Y,|Ì//‡ YÕZ̈] |¿Z»¹Â¸ »Z¿½ZÀr¼Å,|‹|ÅYÂy¾Ì»Pe Äf§ZË|‹ÕZÅŒ¯į|¿{Z¬fŸY¾ËY€]½Y€œÀ^uZ ,½ZŒÌf À|‹½Zˀm{d‡ZÅÄÅ{į,Öf À µÂ¤Œ»¾Ì»À¯ÕYÂŽ{·MÄ]Ã|ŒÀ]ZˆuÁĨ«ÂÌ] ,|¿Y{įÖÌÌzËZedÌ·ÂXˆ»™Zv·Ä]®ÀËY,|¿YÃ{Â] Ä°¸],|À‹Z]¹|¬ŒÌaZÆÅ|ÀËÓMŠÅZ¯{|ËZ]ZÆÀeÄ¿ ½|‹€f¼ÌyÁYՀ̴ŒÌaÕY€]Y{ÂyºÆ//‡|ËZ] YÁ |ÀÀ¯¾Ì»PeY©Á|ÀÄm{Â]Á|¿Y{€b]ž“Á ¾Ìq¶j»,|‹µZu{ÕZÅŒ¯‰Ôe,€´Ë{¥€— ֘ËY€‹įd‡Y¾ËY,Ö]ÂÀmÕZ¬Ë€§MÁ½Zf‡Á|ÀÅÁ YZ^¿Zˁ̸ּ«YcY€Ì̤e½YÂf]ºÅį{Â//‹ºÅY€§

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34


13th Year

Issue 06

January 2012

ZÅÃ|ÀËÓMŠÅZ¯{®//Ë€Å|Æ eÁºÆ//‡ÃZ]{ ÁZaÁYÄË{ZveYÕZÅÂ//Œ¯¾ÌÀr¼Å |ÀÀ°Ì»Ã{Z»M ÁÂeÂ̯½Z¼Ìa|À^ËZaÂÀÅį€´Ë{Â//Œ¯|Àq ÖÀ]€¯ÕZŁZ³ŠÅZ¯½Y‚Ì»ÃZ]{,|ÀfˆÅ½MÄ»Y{Y ¾Ì¼Å{Äf^·YÁ {€¯|ÀÅYÂy´f¨³Â//Œ¯€Å{ –‡Âe¾ÌËZaYևŻÁ֟Z¼fmYÕZÅZ//Œ§,µZu |ÅYÂyÄ»Y{YdˆË–Ìv»ÁÖ»{€»Ö¿|»ÕZƌ^Àm ÁÕ|mÕZÆf//‡Ż|ÀÀ¯Â^n»YZÆf·Á{Zed§ZË ºÌœÀe̸ּ«YZ^¿ZˁcY€Ì̤eZ]ĸ]Z¬»ÕY€]YÖËMZ¯ ÕZ¯,Ã|Œ¿€Ë{Zeįd‡Y|Ì»Y |ÀÀ¯Y€mYÄ¿Y€Ì´ÌaÁ ÁZÆ¿Zˆ¿Yd//ˆË–Ìv»ÁÖ¯ZyÀ¯µZuÄ]|̨» |ËZ]c¾ËY€Ì£{į,{€Ì³c½Md Ì^— ZeįZ´¿Y {Â]Հf//ŒÌ]Ö Ì^—ÕZÆÆ mZ§€œfÀ» ,{Y{Ä»Y{Y±‚]ÕZÆf¯€‹Ձ ¼—ÁՁÁ{Â//‡  €Œ]Zˆf‡{žËZn§YÖ¿Y€´¿Y¡Z§|¿YÂf̼¿€Œ] ,¾Ì»ŠËZ»€³Y֋Z¿Ö Ì^—žËZn§Á ZÆ´Àm¶j» Ä£|£{įÖ·Zu{ |‹Z]Äf‹Y{ÖÌÅ{Â//‡MÖ³|¿ ÁÖ³|¿–ËY€‹{Â^Æ],|‹µZu{Á€Ì¬§ÕZÆf¸» ÄËZ»€‡±‚]ÕZÆf¯€‹Ä£|£{,d‡Y€¬§Z]ÁZ^» Ä]Öfu,d‡Yd¼Ì«€ÅÄ]€fŒÌ]ՁÁ{Â//‡,ÕY{

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References 7KH :RUOG %DQN :RUOG (FRQRPLF Indicators Database. Population 2008 2-The global competitiveness report 2010-2011, 2010 world Economic Forum  7KH :RUOG %DQN ZRUOG (FRQRPLF Indicators Database .GDP (PPP) 2008 )%0DOLKL +RXVHKROG DQG 3HUVRQDO Products Industry, April 2007 5- Statistical center of Iran, year book, 2006 )%0DOLKL SURFHHGLQJ RI WKH WK ZRUOG &RQIHUHQFH RQ 'HWHUJHQWV Montreux , Switzerland,2002 About the Author )DUURNK % 0DOLKL LV IRXQGHU DQG managing director of Fargol Research *URXS DQ LQWHUQDWLRQDO FRQVXOWLQJ ¿UP specializing in surfactant technology, detergents, and personal care products .Prior to that, he was a section manager for household product development at &ROJDWH ¹ 3DOPROLYH 7HFKQRORJ\ &HQWHU in Piscataway, NJ. He completed his graduate studies in chemical engineering – polymers &surface sciences at &DUQHJLH0HOORQ 8QLYHUVLW\ 3LWWVEXUJK PA. He holds two U.S. patents and three international patents detergent formulation and processing. He has published more WKDQ  WHFKQLFDO SDSHUV LQ WKH ¿HOG RI polymers and surfactant technology and has been a frequent speaker at international conference. E-mail: info@fargolgroup.com

January 2012

Sales of automatic wash detergents (AWD) have grown in recently years as penetration of automatic laundry machines, especially in large cities. Has an increased washing machine penetration is estimated at about 40% and includes front load, top load as well as twin tub HFRQRP\ ZDVKLQJ PDFKLQHV 7KLV ¿JXUH LVVLJQL¿FDQWO\KLJKHULQ7HKUDQDQGRWKHU large cities. In addition to powder detergents, laundry liquids and laundry bars ( both synthetic and natural soap ) are used in Iran .consumption of laundry liquids has JURZQ VWHDGLO\ LQ WKH SDVW ¿YH \HDU DQG was estimated at 12.000 tons in 2008 `. Laundry liquids sales are still limited due to higher price per load compared to laundry SRZGHUV ZKLFK VHOO VLJQL¿FDQWO\ EHORZ international prices Laundry liquids are widely used for delicate fabrics and black These developments have resulted garments. in market segmentation that now includes new premium brands with &RQVXPSWLRQV RI IDEULF VRIWHQHUV improved formula and higher actives, in the Iranian market low compared to and conventional value brands with low developed markets. The market however, actives, premium brands include LAS is competitive and volume has increased as well as ether sulfates, nonionic and steadily during the past decade to reach amphoteric surfactants and are formulated an estimated 15.000 tons in 2008. at about 25% active content. The value Major hand wash powder detergent brands, which still dominate this market, brands (high foam) share the same are primarily based on LAS / fatty amide technology based on conventional low composition with 16-20% actives. – density linear alkylbenzene sulfonate The dish care category has added (LAS) /sodium tripolyphosphate (STPP). automatic dishwasher products in both $OWKRXJK WKHUH DUH QR VSHFL¿F EDQV powder and table forms, sale growth limiting phosphates, there has been a in limited, however, due to the low partial replacement of STPP with zeolite penetration of automatic dishwasher. in certain brands all detergent powders are of low density powder form and are Surface care manufactured by spray dried process. In comparison to the developed Formulation of machine wash markets ,the Iranian surface cleaner powder detergents (low foam) is similar market can be characterized as " less to conventional low-density European GHYHORSHG˲ ZLWK RQO\ D OLPLWHG UDQJH RI products with perborate bleach. There products .This is primarily due to the are more variations in the machine wash presence of relatively low coast allpowder formulations, which now include purpose powder detergents( high foam TAED /perborate bleach technology for  ZKLFK KDV LQÀXHQFHG FRQVXPHU KDELW low temperature wash and multi-enzyme and practices in household cleaning .Alltechnology to boost performance. New purpose powder detergents are used by product innovations are based on better many consumers for general household formulas, attractive package design and surface cleaning particularly for cleaning new fragrances. ODUJH VXUIDFHV VXFK DV ÀRRUV DQG ZDOOV .other low cost cleaners including chlorine Dish Care Products bleach , alkaline and acidic cleaners ,are Manual dishwashing liquids dominate used alone or in combination with powder in Iran, as automatic dishwashers have a detergents. low penetration. The dishwashing process Hypochlorite – based liquid bleach

consumption is estimated at approximately 100.000 tons .It has widespread applications as effective bleaching and disinfectant producer for large surface VXFK DV NLWFKHQ DQG EDWKURRP ÀRRUV ,W is used in dilution form either alone or in combination with high foam powder detergents .Acidic toilet bowl cleaners have an estimated consumption of more than 30.000 tons .Powder cleaners have also been in the market for many years ,and are frequently used by consumers to remove heavy –duty soils such as greasy soil in the kitchen and soap scum soil in the bathroom . Total production for these products is estimated at about 10.000 tons a year. New product introductions by major surface care manufactures have focused RQ WDVN VSHFL¿F SURGXFWV WKDW DUH convenient and save time .Examples include window cleaners ,multi – surface spray cleaners , oven cleaners and carpet cleaners. These products are particularly appealing to the young educated consumers in professional jobs who have limited time for house hold cleaning.

Issue 07

is carried out under running water, socalled direct application, which makes LW GLIÂżFXOW IRU FRQVXPHUV WR GHWHFW PLQRU performance differences among brands. The current market for dishwashing liquids in Iran can be described as innovative and competitive. Per capita consumption is relatively high and is estimated at about 2.5 kilograms a year. Total production exceeded 220.000 tons in 2008 indicating an average growth rate of about 8% annually since 1993. During the past 10 years the market KDVEHHQGRPLQDWHGEIRURUÂżYHEUDQGV from the major detergent manufactures that together command more than 75% of the market. New products boast improved formulations. Pleasant fragrance and attractive packaging and aesthetics. They include concentrated dishwashing liquids, antibacterial dish liquids and products for sensitive skin. Some of these new products DUH IRUPXODWHG ZLWK VLJQLÂżFDQWO\ KLJKHU level of surfactants and are packaged in clear PET bottles with pleasant fragrances and attractive colors.

13th Year

cities is estimated to be more than 50%. ,Q DGGLWLRQ WR ODXQGU\ VLJQLÂżFDQW YROXPH of APDs is used for household cleaning tasks. Even in households equipped with washing machines, delicate fabrics and baby clothes are often washed by hand.

36


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Iran s Household Cleaning Market Author: Farrokh Malihi Despite turmoil in the region, Iran has great economic growth potential, thanks to its young, educated workforce and a wealth of natural resources, which include 10% of the word s oil reserves and 14 % of the word s natural gas reserves. Farrokh B. Malihi . Fargol Research Group The Middle East is a sub – region of Asia comprising the Lands that extend from the eastern Mediterranean Sea to the Persian Gulf. With a population of about 350 Million, it is home to numerous ethnic group including Persian, Turks, Arabs, Jews, Kurds, and Armenians. Throughout history, The Middle East has been a major centre of World affairs, and has been a strategically, economically, politically, and culturally important region. The Middle East includes relatively poor to YHU\ZHDOWK\QDWLRQVUHVXOWLQJLQVLJQL¿FDQW differences in market development and FRQVXPSWLRQSUR¿OHV,UDQ7XUNH\(J\SW and Saudi Arabia cover the largest land area, and account for 75% of the total population. The three largest economies in2008 in terms of Gross Domestic Product / Purchasing Power Parity (GDP/ PPP) were Turkey, Iran, and Saudi Arabia.

13th Year

Issue 06

January 2012

An overview of the soap and detergent market in Middle East was presented in the April, 2007 issue of HAPP .The following article will cover a more in depth review with focus on individual countries. 7KLVÂżUVWVHJPHQWZLOOIRFXVRQ7KH,UDQLDQ market for household cleaning products. Demographic characteristics, major product categories and key developments and trends in this market will be reviewed.

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performance and accounts for about 90% of total export earnings, and 45% of government ` s budget. Major increases in oil prices in recent years have resulted in a increases in per capita income and purchasing power. With a young educated ZRUNIRUFH GLYHUVL¿HG DJULFXOWXUH DQG manufacturing base, and a wealth of natural resources including 10% of word oil reserves and 14% of word natural gas reserves, the country has great potential for economic growth. Demographics Iran’s population in 2008 was about 73 Million. The high growth rate during the 1980s and 1990s has since slowed to approximately 1.3% a year. The population is young, with more than 50% less than 20 years- old. Urbanization has accelerated since the 1960s and by 2004. More than 65% of the population lived in WRZQV RU FLWLHV %DVLF OLWHUDF\ UDWHV DUH high, and estimated at more than 80% in those over six years old, well above the regional average more than 3 million people are currently enrolled in local colleges and universities of which 55% are young women. Young and educated women who deal with housework have a direct effect on the demand for household care products. They also have a good FKDQFH RI ¿QGLQJ EHWWHU SD\LQJ MREV Which increases their purchasing power?

The growth in urbanization combined with a young population, and an increase in the number of educated females has EHQHÂżWHGWKHKRXVHKROGFDUHLQGXVWU\$V young and educated consumers search for improved quality and more sophisticated products ,local companies have introduced Economy new products with improved performance $FFRUGLQJWRWKHZRUOG%DQNCVZRUG and attractive packaging and fragrance economy Indicators 2008 report, Islamic to meet this demand .There is, however Republic of Iran ranked 18 the among a broad distributions of income in the national economies with a GDP/PPP of FRXQWU\UHVXOWLQJLQVLJQLÂżFDQWGLIIHUHQFHV $ 844 billion. The economic structure has LQWKHFRQVXPSWLRQSURÂżOHDQGFRQVXPHU improved during the past two decades habits in this market . EXW FRQWLQXHV WR EH LQĂ€XHQFHG E\ KLJK LQĂ€DWLRQ DQG XQHPSOR\PHQW ,UDQ KDV D The Market GLYHUVLÂżHG PDQXIDFWXULQJ VHFWRU GHVSLWH The Iranian household care market restrictions imposed by other countries. has grown substantially during the The country ranks 69 out of 1369 in global past 20 years. This growth was due &RPSHWLWLYHQHVV 5HSRUW 2LO UHPDLQV to population growth, increased urban the core element in Iranian economic population, improved economy and rising

disposable income. Local manufacturers dominate the household care market in Iran and include paxan .Tol ypers ,Mahd Taban , Henkel- Pakvash , Paknam , Pakshoo,Pars – kondor and Darugar –Kaf . Their strength is due to their long – term presence in the market, new product introduction, strong distribution and brand recognition among consumers. The presence of multinationals is limited to Henkel, which has acquired major VKDUH LQ 3DNYDVK &RPSDQ\ DV ZHOO DV Unilever,which recently commenced operation of boosted plant for production of soap and personal care products and imports . Lifting of subsidies in recent years has led in increased competition and new product launches among manufactures .laundry detergents, dishwashing liquids and chlorine bleach hold major share of sales in household care market. The retail infrastructure is rapidly changing in Iran, particularly in Tehran and other large cities as the overall retail value share of supermarkets has increased VLJQL¿FDQWO\ 0DQ\ FRQVXPHUV SUHIHU WR shop at these large supermarkets which provide the convenience of one – stop shopping for groceries and household cleaning products. Supermarkets growth comes at the expense of small neighbourhood shops which offer a limited range of products, as the supermarkets give companies the opportunity to promote new products. Laundry Care Products Production of laundry detergent powders in Iran began in the late 1960s with the start up 2I WKH ¿UVW VSUD\ GULHG SRZGHU production site in Tehran province .Per capita consumption of laundry detergent LV DSSUR[LPDWHO\ NJ D \HDU VLJQL¿FDQWO\ below that of developed markets. During the past 20 years, population growth, increased consumption and the start-up of new plants boosted powder production to about 520,000 tons in 2010, a gain of about 6% annually during the past decade. More than 30% of this volume is for automatic wash and 70% is for all-purpose powder detergents (APD) for hand wash. Share of products for automatic wash in Tehran and other large


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13th Year

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January 2012


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