world and is sensitive to the multicultural diversity of a working environment. Her skills in different disciplinarians such as branding, marketing, and design makes her an attractive candidate for any creative communication industries. Right now, the problem isn’t the bachelor she obtained, but the timing. She’s a fresh graduate, with ‘not enough’ experience. Although experience is lacking, Takia’s many qualities in the business, media, and creative markets open up a lot of doors within the field of communication. Since it is so incredibly broad, it helps to be multi-talented, but it’s necessary to also a specialist in an area. For Takia, IBCoM helped her identify her true interests within the field of communication. When I ask
her what her dream job would entail, her eyes light up and tells me; ‘’ I would like to try to work in the fashion industry, like planning out photo-shoots and perhaps taking on the role of a creative director. ‘’ Her heart seems set in the direction of her ambitions. For an outsider, communication studies might seem like vague collection of different fields with not enough financial benefits. However, for an insider it is a playing field of endless opportunities. As I discover Takia’s development within IBCoM and the workplace, it is clear to me why she chose the course. The field is really only suitable for a specific type of person. It is for the flexible, open-minded, and multi-talented people who are ready to take part of the globalized and technologically dynamic world.
11