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We Only Make it Look Expensive. CUSTOM DESIGNED MARKETING services EBLASTS DIRECT MAIL CAMPAIGNS PRINTING SERVICES LOGOS & BRANDING BUSINESS CARDS BROCHURES FLYERS POSTCARDS Does It All! Don’t See BANNERS What You Need? RACK CARDS Just Call Us. e-NEWSLETTERS WEBSITE DESIGN

IAS

INNOVATIVE AGENT SERVICES 941.921.5027 2945 Bee Ridge Road, Sarasota, Florida 34239 TINA M. DARLING, President Tina@FloridaAssistant.com HYLDA FENTON, Director of Operations Hylda@FloridaAssistant.com KRISTINA BENEFIELD, General Manager Kristina@FloridaAssistant.com ELIZABETH REYNOLDS, Broadcast eMail Coordinator Elizabeth@FloridaAssistant.com

www.FloridaAssistant.com

Testimonials

We take pride in every job for every client. But don’t take our word for it. Here’s what our clients have to say.

“Innovative gets the word out on area listings– beautifully presented utilizing cutting-edge technology. Tina’s attention to detail augments and enhances our overall marketing efforts.” Andrew Bers, Realtor® RE/MAX Alliance Group

IAS

INNOVATIVE AGENT SERVICES

“Innovative Agent Services continually works with the best agents and companies in the business.  When it came time to promote REAL Magazine’s events to top producers and leading institutions, there was only one firm we considered, Innovative Agent Services.  They are responsive, truly care about what they do, keep our events on schedule, and most importantly, well attended.  Ed Bertha, Executive Publisher REAL Magazine

“The service is affordable, reliable and far reaching! I would strongly recommend it.” Carolyn and Gary Collins, Realtors® Signature Sotheby’s International Realty “When starting our small business we knew that IAS was the best place to go for logo creation. What we didn’t know was that one appointment would do it all. Our logo, business cards, product labels and entire brand were produced in less than a week and UNDER BUDGET by a team that cared about us, our business needs and most importantly our success. Jennifer Lunn & Gary Halbert Happy Hour Candle, LLC

How May We Help You? 941.921.5027 A Totally New Concept in Client Services.

www.floridaassistant.com


Quality vs. Quantity

Bridging the Gap...

Why? When? What? To Whom?

F

or many small business owners and Realtors the gap between marketing and sales can seem insurmountable. Let us help you “Bridge The Gap” between where you are and where you want to be in your marketing. Sometimes you just don’t seem to have enough time, tools, knowledge or finances to get it all done and that’s why we’re here. IAS is a full service marketing company that helps you accomplish all you require to effectively market yourself and your business. We’re one phone call away and always ready to help.

ONE SHOP

One Phone Call or Appointment Does It All!

TECHNOLOGY SERVICES n eBlasts. Effective, efficient & inexpensive! Reach your colleagues, clients & prospects. n eNewsletters. Designed with your branding and sent to your list on YOUR SCHEDULE. n Tech Support. One-on-One training or phone support for commonly used programs. n Websites. Maintaining & updating your current site or Concept-to- Creation on a new site.

These are all very important questions regarding your marketing, especially during these trying economic times. The phrase “you have to spend it to make it” comes to mind. There is a buyer and seller for everyone and everything; it’s up to you to make that happen.Your presentation speaks to your potential clients about who you are, your professionalism and integrity. Whether through personal interaction, your business card, eBlasts, phone voice, attitude, or produced advertising materials, the messages reflects directly upon you.

Why & When? These first two are easy to answer. Every

Direct Mailing Services n Postcard Mailings. Concept-to-mailbox Service. Design, print, build list, address and postage. n Tri-Fold Brochures. Designed, printed and folded all for one low price. n Letter Mailing. Mail merges, printing, folding, stuffing, sealing…the entire job, DONE!

piece of marketing you distribute is, in essence, a “sales rep” for you and your product. Now is the time. While everyone else is cutting back on their marketing, take this chance to increase yours. Get out there, ahead of the crowd, and stand out.

What & To Whom? The most important questions! The answers are QUALITY and QUALITY! Regardless of what you are sending, be it eBlasts, direct mail campaigns, newsletters, or promotional items it has to be useful and of quality. We’ve all heard people say “I’ve tried direct mail and it didn’t work.” What they actually meant was they tried using direct mail and what they used didn’t work for who they sent it to. In this time of economic slow down, it’s not about quantity, it’s about QUALITY. It’s beneficial to understand your options in marketing, prior to dipping into your hard-earned marketing budget.

There are 3 keys to marketing…

What you’re marketing, who you’re marketing it to and how often you’re marketing it. Take direct mail, for instance.

All aspects of

Graphic Design Services! Any of your

Printing Needs!

The 3 keys to direct mail are: 1. Mail something of quality. Get with a designer who thinks outside the box to design something effective that stands out. 2. Mail to a quality list. Don’t use just any mail house, find a distributor who understands your target market and has the capability to build a list that zeros in on that market. 3. Repetition. It’s a busy time for everyone, who doesn’t need a “heads up” or “friendly reminder” now and then? It is through repetition that you establish your credibility, brand familiarity, and become the first thought when a need for your type of product or service arises. That’s Quantity vs. Quality and the three keys to marketing.

Quality and Repetition win every time.


IAS Brochure