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Here at Jack Daniel’s, we take a lot of care making our Tennessee sippin’ whiskey. From mellowing each drop through 10-feet of carefully packed charcoal, to building the perfect oak barrels where the whiskey matures until it’s time. Sure it takes a little longer and costs a bit more. But we believe every drop is worth it.

WHAT THE LABEL DOESN’T TELL YOU, A SIP WILL.

ENJOY OUR WHISKEY WITH THE SAME CARE WE PUT INTO MAKING IT. JACK DANIEL’S and OLD NO. 7 are registered trademarks. ©2010 Jack Daniel’s. Tennessee Whiskey Alcohol 40% by Volume (80 proof). Distilled and Bottled by Jack Daniel Distillery, Lynchburg (POP. 361), Tennessee.

AV FL2010  
AV FL2010  

Arnold J. Vargas' catalog design

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