4808 Sunny Acres Lane Marketing Plan

Photo taken from previous MLS listing

4808 SUNNY ACRES LANE | DEL MAR 3 MONTH MARKETING PLAN

BRETT DICKINSON & ERIC IANTORNO | SELLING THE

EXTRAORDINARY

4808 SUNNY ACRES LANE | DEL MAR MARKETING PLAN

4808 Sunny Acres Lane | Marketing Schedule PRE-MARKET Professional Photography Site & Floorplans Property Video Property Walk-Through Video Property Lifestyle Video Matterport LOCAL PRINT ADVERTISING

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Union-Tribune "New On The Market" Feature Premier Magazine - Front of Magazine 2-Page Spread Premier Magazine Group Ad - Front of Magazine Dream Homes Magazine - Front of Magazine 2-Page Spread Dream Homes Magazine Group Ad - Front of Magazine Del Mar Times, Solana Beach Sun, & Carmel Valley News Group Ad Rancho Santa Fe Review Group Ad La Jolla Light Group Ad

NATIONAL PRINT ADVERTISING Wall Street Journal - Sotheby's Global Group Ad Los Angeles Times - Sotheby's Takeover Insert

TARGETED PAID DIGITAL ADVERTISING Targeted Facebook advertising Targeted Instagram advertising

ADDITIONAL MARKETING "Featured Listing" on Email Newsletter Pitch at Office Meetings Post on Internal Communication Company Forum

BRETT DICKINSON & ERIC IANTORNO | SELLING THE

BRETT DICKINSON DRE#01714678 858.204.6226 | brett@brettdickinsonteam.com brettdickinsonteam.com

Tentative placement subject to availability

EXTRAORDINARY

ERIC IANTORNO DRE#01256501 858.334.3577 | eric@ericiantorno.com www.ericiantorno.com

4808 SUNNY ACRES LANE | DEL MAR DIGITAL ONLINE MARKETING PLAN

JANUARY 2021 – CLOSE OF LISTING | ONLINE MARKETING •

Featured on WallStreetJournal.com, NewYorkTimes.com, MansionGlobal.com

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Featured listing on Zillow.com, Trulia.com, Realtor.com

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National MLS and International DASH listing systems

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Distributed on SIR.com cascading website distribution to 140 international websites

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Featured in Sotheby's e-gallery around the globe

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Listing syndication to Apple TV, SIR mobile, SIR touch gallery

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Listed on EricIantorno.com website

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Listed on BrettDickinsonTeam.com website

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Social media marketing campaigns (Instagram, Facebook)

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Outreach to The Agency & The Altman Brothers to get property featured on their Instagram pages.

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sothebysrealty.com pacificsothebysrealty.com zillow.com trulia.com realtor.com juwai.com nikkei.com realestate.com luxuryproperty.zaobao.com ($1M min) nytimes.com wallstreetjournal.com mansionglobal.com ($1M min) ft.com (Financial Times) jamesedition.com ($600k min) real-buzz.com house24.ilsole24ore.com homes.com homefinder.com luxuryestate.com (200,000 Euros min) countrylife.co.uk propgoluxury.com homeadverts.com eGallery ($1.5M min) 100+ SIR affiliate websites worldwide

BRETT DICKINSON DRE#01714678 858.204.6226 | brett@brettdickinsonteam.com brettdickinsonteam.com

BRETT DICKINSON & ERIC IANTORNO | SELLING THE

EXTRAORDINARY

ERIC IANTORNO DRE#01256501 858.334.3577 | eric@ericiantorno.com www.ericiantorno.com

4808 SUNNY ACRES LANE | DEL MAR

Premier Magazine Location: San Diego County Distribution: 23,000 print

PRINT MARKETING PLAN

JANUARY 2021 | PRINT MARKETING •

Union-Tribune; Real Estate section– “New on the Market” Feature Ad

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Premier – Iantorno Group Ad; Front of Magazine pgs 4-5

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Dream Homes – Iantorno Group Ad; Front of Magazine pgs 4-9

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Del Mar Times, Solana Beach Sun, & Carmel Valley News — Iantorno Group Ad

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Rancho Santa Fe Review — Iantorno Group Ad

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La Jolla Light — Brett Dickinson Group Ad

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Wall Street Journal – Sotheby’s Global Group Ad

Union-Tribune Coastal Magazine Location: San Diego Coastal Areas Distribution: 21,000 print Union-Tribune Sunday Edition Location: San Diego County Distribution: 302,000 print Del Mar Times Location: Del Mar Distribution: 7,200 print

FEBRUARY 2021 | PRINT MARKETING •

Premier – Iantorno Group Ad; Front of Magazine pgs 4-5

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Dream Homes – Front of Magazine 2-Page Feature Ad

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Del Mar Times, Solana Beach Sun, & Carmel Valley News — Iantorno Group Ad

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Rancho Santa Fe Review — Iantorno Group Ad

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Los Angeles Times – Sotheby’s LA Takeover Insert

Solana Beach Sun Location: Solana Beach Distribution: 4,500 print Carmel Valley News Location: Carmel Valley Distribution: 17,500 print Rancho Santa Fe Review Location: Rancho Santa Fe Distribution: 7,200 print

MARCH 2021 | PRINT MARKETING •

Premier – Front of Magazine 2-Page Feature Ad

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Dream Homes – Iantorno Group Ad; Front of Magazine pgs 4-9

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Del Mar Times, Solana Beach Sun, & Carmel Valley News — Iantorno Group Ad

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Rancho Santa Fe Review — Iantorno Group Ad

BRETT DICKINSON & ERIC IANTORNO | SELLING THE

Dream Homes Magazine Location: San Diego County Distribution: 16,000 print

EXTRAORDINARY

Wall Street Journal Location: Global Distribution: 1,535,900 print Los Angeles Times Location: Los Angeles County Distribution: 66,000 Saturday edition

SAN DIEGO UNION TRIBUNE PACIFIC SOTHEBY’S AD REAL ESTATE SECTION

DISTRIBUTION: 302,000 print LOCATION: San Diego County

NEW ON THE MARKET Ad Sample

UNION TRIBUNE – Real Estate Section

PREMIER MAGAZINE FRONT OF MAGAZINE 2-PAGE FEATURE AD DISTRIBUTION: 23,000 monthly print distribution LOCATIONS: San Diego County - luxury hotels, private golf and country clubs, executive airports, high-end retailers, salons, boutiques, yacht clubs, car dealers, interior design companies, furniture stores, top-producing real estate offices Premier Ad Sample SPECTACULAR VIEWS Perched atop one of the highest lots on Crest Drive & situated just minutes from the coast is this tranquil and private getaway with spectacular ocean views. Find yourself totally removed from the outside world the moment you enter this fine residential compound.

ERIC IANTORNO SELLING SAN DIEGO

WWW.ERICIANTORNO.COM Listed by Eric Iantorno DRE#01256501 and Tyler Polan DRE#00917504

858.334.3577 | eric@ericiantorno.com | DRE#01256501

Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. Each Office Is Independently Owned and Operated. DRE#01767484.

1864 Crest Drive | Encinitas | $9,300,000

PREMIER MAGAZINE FRONT OF MAGAZINE GROUP AD DISTRIBUTION: 23,000 monthly print distribution LOCATIONS: San Diego County - luxury hotels, private golf and country clubs, executive airports, high-end retailers, salons, boutiques, yacht clubs, car dealers, interior design companies, furniture stores, top-producing real estate offices Premier Ad Sample

DREAM HOMES MAGAZINE FRONT OF MAGAZINE 2-PAGE FEATURE AD DISTRIBUTION: 16,000 print LOCATIONS: hotels, retail boutiques, shopping centers, car washes, real estate offices AREAS: San Diego County, Orange County, Los Angeles County

DREAM HOMES MAGAZINE FRONT OF MAGAZINE GROUP AD DISTRIBUTION: 16,000 monthly print distribution Dream Homes Ad Sample

RANCHO SANTA FE

DEL MAR TIMES, SOLANA BEACH SUN, & CARMEL VALLEY NEWS NEWSPAPER GROUP AD

Mar Times Del Location: Del Mar Distribution: 7,200 print

THE BEST OF INDOOR/OUTDOOR LIVING | R ANCHO PACIFICA | $9,500,000

GORGEOUS PANOR AMIC VIEWS | R ANCHO PACIFICA | $9,200,000

OCEAN VIEWS IN THE R ANCH | $8,395,000

BR AND NEW SANTA BARBAR A-STYLE ESTATE | $6,850,000

Solana Beach Sun Location: Solana Beach Distribution: 4,500 print Carmel Valley News Location: Carmel Valley Distribution: 17,500 print

DEL MAR

FULLY RENOVATED DEL MAR BEACH HOUSE | DEL MAR RENTAL | $50,000/month

ENCINITAS

NEW ON THE MARKET | $9,300,000

BUILD YOUR DREAM HOME | $2,395,000

CARLSBAD

ENDLESS POSSIBILITIES | $6,995,000

I REACH BUYERS FAR BEYOND SAN DIEGO... AND IT WORKS! SOLD IN 2020 BY ERIC IANTORNO ENCINITAS | Sold for $4,100,000 | Buyer from San Francisco, CA

ERIC IANTORNO

THE CROSBY | Sold for $3,780,000 | Buyer from Phoenix, AZ

SELLING SAN DIEGO

RANCHO SANTA FE | Sold for $4,700,000 | Buyer from San Francisco, CA

DEL MAR | Sold for $3,300,000 | Buyer from San Francisco, CA THE CROSBY | Sold for $1,825,000 | Buyer from Orlando, FL

WWW.ERICIANTORNO.COM

INTERESTED IN SELLING? CALL 858.334.3577

858.334.3577 | eric@ericiantorno.com | DRE#01256501

Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. Each Office Is Independently Owned and Operated. DRE#01767484. Eric Iantorno DRE#01256501

*Seller will entertain offers within the listed price range.

EXCLUSIVE LISTINGS BY ERIC IANTORNO

RANCHO SANTA FE REVIEW NEWSPAPER GROUP AD Rancho Santa Fe Review Location: Rancho Santa Fe Distribution: 7,200 print THE BEST OF INDOOR/OUTDOOR LIVING R ANCHO PACIFICA | $9,500,000

OCEANFRONT MASTERPIECE ENCINITAS | $9,450,000

PRIVATE GETAWAY WITH SPECTACULAR WHITE WATER OCEAN VIEWS ENCINITAS | $9,300,000

GORGEOUS PANOR AMIC VIEWS R ANCHO PACIFICA | $9,200,000

OCEAN VIEWS IN THE R ANCH R ANCHO SANTA FE | $8,395,000

BR AND NEW SANTA BARBAR A-STYLE ESTATE R ANCHO SANTA FE | $5,999,999-$6,799,000

To view more listings, visit WWW.ERICIANTORNO.COM SOLD BY ERIC IANTORNO DEL MAR

Sold for $6,650,000

Buyer from Vancouver, BC Canada

R ANCHO SANTA FE

Sold for $4,700,000

Buyer from San Francisco, CA

SUNSET CLIFFS

Sold for $4,232,500

Buyer from Seattle, WA

ENCINITAS

Sold for $4,100,000

Buyer from San Francisco, CA

THE CROSBY

Sold for $3,780,000

Buyer from Phoenix, AZ

DEL MAR

Sold for $3,300,000

Buyer from San Francisco, CA

THE CROSBY

Sold for $1,825,000

Buyer from Orlando, FL

ERIC IANTORNO SELLING SAN DIEGO

WWW.ERICIANTORNO.COM 858.334.3577 | eric@ericiantorno.com | DRE#01256501

I reach buyers far beyond San Diego... and it works!

WANT RESULTS? GET 1 MILLION DIGITAL IMPRESSIONS EVERY MONTH FOR YOUR HOME! CALL 858.334.3577 ERIC IANTORNO is an award-winning realtor specializing in selling luxury real estate in San Diego’s best neighborhoods. Born and raised in San Diego, Eric grew up in Del Mar and Rancho Santa Fe, where he attended Torrey Pines High School. Licensed since 1998, Eric is consistently a top-producing realtor at Pacific Sotheby’s International Realty. His ability to leverage his deep-rooted local connections with the global Sotheby’s network makes him an industry leader in selling luxury homes.

Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. Each Office Is Independently Owned and Operated. DRE#01767484. Eric Iantorno DRE#01256501

*Seller will entertain offers within the listed price range.

La Jolla Light FULL PAGE FEATURE AD

NEW LISTING!

BRAND NEW SHORES OCEANFRONT 8466 El Paseo Grande, La Jolla I $26,900,000

Location: La Jolla Distribution: 18,080 Readership: 43,394

4 Bedrooms I 5.5 Baths I 6,071 sq.ft.

BRAND NEW, Exceptional Oceanfront on the white sands of La Jolla Shores.

Welcome to the ultimate in luxurious beachfront living. This Bill Hyerdesigned masterpiece, five years in the making, uses only the finest in materials, craftsmanship and conveniences and could not be replicated today. From the Michelin-star kitchen and premium smart home system to the Jacuzzi on a cantilevered 1,275 SF deck, excellence in design and livability is readily apparent. Enjoy nearly 60 ft. of frontage and epic surf.

CALL US TODAY at 858.204.6226 to see this EXCEPTIONAL PROPERTY

THE BRETT DICKINSON team 858.822.9699 | Brett@BrettDickinsonTeam.com | BrettDickinsonTeam.com I Connect with us

DRE#01714678

©MMVIII Sotheby’s International Realty Affiliates LLC. A Realogy Company. All Rights Reserved. Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity.

Each Office is Independently Owned And Operated. CA DRE #01767484.

Distribution: 1,535,900 globally Location: US – 3.5 Million, Global – 4 Million

Saturday Print Distribution:– 66,000

Saturday e-edition subscribers: 179,000

SAMPLE OF ONLINE MARKETING SUMMARY